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HubSpot Implementation and Oracle EBS integration for leading Pharmaceutical Company

January 30, 2026
Girikon

Background

A global leader in formulated film coating systems, modified-release technologies, and functional excipients for the pharmaceutical and nutritional industries, supporting customers worldwide with advanced products and technical expertise.

The Challenge

Legacy CRM Integration: Integrating an on-premise Oracle CRM with cloud-based HubSpot while ensuring data integrity and robust error handling.
Territory & Resource Management: Designing territory management and automated resource assignment within HubSpot.
Custom System Actions: Building custom HubSpot actions to perform operations directly in Oracle.
Complex Data Migration: Migrating data from Oracle to HubSpot with zero data loss while preserving associations.
Advanced Workflow Needs: Developing complex workflows to support upsell and cross-sell opportunities.
Sample & Quote Alignment: Creating a custom sample management process in HubSpot aligned with the Oracle quote workflow.
Website Limitations: Addressing performance issues and CRM disconnection on the legacy website.

Products Used

HubSpot
Dell Boomi
Oracle EBS
WSO2

Approach and Key Features

Business Process Transformation: Conducted detailed discovery and re-engineered processes using HubSpot’s out-of-the-box marketing automation and sales enablement capabilities.

Data Migration: Executed large-scale migration with required data transformations (date formatting, concatenation, field normalization), mapping Oracle dynamic fields to HubSpot static fields with zero data loss.

Bi-Directional Data Sync: Implemented scheduled and real-time data sync between Oracle EBS and HubSpot using WSO2 and Dell Boomi, with automated error logging, alerts, and cross-system record ID updates.

Website Migration: Collaborated with a digital agency to migrate a high-volume website from WordPress to HubSpot, covering 120+ pages and 140+ blogs.

The Result

Improved Data Visibility: Unified, real-time access to accurate data for teams and leadership.

Accurate Resource Assignment: 100% automated and accurate lead-to-resource assignment based on territory rules.

Enhanced Data Quality & Efficiency: Strong error handling, improved data integrity, and significant time savings through automation.

ERP Process Automation: Reduced manual effort by automating ERP-driven processes within HubSpot.

Seamless System Integration: Closed functional gaps between Oracle and HubSpot to enable smooth, reliable data exchange.

Simplified Business Operations: Streamlined end-to-end processes by integrating HubSpot with multiple third-party SaaS applications.

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Client Testimonials

Best Salesforce Consulting Partner...PERIOD

For the past 14 years, I've worked with numerous Salesforce Consulting partners, from very small, boutique style to very big traditional partners (big 5). Girikon has been by far the best partner I've worked so far. They are very receptive, responsive, highly knowledgeable, technical and very quick to address issues to find agreeable solutions. Their cost and value has no comparison in the industry. I highly recommend them and give them a 5 star.

Director, Informa PLC, USA

Great Salesforce Consultancy

Girikon has been instrumental in the success of our Salesforce roll-out at Refuse Specialists. They are efficient and very accurate in their time estimates for both large and small custom dev projects. They are very good at translating my ideas into actionable work and consistently deliver quick fixes.

VP of IT at Refuse Specialists LLC, USA

Excellent Project / Product Customizations

Great company to work with. Girikon has been able to take the base Sales Force product and customize it to meet our needs. We have thrown them some significant change requests since the initial concept and they have been able to adapt while offering alternate ideas for ways to improve. I would recommend for future projects!

Plant Manager, ITW Deltar Fasteners, USA

Excellent Service and Support

Incredible company that has solved our previous problems to the best of their abilities. Always available and super quick with their responses. Highly recommended!

CEO and Co-Founder, GoGo World, Japan

We look forward to further strengthening our partnership with Girikon.

Our engagement with Girikon has been a great learning experience for me, as an individual; as well as added to our company’s growth and experience. I now, so confidently know that when I hand off a new project to the Girikon team, it is not just going to be done on time, but also done well!

CEO, GNGF, USA

Great company, great people, great results

Very nice people who do good work for a great price. Very responsive, would recommend!

Operations Manager, Pure Power Engineering, USA

Go! Go! World is absolutely looking forward to working with Girikon for future projects.

Girikon analysed, planned and executed our needs perfectly. They took the time to learn our business and our needs specifically. Girikon’s work ethic and understanding of our needs were top-notch.

COO, GoGo World, Japan

We wanted to partner with someone who could provide affordable solutions and talent pool of highly skilled resources. In our partnership with Girikon, we got both! Our association has been growing stronger over the years. No matter what technologies will be involved, our next project will certainly be assigned to the Girikon team.

CEO, Sierra Proto Express, USA

We have been extremely impressed with all of our projects with Girikon. Girikon has helped streamline our internal processes, and made our daily work environment a better place to be. Our work together has reduced the amount of tedious “plug-and-chug” work, helped us to innovate new processes, and allowed us to focus on helping our clients.

IDS, GNGF, USA

We evaluated more than five different companies and chose Girikon as our technology partner. What I appreciate most about their services is that they always deliver with quality. Girikon provided our company end-to-end solution for e-commerce.

Founder Director (Yebhi.com)

I wanted to express my appreciation for the outstanding service received from Girikon. We have had our software for about 7 years now. We still receive the same dedicated service as we did from day one. Very few companies today offer this ongoing commitment to customer satisfaction. I highly recommend Girikon as a development and IT partner!

Jt. Dy. Director General, FIEO