A veterinary biomedical device company dedicated to advancing animal health through innovative therapeutic solutions. Its flagship product, designed to treat joint pain and osteoarthritis in dogs and horses, is distributed through veterinarians, animal clinics, distributors, and a Shopify-powered e-commerce platform—supported by digital marketing, trade shows, and strategic partnerships.
Anonymised Client Profile
A veterinary biomedical device company dedicated to advancing animal health through innovative therapeutic solutions. Its flagship product, designed to treat joint pain and osteoarthritis in dogs and horses, is distributed through veterinarians, animal clinics, distributors, and a Shopify-powered e-commerce platform—supported by digital marketing, trade shows, and strategic partnerships.
The legacy CRM system lacked the flexibility and advanced capabilities required to support evolving marketing, sales, and service operations
Key challenges included:
To streamline operations and create a unified system, a full HubSpot ecosystem was implemented to manage the entire customer lifecycle—from lead generation to post-sale service.
Consolidated veterinary, distributor, and clinic data into a single, unified HubSpot ecosystem.
Implemented automated workflows, email campaigns, and optimized forms to streamline lead capture from Shopify and web properties.
Designed custom deal stages to efficiently manage clinic and distributor opportunities.
Deployed a ticketing system to improve post-sales support and distributor management.
Enabled real-time sync between e-commerce orders and CRM for complete visibility and accurate reporting.
Measurable Impact
Following implementation, the organization experienced measurable improvements in marketing and sales performance
Accelerated lead-to-sale conversions through automation and structured follow-ups
Increased visibility across sales and service pipelines
Centralized dashboards delivering actionable leadership insights
Improved customer retention through consistent post-sales engagement
Client Feedback
Girikon’s team understood the complexity of our stakeholder landscape from day one. They didn’t just migrate our data — they redesigned how we think about lead management and audience engagement. The HubSpot implementation they delivered has fundamentally changed what our marketing team is capable of.
Whether you’re migrating from a legacy platform or optimising an existing HubSpot setup, our certified HubSpot consultants deliver CRM implementations built around your goals — not ours.
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