Salesforce

SteelBrick is now Salesforce Quote-to-Cash. The information is doing the rounds but what should it mean to you, the Salesforce users? Why Automated Quote-to-Cash To come to a conclusion on this, let’s first evaluate if you should even spend time thinking about this. The answer is “yes” if you are experiencing any of these situations in your business: Errors or mismatches in the quote items configured by your Sales Reps Sales Reps reporting challenges in maintaining price lists and discounting Quoting process is very time-consuming and requires several reviews. It takes really long to get an approved quote to a prospect Any issues with accepted proposal getting transformed into an order and in managing invoicing and revenue recognition No visibility into the your sales pipeline Quote-to-Cash is one of the most Critical Business Process as it drives revenue for the organization. It is the critical link that starts with the customer’s intention to buy and ends with the bank cash registers ringing for the organization. Quote-to-Cash encompasses a whole lot of processes, the entirety of sales, contract, and customer relationship lifecycles. Salesforce Quote-to-Cash The Quote-to-Cash begins with Configure, Price, Quote (CPQ)—configuring the offer, developing the appropriate pricing, and creating the quote. It continues on through negotiations, invoicing, payment, and even renewals and renegotiation. Salesforce Quote-to-Cash solutions are built to streamline and automate these processes. The Salesforce Quote Quote-to-Cash can help catapult businesses to the next levels with solutions around: Efficient Sales Quotes Price and Quote – Accurate customer-friendly quotes, with pricing discounts thrown in as applicable, now become so easy! Guided Selling – Sales reps are now able to select the right products and services for each customer every time Salesforce CPQ for Communities – This accelerates channel sales making it easy for partners to sell your products and services. Orders and Renewals – Convert quotes to clean orders easily Product Configurator- Business rules and logic based products and service configuration. Proposals & Contracts Proposal Generator – Enhance branding through professional proposals. Manage Contracts – Super fast creation and management of professional sales contracts Revenue & Subscriptions Invoice – With an automated invoicing process, invoices can be created on the move frm any device. Manage Sales Tax and VAT – Selling and billing in multiple currencies becomes so easy. All tax calculation are taken care of. Subscription Billing – Subscription renewals will never be missed now. Revenue Recognition – Instant revenue related reporting and dash boarding around quotes, orders, invoices and payments. Payments – Non-complicated payments collection and management, without processing complications. Benefits of an Automated Quote-to-Cash Process Greater business efficiency Increased accuracy Better visibility from initial quote to final payment Drives innovation through the organization to reduce delays and bring in efficacy IfIf you have any query related to this article or want to know more about Salesforce CPQ or if you require Salesforce Support Services, then do contact us at sales@girikon.com

Salesforce data migration is a critical task for administrators and implementation teams, whether you’re moving from a legacy system or consolidating multiple Salesforce orgs. While there are many migration approaches available, Salesforce provides two native tools—Data Loader and Import Wizard—that cover most day-to-day data upload and maintenance needs. This guide focuses on how and when to use these tools, their supported operations, and the practical rules you should follow to migrate data safely without breaking object relationships. Whether you are transitioning from a legacy system to Salesforce or unifying several Salesforce based silo systems into one, data migration needs would always arise. While there can be several options to accomplish it using: Open APIs (SOAP, REST, Streaming, etc.) Bulk Data Transfer API Data integration tools like Mulesoft, Talend etc. In this blog, we talk about two very easy to use graphical tools, Data Loader & Import Wizard, that are widely used for operational Salesforce data migration. Salesforce Import Wizard Import Wizard – The Import Wizard is designed for less-technical, business users and smaller, simple imports of up to 50,000 records. It is best suited for one-time uploads where complex transformations or automation are not required. It supports the following standard objects: Accounts Contacts Leads Solutions Campaign Member Status All custom objects The Import Wizard can be reached at: Set Up > Data Management > Data Import Wizard > Launch Wizard Salesforce Data Loader Data Loader – The Data Loader uses the Force.com API and is intended for administrators and Salesforce consultants handling larger datasets or recurring data operations. The Data Loader can be downloaded from the Setup menu under: Setup > Administration > Data Management > Data Loader N.B. – For this