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Insights derived from data are critical for businesses today. They facilitate informed decision-making and enable them to adapt to shifting market circumstances. There are many solutions available today for such tasks such as solutions for data mining that reveal patterns, solutions for data visualization that reveal the bigger picture, and solutions for predictive analytics that forecast trends. In this article, we'll look at one such solution – Salesforce Einstein Discovery, which helps businesses maximize the potential of their data and create sustainable success by helping them find new possibilities, solve problems, and make smarter decisions. What is Salesforce Einstein Discovery? Salesforce Einstein Discovery is an advanced analytics solution that helps businesses leverage cutting-edge technologies like statistical modeling and machine learning to extract more value from the data they generate. This platform allows you to forecast future events and even receive suggestions for how to make things better. It connects seamlessly with Salesforce making data analysis and predictions a breeze. Salesforce Einstein Discovery leverages predictive models to project future events and identifies the critical variables that affect results. This allows businesses to determine where their resources should be assigned for them to be most effective. Einstein Discovery provides practical recommendations to increase the likelihood of achieving desired outcomes, including determining the best sales or marketing plan for a particular customer. It directs users toward business decisions that have a higher likelihood of delivering results. Salesforce Einstein Discovery Features Automatic Data Analysis Einstein Discovery automatically performs analyses and detects patterns and correlations that would be very difficult for humans to detect. In addition to saving time, this automatic analysis produces more accurate insights and reduces the likelihood of errors that would normally arise if humans were to complete the task. Employees and business leaders can draw conclusions more quickly by leveraging its insightful recommendations, which also increase confidence in the generated predictions, suggested courses of action based on predictions, and suggestions for improved business outcomes. Interactive Visualizations A diverse set of AI capabilities and visualization options empowers users to spot trends, uncover new facts hidden in their data, and create a collection of visualizations that support evidence-based decision-making. Although creating these dashboards may appear to be quite a task compared to creating ordinary reports, Einstein Discovery makes them more accessible and configurable. Users can easily interact with the data presented by Einstein Discovery making complex information easier to comprehend. Users can explore the visualizations, delve deeper into the reports to discover more detailed information and tailor the visuals to their own requirements. Recommendations and Predictions Einstein Discovery goes beyond conventional analysis by making recommendations and predictions based on existing facts. It employs predictive models, which are a type of regression or machine-learning analysis, to assess the likelihood of future events. Once launched, a model can be used in a variety of Salesforce applications, including Lightning and Experience Cloud pages. The predictions are also compatible with other programs such as CRM Analytics Data Prep and Flow Builder. Users can obtain forecasts using REST or Apex API calls. Predictions can be recorded straight to records, used as needed or even incorporated into CRM Analytics datasets. User-friendly Interface The tool's UI is meant to make it easy for people with minimum technical ability to navigate through it. This levels the playing field and enables more team members to interact with the data, fostering a data-driven culture within enterprises. Integration with Other Salesforce Products Native integration with other Salesforce products allows users to access advanced analytics capabilities within their existing Salesforce processes, hereby augmenting the capabilities of the solution. For instance, sales reps can use insights to prioritize prospects and uncover upselling opportunities. Support teams can utilize Service Cloud to predict and address client issues before they arise. Similarly, marketers can use Einstein Discovery's analytics to improve campaigns, better segment audiences, and customize customer interactions, resulting in better overall results for the organization. Working with Salesforce Einstein Discovery Einstein Analytics integration in a production environment requires additional Salesforce licenses. Once you join up on their website, you can have access to the Salesforce Developer Edition environment, which includes the Einstein Discovery module. How does Salesforce Einstein Discovery work? In Einstein Discovery, the data analysis process is divided into two stages: Preparing the data set – involves data import and processing. Creating the analysis – specifying what we're looking for and selecting the analysis parameters. Preparing the data set This includes all the data we want to use in the analysis. To generate a data set, we can use existing Salesforce data. They can come from any single item, whether standard or created by us, or they can link data from many objects, such as business possibilities and the accounts and contacts they concern. Importing data (possible sources) With Einstein Discovery, you can connect and import data from external sources like: MySQL Hadoop Postgres SAP Oracle Microsoft SQL Server Netezza CVSV Einstein Discovery automatically assesses the data's quality and indicates what errors may exist and how to fix them. Examples of tool suggestions: Discovery identifies extremely rare values. Their limited number makes it harder to identify patterns between them and the rest of the data. The tool suggests double-checking values for accuracy, typos, and substitutions. It is also possible to remove