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At the peak of COVID-19, merchants were making decisions in haste to provide the products and services that customers needed. Today, when the world is far more at ease, these makeshift solutions are now intensifying as shoppers have a plethora of options driving expectations to an all new high. Additionally, their patience is very limited now. In fact, research data across over 2000 retailers suggests that 80% of shoppers are very likely to abandon them after three bad experiences. Merchants need deeper the insights into customer behaviour to scale up their business. Here are top 4 trends that have been observed across the world on how the retail landscape is changing. Trend 1: Shopping journeys get more complex During the 2 years of COVID, three types of digital channels grew their transaction share by almost 40%: brand websites, retailer websites and apps, and online marketplaces. This of course includes transactions through their apps as well. In the process, associated channels like delivery apps, social media, and messaging platforms have also become prominent players in the digital commerce eco system, with a growth of over 20%. As the range of shopping channels continues to expand, shopping journeys have got more and more complex. The purchasing journey has become fragmented and complex. It is imperative for brands and merchants to develop a one-on-one relationship with customers across platforms namely social media, messaging platforms, and video to stay relevant. Social media, influencers, and messaging apps have become hugely popular today for product discovery. For making a purchase, social media, digital wallets and email are the leading digital destinations. And when buyers need customer support, they mostly turn to chatbots and social media. Trend 2: The store goes digital Although transactions through brick-and-mortar stores decreased significantly during the pandemic, the physical store still plays an important role in the shopping journey. In fact, reports indicate that over 80% of the global merchandise sales happened at physical stores in 2020. The primary reasons shoppers prefer to visit a physical store are firstly, to touch and feel the product, secondly one gets immediate delivery of the merchandise and finally to avoid logistics costs. However, shoppers today are blurring the lines between digital and physical channels while they are in the store. Many shoppers today research about a product on the retailer’s app while still being in the sore before making a purchase. To compliment this trend, brands and retailers are connecting the in-store experience with an increasing number of digital touchpoints. The role of the store associate is growing as well. At the peak of COVID, store associates evolved from the routine scanning and bagging to becoming customer service reps, product recommenders, and brand influencers. And these roles are more than likely to stay, which makes the role of the store associate in the customer journey far more intriguing. Trend 3: The loyalty game has gone a few notches up Loyalty programs are continuously evolving based on shopper expectations. Although a points-based loyalty program is still the most preferred method today, data indicates that younger generations are seeking a more experience-based journey that establishes a deeper connection with the brand. Millennials today value exclusive access to limited products and richer experiences far more than ever when it comes to loyalty programs. Shoppers are also seeking rewards for their transactions. They are willing to take a further step such as downloading an app or writing an online review and sharing personal information like their birthday or phone number for a more personalized experience and loyalty benefits. Trend 4: Brands and Retailers and brands fast track unified shopping experiences Most customers expect brands and retailers to recognise their unique needs and expectations, but only a portion of them have the capability to turn data into personalized offerings in real time across channels and touchpoints. To address this customer expectation, and to address the challenges associated with delivering that expectation, retailers and brands are adopting a threefold approach: HIRING MORE DATA SCIENTISTS Retailers are actively working to hire more data scientists. And this trend is expected to grow further into 2023. This trend that brands and retailers have the opportunity to overhaul their loyalty programs to meet the rising customer expectations and their openness to share personal data. ADOPTING A UNIFIED ENGAGEMENT PLATFORM Many retailers and brands today are already in the planning stage for such a platform, which allows them to access and monetise customer data by engaging with them at a deeper level. UPGRADING POINT-OF-SALE TECHNOLOGY Going forward, the pint of sale (POS) will become a critical part of a unified customer engagement platform. In fact, new retailers are already adopting this approach and are moving to a cloud solution. The in-store digital experience is key for engaging with customers