download, the system must have JDK installed. Data Loader consists of the following operations: Insert – Used for inserting new records Update – Used for updating existing records Upsert – Updates existing records and inserts new ones using a unique identifier Delete – Used for cleansing data by deleting records using record IDs Export – Used for exporting selected object data Export All – Used for extracting complete org data, including soft-deleted records, for backup Steps for Uploading Salesforce Data Salesforce is all about relationships. For example, Accounts are related to Users, and Contacts are linked to Accounts. Similarly, multiple relationships exist across Salesforce objects through lookups and related lists. Therefore, while migrating data, a particular order must be followed to maintain relationship integrity and avoid lookup failures. The default batch size for uploading data is 200. If you want to upload data in bulk, enable the “Use Bulk API” checkbox from the Settings tab in Data Loader to increase load speed and efficiency. Some Basic Rules to Remember The scope of migration should be clearly defined The user should be aware of the source and target data formats Data Loader stores both Success and Error files. Always maintain a separate Unique ID column in the source file to easily reprocess failed records. Mapping files should always be saved for reuse and rollback Unit-level testing should be completed after migration in the target org That is all for this article. In case you need Salesforce Implementation Services for any Salesforce-related work, please feel free to reach out to sales@girikon.com.

Predictive Scoring is a feature of Marketing Cloud & use the historical CRM data to score the Lead of how much they are interested into the business. Predictive Scoring as a Data Science It uses the technique of data science to score the likelihood of the customer’s getting engaged. Now with the help of Predictive scoring it’s easy for the marketers to analyze the graph using Dashboards in Salesforce of how many are interested and how much they will pay to buy the product. This functionality gives marketers the power to understand the behaviors that drives the customer engagement. Predictive Audiences is a smart tool that unifies the customer data by grouping the audiences according to the interested ones, unsubscribed ones etc. For example, if a customer has a high likelihood score & if he is tending to unsubscribe it, then a retailer can then launch a re-engagement journey with the better content to deliver the better outcomes. And when the people start getting engaged into the new outcomes their likelihood to unsubscribe goes down & then they will be automatically routed towards the new journey of leading high scores. Predictive Scoring is a technique which tends to improve the result quality obtained by Sales teams during the qualified Stages of the Leads and thus helping them in predicting the number of Leads with greater success. This will help teams in focusing the highly qualified leads first & then on the lower qualified leads. And hence maintaining team’s effort & time. With Predictive intelligence, B2B marketers are now able to look at the displayed contents/metrics which shows the total count of downloads to identify the top performing content through deeper insights about which portion attracts the highest quality Leads, works for larger deals. Predictive models work by analyzing the customer data from internal systems of records like CRM system and combine it with external signals to predict about the prospect whether they are suitable for buying the product or not. By these Predictive analytics allows us to deal with real time data so as to get the relevant data & thus attractive to the buyer’s. Benefits: It helps in building the slimmer fit scoring models on Leads, Contacts, Opportunities & Account object. It uses the activity data & implements the highly accurate behavior scoring models accordingly. It increases the rep productivity by routing the high scoring Leads to Sales. With the help of Reports & Dashboards, it’s easy for them to track the performance & hence helpful in decision making. Serve the good leads that are getting missed. Best App for Predictive Scoring – Infer: Predictive Lead Scoring, InsideSales.com, Lattice Engines These are the apps which doesn’t need more then Name & an Email to predict which all Opportunities are interested & Leads to get converted. If you need Expert Salesforce Consultant for any Salesforce related work, then please feel free to reach out to sales@girikon.com