the specified rows from the dataset. If the record includes a date and time, Einstein Discovery recommends that you determine whether the exact time is critical to our analysis or if it is best to discard it. If both columns have the same name, Einstein Discovery will suggest renaming either of them. Errors in data Einstein Discovery assigns one of three types – text, numeric, or date to the data. It determines how numbers change over time and in relation to the text data that corresponds to them. Before checking the data, ensure that the types have been correctly assigned. For example, if you import a product ID that just contains numbers, Einstein Discovery may mistake them for a number rather than text. Einstein Discovery also allows you to: Include a column on numerical fields that shows the average, maximum, minimum or the outcome of simple mathematical operations. Check whether the value in date type fields is before, after, or equal to the selected, different date by adding or subtracting the indicated number of days. Include more columns from already established data sources. Sort the data based on the fields and values specified. Creating the analysis A Salesforce user can complete the analysis on the desired topic in a matter of minutes if they have a ready data source. You don't need to know statistical data models or technical programming. Click "Create Story" after choosing the data source to begin creating it. After that, you will be directed to the settings page where you can choose whatever value to maximize or decrease. Additionally, you can: Specify the fields from the data source that will be used to create the analysis. All fields are chosen by default. If the data source has date-type fields, you can choose a range to see how the data changes over time. Indicate the fields that you can modify. Einstein Discovery will convert the ones that have the most impact on the results. Modify the model's parameters to forecast potential future outcomes and select the desired statistical approach. Once the appropriate criteria have been chosen, click "Create Story" once more. Einstein Discovery will start its work. What is the outcome of the analysis? Einstein Discovery findings are displayed as short text tips and charts that relate to the specified parameter that we wish to look into. It generates a business history based on the advice it deems most significant, explaining what the parameter under test depends on and how we may affect its value. We can make changes to the history, such as removing or adding tips. We quickly export it as a presentation or Word document when we believe it is ready and addresses the questions that are important to us. Additionally, we can also select the question for which we would want to see suggestions. We have the option to select: What happened? Why this happened? What changed with time? What is possible? How can I make this better? Einstein discovery shows you how many fields affect the parameter. You can choose any combination of parameters and values to compare results. For each result, you will get: A chart The key findings in text format Numerical information displaying the number of records, standard deviation, mean deviation, and value for the chosen parameter Streamlining the analysis Einstein Discovery assesses data quality further throughout processing and suggests ways to make it better. We can choose whether or not to use the analysis and improvement suggestions after reading them. If that's the case, Discovery will run another analysis. Examples of improvements: Deleting duplicate columns from a dataset if many columns have identical data Deleting records whose values are significantly off from the average. These are severe, mostly nonexistent instances that could affect the standard deviation and mean results. Eliminating fields whose values are determined by the magnitude of the parameter under investigation, have the biggest influence on the tested parameter based on the first analysis, and we don't think there is any mathematical dependence between them. The Difference Between Salesforce Einstein Discovery and Einstein Analytics? Despite having different uses and strategies, Salesforce Einstein Analytics and Salesforce Einstein Discovery are both components of the Salesforce Einstein platform that leverage Einstein AI. While Salesforce Einstein Discovery employs machine learning to uncover hidden patterns in your data and forecast future events, Salesforce Einstein Analytics is utilized for data exploration, visualization, and predictive analytics. Using emails and calendar activities, Einstein Activity Capture can be used as a data source for Einstein Discovery models. It can be summed up as follows: While Einstein Discovery provides predictive insights by seeing patterns and trends, Einstein Activity Capture provides descriptive insights by recording actions and interactions. All Salesforce apps now come with a new conversational AI assistant called Einstein Copilot that can respond to natural language questions and deliver accurate and reliable answers.  How can you get Einstein Discovery predictions in a CRM Analytics dataset? Make sure your CRM Analytics dataset contains all the information you need. Leverage your CRM Analytics dataset to enable Einstein Discovery to build and train a predictive model. Use Einstein Discovery to give predictions for your CRM Analytics dataset after your model has been trained. Connect Salesforce apps with the insights, discoveries, and recommendations produced by Einstein Discovery. Summary Salesforce Einstein Discovery is a great solution that leverages artificial intelligence and sophisticated statistical models for analyzing huge data sets. Girikon, a certified Salesforce consulting company, can help you set it up and optimize it. Our Salesforce consultants will integrate Einstein Discovery into your current workflows and train your staff, including those without any prior technical or statistical expertise, on how to utilize it to its fullest potential. Contact us today for a free consultation on Einstein Discovery.

