Salesforce Community – A branded space for your employees, customers, and partners to connect.

Different business encounters different problems and consequently in order to fulfil the varied business requirement we need a hundred different solutions.

Salesforce is the most commonly used CRM tool around the globe, introduction to the community helps business users collaborate among staff, funders, members, volunteers and other supporters. The launch of such platform has made business users connected with all the customers on a single place as per their shared interest. Some businesses have also adopted this platform as a standalone platform in managing their client relationship.

What is Salesforce Community Cloud?

Community Cloud is a social platform from that is designed to connect and facilitate communication among an organization’s employees, partners and customers.

For example, if your customer wants to know how many different products are there for choice, he doesn’t have to wait for your team to respond, he can see all the list on the community portal. If the company had a million customers and had to face a million requests a month its satisfying to present the customer with an updated database.

The solution to the problem is given by Salesforce in form of Community cloud that gives all the customers access to the Salesforce data so that they themselves can reach the product list and can also filter them as per their significance.

Apart from this, the business user can manage the access level of all the customers as per their association with the business. This is all taken charge by the Salesforce in order to maintain specific information visible to the users as there may be millions of customers and all they have the different type of involvement with the business.

It is an awesome way to share information, collaborate internally on projects/tasks, or communicate with customers in a more personalized way. Salesforce community cloud is accessible with Enterprise, Performance, Unlimited, and Developer editions of Salesforce.

Communities can serve a business by,

1. Driving more sales by connecting your team with your distributors, resellers, and suppliers.>

2. Delivering world-class service by giving customers one spot to get all their solutions within least time.

3. Managing social listening, content, engagement, and workflow in one place.

The use of community cloud may vary business by business, however, in the nutshell, it’s a way to share information accumulated in Salesforce without building costly users. There are many features on the community cloud and many tricks on how it can help drive your business smoothly.

Communities allow creating user ID and Passwords, or access for the users. However, instead of manually creating access, a business can leverage Salesforce’s Social Sign-on features. This allows access to the community through different social networks like LinkedIn, Twitter, Facebook, and Google, or even leverage Salesforce, Amazon, or even Azure Active Directory to permit login. Salesforce also supports OpenID Connect standard.

It also has some pre-built templates for business use and also gives the advantage to create front-end templates for community portal. For most simple use-cases, the user can customize it little for specific needs. However, giving it better look and feel business users prefer designing it via custom Visualforce force pages.

The custom template allows the customized way to log-on users to the community. The login and logout screen can be customized to match your website or brand UI. It also enables users to register themselves for a community through self-registration pages.

We as a Salesforce Consulting Partners has observed how our clients get profited after practising Community.

About Author
Uditi Jain
Uditi Jain
Uditi contributes as Business Analyst for Salesforce services at Girikon. She started her career in analysis, directing first on business development and later moved to business analysis and project management. She has worked with other Salesforce consulting companies to drive sales success and manage post/pre-sales. When she's not geeking out on the work, she can be seen watching movies.
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