AI is the first deep learning-based developer tools which allows you to just play with the drag and drop functionality inside an interface in Salesforce to make smart automated decision-making. As we live in a connected world, so for making any digital process from Phone to purchasing something is a never ending process. So, in that case Artificial Intelligence is the tool which everyone needs to make the life easier. With AI the system of records & engagement is moving to system of intelligence so that we can provide best to our customers. AI makes your daily experiences easy by embedding some intelligence into the apps. Like “Siri, for IPhone users which uses voice processing techniques. So, without unlocking your Phone you can easily search & call your Contacts easily. And can access many other activities. Like “Facebook”, when you post any Photograph it by default show you the names to tags by recognizing the image. Like “GPS” it automatically provides you the routes. In Smart Phones say Android, IOS etc. whenever you search for any Contact by typing first 2 or 3 Keywords, it automatically displays the list of Contacts including those keywords. And same in the case of Auto correct feature in your Smart Phones, whenever there is some grammatical or typo error this feature automatically correct it. Similarly, for booking a cab whenever you book a cab say Uber or OLA using your Smart phone it automatically shows you up the nearest cab driver along with its complete information.   Artificial Intelligence is basically Neuron Science. It is a system that thinks like humans. It can easily deal with large amount of data as the humans can deal with a large number of people. AI helps in enabling any company to deliver smarter, personalized and predictive customer experiences, proactively recommending the best actions & automating tasks. Goals of AI: To create the expert systems: The systems which can analyze, demonstrate and provide the easiest functionalities to their Users. To put the Human intelligence in systems: To make the system efficient with the learning, thinking, reasoning & expertise functionalities. It is designed to help the customers for taking advantage of huge amount of data produced by making sense of it. Benefits: By this the Processing power has been increased to a much higher rate. It has made the cost of processing the data affordable. Quickly modifies the program & provide a solution to the request. It always thinks with the User’s perspective. It will help you to go through multiple images & also to classify them to use as a company logo or wherever the company name is mentioned. It will help any kind of business to just click or code to build AI-powered apps that will tend to get better with every single interaction with client. AI systems has also the ability to make predictions & recommendations on the tasks you are considering through learning the data you are entering for your customers & prospects. Through this a user can create their custom apps by implementing the functionalities according to their needs. How AI works with Salesforce It helps Salesforce in 3 ways: Sales: It analyze the Email information and work on it of the response should be given to the customer/client in order to take the deal forward. Service: While logging a case it automatically redirects you to the correct route & show you the related topics. Marketing: It intelligently make the people to open the email, go to the newsletter & purchase something. Salesforce IQ, DigitalGenius are the apps which can be used as the Artificial Intelligence with the CRM. Community Cloud: It will help in automatically discovering & serving the relevant insights & in predicting the correct answers to the questions/Cases. Techniques of AI: Natural Language Processing Deep Learning Machine Learning These techniques are used for recognizing the Pictures on Facebook & also on google from the Gallery or Gmail. Platform for AI : Salesforce Einstein : It will enhance the world’s best CRM.  Here it will give the ability to click & code to make the AI apps with every interaction and making every task easy as per the customer requirement. Salesforce Einstein is coming across to analyze the big amount of Sales & business data like Facebook, Amazon. Then it runs the Machine Learning & Program analytics algorithms. It is used to analyze the data & further understanding the situation & thus provides the potential to deal with the business Cases in a best suitable manner. It has been designed so every time the customer doesn’t have to hire the data scientists for their product/services. This platform enables developers at different skill levels to travel their customers with zero Deep learning. Salesforce Products: Sales Cloud Einstein Service Cloud Einstein Marketing Cloud Einstein Analytics Cloud Einstein The Best AI is when even User is not realizing while using it. In Salesforce Sales Cloud, Einstein is playing a great role. A feature naming “Predictive Lead Scoring” where a machine learning model analyses the company’s data & thus used in helping Sales reps focus on the prioritize Lead. It deals with the following things: Predictive Lead Scoring Opportunity Insights Automated Activity Capture In Marketing Cloud, it is used to determine the estimate/amount of the prospective customer responding to an email campaign. It deals with the following: Predictive Scoring Predictive Audiences Automated send time optimization In Service Cloud Einstein, AI deals with the automated cases classification & generate responses accordingly. It deals with the following: Recommended Case Classification Responses Predictive Close timer In Analytics Cloud Einstein, the entire process is automated. As it is a machine learning process, the data analyses or the data is not shared with the customer. In Salesforce community cloud, it provides computer vision analyses of images in social studio. Salesforce Einstein will be available in the App Cloud & Lightning App Builder as a set of tools which will help developers in learning AI Apps by using Deep Learning tools. It deals with the following: Predictive Wave Apps Smart Data Discovery Automated Analytics If you need Salesforce Marketing Cloud Developer for any Salesforce related work, then please feel free to reach out to sales@girikon.com