In today’s competitive business era, data is the pivot on which the business world balances. With the human race generating humongous data of around 2.5 exabytes every day, forward-looking businesses are investing in processing, cleaning, and analyzing these vast stores of data to draw meaningful insights, which they can leverage to make informed decisions and better understand their customers. In fact, companies that adopt data-driven strategies enjoy higher productivity and profits than their counterparts. According to a report shared by IDC, revenue generated from big data and business analytics is expected to increase from $130.1 billion in 2016 to $203 billion through 2020. Since, sales continue to be one of the most important functions of any business entity, sales reps should be empowered to connect with their customers in a better way. Salesforce Einstein Analytics – an AI-powered tool can be leveraged by organizations to automate their time-consuming admin activities to make time for other important activities. With AI-informed insights and automation, the Sales team can streamline every aspect of their sales cycle. Here’s how Salesforce Einstein can be leveraged by organizations to improve sales performance: Prioritize Leads: By introducing AI-powered Einstein analytics to your sales team, organizations can empower their sales team to sort and prioritize incoming leads. The AI-powered sales tool helps in analyzing historical data to disclose the best kind of leads for their business, which further helps sales reps to focus on leads that are most likely to convert. The patterns identified by this sophisticated tool are more focused than the traditional criteria that are based on intuition. Consequently, sales productivity increases as more leads are converted in less time. Recognize Opportunity Health: Sales reps are bogged down with the pressure to handle multiple opportunities concurrently. With a robust AI-powered tool i.e Salesforce Einstein in place, sales reps can distinguish between opportunities that require attention and those that are doing well and moving towards a successful conclusion. This leads to high sales productivity within a short time frame. Search for Strategic Contacts: Sales reps understand the significance of a sincere and heartfelt introduction to key contacts and its significance in building a rewarding and long-term relationship. The robust Einstein tool can help find contacts that have a prior relationship with key contacts and provides sales reps the benefit of knowing the contact before the formal introduction is made.   Accurate Forecasting: The forecasting ability of this AI-powered data analysis tool help decodes the trends existing in the sales cycle right down to every sales rep. The predictive capabilities of the tool help organizations to plan accordingly for the approaching sales quarter and prioritize sales deals to maximize winning chances.  In a Nutshell: These are some of the many ways how Salesforce Einstein analytics can help organizations build a high-performing sales team and empowering sales reps to excel at their work. Adopting Salesforce Einstein analytics can help organizations to boost customer loyalty while building a long-term relationship with them. Organizations should consider partnering with one of the most reputed Salesforce consultants to avail outstanding consultation and implementation services.   