and driving sales. Here are some tips on now to enhance customer experience. Empower associates with the tools that drive sales As we mentioned before, store associates are adopting extended functional roles such as customer service, ecommerce, and social media experts to engage with shoppers. To be able to wear multiple hats successfully, store associates need access to customer data along with user friendly digital tools. This is where a CRM platform like Salesforce comes into play. Associates can access complete customer profile with information on purchase history, buying preferences, demographic data, customer satisfaction score, and more. To get associates up to speed quickly, Salesforce provides digital learning platforms like myTrailhead that bring associates up to speed on how to handle every aspect of digital and physical transactions. Brands and retailers can reskill associates for routine store tasks such as picking, sorting, packing, and shipping to support the fulfilment journey. Store managers can learn to use digital tools to analyze data, access insights and act on them faster than ever. Maintain real time inventory levels The greatest enemy of customer satisfaction is out-of-stock inventory.  Most shoppers are interested in pre-ordering new or out-of-stock items. This is especially true for fast moving items. Stores can manage inventory levels with a flexible and robust order management system. The order management system connects data across your warehouses and stores to give associates the most accurate status of current inventory. That translates to happy customers. Offer multiple digital payment options Customers need more payment options, period. Having just a credit card machine won’t do. In the era of digital, stores need payment types that are minimally invasive and streamline checkout for customers. Level up store fulfilment During the peak of the pandemic, there was a scramble to buy online or pick up in store. In fact, some retailers even turned some of their stores to micro-fulfilment centers. Make sure to: Clearly communicate important details to customers, such as where to pick up their items from and when. Clearly communicate to customers what identification they need to provide to pick up their orders  Establish a seamless connect with customer service channels so that shoppers can easily chat with an agent to resolve any issues Offer personalized product recommendations to customers based on their purchase Augment customer service across channels with a personal touch Customers love the physical experience, personal touch and immediacy that is intrinsic to in-store shopping. It will be wise extend that experience to your customer service channels. And one of the best ways to achieve this is to train associates by having them help out customer service agents during peak season. Another important consideration is to encourage self-service for customers. Keep your help centre up to date for customers to find their way around. Integrate workflows that guide customers through tasks like how to initiate a return to a nearby store. Use AI-powered chatbots to scale support during sales or holiday seasons. Lastly, adopt asynchronous modes of communication like messaging apps. They keep the conversation going and provide a history of past interactions. Train associates and empower them to resolve customer issues over digital channels and incorporate customer feedback to evolve the experience. Develop a loyal customer base, especially in the era of vibrant social media. Girikon is a Gold Certified Salesforce Consultant and can help you set up a strategy to connect with your customers like never before. Questions? We’ll guide you to the right path CONTACT AN EXPERT

Background The manufacturing industry is a vital cog of the global economy. Globally, manufacturing output exceeds $35 trillion across the 34 largest manufacturing regions. This sector is also on the verge of renewed productivity, innovation and efficiency as technology innovation heralds the next generation of manufacturing in an connected ecosystem powered by intelligent analytics. Salesforce Manufacturing Cloud was designed with an intention to help drive this transformation with a solution specifically designed for manufacturers to unify accounting and forecasting for greater transparency and collaboration across their entire ecosystem. This unified platform provides a clear view of customers with account-based forecasting solutions that enable them to precisely forecast, plan, and drive improved business outcomes. What is Manufacturing Cloud? Salesforce Manufacturing Cloud is a new offering from Salesforce, specifically designed for manufacturers. It is an AI-powered, cloud-based manufacturing platform, built to take the industry to the next level of digital innovation. Unify customer-centric operations across the organization Prebuilt objects, frameworks and processes for manufacturers Unmatched innovation, including minimal-code tools and integrated AI Helping manufacturers align sales and operations One of the key success criteria in the manufacturing industry is building