Salesforce

In today’s competitive business landscape, banks and other financial service companies have to deal with rapidly evolving customer requirements. Today, with new entrants and consumer technologies simplifying the way people save and invest their money, the demand for the digitalized financial transaction along with high-touch and personalized experiences have increased manifold. To remain competitive, bankers and wealth managers require delivering smart and tailored experiences, which is significant for building best-in-class customer relationships. While these customer-facing organizations have always understood the importance of providing superior customer service, they struggle to manually sew up and make sense of customer data from disparate sources. This calls the need to have in place a robust and intelligent system that can help organizations meet the growing expectations of customers for speed and personalization. Salesforce Financial Services Cloud – a financial software used for wealth management could be leveraged by organizations for enjoying a customized CRM experience. Now, with the addition of Einstein Analytics to the financial service cloud, bankers and wealth managers have access to AI-powered insights that have helped them strengthen client relationships and grow their business.  Let’s take a quick at the amazing features that Einstein Analytics powered financial services cloud offers: Actionable Insights Enabled by AI: With this, financial services professionals can get predictive guidance which is built-into routine client engagement. For instance, financial consultants can now receive updates about clients who are likely to grow their assets. This helps them to focus their attention on retaining such clients that too in a smart way. In-built Industry Dashboards: These are built-in to help with data collection regarding the financial activities of clients. The pre-built templates help wealth advisors and retail bankers to gather quick insights using analytics rather than depending on a data scientist to share daily insights around common KPI’s. Now, retail bankers and wealth consultants can draw insights by directly accessing the dashboards, which in turn helps them in identifying opportunities, as well as threats.  Customizable Platform: To get a complete view of the financial goals and needs of their customers, users have the option to build custom apps and connect them to data from external sources.   Built-in Compliance: With an Einstein analytics powered financial services platform in place, users can expect data to be hosted in a secure, trusted and compliant cloud-based platform. This comprises of privacy, security, and other tools that are configured to fulfill compliance requirements.  How Does Einstein Powered Financial Cloud Services Help Fintech Companies?  Get Rid of Loopholes of Legacy Systems: Financial services organizations often face challenges fulfilling the expectations of their customers using their legacy systems that are outdated and inefficient. With all the useful features and customizations, the Salesforce financial cloud lends organizations the power to connect all the internal systems and push all the vital data to a single place i.e. the dashboard.   Better Engagement with Customers: To fulfill the growing requirement of their clients, financial service organizations require having a clear and comprehensive picture of their accounts, financial goals, etc. This becomes possible with Einstein powered Salesforce Financial service cloud, which besides fetching crucial client data from different systems and gathering in a single place i.e. the dashboard offers real-time recommendations. With a clear view of their customers, financial services organizations are better positioned to fulfill the expectations of their customers. Better Compliance: The financial service industry deals with the constant pressure of being compliant. Packed with compliance features, the Salesforce financial services cloud paves way for hassle-free client communication, transparent collaboration, and simple to build internal processes. All this helps in saving a lot of precious time. Quick Wrap Up: The introduction of new capabilities i.e. Einstein Analytics into its financial services cloud has taken its performance a notch higher. With such updated features, wealth managers and bankers can leverage predictive analytics to remain more strategic about how they manage their book of business, as well as client relationships. So if you are a financial service organization looking to create a long-lasting professional relationship with your clients, it’s important that you partner with a Salesforce consulting company to avail robust CRM functions. Girikon – a Salesforce consulting partner offers reliable Salesforce consulting, Salesforce support and Salesforce implementation services to businesses across the globe. As a reputed Salesforce consulting company, Girikon offers robust solutions that can transform the way organizations conduct their business.

