According to reports, poor care coordination costs the United States over $500 billion each year. It is accompanied by needless readmissions and extended hospital stays, which account for a large percentage of the burden. As a result, healthcare organizations are going through a financial and health crisis. On the contrary, healthcare organizations using Salesforce Health Cloud and working in collaboration with certified Salesforce consultants, have witnessed a 17% reduction in hospital expenses, a 39% decrease in readmissions, and an increase of 5% in patient satisfaction.
This says something about the value of Salesforce Health Cloud. This unified platform allows players in the care sector to collaborate seamlessly. Healthcare providers are increasingly turning to innovative solutions such as Salesforce Health Cloud with confidence.
The real challenge is how to get the most out of Salesforce Health Cloud. This article delves into the unique workflows and functionalities of Salesforce CRM healthcare that enable effective care coordination.
Furthermore, it navigates the complexity of modern healthcare, shedding light on how to provide ideal patient experiences while maximizing your organization's resources.
An Overview of Salesforce CRM Healthcare
Salesforce Health Cloud is built on the core Salesforce CRM platform. It is purpose-built to meet the unique needs of the healthcare sector. It helps healthcare workers provide exceptional results by combining diverse data and optimizing workflows, as well as sustaining collaboration.
Salesforce Health Cloud expands on standard CRM to improve the healthcare experience for both providers and patients. Below, we will discuss Salesforce CRM for healthcare features that can make your life easier.
What does Salesforce CRM Healthcare Bring to The Table?
Salesforce health CRM includes the following features that can help any healthcare organization coordinate care effectively:
Patient 360
A thorough grasp of each patient's status is necessary. Salesforce's Patient 360 features give healthcare practitioners access to a comprehensive patient information overview. From medical history to modern treatments, this pathbreaking technology allows for informed decision-making.
Team Up
Effective care coordination requires proper communication among healthcare workers. The team-up tool in Salesforce Health Cloud addresses this need.
It enables real-time collaboration between physicians, nurses, experts, and administrators. This collaborative approach guarantees that everyone involved is on the same page with regard to patient care.
Care Plan Central
Even with multiple healthcare providers engaged, you can easily build and manage care plans using Salesforce Health Cloud. It provides a centralized location for developing, managing, and tracking care programs.
This provides a more streamlined way of working and ensures that all team members are aligned with the patient's treatment goals, resulting in more effective and coordinated care delivery.
Smart Scheduling
Care coordination requires effective resource allocation and appointment scheduling. However, Salesforce CRM healthcare makes intelligent use of data insights to keep the process going. These processes are further optimized by its predictive analytics capabilities.
In order to make the most use of their resources, healthcare departments schedule appointments based on availability. With smart scheduling, wait times can be shortened and overall operational effectiveness can be improved by healthcare providers.
Actionable Alerts
Proactive care management is necessary to avoid future health problems and complications. When criteria change, healthcare practitioners can receive timely updates through its "actionable alerts" function.
Real-time alerts allow medical teams to quickly respond to emerging situations, such as changes in vital signs or missed appointments. Salesforce CRM for healthcare boosts care coordination in this way, which improves patient outcomes.
Patient Engagement
The basis for an effective care coordination strategy is active patient engagement. Salesforce CRM healthcare uses a number of tools and services to make this a priority. With interactive communication channels and patient portals, patients can now access medical records and educational materials, taking an active role in their healthcare journey.
Treatment programs that are successful are a result of patients' increasing decision-making abilities. All things considered, it results in a positive approach to care coordination.
Data Insights
Effective care coordination in the era of healthcare analytics requires data-driven decision-making. Healthcare workers can gain insights from patient data thanks to Salesforce 360's robust data reporting capabilities.
Salesforce CRM healthcare analyzes patient data to identify trends and patterns and makes the necessary improvements to care coordination. Furthermore, these kinds of insights are also very important in other important areas. For example, in determining what needs to be improved, streamlining processes, and ensuring optimal resource allocation.
Outcomes Tracking
Salesforce CRM healthcare provides sophisticated analytics functionalities for monitoring and assessing patient results. These insights ensure that treatment plans and care coordination processes are in sync.
This translates to better clinical results, higher patient satisfaction, and reduced healthcare costs. Salesforce helps healthcare providers make significant changes to their delivery model for improved outcomes by tracking outcomes.
This feature helps with accountability and serves as a useful tool for stakeholders and regulatory agencies to see how well care coordination activities are working.
