Transforming Chemical Industry Marketing with Salesforce Marketing Cloud

Girikon successfully configured, enhanced and implemented Salesforce Marketing Cloud for its client.

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  • January 4, 2019
  • Girikon
MARKETING CLOUD SUCCESS STORY

Anonymised Client Profile

Industry Policy & Research
Years in Business 20+ Years
Client Location Washington D.C., USA
Organisation Size 200–500 Staff
Background

About the Organisation

Girikon successfully configured, enhanced and implemented Salesforce Marketing Cloud for its client.

Salesforce Marketing Cloud

  • Project – Business Intelligence
  • Industry – Chemicals
  • Client – Large Multinational (150 offices Worldwide, 7,500 employees)
Our Features

What Girikon Implemented

Key highlights and features

Personalized emails based on the RSS feed.

Embedded cloud pages on the web-site to increase the subscriber count.

Personalized subscription center.

Bulk email send along with the attachments.

Automated emails to specified subscribers Monthly/ Weekly/ Daily)

Reminder emails to people whose license expiration date is within 30, 60 and 90 days and email tracking in Sales

Client Feedback

Girikon’s team understood the complexity of our stakeholder landscape from day one. They didn’t just migrate our data — they redesigned how we think about lead management and audience engagement. The HubSpot implementation they delivered has fundamentally changed what our marketing team is capable of.

Director of Marketing & Communications Global Policy Research Organisation — Washington D.C., USA

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