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Salesforce is the world's most used CRM, offering a variety of communication features. SMS texting is one of those techniques, however, its capabilities are limited. For instance, Salesforce SMS makes it tough for your company's marketing, sales, and service teams to work seamlessly across the customer journey. This frequently leads to redundant messaging, communication issues, inefficiencies, and a diluted customer experience.
A third-party Salesforce SMS integration is the most effective way to improve your CRM's effectiveness. With a 100% native integration, your audience will receive SMS text messages instantly, and your business will acquire more leads, improve productivity, and boost sales.
Choosing the best Salesforce SMS integrations can be quite a task because of the plethora of options available. Each has a unique style, feel, and set of functionalities. This article gives you the information you need to home in on the best option for your business.
Why is a native Salesforce SMS integration important?
SMS providers' interpretations of what native integration means can differ greatly. Unsurprisingly, the outcomes they provide differ. The best native SMS integrations also contain enterprise-grade features designed for scalability and dependability that work seamlessly within your Salesforce CRM. This is because they are created with Salesforce development tools and operate easily within existing CRM settings.
When choosing a Salesforce SMS messaging platform, prioritize the following features:
100% Native Salesforce Integration
Interoperability is key to successful Salesforce SMS integration. Native integration refers to apps that are embedded into the Salesforce development environment. Using these Salesforce-compatible tools delivers great performance and ensures enterprise-grade security.
While several SMS messaging platforms say they are native to Salesforce integration, it is important to understand clearly what is being offered. Many a time, these so-called integrations are just connectors that sync data between Salesforce and the application.
Because each request (both incoming and outgoing) is treated as a transaction, the total cost of ownership can quickly accumulate. To add to that, lag in message delivery can be a deal-breaker for businesses.
Many of the SMS messaging platforms that you will come across are not truly native to Salesforce. They send SMS messages through the vendor's infrastructure rather than your own. By sending and receiving messages straight from your existing database, true native integration removes security threats, delays, and unnecessary manual labor.
Ease of Use
Apps that are natively integrated with Salesforce do not require additional logins or training. Users who are familiar with Salesforce can benefit from a native integration without having to learn a new system.
When everyone is familiar with the interface and functionality, your staff will be more productive.
Enterprise-grade Security
Native integration with Salesforce also brings with it strong security features and allows for granular access to the system. These enterprise-grade capabilities purpose-built for large enterprises are very useful for smaller businesses. It's extremely important for a messaging platform to adhere to Salesforce’s stringent security standards.
Data storage and processing occur inside the bounds of your current Salesforce instance. Local control greatly decreases the likelihood of a security breach or other data-related challenges.
Improved Performance
Because native apps run fully within the Salesforce console, they are more efficient and less prone to errors or incompatibilities. You receive the added features of a sophisticated platform while benefiting from Salesforce's famed uptime and performance.
Businesses that use native Salesforce text messaging integrations located in a secure cloud environment lower their risk of downtime due to provider disruptions. Because native apps operate within Salesforce, database exchanges are not required.
Uncompromised Compatibility
Native SMS apps interact with other Salesforce apps seamlessly. Furthermore, sophisticated APIs and custom-coding capabilities provide access to virtually endless options.
You can integrate with existing CRM software and solutions or develop your own. Regardless of your specific requirements, you can be confident that they will be seamlessly in the Salesforce ecosystem.
CRM Services: Custom Objects
One of Salesforce's most useful characteristics is its data processing mechanism. Salesforce uses native apps to classify each data type as a separate entity. This means that contacts, phone conversations, and email messages are all treated as distinct entities in the CRM database.
Identify a Salesforce SMS platform that supports custom objects. This improves system efficiency, increases data security, and simplifies the generation of reports, triggers, and custom actions.
SMS Messaging Service and Support
Incorporating SMS messaging within Salesforce provides significant benefits. However, effective initial setup and continuing maintenance are critical to maximizing your investment.
Look for vendors who have developed their own technology rather than merely connecting to another SMS API. SMS platforms that are genuinely enterprise-grade have direct carrier connections and provide an in-house developed SMS API. This not only ensures better performance and cost but also ensures that your IT team can speak with a skilled developer in order to correctly integrate the SMS platform.
The right SMS provider will have in-house experts to assist with the integration of new services or the transfer from an existing one. Enterprise-grade SMS platform should ideally come with intuitive wizards to guide users through typical tasks and assist administrators in troubleshooting issues.
Enterprise Scalability and Pricing
If you're going to interface with an SMS provider, make sure you choose a vendor with expertise working with large organizations and direct carrier connections, as well as volume pricing as you scale.
Many SMS messaging providers typically service small businesses and are unfamiliar with the special challenges that come with high SMS traffic, such as bulk deliverability and queueing issues from rival campaigns. Make sure you choose a provider whose platform is designed to manage high demand and has cloud-based features to increase bandwidth and processing power.
Pricing varies widely because many SMS providers build a software layer on top of another provider's SMS API, making them effective resellers with limited ability to give deep volume discounts as the business grows. Consequently, the best SMS platforms are the ones with direct carrier relationships.
Choose GirikSMS for Salesforce SMS Integration
If you want a service with all of these features, GirikSMS is the best option. Our enterprise-grade SMS messaging platform is designed for large businesses while remaining user-friendly for small ones.
GirikSMS is the ideal Salesforce SMS messaging solution for managers who value personalized customer engagement at scale. With our platform, you get 99.9% uptime, direct carriers, and 100% native Salesforce SMS integration.
Our completely in-house technology allows for seamless SMS messaging with shortcodes as well as 10DLC, all in the same thread. Businesses can send bulk SMS messages to hundreds of thousands instantly and follow up with one-on-one text conversations at scale.
GirikSMS has direct carrier connections to cut out the middlemen. This improves SMS deliverability by decreasing potential sources of failure and dependency on third parties. Our carrier partners also provide a cheaper cost structure, allowing us to provide much lower prices than the competition.
We provide local tech support, and our support staff and engineers understand the specific requirements of businesses. Our industry-leading platform capabilities are cutting-edge while remaining the most cost-effective option for Salesforce SMS messaging.
What can GirikSMS do for your organization?
If you're ready to embed SMS messaging capabilities into your existing tech stack, our experts will be happy to demonstrate our platform's native Salesforce SMS integration. We will demonstrate how the industry's leading enterprise-grade SMS messaging platform can help you grow your business. Sign up for a free 30-day trial today.
About Author
Indranil is a technology enthusiast with over 25 years of experience in project management, operations, technology and business development. Indranil has led project teams in egovernance, business process re-engineering, product development and worked with Government and Corporate customers. Indranil truly believes in the power of technology to drive productivity and growth for teams and businesses.
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