A leading non-partisan international affairs organization dedicated to shaping global leadership and policy solutions for geopolitical, economic, and security challenges. The organization conducts research, hosts high-level events, and collaborates with governments, private sector leaders, and civil society to influence global policy and public discourse.
Anonymised Client Profile
A leading non-partisan international affairs organization dedicated to shaping global leadership and policy solutions for geopolitical, economic, and security challenges. The organization conducts research, hosts high-level events, and collaborates with governments, private sector leaders, and civil society to influence global policy and public discourse.
The organization relied on Marketo and Salesforce as its primary marketing and CRM systems, but operational limitations made it difficult to scale digital engagement and manage leads effectively.
Key challenges included:
To streamline marketing operations and improve CRM alignment, HubSpot was implemented as the central marketing engagement platform while maintaining Salesforce as the core CRM.
Established HubSpot as the primary marketing automation platform and synchronized contact and campaign data with Salesforce to create a unified engagement system.
Built sophisticated automated campaigns, email journeys, and segmentation strategies that were not possible with the legacy marketing stack.
Configured bi-directional synchronization for contacts and campaign membership, ensuring consistent data and improved reporting accuracy.
Measurable Impact
Within the first three months of transition, the firm achieved measurable operational gains
Automated workflows and structured follow-ups accelerated lead engagement.
Enhanced segmentation and targeted email journeys increased campaign effectiveness.
Unified dashboards provided clear visibility into engagement, outreach programs, and donor activity.
Reliable synchronization between HubSpot and Salesforce improved data consistency and operational efficiency.
Client Feedback
Girikon’s team understood the complexity of our stakeholder landscape from day one. They didn’t just migrate our data — they redesigned how we think about lead management and audience engagement. The HubSpot implementation they delivered has fundamentally changed what our marketing team is capable of.
Whether you’re migrating from a legacy platform or optimising an existing HubSpot setup, our certified HubSpot consultants deliver CRM implementations built around your goals — not ours.
+1-480-241-8198
+44-7428758945
+61-1300-332-888
+91 9811400594