great products great products and meeting market demand with efficient production and fulfilment. The first step in that process is to ensure accounting teams have holistic visibility of the book of business for a customer. That includes ongoing business, business run rate and potential opportunities. This visibility translates to more accurate forecasting, more predictable outcome, and eventually, more revenue. Predictability is the top priority for all stakeholders in the manufacturing ecosystem. Customers want to be sure about pricing, availability and delivery; distribution partners need efficient delivery channels; sales teams need pricing based on real-time volume assumptions; and operations teams want to build and procure components based on the most accurate forecasting. To achieve all this, manufacturers must have a clear understanding of the entire shipment history of a customer, current production plans, and production forecasts. One of the key challenges most manufacturers face is information and data stored across multiple systems such as ERP, CRM and SCM. And with the involvement of various teams, the whole process faces resistance and makes the sales and operations process hazy. And to make things worse, those closest to the customer- sales and distribution partners are not accurately represented. In the current manufacturing ecosystem, there is gaping opportunity to link customers, sales teams and distribution partners to change the entire operational paradigm. Going forward, manufacturing leaders around the globe will set a new standard for connection and engagement with their customers. To achieve this would require complete access to previously stored data and to be able to extract insights out of that data. How Manufacturing Cloud works Manufacturing Cloud was created to align sales and operations, to improve the sales forecasting process for both current operations as well as new business opportunities, and to extend the new process to partners. Here’s how.  Sales agreements allow manufacturers to unify current business with data stored in external systems such as ERP with agreement terms so both accounts and operations teams have a 360-degree view of the customer. Sales agreements are automatically updated with changes, thus providing a single source of truth. Account teams can now manage the full sales agreement cycle with clear visibility into promised and actual order volumes. They can also view the performance of the agreement vis a vis the forecast and other metrics. Account-based forecasting provides insights across the business to allow operations, sales and finance teams to get more accurate forecasts. Account teams can easily update changing customer needs based on market demands, which in turn allows the productions team to adjust plans and estimates in real time, thus making transactions, profits, and revenues more predictable. Many manufacturers also sell their products through a fleet of distributors and dealers who have feet on the ground and true knowledge of changes in customer demand. Manufacturing Cloud integrates them into the forecast process with a pre-built collaboration driven community template.  With this revolutionary capability, manufacturers now have an opportunity like never before to get real-time insights into product and customer performance, and the agility to translate these insights into action.  That’s the hallmark of an agile business. Intelligence at the core Manufacturing Cloud is a key part of Salesforce’s design philosophy – Customer 360, which allows manufacturers to deliver smart field services, channel management, B2B Commerce, and much more, on a single platform across their business. One new feature of Manufacturing Cloud is Einstein Analytics for Manufacturing. Account managers can now get intelligent analytics with KPIs across important data sets like account health, market penetration, price information and demand insights. By unifying and analyzing these data points, account managers can proactively engage with customers to grow the relationship. Also, by identifying these key trends, account managers can recommend upsell and cross-sell opportunities. The analytical ability is integrated directly into the business process of the account teams that provides real-time insights into sales agreements, forecasted performance, and customer interactions to predict the overall health of the business relationship. In the past, account teams obtained this information in chunks from different sources and in various formats, and often outdated. With Manufacturing Cloud, manufacturers now can embed it into their entire business process. With Einstein Analytics the platform is flexible and adaptable to cater to changing business needs. The insights around products and customers, will drive forecasting accuracy. Manufacturers today need to navigate greater complexity and the disconnected manual systems of the past won’t work in todays connected world. Leading manufacturers are Manufacturing Cloud enables all manufacturers to do capturing, integrating, and analysing data from across their organization to drive