Salesforce launched Lightning Voice feature in its Summer’16 release to connect to your customers in a whole new way i.e. to support the customers anywhere in the world with any telephony environment. It is out of the box solution through which Voice Calls can be generated within Sales Cloud. Now, Users will be able to make calls, receive calls or automatically log calls, take notes all within a single platform. Also the Salesperson has the ability to localize the person & thus match the contact’s region. It is the easiest way which Salesforce committed for interacting with clients. Now, Salespeople can sell faster & smarter after the delivery of Lightning Voice in Sales Cloud. The major advantages: Increase Sales productivity – Users can speed up the process of calling a customer or prospect by dialing them with a single click from Sales Cloud Lightning. In additional feature when a Lead, Contact or Account is created in the field Sales Team will get the notification along with the Account record created & automatically the Account record gets created which contains the Contact Number of the clients so that the Sales Person can instantly call them with a single click. Deal with Smarter conversations – Communication gets new dimensions with Lightning Voice. Whenever the prospects call the answering can be easily done within the Sales Cloud by the reps & also they can view the prospects valuable data along with their Sales history. Automatically Log Calls – With Lightning Voice process, any inbound i.e. call by the Prospects or outbound call i.e. calls by reps can be done. Take the Notes – During a call, the Users can instantly make down their Notes against the call record for Follow Up or if any work has to be done which will thus get save in the record. Sales People to localize the number to match the Contact’s region – Users can choose a number i.e. local to the Contact’s number & when the call comes in you can navigate directly to the Contact’s number & then can be called directly within Salesforce. Reduce Data Entry & thus increases productivity – Now during a call only we can make notes for the reminder purpose & thus we can say bye to sticky notes or napkin scribbles. Time saving: The usage of Lightning Voice saves time and also manual efforts. Ease in taking notes Note-taking section is inbuilt in Lightning Voice. This section pops up while talking with the customer. The notes will be automatically stored against the call record as soon as we move on to the next call. The multitasking ability – Lightning Voice has the multitasking feature. It helps us call the customers, take notes and record the details simultaneously without switching apps or devices. Automatic call-logging – Now, there is no need to write down the details of a call. It will be automatically done after each call. Increased productivity –Speed, reduced data entry and multitasking feature altogether means improved productivity. Pricing & Availability: Lightning Voice is available in Sales Cloud Lightning since July 2016 for Sales Cloud Lightning Users. It is available for the Users of US & Canada. Lightning Voice Prices: Outbound calls are available for $45 per user, per month – It provides click to dial functionality & also provides 2,000 total talk time per user per month. Inbound calls are available for $5 per user, per month – It provides the acceptance of incoming calls. In order to close the deal in your favor, you need to have the complete data about the customer at your fingertips. With the help of Lightning Voice, you can have all the relevant data related to the deal while you are on the call with your customer. Now, all the communications which you will have or had with the customers – including call history and call note are not just accessible to you and your sales team. But also anyone engaging with that record can access the data to provide a whole new level of customer engagement. 1) This feature is available for Lightning experience only. 2) As of now, outgoing calls are available for US & Canada only. 3) It provides an Outbound Call Product along with the optional inbound calling product. Salesforce Lightning Services for any Salesforce Lightning related work, then please feel free to reach out to sales@girikon.com You can check blogs Related to Salesforce https://salesforceconsultingservices.wordpress.com/ https://salesforceconsultingpartner.tumblr.com/