One of the most crucial aspects of managing a business is creating and maintaining strong customer relationships. To remain relevant, businesses require figuring out ways through which they can consistently fulfill the evolving customer requirement in a hassle-free and streamlined way. An extremely effective way of forging strong relationships with customers is by implementing a robust CRM (Customer relationship management) system that can help organizations take customer satisfaction to the next level.  As leaders in the CRM space, Salesforce has created ripples in the world of marketing and sales. In fact, with its suite of features and applications, this innovative platform is beginning to find widespread adoption across different industry verticals. As organizations across the globe are searching for new methods to make the most of this innovative CRM, let’s take a sneak peek into the technological upgradations that are expected to happen in 2020, which in turn can enhance the experience of the users.  Make the CRM more technology-oriented: Salesforce made quite a few acquisitions in the year 2019, most of which have become highly profitable. Through these acquisitions, Salesforce intends to bring technological upgradations to its future CRM. These upgradations may include orchestrating enterprise data in the cloud, integration of location-based software, AI-powered communication tools, enhancing field service offering in-service cloud and more. Lightning Platform will come to the fore: Salesforce aims to enhance its Lightning platform (not the classic platform) by introducing several user-friendly features for making it more useful and productive for its users in the year 2020. So, it can be assumed that users leveraging the Classic platform will migrate to the lightning platform. Users looking to make a smooth transition to the Lightning platform can get in touch with a reputed Salesforce consulting company.  Einstein Analytics will be Used for Scaling up AI: Just the way Salesforce introduced powerful features of Einstein Analytics to its cloud service offerings such as financial service cloud, commerce cloud, service cloud, etc. in 2019, there are high chances that Salesforce might introduce Einstein AI to many other cloud service offerings in 2020 as well.  Mobile capabilities will be Broadened: Prioritizing the mobility needs of sales reps is extremely important in today’s competitive business landscape. With the growing need for security, speed, and reliability of customer and enterprise-grade mobile experiences, it becomes important to adapt to the ever-evolving mobility environment. While Salesforce has introduced mobile SDK, which has not just flouted technical barriers but has also broadened its mobile capabilities. In 2020, the market leader is expected to take more steps to expand its mobile capabilities and take it to a new level.   New Industry Verticals to Join the CRM Bandwagon: With every passing year, Salesforce is witnessing more and more adoption by businesses across different industry verticals. This undoubtedly has increased the demand for its services. In the year 2020, Salesforce is more likely to expand its’ adoption to several other verticals including the retail and manufacturing industry. As evidence of industry-specific verticalization, Salesforce has presented Consumer Goods and Manufacturing Cloud as its CRM cloud solution. The Emergence of Unified Customer Profile: The significance of data in offering superior services to customers cannot be denied. Consequently, a large number of organizations are switching to customer 360 primarily for gathering data from different units of the organization including Sales and marketing. This data can be leveraged to draw meaningful and actionable insights regarding sales forecasts, charting out the marketing plan, resolving customer service issues, etc. With Salesforce making significant investments in customer 360 and Mulesoft, it wouldn’t be wrong to assume that the year 2020 will witness the advent of a unified customer profile.  Conclusion:  As a cloud-based system, Salesforce continues to reign the CRM space. With an array of features, functionalities and applications in its arsenal, Salesforce has found widespread adoption among businesses across different industry verticals. Let’s hope that the year ahead lives up to all the predictions made for and by Salesforce allowing it to grow further and reach new heights of success. Girikon – a Salesforce consulting partner offers reliable Salesforce consulting, Salesforce support and Salesforce implementation services to businesses across the globe. As a reputed Salesforce consulting company, Girikon offers robust solutions that can transform the way organizations conduct their business.