better business outcomes. All that with a single platform for unifying, exchanging and acting on information. It’s the force driving digital innovation and the next generation of manufacturing leaders. How can Manufacturing Cloud help my business? Unify the digital journey on a single platform. Build a unified view of your entire business, transform service experiences, simplify partner engagement, and make data-driven decisions with Customer 360. With Manufacturing Cloud you can strengthen partner engagement, streamline and monetize service, unlock data for greater impact, and increase employee productivity and agility. MODERNIZE COMMERCIAL OPERATIONS. A unified platform will accelerate your sales cycles makes it easy for customers to do business with you: Manage recurring business on a single platform that is designed for manufacturers Track performance against sales agreements Forecast demand SIMPLIFY PARTNER ENGAGEMENT. Suppliers and partners are key elements of the manufacturing value chain. Improve performance with: Streamlined and collaborative business processes Shared visibility of agreements, orders, cases and forecasts Channel incentive programs TRANSFORM THE SERVICE EXPERIENCE. Manufacturers need to offer unified experiences to customers, partners, and employees. Transform your experiences by: Automated service processes and self-service to Improving satisfaction Improve field service performance while minimizing disruption Discover new service revenue streams on a unified platform ENABLE THE WORKFORCE OF THE FUTURE. Attract top talent and empower them by providing employees with the tools to do their work from anywhere: Deliver productive, collaborative experiences on a single platform Scale expertise through knowledge and information access, analytics, and AI Ensure compliance and drive efficiency with business process automation UNLEASH YOUR DATA. Unlock disparate data and make faster, smarter decisions with AI-driven intelligence: Deliver data when and where it’s needed across your business Acquire insights with integrated analytics and AI Transform insight into action by engaging on a unified platform Key Features of Manufacturing Cloud                 Forecasting Frameworks Get a complete view of predicted volumes and demand.   Sales Agreements Build a source of truth for your business.   Manufacturing Data Model Loaded with prebuilt objects, frameworks and processes for manufacturing.                   Embedded Analytics Make quick, informed decisions with out-of-the-box dashboards     Digital Process Automation Deliver manufacturing centric experiences and automation.     Rebate Management Grow trusted relationships with channel partners with powerful incentive programs.     Want to know more about Manufacturing solutions from Salesforce? CONTACT AN EXPERT

In today’s context of COVID19, institutions across the world have been compelled to rapidly adapt and innovate in order to survive. Education is going through a phase of digital transformation. Education leaders are investing in new business models and digital-first strategies to drive learner and institutional success, from anywhere. Education Cloud Education Cloud provides the digital foundation to deliver a 360-degree experience to students, faculty and staff throughout the learning lifecycle. Teams across various processes through the learning journey can use an integrated platform to drive success from prospect to alum. With Education Cloud, institutions get access to actionable insights for every student. Staff can now support students with personalized experiences and build lifelong relationships and spend less time gathering data. Additionally, with Education Cloud your institution can leverage the latest innovations across the Salesforce platform and deploy customised, scalable, purpose-built education solutions to cater to your evolving needs. Bring together recruitment & admissions teams around potential students with Education Cloud Understand and predict student needs throughout their education lifecycle. Quickly move to a digital-first strategy to accelerate transformation. Manage your data Integrate data from legacy systems and external sources into a single platform and boost the student experience. Unify experience Deliver a complete and unified student experience- from recruitment to alumni. Create an online community Respond to student needs in real-time in an agile framework with community driven architecture. Support your students Provide scalable student support with Einstein powered chatbots and recommended actions when required. Supporting the full student journey. Salesforce for Education Salesforce Education Cloud is a powerful suite of scalable, customisable solutions based on the community-driven Education Data Architecture (EDA). It has been designed with decades of experience transforming educational institutions, empowering them to quickly move to a digital-first strategy to accelerate transformation. Mulesoft and Tableau – Salesforce products that work best with the Education Industry Mulesoft allows the integration of legacy apps and data, enabling your solutions