Enhancing Subscriber Retention Through Targeted Email Campaigns

The Client is a leading Academic Publishing company with footprints across the globe. Being an early adopter of Salesforce, the company wanted to take its customer interaction to the next level. This was driven by the rapid increase in its customer base, which required the need for long-term customer engagement through increased responsiveness. The Client partnered with Girikon to implement Salesforce Marketing Cloud to build their journeys and campaigns for effective marketing to maximize their customer reach.

Get a Free Consultation See the Results
  • May 17, 2023
  • Girikon

Anonymised Client Profile

Industry Policy & Research
Years in Business 20+ Years
Client Location Washington D.C., USA
Organisation Size 200–500 Staff
Background

About the Organisation

The Client is a leading Academic Publishing company with footprints across the globe. Being an early adopter of Salesforce, the company wanted to take its customer interaction to the next level. This was driven by the rapid increase in its customer base, which required the need for long-term customer engagement through increased responsiveness. The Client partnered with Girikon to implement Salesforce Marketing Cloud to build their journeys and campaigns for effective marketing to maximize their customer reach.

The Challenge

Fragmented Systems, Missed Opportunities

The following challenges were identified:

  • Integrating Marketing Cloud with third-party Software PAC was the major challenge to get the data such as live data of Journals, thesis, etc.
  • Use of a secret key to read and decode the data using Base64 URL that was coming from third-party PAC APIs.
  • There is a need to standardize and automate the marketing process.
  • Using third-party data, there was a need to call the journeys.
Technology Stack

Products Used

Salesforce Marketing Cloud JWT IO
Our Approach

What Girikon Implemented

Implemented Interactive Emails and replace Form Stack to get the lead data from customers in Marketing Cloud and integrated with Salesforce CRM to get that data into Salesforce as an Opportunity.

Creation of DE (Data Extension) to get those data in different DE Tables.

By using those Data in DE, we created journeys using Marketing Cloud Journey builder to publish the articles which were in the pipeline for a later date.

Implemented SMS Journeys in Mobile Studio to SMS the customers based on the defined demographics/location.

Implemented Header Payload and decrypted secret keys using a Cloud page through the automation studio.

Every 14 Days the data is pulled using time-bound automation.

Measurable Impact

The Results

Within six months of going live on Salesforce, the organisation reported measurable gains across every key marketing KPI.

Increased marketing outreach by 40% with relevant personalized content.

Used Content Builder to create, manage, and track responsive, content across all digital channels from a single location.

Share personalized emails for delivering superior customer experiences.

Effective Reporting & Analytics of each customer based on the data captured throughout the journey.

Client Feedback

Girikon’s team understood the complexity of our stakeholder landscape from day one. They didn’t just migrate our data — they redesigned how we think about lead management and audience engagement. The HubSpot implementation they delivered has fundamentally changed what our marketing team is capable of.

Director of Marketing & Communications Global Policy Research Organisation — Washington D.C., USA

See How Girikon Can Help Your Organisation

Whether you’re migrating from a legacy platform or optimising an existing HubSpot setup, our certified HubSpot consultants deliver CRM implementations built around your goals — not ours.

Request a Free Consultation Learn About Our Salesforce Implementation Services
HubSpot Certified Partner Salesforce Certified Consulting Partner Clients in 10+ Countries 500+ CRM Implementations