A global provider of customer experience management (CXM) and business process outsourcing (BPO) solutions, operating across 13+ countries with a workforce of 33,000+ associates. The organization supports leading brands in telecommunications, retail, healthcare, and financial services, with a strong focus on digital transformation through intelligent automation, analytics, and omnichannel engagement.
Anonymised Client Profile
A global provider of customer experience management (CXM) and business process outsourcing (BPO) solutions, operating across 13+ countries with a workforce of 33,000+ associates. The organization supports leading brands in telecommunications, retail, healthcare, and financial services, with a strong focus on digital transformation through intelligent automation, analytics, and omnichannel engagement.
Prior to HubSpot adoption, global marketing and sales operations were fragmented across regions, with teams using different tools and processes. This lack of standardization limited visibility, alignment, and performance tracking.
Key challenges included:
To streamline global marketing operations and improve sales alignment, a centralized HubSpot CRM and Marketing Hub setup was implemented.
Centralized lead and customer data across regions into HubSpot, creating a single source of truth.
Deployed HubSpot forms across the website to automate lead capture, enrichment, and segmentation.
Configured multi-region campaigns to enable consistent tracking and performance measurement across geographies.
Designed automated lead nurturing, scoring, and assignment workflows to ensure timely engagement and follow-up.
Integrated HubSpot with Salesforce to synchronize marketing activity and maintain data accuracy across platforms.
Measurable Impact
This comprehensive transformation enabled the Client to achieve streamlined sales management, improved customer outreach, and greater efficiency across systems.
Automated routing and assignment reduced response times.
Unified tracking enabled clear ROI measurement across regions.
Consistent lead nurturing improved engagement and conversions.
Leadership gained access to centralized dashboards and performance metrics for informed decision-making.
Client Feedback
Girikon’s team understood the complexity of our stakeholder landscape from day one. They didn’t just migrate our data — they redesigned how we think about lead management and audience engagement. The HubSpot implementation they delivered has fundamentally changed what our marketing team is capable of.
Whether you’re migrating from a legacy platform or optimising an existing HubSpot setup, our certified HubSpot consultants deliver CRM implementations built around your goals — not ours.
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