Compliance Corner
Regulation adherence is a crucial component of the healthcare sector. This feature in Salesforce CRM for healthcare is updated regularly as regulations evolve.
Furthermore, maintaining industry standards compliance is made easier with the use of a single repository for compliance-related data. In the end, healthcare staff deal with compliance challenges without any delays.
Future-Proof Care
Solutions need to be flexible and scalable in the ever-changing healthcare sector. Flexibility and scalability are provided by Salesforce CRM healthcare. This is to ensure that efforts to coordinate care not only align with changing needs but also adapt to them.
The platform offers future-proof solutions in every manner, whether it is implementing new technologies or adapting to changes in regulatory requirements. Sustaining flawless care coordination is the main goal.
Slack Huddle to Facilitate Real-time Communication
The healthcare sector is dynamic and fast-paced, making real-time communication essential. In this context, Slack from the Salesforce stable is very helpful.
It makes it easier for healthcare teams to collaborate and communicate in real-time.
The platform for real-time messaging facilitates easy decision-making. It ensures the timely sharing of important information. The use of "slack huddle" to integrate communication in the care coordination process improves overall responsiveness and efficiency in patient care.
Health Cloud features for Providers:
Intelligent Appointment Management
Using centralized appointment booking will maximize scheduling efficiency and give patients the freedom to self-schedule.
Referral Management
Simplify patient referrals by using technologies that improve coordination and management across the course of the referral process.
Intelligent Document Automation
From patient intake to processing, manage all patient paperwork from a single, HIPAA-compliant workspace.
Contact Center for Health
Give agents the ability to quickly confirm a patient's identification, record interaction data, examine health plan details and more.
Behavioral Health & Crisis Management
Use a pre-configured app to enhance results and reduce the workload for mental health professionals. Optimize crisis center operations to facilitate immediate access to secure, high-quality, and mobile care.
Virtual Care* and Appointment Management
To address care inequities, schedule remote appointments and expand digital health participation from any location.
Care Plans
Manage multiple care plans, taking into account unique goals, issues, and tasks, to provide personalized care at scale.
Medication Review & Management
To make care transitions easier, keep track of prescription lists for patients and record recommendations.
Experience Cloud for Health Cloud*
Provide patients with safe, personalized self-service experiences.
Provider Relationship & Network* Management
Facilitate the identification, management, and support of provider partners. Simplify self-service, contracting, hiring, and credentialing.
Home Health*
Provide integrated health experiences outside of the clinic. Utilize a handy patient app to easily handle self-scheduling and pre-visit instructions.
Remote Monitoring Exception Management
Utilize automatic alerts to visualize and respond to data from health devices in order to improve outcomes.
*Requires additional license
FAQs
Is It Possible to Use Salesforce Health Cloud as an EHR?
In short, no. Salesforce Health Cloud is not an Electronic Health Record (EHR) system. Health Cloud, however, is capable of integrating with external EHR systems.
How Can I Set Up a Salesforce Health Cloud Case Team?
In Salesforce Health Cloud open the appropriate case record, click on the "add case team" item, and then add team members.
How Do I Access Salesforce Health Cloud?
Log in to your Salesforce account, go to the "app launcher," and choose the Health Cloud app to access Health Cloud in Salesforce.
Conclusion
Salesforce Health Cloud eliminates the challenges associated with working in a fragmented healthcare sector. In environments where communication is open and teamwork is encouraged, Salesforce Health Cloud can help you transform the structure. Additionally, patients take an active role in their own medical journey.
Imagine care teams working together seamlessly to make sure every detail of a patient's health is accurate and up to date. Contact Girikon today. a certified Salesforce Consulting Partner, to learn more about the possibilities of Salesforce Healthcare Cloud and see how the best possible care can be put together.
With Salesforce, retailers can deliver intelligent customer experience at each stage of the shopping journey. From awareness to purchase to service to loving your brand, one to one advertising helps you extend your reach using artificial intelligence to find new shoppers with characteristics that match your existing ones. And once you reach them, you can personalise their shopping journey with relevant content on the right channel at the right time. When a customer engages with your brand, they receive recommendations of products they powered by artificial intelligence. Shoppers have a personalised experience, faster payment, and fulfilment options. After making a payment, shoppers can get help on any channel including text and video chat. Service agents can see a complete view of the customer and even help with additional purchases during the interaction. Shoppers can also visit customer communities to get their questions answered. In the store associates can personalise shopper experience with recommendations based on a 360 degree view of the shopper. They have product availability, tasks and communications from headquarters all on their mobile device. So, they can spend more time on the floor giving shoppers a faster personal and connected experience at every touchpoint.