to connect on a single platform. Tableau delivers accurate, real-time visualization of student data, and Salesforce Education Cloud draws on Einstein AI to provide automated support and recommendations on next-best actions to support students. With Salesforce Education Cloud you also get access to AppExchange and online learning platform Trailhead to extend your capabilities. A look at Tableau and what you get from it. Deeper visual analytics with Tableau Tableau allows institutions to visualize their data clearly and make informed decisions to drive their business forward. Faculty and staff have access to dashboards where they can see a 360 view of their institution and detailed categorised metrics to understand the health of their day to day operations. Live institutional data is pulled from multiple sources across departments and platforms. Using auto filters, institutions can get a deeper look into their data including all the students in their pipeline from prospects to alumni. When interacting with this data institutions can see the different interests and engagements between incoming and current students. Taking a closer look into student metrics, you can view changes in engagement over time and by location. And by simply dragging and dropping the students’ assignment scores under color, institutions get deeper analytics into their performance of each program and engage with students on additional academic programs. Without any need for code, institutions can now quickly and easily get 360 degree view of the current and future needs of their organization. Gain valuable insights into data and power your institution to drive deeper conversations with your students, faculty and staff. Become a connected campus. Deliver personalized engagements, proactive advice, and connected experiences that students have come to expect — the moment they express interest in your campus. Let’s take a look at how Education Cloud empowers institutions with 360-degree views across the entire student lifecycle. Recruitment and Admissions Salesforce for Recruitment and Admissions Find and engage best-fit students, optimize processes, get insights on the enrollment funnel, and guide every student for success. Unify data, get actionable insights, and collaborate across teams with Admissions Connect, a product designed to make the entire application process smarter and provide a 360-degree view of prospective students. Image Source – salesforce.org The Student Experience Salesforce for the Student Experience Maximize student engagement, streamline services, deliver smart advisory experiences, and unlock career prospects. Promote smart engagement with Student Success Hub, a product that transforms collaboration, and enables you to understand students better, and facilitate successful outcomes for students Image Source – salesforce.org Advancement & Corporate Relations Salesforce for Advancement Foster trusted relationships with your constituents, upgrade your fundraising processes, augment personalized engagement with donors, and drive efficiency of your operations. Image Source – salesforce.org Marketing & Communications Salesforce for Marketing and Communications Unify people, processes, data, and insights that drive connected engagement at scale. Image Source – salesforce.org Faculty and Staff Experience Salesforce for Faculty and Staff Salesforce helps institutions build great employee experiences through communities and apps. Institutions can build custom marketing campaigns, manage faculty and staff wellness, facilitate volunteering, create virtual advising engagements, and engage donors with a digital experience that accelerates support across your entire campus community wherever they are. Image Source – salesforce.org Institution Operations Salesforce for Institution Operations Drive operational efficiency and streamline processes by seamlessly connecting data and legacy systems, automating workflows, personalizing engagement, monitoring and tracking success. Image Source – salesforce.org Eco System of Support Trailblazer Community Connect with a dynamic online community to get answers, share insight and expertise, and augment your skills. AppExchange Get access to salesforce vetted customizable apps to help you get the most out of your implementation and extend your Salesforce capabilities. Your institution is unique, and Education Cloud is designed to ensure that your path to success is unique too. A certified Salesforce Consulting Partner can help you achieve the goals you have set for your institution. Start on the path of Education Cloud today. Looking for Pricing? Education Cloud provides a unified platform to expand the reach and impact on your campus. Get in touch with our experts today. CONTACT US