For almost 2 decades Salesforce users were using pre-built reports and dashboards to have a quick look at their data. But with time, data has increased exponentially and it has become quite difficult to manually look for the required data. Due to this very reason, Salesforce has launched Einstein Analytics, a platform that solves the challenge of gathering the required data at one place to answer key queries related to organization sales. What is Salesforce Einstein? Salesforce Einstein is Artificial Intelligence integrated into the Salesforce Platform which allows organizations to automate the reports, identify the needs within the workflows, and even the effectiveness of each sales team within the organization. It has transformed the way organizations used to analyze their data. Organizations can now track their KPI’s, annual reports, sales pipeline, etc. seamlessly by eliminating the dependence on mathematical models and algorithms. Salesforce Einstein’s artificial intelligence stage takes sales/revenue forecasting to the next level by providing new useful real-time insights depending on the real-time data coming in the system. It progressively adjusts itself to modifications and new information. It assures if there is any unexpected change in the market then it can rapidly change its forecast and predict according to the new requirements. Salesforce Einstein AI Impact on Business Sales Salesforce Einstein offers various features to provide a better insight into the sales. It has features like Activity Capture which automatically captures the data from various sources like emails, call logs and, salesforce chats and saves sales reps time from manual data entry. It even recommends good quality leads and opportunities to sales reps who can nurture them. Marketing For the marketing folks. it is a clear winner as it helps them with forecasting customer engagement, tracking social media engagement, launching email campaigns, etc. It even helps in transforming the organization image by suggesting suitable content. Customer Experience Salesforce Einstein has capabilities of enhancing customer experience by automatically extracting customer’s information and providing real-time insights about the customer like their pain points, requirements, etc. By having all the necessary information sales reps can nurture customers in the right direction. Commerce AI powered Salesforce Einstein guides organizations to sell the right products, provide special offers to customers at the right price and at the right time. This even helps organizations in selling and upselling services and products to the customers by tracking their previous purchase history. Key Features of Salesforce Einstein Voice Commands This feature enables you to perform various functions with a voice command. It does not just listen it even answers back in the same way. You can set-up meetings, get news updates of prospects, view dashboards, etc. by using the voice commands. Natural Language Processing (NLP) This feature enables Salesforce to understand what the users are trying to say in their emails and messages. It spots the keywords present in customer’s/prospects messages and suggests response accordingly. This reduces the time of reply, and customers/prospects will be addressed quickly. Action Oriented It automatically takes actions on things that sales reps might not have asked for like scheduling a follow-up call or a follow-up meeting with the customers. It self-analyses the meeting notes and takes appropriate actions that save a lot of sales reps time. Scoring With Einstein Lead and Opportunity scoring, it looks into the insights of leads and opportunity, and based on the available information it scores the leads and opportunities. By looking at the score, sales reps can pick up those leads with a higher score to nurture first. Salesforce Einstein AI Benefits for Organizations Sales Pipeline Management One of the most important and useful advantages of Salesforce Einstein AI is its ability to keep on modifying/updating the pipeline on a real-time basis. It helps in evaluating trends in opportunities and provides a list of opportunities that can be closed with ease and those which require attention. By using it, organizations can focus on the right opportunities. Account Insights With Einstein Account tool, organizations can get the latest news related to financial results, mergers, and acquisitions, etc. for their prospects and customers. These insights can be leveraged by the sales teams and marketing teams to run personalized marketing messages and special offers for every prospect. This tool even captures information like the impact of the marketing campaign, clicks that come through campaigns, etc. The effectiveness of the campaign can be visualized on a dashboard where the organization sees the success rate of marketing and sales generated through it. Performance Analysis Organizations can use Salesforce Einstein to monitor the opportunities in the sales pipeline and the sales teams monitoring them. They can further compare the performance of every individual present in the sales teams over different parameters. Leader View Dashboard presents a top-notch view of sales rep performance over time. After analyzing the performance of every individual at various parameters organization and reward their top performers. Whitespace Analysis Whitespace analysis is the process of uncovering new opportunities. With the assistance of Salesforce Einstein, organizations can execute whitespace analysis and look out for new opportunities. Salesforce Einstein has the potential to recognize which product or service has been sold to which accounts and it further creates feasible opportunities depending on the account’s previous/current requirements. Conclusion Artificial Intelligence has an undeniable influence on all walks of life. In today’s world, an AI based platform, such as Salesforce Einstein, provides the best scenarios and retrospective to make the experience of selling process human-like which helps an organization in increasing sales and automate the process and prepare for the future market needs. About Girikon Girikon has become a reputed name in the IT services, as well as consulting space. Being one of the reputed providers of SaaS technologies like Salesforce, the company offers high-end Salesforce consulting and Salesforce implementation services.

