With the progression in technology, business practices are shifting more towards automation.

#1 CRM, Salesforce is also packed with automated marketing component named Salesforce Marketing Cloud which is a platform for marketers that allows them to create and manage relationships with customers.

The Marketing Cloud consolidates integrated solutions for customer journey management, email, mobile, social media, web personalization, advertising, content creation, content management and data analysis. The business user can make predictive analytics to help make decisions such as, which is the best communication channel as per user response. It is endowed with a component called Journey Builder that helps marketers tailor campaigns to customer behavior and specifications, demographics and transmission channel choices.

The business user can take benefit of event-driven triggers to initiate actions like when a customer joins any new program, a trigger runs in the background to send a welcome message, other events could trigger data updates in the customer contact record.

The Marketing Cloud is also connected to Salesforce.com’s Sales Cloud and Service Cloud , which concedes coordination that produces a unified experience and prevents customers from being reached separately by marketers from all three groups.

The key characteristics of the Marketing Cloud include

➤ Messaging(Email / SMS) at every step of the customer journey, keeping the customer updated and involved within the process.

➤ Drag-and-drop segmentation makes the job easy for all type of users.

➤ 1:1 content personalization ensures customer specific content.

➤ CRM and cross-channel integration with external platforms make process management sound.

➤ A/B and random-split testing.

➤ Lead capture automatically via various sources capturing relevant details.

➤ Comprehensive, real-time tracking and reporting of the Organization progress.

➤ Pre-built templates and themes for better customer engagement.

Practicing Marketing cloud to manage marketing tasks takes organization brand to a different level, we as Salesforce Marketing Cloud Partner ensures following best practices to achieve the maximum throughput.

About Author
Uditi Jain
Uditi Jain
Uditi contributes as Business Analyst for Salesforce services at Girikon. She started her career in analysis, directing first on business development and later moved to business analysis and project management. She has worked with other Salesforce consulting companies to drive sales success and manage post/pre-sales. When she's not geeking out on the work, she can be seen watching movies.
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