In the last almost 2 years, the world has seen a paradigm shift in the way education is perceived and delivered. This change in thinking has compelled educators to come up with new and innovative ways to deliver the entire education experience. Institutions want their entire education lifecycle to become lifelong memories for all key stakeholders- Students, Staff and Faculty. The access to cutting edge technology, coupled with the plethora of world class tools and resources, empowers educators to create beautiful and engaging experiences for students and staff alike. And it starts with the very first step – Enrolment. By making every facet of the enrolment process more engaging through the use of technology, institutions can focus on the critical events in the process that are most impactful. Salesforce Education Cloud provides the perfect blend of technology and customer service to assist educators create enriching and curated experiences for prospective students and families. As your Salesforce Implementation Partner, Girikon will help you adopt a digital transformation framework that will keep you ahead of the curve. Lets find out how : Modernize Recruitment & Admissions Education Cloud provides you the most scalable recruitment and admissions platform to meet your enrolment goals. Find best-fit students, streamline application processing and decision-making processes, and foster high-touch relationships — from prospect to enrolment. Unify data from multiple systems, use the power of AI for actionable insights, and encourage team collaboration with Admissions Connect. Make every enrolment experience effortless with CRM technology built on the #1 CRM. Image Source – salesforce.org Simplify Application Management Application Reader See and verify all applications and associated documents in a user-friendly view. Document Management Store all documents in a single platform. Conveniently switch and search PDFs. Collaborative Feedback Tools Empower your community of reviewers to verify documents and information, and provide dynamic feedback Workflow Automation Automate tasks, customize application review criteria by parameters that support your process. Drive Deeper Engagement Applicant Portal Engage applicants with interactive device friendly dashboards — all customised to your unique process needs. Dynamic Application Checklists Create personalized checklists to give applicants and their families a real-time snapshot into the completeness level of their application 24/7 Chatbot Deliver real time recommendations through artificial intelligence Document Review and Tracking Give applicants the freedom to upload, view, and track their documents from any device, anywhere. Image Source – salesforce.org Image Source – salesforce.org Harness Data Insights AI-Driven Recommendations Personalize applicant communication with recommendations, manage follow up and support to applicants when they need it. Analytics and Reporting Get complete visibility of your enrolment funnel in real- time, get deeper insight into trends and year-on-year performance. Third-Party Data Integration Seamlessly integrate with application data from other sources using the Education Data Architecture (EDA). Scalable Platform Education Cloud provides you with an easily scalable platform that works on clicks and not code. Scale with Tableau Dashboards for Enrolment to visualize trends across years, programs, subjects and geographies. Build a Robust Enrolment Platform with Education Cloud Education Cloud provides a scalable and flexible platform to find, engage, and enrol students. With Admissions Connect, educators can Increase personalization, streamline processes, and leverage data for team and student success. Conclusion With Girikon, your Salesforce Implementation Partner, you will be able to maximize utilization of the power, flexibility and scalability of Education Cloud to meet your key growth drivers. Drive student engagement and create personalised curated experiences in today’s dynamic and rapidly changing enrolment landscape. Questions? Our reps have answers. CONTACT AN EXPERT

Use social, mobile, and cloud to become a connected eco-system. Today, learners, faculty, staff and families require more support from their institutions than ever before. With Education Cloud, educational institutions of all sizes can drive success from anywhere. Institutions can benefit from the latest innovations across the Salesforce platform, as well as purpose-built education products and solutions that you can customize and scale to meet evolving needs. Features and Benefits for K12 A CRM Platform for Schools Access a Single Source of Factual Data and Information Access student and family data in a unified view and personalize every interaction at each stage of the education lifecycle. Modernize with a Scalable Platform Education Cloud is designed for schools to innovate and cater ti its dynamic needs. Be a part of a Progressive and Thriving Community Connect with a collaborative education eco-system and take advantage of a dedicated K-12 Advisory Council and partners. Image Source – salesforce.org Admissions and Enrolment Simplify prospecting and admissions Engage Students and Families Create a Unified Experience Personalize Communications Streamline Operation Get Access to Deeper Insights Student Success Help students unlock their full potential Provide wholistic support to the child Collaborate with 360° Views Prepare Students for the road ahead – Higher Education & Career