All through these years, Salesforce users have been leveraging out-of-the-box operational reports, and dashboards to monitor their data, comprehend performance and share results. However, with customer data growing exponentially with every passing day, exploring data manually has become a huge challenge. To address this challenge, Salesforce has come up with its AI (Artificial intelligence) powered advanced analytics solution i.e. Salesforce Einstein Analytics.  Einstein Analytics is a next-generation business intelligence software designed to provide answers to complex issues at lightning speed. It’s intuitive, empowering, and built for mobile. It leads to decisions, discussions, and transactions that are driven by insight, instead of instinct. Einstein Analytics can help you to provide analytics experiences in sales, service, marketing, and IT business so that the users can take action quickly without getting bogged down by complex dashboards. Einstein Analytics helps to explore the large data sets quickly and easily by providing AI-powered advanced analytics, right within Salesforce. It helps Manage datasets, query data with SAQL (Salesforce Analytics Query Language), and customize dashboards, all programmatically. Einstein Analytics allows you to:                                                      Connect to your CRM directly and execute on insights directly in Chatter. Analyze millions of rows of data automatically & get predictive analytics with Einstein Discovery. Explore data & automates action with prebuilt apps. Has similar functionalities on mobile, be it Android or iOS. Einstein Analytics vs Reports & Dashboards  Reports and Dashboards look and behave like Einstein Analytics, but provide very different functionality. It provides an instant snapshot of the metrics that matter to your business, including team performance, lead volume, and conversion rates.  Einstein Analytics is your Data Scientist. It extends beyond Reports and Dashboards to give you all insights into your pipeline, end-to-end customer insight, and historical analytics to help you plan your next best step.  How Can we use Einstein Analytics in Salesforce? If you are using any Salesforce product like Sales Cloud, Service Cloud, you still need to purchase licenses for Einstein Analytics. There are 2 types of Einstein Analytics license: Einstein Analytics Growth and Einstein Analytics Plus. Users’ permissions are defined on their Salesforce user record, granted via a Salesforce permission set. You can access Einstein Analytics via the Analytics tab or the Analytics Studio app (from the App Launcher). All through these years, Salesforce users have been leveraging out-of-the-box operational reports, and dashboards to monitor their data, comprehend performance and share results. However, with customer data growing exponentially with every passing day, exploring data manually has become a huge challenge. To address this challenge, Salesforce has come up with its AI (Artificial intelligence) powered advanced analytics solution i.e. Salesforce Einstein Analytics.  Einstein Analytics is a next-generation business intelligence software designed to provide answers to complex issues at lightning speed. It’s intuitive, empowering, and built for mobile. It leads to decisions, discussions, and transactions that are driven by insight, instead of instinct. Einstein Analytics can help you to provide analytics experiences in sales, service, marketing, and IT business so that the users can take action quickly without getting bogged down by complex dashboards. Einstein Analytics helps to explore the large data sets quickly and easily by providing AI-powered advanced analytics, right within Salesforce. It helps Manage datasets, query data with SAQL (Salesforce Analytics Query Language), and customize dashboards, all programmatically. Einstein Analytics allows you to:                                                                Connect to your CRM directly and execute on insights directly in Chatter. Analyze millions of rows of data automatically & get predictive analytics with Einstein Discovery. Explore data & automates action with prebuilt apps. Has similar functionalities on mobile, be it Android or iOS. Einstein Analytics vs Reports & Dashboards  Reports and Dashboards look and behave like Einstein Analytics, but provide very different functionality. It provides an instant snapshot of the metrics that matter to your business, including team performance, lead volume, and conversion rates. Einstein Analytics is your Data Scientist. It extends beyond Reports and Dashboards to give you all insights into your pipeline, end-to-end customer insight, and historical analytics to help you plan your next best step. How Can we use Einstein Analytics in Salesforce? If you are using any Salesforce product like Sales Cloud, Service Cloud, you still need to purchase licenses for Einstein Analytics. There are 2 types of Einstein Analytics license: Einstein Analytics Growth and Einstein Analytics Plus. Users’ permissions are defined on their Salesforce user record, granted via a Salesforce permission set. You can access Einstein Analytics via the Analytics tab or the Analytics Studio app (from the App Launcher). All through these years, Salesforce users have been leveraging out-of-the-box operational reports, and dashboards to monitor their data, comprehend performance and share results. However, with customer data growing exponentially with every passing day, exploring data manually has become a huge challenge. To address this challenge, Salesforce has come up with its AI (Artificial intelligence) powered advanced analytics solution i.e. Salesforce Einstein Analytics. Einstein Analytics is a next-generation business intelligence software designed to provide answers to complex issues at lightning speed. It’s intuitive, empowering, and built for mobile. It leads to decisions, discussions, and transactions that are driven by insight, instead of instinct. Einstein Analytics can help you to provide analytics experiences in sales, service, marketing, and IT business so that the users can take action quickly without getting bogged down by complex dashboards. Einstein Analytics helps to explore the large data sets quickly and easily by providing AI-powered advanced analytics, right within Salesforce. It helps Manage datasets, query data