The business landscape is constantly evolving. Organizations should thus lookout for new ways to grow their business. One such option, which organizations should leverage to remain competitive, is a ‘Marketing automation software that can help organizations streamline and automate their workflows and marketing activities. Marketing automation software can help improve operational efficiency, which further translates to greater ROI. However, it is crucial to select the right marketing platform that can power up your marketing efforts. According to a research report shared by Frost & Sullivan’s, revenue generated from global marketing automation software stands at $550.7 million and is projected to reach $1.9 billion by 2020  Before zeroing in upon the right platform, businesses need to consider their specific needs. Salesforce Pardot and Marketing cloud are two powerful marketing platforms organizations can leverage to streamline their marketing activities. But before making a choice, it’s essential to delve in a bit deeper to know more about each of them:  Users: While Pardot is positioned for B2B organizations, Marketing cloud is designed for B2C use cases. Since, Pardot caters to the b2b segment, it primarily revolves around lead management as a result of a longer sales cycle. Consequently, Pardot users focus on preparing email campaigns with an objective of lead nurturing. To support lead nurturing, Pardot offers a set of lead grading and scoring tools, which allows users to allot scores basis the actions of customers and their engagement with the emails, website, etc. The features of the Salesforce marketing cloud allow users to offer a completely personalized experience to every customer. From creating roadmaps of the customer journey, planning campaigns and promotion to data management and cross-channel messaging, SFMC with its array of features offers support to different marketing segments. Though the Salesforce marketing cloud has a more powerful and comprehensive marketing suite than its counterpart, it misses out on the sales-and-marketing alignment part i.e. lead scoring. However, it is possible to integrate lead scoring in the Salesforce marketing cloud.  Channels: Since, Pardot caters to the B2B space, users can expect complete support when it comes to channels such as emails, website, and social media. However, cross-channel options are limited in Pardot. The SFMC platform supports various channel engagements as it has in its arsenal several tools that help users to provide support to its customer via every channel including web, SMS, advertising, social media, and email. Each of them can be managed via separate applications on the platform.  Integration: It’s important to know that to leverage the full potential of Pardot and SFMC, a database is required. Though Pardot is commonly integrated with Salesforce’s Service or Cloud (CRM), it also integrates well with Microsoft Dynamics CRM, Sugar CRM, and NetSuite. Offering a full marketing suite, Salesforce Marketing Cloud can be integrated with Salesforce solutions such as Sales, service or Community Cloud besides other CRM systems. Though, the platform doesn’t offer a database as a part of the package, a Data Management Platform (DMP) can be integrated into your Marketing Cloud by paying some extra cost.  Price: Since, Pardot and Salesforce marketing cloud serves two different models i.e. (B2B and B2C), they have different pricing structures. For Pardot, the pricing is available online and is segregated in three different categories i.e. basic, intermediate and advanced, basis the automation features one wishes to access. However, there are no standard pricing options available online for the Salesforce marketing cloud. Though the cost will certainly be more than Pardot, it’s more likely calculated basis the volume of data as B2C companies deal with daily customer interactions and transactions. The pricing for the Salesforce Marketing Cloud also takes into account the cost of implementation and the number of users using the platform.   Which is the Right Fit for Your Business?  Both Pardot and marketing cloud have their share of pros and cons. However, the right platform for your business would depend on your specific business requirement and business type. So, it can be inferred that while the Marketing cloud is ideal for B2C customers, Pardot is appropriate for businesses looking to nurture their sales process by aligning the sales and marketing teams. If you are still on the fence regarding the best fit for your business, you must consider partnering with a reliable  Salesforce consultant.   Girikon – A reputed name in the IT space offers end-to-end Salesforce consulting services for businesses looking for reliable Salesforce implementation and consultation. 