Monitor Effectiveness of Programs and Services Track Alumni Success Manage Fundraising and Grants Foster donor relationships and easily track grants Build Lasting Relationships Improve Campaign and Team Productivity Personalize Engagement Optimize Processes Align Donations & Accounting Communications and Family Engagement Reach out to Families and Encourage collaboration Streamline Communications and Deepen Engagement Attract and Engage Students and Families Streamline School Support Operations Boost Fundraising Efforts Make Informed Data-Driven Decisions Features and Benefits for Higher Education Unified view of all constituents. Get a unified view of every conversation with prospects, students, alumni, donors, and affiliates. Salesforce uses social, mobile, and cloud technologies to connect all information, from everybody and presents it in a simple, user friendly interface. Connect every touch point. Students, alumni, and parents expect clear, effortless communication with institutions. Salesforce connects every aspect of the student life cycle and drives performance. Modernize Recruitment and Admissions Strengthen Top-of-Funnel Engagement Collaborate on a Connected Journey Use Admissions Connect to get a unified view Get AI Driven Actionable Insights Become part of an innovative ecosystem Transform the Student Experience Maximize Student Engagement Streamline Student Services Deliver Unified Advising Experiences Unlock Access To Careers Optimize advancement Build lifelong Alumni Relationships Personalize communications and optimize lifetime alumni value Track and Manage Gifts and Donations Get AI Based Deeper donor analytics Nurture Campus Collaboration Get Answers (Not Emails) Foster ideation Share Files Contextually Encourage Self-Service Collaborate on Projects Conclusion Salesforce CRM helps educational institutions connect with key constituents collaboratively, efficiently, and productively. Education Cloud gives you the tools and resources to build meaningful relationships with all constituents of the education life cycle -students, alumni, faculty, staff, parents, and donors. With Education Cloud, educators can get top level views and forecasts, and deeper insight into each key process area and performance indicator. Whether you are trying to recruit, retain, or develop support, you can customise the information views you need, when and where you need it. For students, the plethora of custom apps become platforms for learning, community-building, collaboration, growth, and advancement. Girikon is a Gold Certified Premium Salesforce Consultant, with more than 10,000 man hours on Salesforce Implementation experience across multiple domains and geographies. Looking for Pricing? Schools, Colleges and Institutions can access Salesforce products at a deep discount. Contact our team of experts to discuss your needs today. READ MORE

Compared to other organizations, Nonprofits have to deal with complex challenges that might begin from finding the right beneficiaries, donors, and volunteers to retaining them by keeping them engaged. Apart from this, running external and internal processes efficiently, ensuring better reach, generating sufficient funds, and improving the effectiveness of their strategies are some challenges, which NGOs have to handle regularly. Irrespective of the size and area of work, the primary approach to managing a nonprofit remains the same, i.e., nurturing and retaining donors, beneficiaries, board members, and volunteers by building lasting relationships. With a robust CRM like Salesforce in place, streamlining processes and managing relationships becomes a breeze. It's prudent to get in touch with one of the best Salesforce consulting partners to know more about this platform.   As a cloud-based platform, Salesforce handles the administrative demands such as tracking all the interactions, sales, and details about your volunteers, fundraisers, attendees, and more. Salesforce provides an effective way of maintaining records of every interaction made with your organization.  What is Salesforce Non-profit Cloud? Salesforce Nonprofit Cloud software is designed specifically for nonprofit entities. It helps them expand their reach digitally while extending their connections, streamline their internal processes, and break down the silos among program management, fundraising, marketing, and technology teams. It provides NGOs with a unified view of their current actions and operations. Benefits of Using Salesforce for Nonprofits: Keeps Nonprofits Organized: The nonprofit cloud for Salesforce has in-built functionalities that help NGOs deal with challenges involved in managing several activities such as grants, fundraising, and their workforce. The cloud platform also allows users to build personalized dashboards to help teams perform their job efficiently.   