with SAQL (Salesforce Analytics Query Language), and customize dashboards, all programmatically. Einstein Analytics allows you to:                         Connect to your CRM directly and execute on insights directly in Chatter. Analyze millions of rows of data automatically & get predictive analytics with Einstein Discovery. Explore data & automates action with prebuilt apps. Has similar functionalities on mobile, be it Android or iOS. Einstein Analytics vs Reports & Dashboards  Reports and Dashboards look and behave like Einstein Analytics, but provide very different functionality. It provides an instant snapshot of the metrics that matter to your business, including team performance, lead volume, and conversion rates. Einstein Analytics is your Data Scientist. It extends beyond Reports and Dashboards to give you all insights into your pipeline, end-to-end customer insight, and historical analytics to help you plan your next best step. How Can we use Einstein Analytics in Salesforce? If you are using any Salesforce product like Sales Cloud, Service Cloud, you still need to purchase licenses for Einstein Analytics. There are 2 types of Einstein Analytics license: Einstein Analytics Growth and Einstein Analytics Plus. Users’ permissions are defined on their Salesforce user record, granted via a Salesforce permission set. You can access Einstein Analytics via the Analytics tab or the Analytics Studio app (from the App Launcher). Conclusion Salesforce Einstein Analytics gives the power to harness raw data for real business solutions that make a huge difference. Salesforce customers report tells that Einstein Analytics has boosted their individual and team productivity levels, saving them an average of 10-11 hours per month per IT/sales/operations resource. And the longer they use Einstein Analytics, the more productivity continues to increase. If you wish to implement Einstein Analytics and avail the above-mentioned exciting benefits, you can consider partnering with a Salesforce implementation partner. About Girikon Girikon is a reputed IT consulting company with offices across the USA, UK, Australia, and India. Over the years the company has become one of the established players in the area of Salesforce consulting, Salesforce implementation and Salesforce support space.

In today’s competitive business landscape, banks and other financial service companies have to deal with rapidly evolving customer requirements. Today, with new entrants and consumer technologies simplifying the way people save and invest their money, the demand for the digitalized financial transaction along with high-touch and personalized experiences have increased manifold. To remain competitive, bankers and wealth managers require delivering smart and tailored experiences, which is significant for building best-in-class customer relationships. While these customer-facing organizations have always understood the importance of providing superior customer service, they struggle to manually sew up and make sense of customer data from disparate sources. This calls the need to have in place a robust and intelligent system that can help organizations meet the growing expectations of customers for speed and personalization. Salesforce Financial Services Cloud – a financial software used for wealth management could be leveraged by organizations for enjoying a customized CRM experience. Now, with the addition of Einstein Analytics to the financial service cloud, bankers and wealth managers have access to AI-powered insights that have helped them strengthen client relationships and grow their business.  Let’s take a quick at the amazing features that Einstein Analytics powered financial services cloud offers: Actionable Insights Enabled by AI: With this, financial services professionals can get predictive guidance which is built-into routine client engagement. For instance, financial consultants can now receive updates about clients who are likely to grow their assets. This helps them to focus their attention on retaining such clients that too in a smart way. In-built Industry Dashboards: These are built-in to help with data collection regarding the financial activities of clients. The pre-built templates help wealth advisors and retail bankers to gather quick insights using analytics rather than depending on a data scientist to share daily insights around common KPI’s. Now, retail bankers and wealth consultants can draw insights by directly accessing the dashboards, which in turn helps them in identifying opportunities, as well as threats.  Customizable Platform: To get a complete view of the financial goals and needs of their customers, users have the option to build custom apps and connect them to data from external sources.   Built-in Compliance: With an Einstein analytics powered financial services platform in place, users can expect data to be hosted in a secure, trusted and compliant cloud-based platform. This comprises of privacy, security, and other tools that are configured to fulfill compliance requirements.  How Does Einstein Powered Financial Cloud Services Help Fintech Companies?  Get Rid of Loopholes of Legacy Systems: Financial services organizations often face challenges fulfilling the expectations of their customers using their legacy systems that are outdated and inefficient. With all the useful features and customizations, the Salesforce financial cloud lends organizations the power to connect all the internal systems and push all the vital data to a single place i.e. the dashboard.   