Modernizing a Media Platform with a Scalable, All-in-One HubSpot CMS & Marketing Ecosystem

A leading media platform focused on the business of the U.S. federal government, delivering insights through a TV show, podcast, and high-traffic website. The platform enables agency leaders to share real-world experiences while fostering collaboration between government and industry to address critical public-sector challenges.

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  • February 2, 2026
  • Girikon

Anonymised Client Profile

Industry Policy & Research
Years in Business 20+ Years
Client Location Washington D.C., USA
Organisation Size 200–500 Staff
Background

About the Organisation

A leading media platform focused on the business of the U.S. federal government, delivering insights through a TV show, podcast, and high-traffic website. The platform enables agency leaders to share real-world experiences while fostering collaboration between government and industry to address critical public-sector challenges.

The Challenge

Fragmented Systems, Missed Opportunities

  • Manual Website Maintenance: Frequent updates and plugin management created operational overhead.
  • Developer Dependency: Content publishing and page updates required technical intervention.
  • Fragmented Marketing Stack: SEO, A/B testing, forms, CTAs, personalization, and email marketing were handled through disconnected tools.
  • Limited Native Marketing Capabilities: No built-in marketing automation or analytics.
  • Scalability Constraints: The existing platform struggled to support growth and evolving content needs.
Technology Stack

Products Used

HubSpot Content Hub HubSpot Marketing Hub
Our Approach

What Girikon Implemented

Design & Template Approval

Audited the existing WordPress site to identify key layouts and content structures. Recreated designs as HubSpot-ready wireframes and modular templates, approved by stakeholders prior to development.

CMS Configuration

Implemented a scalable HubSpot CMS setup with global themes, navigation, and structured content types, including ~60 pages, ~300 blogs, and landing pages. Native SEO, personalization, and smart content tools were configured for marketer-led growth.

Development & Testing

Migrated and standardized templates, landing pages, forms, and CTAs. Conducted comprehensive QA covering responsiveness, cross-browser compatibility, analytics validation, and User Acceptance Testing before launch.

Domain Setup & Go-Live

Configured domains and SSL, applied redirects, migrated content, and launched the site with post-go-live monitoring to ensure performance, SEO continuity, and seamless CRM integration.

Measurable Impact

The Results

The migration delivered a secure, high-performing, and marketer-friendly digital platform. The new HubSpot-powered ecosystem eliminated technical bottlenecks, unified content and marketing capabilities, improved scalability, and empowered teams to manage, optimize, and grow the platform independently—while driving stronger engagement and measurable results.

Client Feedback

Girikon’s team understood the complexity of our stakeholder landscape from day one. They didn’t just migrate our data — they redesigned how we think about lead management and audience engagement. The HubSpot implementation they delivered has fundamentally changed what our marketing team is capable of.

Director of Marketing & Communications Global Policy Research Organisation — Washington D.C., USA

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