Everything that you consume on a day to basis be it food, clothes or any other finished product has to cover a long journey before it reaches the customers. Besides the outlet where you go and make a purchase, there is a network of interrelated elements known as the ‘supply chain’ that works on getting these products at your disposal. However, increased globalization has led to a more complex supply chain ecosystem, which has allowed issues related to trust, speed, and accuracy to penetrate through it. However, the biggest impediment to fixing the otherwise broken supply chains is to find out a way of consolidating data across all the supply chain entities that usually work in silos. The solution lies in integrating disruptive technologies like Blockchain and Salesforce, which can be made possible by partnering with a reliable Salesforce consultant. Role of Blockchain in Streamlining the Supply Chain:                                                  To understand the role of Blockchain in streamlining the supply chain ecosystem, let’s quote the example of temperature-controlled logistics (perishable food and pharmaceutical) that require to be stored and transported within a certain temperature range to ensure they remain preserved till they are delivered to the end-users. However, managing the integrity of the cold supply chain has become challenging with most of the products either getting lost or contaminated during transit as a result of exposure to unsafe temperature ranges. This happens because of the inefficiency of the current track and trace system that fails to provide sufficient supply chain visibility. Blockchain – a distributed ledger technology can help resolve issues pertaining to the supply chain ecosystem by reducing inconsistencies, increasing visibility of products during transit through the supply chain and streamlining processes. This becomes possible as every physical asset that is a part of the supply chain ecosystem is represented as a digital asset on the Blockchain network. This is also known as tokenization of assets, which enables increased traceability of products in the supply chain by helping identify the point where food/drugs have been tampered with so that product that is either tampered with or gets contaminated is removed before it reaches the store shelves. This track and trace feature of Blockchain allows customers to track the journey of a product right from the point of origin till store shelves. With an IoT powered Blockchain system in place, data attributes such as the temperature of food/drugs, location, etc. could be gathered and stored. Since data once uploaded on the Blockchain is immutable, errors could be minimized and quality of products can be ensured.   How does Salesforce fit in?  While Blockchain promises to resolve issues related to trust and transparency within the digital economy, Salesforce offers much more than a robust CRM solution. By offering solutions for streamlining information, task automation, analytics, and enhanced communication, this robust CRM platform has transformed the way businesses operate. Just like Blockchain, Salesforce places the power in the hands of the buyers by increasing transparency through tailored solutions and empowering the sales representatives to provide customers with a better quality of service.   When it comes to supply chain, the Salesforce CPQ that stands for Configure, Price, quote provides the necessary tool-set to transform the complex and bulky Sales process into a streamlined one. By providing a consistent process for quotes, Salesforce CPQ can be leveraged for tracking orders and renewals concerning quotes. By allowing buyers to directly see the status of their orders, trust and transparency are enhanced.    How Does the Integration of Blockchain and Salesforce Work?   The integration of Blockchain and Salesforce paves way for a solution that enables information (regarding orders) to reside on Blockchain. This establishes better visibility, security, immutability and most importantly assurance that all the entities will be operating on the shared data across different organizations. Apart from this, all the existing supply chain actors can access their profile from their individual Salesforce orgs along with with product-related details (quality certifications, etc.).   So, what enables the integration of these two technologies? It is to be noted that the product suite (Blockchain ledger, Ethereum app manager and the Hyperledger app manager) created by Salesforce enables the distributed app suite available on Salesforce instance. While the app fixes a listener on the Blockchain, as well as the Salesforce platform in a way that any data that is uploaded on Salesforce gets added as a transaction on the Blockchain platform and vice-versa, the Hyperledger Fabric is built on components such as the consensus mechanism, smart contract functionality, and oracles. The data gathered by these agents are then utilized by Blockchains smart contract functionality.  In the context of the supply chain, a sales rep can create a new quote while generating a proposal by using Salesforce CPQ. Once the opportunity is won the sales reps can create an order including a list of items to be supplied. The DApp(Distributed Apps) suite is set up in a way that the data gets sent to Blockchain after the order receives a specific status. As data regarding the temperature, location, humidity, etc gets recorded on the Blockchain, it gets redirected to Salesforce following which historical details regarding the product’s journey from packaging till delivery can be observed on Salesforce instance. Such reverse integration allows sales reps to validate the exact location of the order on the supply chain.   Conclusion: Besides the above-mentioned benefits, the integration of Blockchain and Salesforce also enables creation of reports and analytics basis the shared Blockchain data. This will generate new revenue models besides improving supplier/buyer logistics significantly. To sum up, it can be said that the promising integration of Salesforce and Blockchain will not just substitute rigid supply chains but will create a roadmap for the future by working across industries. It’s prudent to get in touch with a reliable Salesforce implementation partner to ensure seamless integration of Salesforce and Blockchain.