Better Engagement with Customers: To fulfill the growing requirement of their clients, financial service organizations require having a clear and comprehensive picture of their accounts, financial goals, etc. This becomes possible with Einstein powered Salesforce Financial service cloud, which besides fetching crucial client data from different systems and gathering in a single place i.e. the dashboard offers real-time recommendations. With a clear view of their customers, financial services organizations are better positioned to fulfill the expectations of their customers. Better Compliance: The financial service industry deals with the constant pressure of being compliant. Packed with compliance features, the Salesforce financial services cloud paves way for hassle-free client communication, transparent collaboration, and simple to build internal processes. All this helps in saving a lot of precious time. Quick Wrap Up: The introduction of new capabilities i.e. Einstein Analytics into its financial services cloud has taken its performance a notch higher. With such updated features, wealth managers and bankers can leverage predictive analytics to remain more strategic about how they manage their book of business, as well as client relationships. So if you are a financial service organization looking to create a long-lasting professional relationship with your clients, it’s important that you partner with a Salesforce consulting company to avail robust CRM functions. Girikon – a Salesforce consulting partner offers reliable Salesforce consulting, Salesforce support and Salesforce implementation services to businesses across the globe. As a reputed Salesforce consulting company, Girikon offers robust solutions that can transform the way organizations conduct their business.

For a business to sustain in this competitive landscape, the sales and marketing teams must align with each other for ensuring better organizational growth in terms of efficiency, productivity and revenue. However, this is difficult said than done as the goals of sales and marketing teams are misaligned, which encourages them to prioritize their own goals over organizational profits. So, how to deal with this situation? The key lies in having a steady flow of qualified leads that the Sales team can close readily, and this can be made possible by having in place a robust lead scoring system for prioritization of leads. What is the Need for Lead Scoring?  Though, the main priority for marketers is to generate constant flow of sales-ready leads, only a small percentage of the leads generated by the marketing team are considered closable. According to statistics gathered from recent industry research, around 40%-50% of all inbound sales leads aren’t followed up by the salespeople. And even if they do so, a lot of time had already passed by for leads to be converted to customers.  Lead scoring, which is a key aspect of lead management helps marketers make the most of all the leads generated. By providing an objective way of sorting through all visitor interactions and ranking them basis their likelihood to buy the company’s products, lead scoring divulges details about the most sales-ready leads besides providing insight about how and which leads should be nurtured. By helping organizations rank their leads basis several behavioral and demographic factors, marketers can determine and focus on the most potential leads.   Evolution of Lead Scoring Tools and Capabilities:  Having information about which leads to follow up and which to ignore can be more of a speculation than science. Lead scoring provides sales and marketing experts a head start on the lead qualification process, which otherwise is time-consuming. Before the recent developments in technology, lead scoring was conducted manually and included making a detailed research on potential customers, recording their details on a database, and finally scoring them.   Today, Marketers have access to tools and capabilities that can help them rank, manage and nurture leads, so that more leads carry a higher probability for positive sales results. Automated capabilities and processes provide powerful ways to handle lead scoring and nurturing to help get the most from every visit to the website.   CRM assisted Lead Scoring:  Since, the task of manual lead scoring was strenuous and time-consuming, CRM (customer relationship management) systems emerged as the savior by automating and simplifying processes. With a robust CRM in place, businesses were able to gather data regarding every single lead and scoring them basis the selected criteria. While integrating a robust CRM system like Salesforce improved the manual way of scoring leads, it still lacked the efficiency required to quickly score leads basis their quality with sales and marketing teams still spending a lot of time gathering details about leads.   This paved way for another innovation i.e. marketing automation. While marketing automation is doing its bit by analyzing and processing a wide variety of data in an automated way, it doesn’t provide the efficacy to differentiate between visitors who are actually interested in making a purchase and those who are simply visiting the site without any intention of making a purchase. This has left space for a new player that offers a solution to all the lead scoring woes i.e. predictive lead scoring using artificial intelligence.   Predictive Lead Scoring:  A Game Changer  Powered by Machine learning and Artificial Intelligence, predictive lead scoring allows businesses to determine the criteria for defining a strong lead, creating models for lead scoring based on the specific needs of your company while adapting themselves in a changing market. The Einstein AI capability of Salesforce provides lead scoring an altogether new approach by streamlining a variety of tasks associated with it. Right from automatically collecting and analyzing CRM data for determining strong leads, creating finely tuned lead scoring models to gathering account insights, using Salesforce Einstein AI for lead scoring will augment the efficiency of sales and marketing teams by saving their time significantly. However, you must get in touch with a reliable Salesforce consulting company for any assistance regarding lead scoring including the creation of appropriate lead scoring formulae.   The Bottom line:  The value of figuring out sales-ready leads is inestimable. However, it isn’t easy to manually analyze humongous data to determine closable leads. A robust lead scoring system will help organizations to align their marketing and sales team while ensure better utilization of resources, improve rate of conversion, and condense sales cycle, which will ultimately translates to increased revenue. This will allow sales and marketing teams to close deals quickly while forge a strong relationship with their customers. As a cloud-powered CRM, Salesforce has become preferred choice of businesses due to the wide array of features, functionalities and components offered by the platform. To make the most of this platform, it’s important to partner with a reliable and experienced Salesforce implementation partner.