Connect every aspect of your business with a unified intelligent platform.
INTELLIGENT ADVERTISING
Drive awareness and acquisition with smarter targeting.
Execute all your advertising such as display, search, and social from a one integrated platform.
Discover new customers and manage multiple campaigns across advertising ecosystems with Advertising Studio from Marketing Cloud. Visualise and get reports on ad performance with just a few clicks, empowering you to reach out to shoppers with the right offerings at the right time.
Advertising Studio form Salesforce Marketing Cloud connects advertising with your marketing and CRM data to create personalised one to one customer journeys. Now all your data securely stored inside Salesforce including sales, service, marketing, and commerce interaction can be used to power your digital advertising. From customer acquisition and re engagement, to media optimization allowing you to directly advertise on Facebook, Google search Instagram, witter and YouTube. even use Salesforce DMP to reach the entire display advertising eco system. Easily find and reach out to new prospects, lookalikes of your best customers and use these high qualified audiences to drive successful Facebook campaigns. immediately capturing quality leads for your business right inside both sales and marketing clouds. And with journey builder you can coordinate advertising with other channels including email sales and service, to increase RoI and customer satisfaction while excluding your existing unqualified customers.
1-TO-1 JOURNEYS
Personalise every customer journey with Marketing Cloud.
Make marketing smarter.
Deliver personalised journeys to customers that are scalable and push the right offer at the right time on the right channel across mobile, social, email, mobile, and more.
Marketing Cloud Email Studio is the enterprise email marketing solution built on the worlds no 1 CRM. It allows marketers to drive smart personalised messaging at scale while seamlessly connecting commerce, sales, and service for a coherent customer journey. With Email Studio each message can be tailored using at user friendly user interface, with drag and drop functionality, allowing you to easily customise content for your prospects. Now you can personalise unique content for each customer. Einstein AI is fully integrated into the retail solution from Salesforce, which means email marketers can intelligently predict the customer needs, enabling them to recommend the right product at exactly the right time. With automated triggers, retailers can touch literally millions of customers, by sending them personalised messages even during peak times. Email studio allows you to easily switch between using prebuilt templates or code when creating the right look of your message. You can review each email once it’s ready, to ensure the right content is created for every member. After sending emails, marketers can target and attract new prospects by advertising across the internet or on their mobile. Real time analytics tracks and monitors campaign performance throughout the whole customer journey so that you can optimise campaigns to consistently engage customers. Email Studio allows you to approve content, monitor performance, and manage users from anywhere.
UNIFIED COMMERCE
With Commerce Cloud, convert shoppers into buyers, faster.
Reinvent the store with unified digital commerce.
Deliver a seamless buying experience seamless across the mobile, web, social, and physical stores. Enable multi-channel order management functionality that allows customers to buy from anywhere and merchants to sell and fulfil anywhere.
Commerce Cloud digital is a platform that empowers you to scale your business across all channels -mobile, social, web social and physical stores. You can easily and quickly deploy sites and augment sales fast with a huge library of pre-built features, managing multiple sales channels from one single console. With a robust development platform built on the world’s most powerful CRM, open APIs and a large, certified partner network, you have the power to deliver an engaging online store delivering an exceptional customer experience of your brand in virtually any language from anywhere. Brands, retailers, and marketers can drive their business with a scalable platform that meets your business objectives with tools that augment productivity for the commerce team, creating campaigns, adding content and promotions, and previewing the online store experience for the targeted customer group. You can create unique categories of merchandize for a campaign, a place of your choice, with the products you want and the sequence in which you want them. And use the power of AI improve that sequence. With all this and more, your customers can locate what they want, faster than ever. With every interaction that your customers have with your store, Einstein learns more about them, and gets smarter and more predictive as they interact, throwing up products based on their past behaviour. Making customers feel like you know them because, in reality, you do. With Commerce Cloud Digital, you have the right partner invested in your success, and you have access to team of experts who will make available to you benchmarks and best practices across the retail eco system, empowering you to innovate and grow your business faster than ever.
ANY CHANNEL SERVICE
Deliver intelligent service with Service Cloud.
Drive real conversations at scale.
Drive real conversations with customer on the channel of their choice. Personalise every interaction and empower service reps with the information they need to respond faster to customers and turn into customers for life.
