Salesforce Commerce Cloud

The retail sector is figuring out new ways to stay at the top. Given the rise in online sales and digital buyers, retailers require introducing robust digital solutions that can help eCommerce businesses gain an edge over their competitors. One such solution that is tailored to meet the specific needs of online retailers is the Salesforce Commerce Cloud. Companies should consider leveraging Salesforce Integration services. What is Salesforce Commerce Cloud?  Salesforce Commerce Cloud, earlier known as Demandware, is an eCommerce solution that was designed to help retailers provide a unique shopping experience to users irrespective of the channel they are using. The robust solution offers rich features to help retailers better engage with shoppers and ultimately convert them.  What are the Key Solutions Offered by Salesforce Commerce Cloud? Salesforce Commerce Cloud offers numerous solutions that are customizable as businesses can pick functionalities and services to suit their specific business needs:  B2C Commerce: This solution is designed to transform the digital shopping experience for customers across different channels. Its primary purpose is to engage the brand and the shoppers irrespective of which channel they purchase from. This functionality covers everything from handling order lifecycle, creating marketing campaigns and customer-oriented promotions. These solutions help organizations improve their customer support teams, augment the rate of customer satisfaction, personalize customer experience while providing them with relevant information before and after they have made the purchase. B2C commerce cloud utilizes AI technology to predict customer behavior and provide recommendations to help clients find the products they are looking for.   B2B Commerce: Capturing the attention of business buyers might be difficult. B2B commerce is a solution to meet the complex needs of customers while entering the market spread across various industries. B2B commerce helps businesses respond to the growing competition and constantly evolving requirements while introducing innovation in their business operations. The robust solution provides buyers with a self-serving buying experience while simplifying online shopping by automating invoicing, billing, and reordering operations. Order Management: The key to online sales success is proper order management. Organizations can leverage Salesforce Order Management solutions to automate multiple operations related to the management of inventory, fulfilment of orders, payments, etc. Besides this, the solution also covers challenges related to return and refund policies allowing customers to feel more comfortable while shopping online. Benefits Offered by Salesforce Commerce Cloud:  Predict Customer Behaviour: Salesforce CRM with AI integrated within it and known as Salesforce Einstein eliminates the need to analyze data gathered manually. It does away with the need for third-party integration. The AI-powered CRM also predicts customer behavior, recommends personalized product offers, and automates repetitive tasks to save time and money. Providing customers with special offers, loyalty programs, and discounts makes it possible to enhance their overall experience. Improved Marketing Management: When combined with the marketing cloud, the Salesforce commerce cloud solution allows marketers to create promotion and marketing campaigns to create more clients. The cloud solution can manage everything from social media campaigns, paid promotions, email marketing, and reporting. Apart from this, another benefit of using this tool is the ability to run A/B tests to optimize conversions. Mobile Experience: To sustain this competitive business landscape, retailers require a mobile-friendly website with an intuitive design. With Commerce Cloud, marketers can deliver the best possible shopping experience for mobile customers irrespective of the device they use. Commerce Cloud follows a mobile-first approach to allow its users to access features anywhere and anytime.  Scalability and Customization: For businesses looking to venture into new markets or have attained a certain level of growth when they need to scale up their resources, Commerce Cloud offers customizable and scalable solutions. Businesses can start with essential features and allow more functionality on the go. It means that companies will have to pay only for answers that they need without including any useless features. Final Words:  Solutions offered by Salesforce empower businesses of all sizes to expand and meet the constantly growing customer demand. So, if you wish to remain competitive in the retail industry, driving digital transformation across the entire organization is a must. Suppose you are looking to implement Salesforce commerce within your business ecosystem. In that case, you must seek professional support from one of the most experienced and reliable Salesforce consultants who can help your business grow and thrive.