IDC Whitepaper Salesforce.com is #1 in Fortune’s list of ‘100 best companies to work for’. New customers are signing contracts for Salesforce licenses every day, and this indicates the popularity of Salesforce CRM worldwide.  Salesforce CEO Benioff once said, “Salesforce reached $5 billion in annual revenue faster than any other enterprise software company and now it’s our goal to be the fastest to reach $10 billion.” Currently, businesses are stepping forward to adopt the Salesforce technology with the intention of customer satisfaction as well as enhancing their current sales operations process. To implement a Salesforce solution, a company needs Salesforce geeks who helps them to achieve their business goal.  Currently, Salesforce Consultants and professionals are in huge demand due to Salesforce being adopted by small to large business organizations worldwide at rapid rate. The market has a demand for Salesforce Administrators and Salesforce Developers. To implement Salesforce as a CRM solution, there are various roles required to fulfill the business need such as Administrator, Developer, and Salesforce Architects. A recent research by G2 Crowd found that:    Customers are crediting Salesforce when it comes to overall CRM functionality 85% higher than the industry average of 75%. The Salesforce CRM has an 80% better scalability than any other CRM vendor outside the leader category in Gartner’s quadrant and 23% better scalability than vendors present in the leader’s category. It is always believed that referred customers are always a bonus for any business. More than 80% Salesforce customer has recommended Salesforce as CRM solution to their peers.   85% of Salesforce users believe that Salesforce is headed in the right direction.    Do your dreams include succeeding in Salesforce? Salesforce is aggressively acquiring companies (small to mid-size) across the world, that provides a competitive edge over other CRM players in current market. More than 2 million companies are using Salesforce as a CRM solution to boost their current sales process and successful customer support. Due to the high adoption rate of Salesforce demand for Salesforce professionals such as Administrators and Developers to manage the Customer’s Salesforce CRM has also increased. To achieve a business goal, Salesforce consultants assist businesses to fully exploit the full potential of Salesforce by having an in-depth knowledge and experience relating to a Salesforce implementation.  To have a career in Salesforce, Consultants need a focused effort in right direction and with level of passion and dedication. Salesforce is like an ocean and consultants do not know how far they can reach. If you are looking for a relatively high paying career, then Salesforce is the right path to proceed with the added ability for work opportunities in this field. The key is to completely understand the elements of your responsibilities and what is required for the job.  Now let’s understand the difference in terms of responsibilities and the earnings achieved by Administrator vs Developer: Key activities for Salesforce Administrators: The key areas that are being considered for Salesforce administrator are as follows:  User setup and permissions Data accessibility  Account modifications  Moreover, Salesforce Administrators are also involved in some other activities such as page layout setup, data deduplication, picklist values configuration, workflow & rule configuration, reports & dashboard creation and many more.   Key roles for Salesforce Developers: Salesforce developers create  Triggers Visual force pages as well as custom functionality to support the business processes defined by organization.  Moreover, developers are responsible to establish interface with third party applications to Salesforce through custom APIs integration to accomplish the business need.  To create a Salesforce Solution, both administrators and developers are required, and it is totally depending upon the business requirement.  Salesforce administrators and Salesforce developers are like the two sides of a coin.  Girikon a Salesforce Consulting Partner based in the USA, Australia and India and has a team of Certified Salesforce Consultants including administrators and developers. The Salesforce Consulting Services team have proven expertise with over 400 projects delivered. For further information about Girikon contact us on +61 1300 332 888 or email sales@girikon.com and discuss your current business challenge. We guarantee we will have a solution for you.

Our Salesforce Consulting Team steps through a simple MuleSoft Integration At Girikon, a Salesforce Consulting Company we believe Salesforce is the world’s no. 1 cloud platform based on CRM (Customer Relationship Management) capabilities. Early last year Salesforce agreed to acquire MuleSoft for a mutli-million-dollar cash and stock deal. MuleSoft, a software company that provides integration software for connecting applications, data and devices. Girikon’s Salesforce Consultants specialise in many Salesforce products and after the announcement our consulting team gained certifications in MuleSoft. Girikon is commitment to keeping ahead of the pack with knowledge and certifications for leading technologies.   In this blog we are focusing on Salesforce integration with MuleSoft.  Firstly, we will need a Salesforce developer account by clicking on the following link: https://developer.salesforce.com/signup . Then a MuleSoft account by clicking the following link: https://anypoint.mulesoft.com/login/signup . In this first example we can send a couple of contact records to Salesforce with the help of MuleSoft. For this we have to download any point studio which is a MuleSoft IDE by clicking on this link https://www.mulesoft.com/lp/dl/studio . We are going to use any point studio for this data transfer. First download the any point studio. Then extract the zip file in your directory and the click on the application to install it. After installation is finished click on the any point studio icon it will launch a wizard like shown in the figure below. Fig: – Launch Wizard of Any point Studio   Click on the launch button after selecting the directory of your workspace. It will then open the any point studio as shown in the figure below. Fig: – Any point Studio   Open the example project in Any point Studio from Any point Exchange by logging into your MuleSoft account.  