Live message feature from Salesforce delivers conversational service to your customers exactly where they need it. On the channel of their choice. And on their preferred messaging app. Leverage bots to power conversations and automate service capability or allow customers to directly connect with a support rep to deliver instant help. With the Service Cloud lightning console, service reps can reply with the help of complete customer information from CRM data to interaction history, so they can smartly give the right answers quickly. Service agents can now be more productive, by managing multiple conversations concurrently. And because customers can use whichever messaging app they prefer, they can easily engage in service conversations, effortlessly. Live message feature allows you to connect with your customers in completely new way.
Retail CRM from Salesforce.
Today, the shopping experience begins online irrespective of whether it ends in a store or with a package delivered to them. Which is why brands and merchants are taking advantage of Salesforce Retail Cloud to deliver personalised customer experiences across multiple channels. Salesforce CRM for retail allows retailers to make customers’ needs their top priority, absorbing what they want, and responding in real time.
Girikon is a certified Salesforce Implementation Partner and we can help you connect sales reps, partners and associated staff with the information they need to deliver the best fit products and best in class service that drives customer loyalty with Salesforce retail CRM.
Salesforce is a cloud-based CRM (Customer Relationship Management) software. It offers which offers great products in almost every field such as Sales, Support, Marketing, etc., and aids all kind of businesses (big or small) in their day to day activities.
Girikon’s Girikon’s Salesforce Consulting Services Team member Nirupuma Shree discusses some of the key features of Salesforce which have aided business’ in their everyday activities:
Contact Management-
In the Salesforce, the sales rep can record the contact details and then track their progress against a company (Account) which is linked and opportunities they are tagged. The tracking is seamless and with teeny-weeny human effort.
As Salesforce is a cloud-based CRM, it gives freedom to the user to add or edit contact’s information anywhere and at any point of time and the users will have the updated contact details available to them instantly.
By integrating Social CRM with Salesforce CRM, the sales rep can also view and examine the conversation (with salespeople) that contacts are having on social networks.
Opportunity Pipeline Management-
With Salesforce Opportunity Management, the sales rep can focus more on closing a deal. Track minute details on the opportunity detail page without missing out on any of it. The sales rep can track the products tagged to an opportunity and its price, quantity and product type
The user can set up payment terms, special instructions or any other details. The user can generate quotes & contracts automatically by setting up workflows and on the selected templates.
Analytics and Forecasting-
With the help of Einstein Analytics, the sales rep can view business data at a glance. Salesforce offers customizable dashboards and reporting tools which provide key performance data and much more to boost sales.
Through Salesforce Forecasting, the sales rep can get an expected sales revenue based on the roll-up of a set of opportunities.
Marketing Campaigns-
Salesforce Marketing Campaigns can benefit the users in several ways like assisting in setting up Google AdWords, sending campaigns across multiple channels and getting leads to the CRM from the campaigns sent.
Let us also discuss some of the key benefits which sales rep receive by using Salesforce CRM:
Integrations with the 3rd Party Applications-
The user has the liberty to install Salesforce apps such as the Smart SMS from Girikon into the Salesforce Org without the need of programming. Most of the applications have some basic steps for installation which helps in installation.
Easily Accessible-
The Sales rep can access their data, records anytime and anywhere on Salesforce CRM, thanks to its mobile app. It is a perfect tool for users who want to get connected to their sales members and to the sales rep who wants to get updated with the progress of their opportunities.
Setting up Activities-
Salesforce offers a wide range of features which can be used by the Sales Managers to keep things moving. They can create a task or tasks and assign to their team members, send mail to the client from the record detail page.
With this, I am ending today’s article on Salesforce CRM – Key Features & Benefits. Apart from the above-mentioned features & benefits, there are abundant of features which help sales reps to close deals. If you have any query related to this article or want to know more about Salesforce CRM or if you require Salesforce Consulting Services, then do contact us at sales@girikon.com
About Girikon
Girikon a Salesforce Consulting Partner has a collaborative approach to assist with the development of a pragmatic roadmap Salesforce Adoption. Girikon’s clearly defined Roadmap, Strategy and Change Management methods will bring you success and ensures a positive engagement with leads, prospects and customers. This can be extended to an organization’s employees and ensures the transformation is adopted by all in your business. Girikon’s Salesforce Consulting Services apply best of breed methodologies which will assist you to fine-tune your business processes to meet your objectives.
Girikon will not be matched in Salesforce Consulting Expertise and have proven experience in implementing Salesforce solutions across all industries.
If you are looking for Salesforce Development Services Girikon will translate your requirements into real business outcomes and real solutions which will push the boundaries of the possible to positive outcomes.