Introduction to Data Lake and MDM Framework Implementation

About the Organisation

The Client is one of the largest event management companies with a global presence. The company organizes Exhibitions & Conferences that connect groups interested in developing commercial relationships while expanding their business. With the global competitive market, several acquisitions & many external data sources had been the key drivers behind the client’s (a global event management company) decision to manage better, centralize & utilize their core information to achieve their long-term strategic goals. The Client partnered with Girikon – a reputed Salesforce consultant to well manage their data.

Fragmented Systems, Missed Opportunities

The following challenges were identified:

• Globalization, mergers & acquisitions, etc. was creating the earnest need to have consistent data, synchronized across the enterprise.
• Regulatory compliance needed the data to be tagged with all peripheral enablers (policies, definitions, domain, business rules, metadata, quality, governance, ownership, security, etc.)
• Better performance & business analytics required accurate, consistent & reliable data

All this drove towards building the strategy for an Enterprise-wide MDM, centralizing Data Lake/Hub & creating focused Data Marts enabling better-synchronized data, consolidation of all transactional data, and effective analytics for intelligent decision making.

What Girikon Implemented