Download Import Contacts into Salesforce application. Note: do not run the application.  Login to your Salesforce account.  In the left navigation bar, open My Settings under the Personal Setup heading, click to expand the My Personal Information.  Click Reset My Security Token. Salesforce resets the token and emails.  Open your mail account where the security token is sent and copy the token onto your local clipboard. Now open your Any point Studio after downloading and opening the application it will look like as shown in the given fig. Fig: – Any point Studio with application   In your application in Studio, click the Global Elements tab. Double-click the Salesforce SFDC config global element to open its Global Element Properties panel.  In the Security Token field, paste the Salesforce token that you copied from your mail.  Alternatively, configure the global element in the XML Editor.  Change the contents of the Username and Password fields to your account-specific values, then click OK to save your changes.  This application project includes a sample CSV file, contacts.csv, that you can use to view the end-to-end functionality of this application. The CSV file will look like this. Fig: – contacts.csv   In the Package Explorer, click the src/main/resources folder to expand it, then find the contacts.csv file inside this folder. Double-click the File config tab in the Global Elements tab and set the Working Directory field to point to the src/main/resources folder. In the Package Explorer, right-click the import-contacts-into-salesforce project, then select Run As > Mule Application.  Studio runs the application on the embedded server. After the application runs successfully it will create two contacts records in salesforce which the csv file contains. Open your salesforce account, then navigate to the Contacts tab. It will show you two new entries: John Doe and Jane Doe. Fig: – Two new contacts created About Girikon Are you looking for a Salesforce Integration expert? At Girikon it is where the search ends. Girikon is a Salesforce Consulting Partner and has the required set of tools, skilled resources and technical knowledge to understand the platforms an organisation uses and transforms your existing systems to a truly interoperable solution.    Girikon’s Certified Salesforce Consultants understand the rapid increase of mobile, cloud and social platforms. They are here to assist customers who are left to their own devices to develop a solution for their organization. Our Salesforce Consulting Services team made up of Architects, Developers, Business Analysts, QA experts have the required knowledge and are certified to design and delivery integrations to suit your needs.   Our services are cost-effective, and our mulesoft consultants will develop a strategy to bring together a quality solution which can be across multiple applications and technology platforms such as Salesforce, Microsoft, Oracle, Abode, SAP etc.

Girikon’s Salesforce support team are regularly asked questions about WalkMe interfacing with Salesforce where they initially need to highlight  capabilities and benefits once integrated. Girikon, a Salesforce Implementation Partner is proactive and with the assistance of their Salesforce Support consultants outline WalkMe’s benefits such as acceleration time to competency during training, improvement of data integrity, promotion of new Salesforce features and productivity gains. Girikon’s team work closely with existing clients to integrate Salesforce to WalkMe with the knowledge that as a Salesforce Implementation Partner there is a high probability that these type of integrations will be within project scope for new clients. WalkMe is a cloud platform that assists product managers and customer success managers to create product tours and manage in-app experiences. Without a doubt, WalkMe is one of the first in the user onboarding market. Because of its huge and recognisable brand, it is probably the first choice for many companies. It helps you to onboard and adopt more users by creating different walkthroughs inside your application. Through WalkMe’s dashboard, you can easily see all your user onboarding data and analytics. Because of its strengths and powers, WalkMe is a great tool for larger enterprises. But because of its pricing and hard to use, it isn’t the best option for start-ups, SaaS or small and medium businesses. Using the Salesforce integration, you can push WalkMe Insights data to Salesforce objects to enhance your understanding of end-user behaviour. Girikon’s Salesforce Consultant Deepanshi takes us through a step by step guide to set up WalkMe and Salesforce integration below. Requirements The following items are required before attempting to setup WalkMe: You must be a Salesforce admin or contact your Salesforce admin in order to add custom fields to your targeted Salesforce object(s) You must have a Salesforce user that either has Salesforce admin access or ModifyAllData permissions to grant WalkMe access to OAuth 2.0 authorization to read and update the metadata of Salesforce objects (this access can be revoked by the Salesforce Admin at any time) Walkme is an on-premise solution – so for different purpose you must install it before using it. This can become a little bit messy, since installing Walkme inside your system requires a lot of technical knowledge. So, you need to put a lot of effort just to see how Walkme works.