Imagine your organization can communicate in real time with your website users? Salesforce live agent is a tool provides this level of interaction in real-time and ability to chat online between an organization and its customers. The Live Agent in Salesforce tool offers the ability to personalise the customer experience based on how prospects engage with your website. There are additional advantages that users often overlook including multilingual capabilities, ability to connect subject matter expert efficiently and retrospectively reviewing live chat when building your smart team. Girikon’s Salesforce Consultants are suitably qualified to set up and configure Salesforce Live Agent for your company. The advantages of being a Salesforce Consulting Partner, Girikon has access to industry knowledge and the Salesforce Community to draw from to make the set up successful and highly efficient for your business. In the real life scenario below our Salesforce Consultants demonstrate live agent setup for multiple sites without a chat icon meaning that this setup is complex. The following setup also uses new available features which further assist you to setup a Salesforce live agent. Following the steps to setup salesforce live agent and remember that our certified Salesforce Consultant are a phone call or email away if you get stuck. Salesforce live agent is a tool which enables real-time, online chat between an organization and its customers. In real life scenario you can see there are multiple sites which does have chat icon from where you can directly get support from support team, that is now possible by Salesforce live agent too. You can easily step salesforce live agent by following steps Step 1: Enable live agent checkbox Setup→Customize→Live Agent→Live Agent Setting Click on enable live agent and hit “Save” button. After saving it you can see multiple objects have been created automatically into you org. For example, “Live Chat Transcript” which holds history of chatting. Step 2: Enable live agent user Setup→Users→Select User Edit user which you want to use as a “live agent user” and click on live agent user then hit “Save” button. Step 3: Live Agent Configurations Setup→Customize→Live Agent→Live Agent Configuration You need to configure live agent in which you can assign live agent user, profiles and provide supervisor setting and chat transfer settings Step4: Create New Skill Setup→Customize→Live Agent→Live Agent Setting Create skill for live agent user and save. Step 5: Setup Chat Button Setup→Customize→Live Agent→Chat Button & Invitation You need to create a “Chat” button where you need to enter Basic information, Routing information and chat button customization. For chat button customization you need to upload online and offline button image which will show on your public website. After saving chat button you will get chat button code you just need to copy that and paste into your website html Step 6: Live agent deployment Setup→Customize→Live Agent→Deployments Create new deployment and save it. After that you will get deployment code, you need to copy this code and paste it below the chat button code in your website html page Step 7: Setup live agent console app Setup–> Create –> App Create new console app and while creating this app please include live agent in this app and choose records or page to open subtabs of each chat session For testing purpose, open your website html where you have pasted chat button code and deployment code you can see either online or offline image which is based upon the agent’s status (online/offline). When agent is online click on online than request will send to agent user Agent user needs to go to console app which you have created and can accept the request than customer will be able to chat directly with agent Please share your feedback for this article, in case you need Salesforce Consultant, Salesforce Implementation Partner or Salesforce Development Services then please feel free to reach out to us at sales@girikon.com