Increased Operational Efficiency: Salesforce's nonprofit cloud platform can streamline operations by paving the way for seamless communication between the various partners of the organization. With improved communication, synergy and operational efficiency increase, which helps NGOs to attain desired results and success. Effective Management: The cloud platform helps NGOs properly manage certain activities such as fundraising, grants, and workforce without any hassle. The presence of several management features such as categorization of assets, automation of tasks, and more also proves to be helpful for nonprofit organizations.  Customization: Salesforce for nonprofits offers an option for customization. The software allows NGOs to customize the features as per their specific operational requirements. Though most nonprofits have a similar working model, some have unique needs. This is where Salesforce customization acts as a blessing as a disguise for them by customizing the features and functionalities that help them achieve their targets. Accurate Reporting: Accurate reporting is an essential aspect of every NGO as it significantly impacts their mission and outcome. Consequently, choosing Salesforce nonprofit cloud for reporting is a prudent decision made by an NGO. This software is known for its reliability and precision, which will significantly benefit nonprofits. Cost-effective: Salesforce for nonprofits is leveraged by NGOs for its affordability. As per the Power Us Program, the first ten subscriptions for nonprofits are entirely free for nonprofits. Post the free trial; organizations can get rewarding offers at reduced prices. This makes Salesforce a reliable partner that can help them get in touch with their customers while assisting them to widen their reach affordably. Final Words: Salesforce for nonprofits provides out-of-the-box features that help nonprofits develop strong relationships, increase engagement, organize operations, analyze the impact of work, draw actionable insights and save time spent on mundane tasks to spend on other essential tasks. As a nonprofit organization, if you are looking to implement Salesforce nonprofit cloud, you must consider partnering with one of the best Salesforce consulting companies.

In today’s competitive business landscape, businesses are moving online to promote their business primarily because of the wide array of tools online marketers have access to. Marketing automation has become a critical element of every online marketer’s arsenal. Consequently, implementing marketing automation software like HubSpot has become the need of the hour. It is crucial to get in touch with a reliable HubSpot Consultant to make the most of this platform. According to Emailmonday, 49% of businesses use marketing automation, and the benefits of which are being enjoyed by 55% of companies.  Marketing automation has proved to be a blessing in disguise for B2B marketers as they significantly benefit from the increased number and quality of leads flow into their pipeline. B2B companies using marketing automation software have realized a jump of 10% in their sales pipeline. Today, small, medium and large companies are banking on tools, concepts, and marketing automation processes to achieve their business goals.    Let’s take a hard look at the reasons that have compelled B2B marketers to swear by marketing automation: Generate Quality Leads: Marketers can gather data about the visitors visiting their website through the forms and landing pages. The information gathered can be leveraged by the sales team for following up with the visitors. Moreover, the quality of leads obtained can be determined using lead scoring. This allows the sales team to emphasize leads that have a high probability of converting.  Engage Your Leads: It is essential to understand that organizations that nurture their leads could provide their sales team with around 50% more sales-ready leads. Marketing automation paves the way for lead nurturing – the way by which prospects are gently pushed down the sales funnel by providing something that will influence their decision.   Optimize Email Marketing: Email marketing is vital for B2B marketers and thus should be effective enough to ensure maximum open and click rates. Automation tools like A/B testing can be leveraged to enable changing individual elements such as email, customer list segmentation, and more to test their success rate. Check the Trail of Campaigns: One of the most important features of marketing automation is closed-loop reporting. This feature helps in checking the trail of successful campaigns that generated high sales, to be replicated. On the other hand, this feature can be used to end the plans that don’t yield results.    Visibility into the funnel: By integrating CRM with marketing automation, one can get a detailed view of the funnel. In other words, insights regarding customers’ journeys can be achieved, which can be leveraged to create more effective campaigns in the future. Quick Wrap-up: It can rightly be inferred that a robust marketing automation platform like HubSpot can provide wide range of functionalities such as lead generation, email marketing, social media management, lead scoring, analytics and reporting, which ultimately drives increased revenue for B2B marketers. To make the most of this amazing platform, it’s essential to get in touch with a certified HubSpot partner.