In today's competitive business landscape, organizations need to cater to their customers in the best possible way to sustain themselves. Be it providing them with prompt responses to their queries, ensure a personalized experience, or interacting with them through multiple channels, it's important to make your customers fall in love with your business. A robust cloud-based CRM (Customer Relationship Management) like Salesforce offers everything required to manage a healthy customer relationship. Salesforce – a Software as a Service (SaaS) platform is also known for a powerful application to handle all types of business needs and problems while providing you with cloud-based solutions. One such cloud solution is the Salesforce commerce cloud that offers software as a service solution for eCommerce. It manages the technical roadmap to free you up from all sorts of business demands while figuring out how to move ahead while considering the eCommerce features. This robust commerce cloud is a highly persuasive solution for brands and retailers looking for a one-stop solution to their business problems. You must avail of Salesforce integration services to integrate it within your business ecosystem. What is SAP Commerce cloud? The architecture of SAP Commerce Cloud has scalability, agility, and flexibility with native cloud capabilities. It helps deliver personalized digital commerce experiences, simplify digital transformation and accelerate time-to-value. SAP Commerce Cloud empowers companies with out-of-the-box modules such as product content management, order management, and experience management with ready-to-use functionality. These modules can be customized by adding extensions to tailor them as per the specific requirements of different industries. Benefits of Using Salesforce Commerce Cloud? The growth of the online market has forced every business to come up with a strong online base. Developing a solid marketing strategy is no longer enough to generate outstanding sales. Rather, it's crucial to have an eCommerce website that exposes your business to the entire world without any geographical limitations, with a very low financial investment, healthy promotions, and more. While multiple platforms offer software solutions for eCommerce, Salesforce eCommerce cloud has become the future of eCommerce. Why Choose Salesforce Commerce Cloud over SAP Commerce Cloud? Admin interface: When it comes to the Admin interface, the Salesforce commerce cloud is more advantageous than the SAP commerce cloud as the Salesforce platform is highly user-friendly for daily operations. However, SAP commerce has the control to merge the interface elements that existed in earlier versions. It brings together all the picture-perfect and tailor-made back-office UI via an enhanced product content management (PCM). Support: Speaking about customer support, Salesforce displays a distinguishable edge over SAP. While users can use a phone, email, tickets, and live chats to connect with Salesforce, SAP users can only utilize phones and emails. Salesforce commerce cloud has more efficient commerce operations as compared to SAP commerce. Additionally, Salesforce commerce cloud supports multiple languages compared to SAP commerce cloud that only supports the English language. Features: Salesforce again takes an edge over SAP when it comes to superiority and diversity of features. The Salesforce platform offers an extensive range of user-friendly features. It comprises AI-powered personalization, customer segmentation, catalog management, native targeting, pricing, targeted promotion, search engine optimization, and more within the Salesforce commerce cloud. However, SAP Commerce Cloud, on the other hand, presents features like document management, financial management, agile charging, and optimized pricing. Mobile and Social: When it comes to building mobile apps, Salesforce offers custom-branded and low-code mobile development policies that are simple to use. Organizations can list their customized Android and iOS applications in the Google play store and App Store. On the other hand, SAP helps organizations develop their existing solutions with the help of micro-services and SAAS applications. Though SAP mobile apps support customer self-service, chats, SAP users do not support knowledge supervision videos.  Personalization Experience: Salesforce commerce cloud takes a distinctive edge over SAP commerce cloud when it comes to the personalization for shoppers. SAP, on the other hand, is still following the steps of Salesforce. Conclusion Salesforce Commerce Cloud is undoubtedly a better choice when we talk about providing personalized shopping experiences. Besides that, the robust platform can interlink many exceptional capabilities for its ecosystem in Sales Cloud, Service Cloud, Marketing Cloud, Community Cloud, and more. So, if you wish to leverage the benefits of Salesforce commerce cloud, make sure you partner with a certified Salesforce consultant.

In today’s digital era, online shopping has become the norm. In fact, the past few years have seen an exponential rise in the number of consumers opting for online shopping rather than shopping from brick and mortar outlets. This shift in consumer buying behavior can be attributed to the advancement in technology, as well as easy and secure payment methods.   As consumers are cognizing the benefits of digitization, the trend for E-commerce or online shopping has eventually caught pace. So much so that merchants who fail to mark an online business presence run the risk of either being left out or trail behind. While online platforms have proved to be beneficial for both customers, as well as marketers, marketers struggle to deal with challenges such as generating traffic, capturing potential leads, retaining existing customers and more. What is Salesforce Commerce Cloud? Salesforce Commerce Cloud is a part of the Salesforce CRM platform that helps marketers to provide a superior experience to their customers across all channels as it offers solutions for marketing, customer service, and more.  The Salesforce Einstein powered platform due to its AI capability has helped marketers sustain market competition by helping them understand the buying behavior, preferences, search pattern, and engaging experience across all channels. Benefits of Salesforce Commerce Cloud Predictive intelligence platform with in-built Salesforce Einstein does away the need for spending time and money on searching a compatible Analytics platform for your e-commerce platform. Some of the  key benefits of having Salesforce Einstein integrated include the following:  It suggests the most relevant products to customers by decoding their search and search pattern. For every user, it has a separate/unique suggestion based on their search patterns. It helps in identifying upselling and reselling opportunities. It provides data-driven real-time insights of each customer. Increase footfall It helps at every stage in the sales process. It helps in boosting up the traffic by improving the page rank, faster SEO page optimization, build traffic with the help of its inbuilt mechanisms. It eventually helps organizations generate more revenue and save the extra bucks. Single Channel  It has helped merchants manage their orders, inventory, marketing, sales, etc. all on the same platform. Earlier merchants used to use separate tools to manage Orders, Inventory, Marketing, Sales, etc. Now, these can be managed on a single platform. This has helped merchants save money and increase revenue significantly. Mobile Experience These days most of the customers prefer to do shopping over mobiles and tablets rather than via computers and laptops, which allows them to shop while on the go. Salesforce Commerce Cloud is mobile-friendly, and it allows merchants and customers to buy, sell, and manage through their mobile phones. Enhance Marketing With the help of Salesforce Commerce Cloud, merchants are able to do marketing like never before. They are not just able to pitch the right products to customers but they are able to pitch them at the right price and at the right time. It even enables merchants to customize the search query for their products based on the customer intent search which will eventually make their product more visible. It even helps merchants manage sales campaigns, email marketing, etc. at the same place.  Customer Support It provides 24/7 support to merchants and customers alike. It keeps on providing patches, new features, and security upgrades that make it more reliable and future-ready. Conclusion Considering the different aspects like marketing, inventory, campaigns, revenue, etc. it manages, it won’t be wrong to say that it is one of the most impactful software’s present out there for any business. It does not just help merchants to identify the requirement of the customers but even help them identify the right audience for their different products. It even helps merchants to set future goals with the help of its predictive analytics. It is a one-stop solution for merchants to increase their reach from a few hundred people to millions of people all across the globe. About Girikon Girikon is a reputed provider of a wide array of Salesforce consulting, Salesforce implementation, and Salesforce support services. As a Salesforce consulting partner, Girikon strives to offer high-end services to its global clientele.