Modernizing a Media Platform with a Scalable, All-in-One HubSpot CMS & Marketing Ecosystem

  • February 2, 2026
  • Girikon
Background

A leading media platform focused on the business of the U.S. federal government, delivering insights through a TV show, podcast, and high-traffic website. The platform enables agency leaders to share real-world experiences while fostering collaboration between government and industry to address critical public-sector challenges.

The Challenge 

  • Manual Website Maintenance: Frequent updates and plugin management created operational overhead.
  • Developer Dependency: Content publishing and page updates required technical intervention.
  • Fragmented Marketing Stack: SEO, A/B testing, forms, CTAs, personalization, and email marketing were handled through disconnected tools.
  • Limited Native Marketing Capabilities: No built-in marketing automation or analytics.
  • Scalability Constraints: The existing platform struggled to support growth and evolving content needs.
Products Used

  • HubSpot Content Hub 
  • HubSpot Marketing Hub
Approach and Key Features

Design & Template Approval: Audited the existing WordPress site to identify key layouts and content structures. Recreated designs as HubSpot-ready wireframes and modular templates, approved by stakeholders prior to development.

CMS Configuration: Implemented a scalable HubSpot CMS setup with global themes, navigation, and structured content types, including ~60 pages, ~300 blogs, and landing pages. Native SEO, personalization, and smart content tools were configured for marketer-led growth.

Development & Testing: Migrated and standardized templates, landing pages, forms, and CTAs. Conducted comprehensive QA covering responsiveness, cross-browser compatibility, analytics validation, and User Acceptance Testing before launch.

Domain Setup & Go-Live: Configured domains and SSL, applied redirects, migrated content, and launched the site with post-go-live monitoring to ensure performance, SEO continuity, and seamless CRM integration.

The Result

The migration delivered a secure, high-performing, and marketer-friendly digital platform. The new HubSpot-powered ecosystem eliminated technical bottlenecks, unified content and marketing capabilities, improved scalability, and empowered teams to manage, optimize, and grow the platform independently—while driving stronger engagement and measurable results.

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