The client is a prominent marine manufacturing company specializing in developing advanced marine technologies, such as catch control and net monitoring sensors, echo sounders, current profilers, and sonar systems. Their cutting-edge technologies are used worldwide in the fishing industry.
Anonymised Client Profile
The client is a prominent marine manufacturing company specializing in developing advanced marine technologies, such as catch control and net monitoring sensors, echo sounders, current profilers, and sonar systems. Their cutting-edge technologies are used worldwide in the fishing industry.
Their goal was to enhance customer service and increase sales efficiency by leveraging and integrating their existing CRM system with the IFS Central system. This integration facilitated the seamless transfer of product and customer data from IFS9 to HubSpot CRM, resulting in enhanced customer service, increased sales performance, and greater internal and external operational efficiency.
Conducted an in-depth review of business needs and workflows. Configured HubSpot to centralize service operations, streamlining tasks and improving response times.
Cleaned and de-duplicated customer, company, and product data to ensure accuracy, removing redundancies and outdated entries.
Migrated customer and product data with necessary transformations, including merging fields like Sales Part Number and Housing Category for better data organization.
Built a custom, cloud-hosted synchronization component using Node.js. This component pulls recent data from IFS every 24 hours and updates HubSpot’s Company and Custom Object records accordingly.
Measurable Impact
This comprehensive transformation enabled the Client to achieve streamlined sales management, improved customer outreach, and greater efficiency across systems.
Enhanced visibility of customer data tied to service requests within HubSpot.
Improved insight into products linked to specific service requests.
More effective tracking of ticket statuses in HubSpot Service Hub.
Seamless data flow and integration between IFS (central system) and HubSpot Service Hub.
Better visibility and control over service-related data in HubSpot.
Client Feedback
Girikon’s team understood the complexity of our stakeholder landscape from day one. They didn’t just migrate our data — they redesigned how we think about lead management and audience engagement. The HubSpot implementation they delivered has fundamentally changed what our marketing team is capable of.
Whether you’re migrating from a legacy platform or optimising an existing HubSpot setup, our certified HubSpot consultants deliver CRM implementations built around your goals — not ours.
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