GirikSMS

table tr td{ padding: 10px;} SMS open rates are at a staggering 98%. Email, on the other hand, stands at 20%. Your marketing, sales, and support teams cannot rely on legacy communication channels anymore. If you are now looking into SMS for Salesforce, you have come to the perfect place. This post cuts through the clutter and demonstrates how GirikSMS's native Salesforce app provides faster responses, tighter compliance, and AI-driven ROI, all without intermediary technologies or hidden costs. Native App vs. External Connector – The Simple Version What is a "native" application? A software bundle that you install directly from AppExchange and runs entirely within Salesforce, with no additional logins required. What is a Third-party connector? A third-party package is one that resides outside of Salesforce and communicates with your organization via an API. Why It Matters Native App (GirikSMS) Third-party Connector Setup Installation takes approximately 15 minutes. Setup takes time -involves API keys, web-hooks, and point-to-point mapping. Data Storage All messages saved in Salesforce Messages stored on third-party servers Automation Works seamlessly with Flow, Process Builder, and Apex Need additional steps to invoke external endpoints Compliance GDPR/TCPA logs secure in Salesforce Data is outside Salesforce, subject to legal audits Ongoing Maintenance Managed automatically by Salesforce updates Manually handle tokens & version upgrades In comparison, a native app is a plug-and-play solution that is faster and easier to deploy, automate, and manage compliance. Third-party connectors add moving parts, which take time and manpower to maintain. That is why businesses choose GirikSMS's native Salesforce messaging app. GirikSMS Highlights for Salesforce SMS Feature Business Impact Bulk & 1:1 SMS + WhatsApp from any record 98 % open, 5× more replies AI Chatbot Auto-qualify leads, handle FAQs, reduce  human handling time by up to 40% WhatsApp – SMS alternative Don't miss a single notification Flow, Apex & Triggers Zero-code reminders and alerts Real-time dashboards View delivery, click-through, and campaign ROI within Salesforce 2025 Compliance (GDPR, HIPAA, TCPA, SOC 2) Full transparency and audit trail Transparent pricing, free SMS credits No hidden carrier or other charges Compliance (2025 Rules) Standard How GirikSMS Covers It GDPR / Opt-in Automated consent and “STOP” handling HIPAA PHI encryption and audit trail TCPA Quiet-hours handling and opt-out suppression SOC 2 Data stored in Salesforce for external audits Powerful Capabilities of GirikSMS One-to-one conversations Start texting with SMS or WhatsApp from any Salesforce record, including contacts, leads, opportunities, and custom objects. Multiple chat views Respond to contacts using the Chat manager. Manage all of your conversations in one place, pin custom labels, utilize templates, send multimedia files, schedule messages, enable auto replies, and do much more. Bulk messages Do you want to quickly send or schedule SMS and WhatsApp messages to a large number of people? Not a problem; using GirikSMS, you can do it via List Views, Reports, or Campaigns. Send personalized messages or utilize templates and bots. Advanced Automation Trigger built-in automation tools to send texts over SMS or WhatsApp. Confirm appointments instantly, send reminders, special promotions, and more. Send scheduled text messages based on time zones. AI Chatbots Automatically interact with prospects and customers. Escalate to human agents for complex issues or based on rules. Automate appointments, customer service tasks, lead nurturing and qualification, feedback surveys, and much more. Benefits of GirikSMS Built on Salesforce. GirikSMS is a multi-channel AI messaging solution created and built specifically for Salesforce. User-friendly software with excellent support Our customers find GirikSMS to be extremely user-friendly. However, if you ever have a problem, our customer support staff is always available to help. Quick and easy setup. Software implementation does not have to be a lengthy and tedious procedure. GirikSMS gets you up and running in minutes. Furthermore, our customer onboarding team will fine-tune GirikSMS for your specific use cases and train your people on the app. Affordable. GirikSMS has simple and reasonable pricing. There are no hidden charges. There are no charges for unsuccessful messages. Pay solely for the messages delivered and the platform subscription. Best-in-class compliance with GirikSMS GirikSMS is the premier Salesforce-native SMS app for compliance, trusted by enterprises across the globe. Here’s why it is the ideal choice: AI-powered Compliance Monitoring GirikSMS's AI technology analyzes texts for SHAFT content, ensures opt-in compliance, and flags violations in real time. In short, it gives you peace of mind that manual checking cannot achieve. Seamless 10DLC Registration GirikSMS automates 10DLC registration. This means your numbers are approved by carriers within 24 hours. Unlike some platforms that require a week for approvals, GirikSMS ensures that there is minimal disruption in your campaigns. Privacy-First Design GirikSMS provides a non-server approach, with messages going directly to the network provider and being saved solely in Salesforce, ensuring compliance. Meanwhile, other rivals store data outside, prompting privacy worries among companies with stringent norms. Transparent Pricing GirikSMS starts at $3 per user per month, with no additional charges for compliance or automation. However, many other systems charge extra for crucial functionality like automation or message routing, making compliance expensive. 24/7 Support GirikSMS provides free 24/7 assistance with quick response times (less than 4 minutes). Similarly, unlike other competitors who have reported delays or sluggish customer service, GirikSMS ensures you are never in the dark. AI-Powered SMS and WhatsApp Drip Campaigns with GirikSMS With inboxes full and attention spans that are diminishing by the day, forward-looking businesses are moving away from heavy email campaigns. The true connection occurs when people spend time on their phones. The future of communication is mobile-first over WhatsApp and SMS. But vanilla messaging will not suffice. Today's users want quick, tailored, and intelligent communication. That's why businesses are increasingly turning to AI-powered, Salesforce-native message flows that go well beyond basic automation. Why AI is the future of SMS drip campaigns Traditional drip campaigns, particularly those based on email, frequently deal with low engagement and delayed responses. SMS open rates are a stunning 98% compared to 20% in the case of email. However, Salesforce users often have to deal with: Complex interfaces to navigate messaging tools and CRM. Developer-intensive setups with low visibility (e.g., high costs for undelivered messages) No backup plan in case WhatsApp fails. No automation or AI logic incorporated into communication flows. GirikSMS offers advanced functionality for: Personalized drip campaigns. AI-powered message flows Multi-channel fallback (WhatsApp and SMS) Leverage Salesforce flows and automation You can: Send out a text every time a form is submitted on your website or app. Wait for 2-3 days for a response. If there is none, send a WhatsApp follow-up. If they click, alert your sales team and record it in the contact record. All of this occurs within Salesforce. No switching tabs and no developer reliance. AI-Powered Engagement: The GirikSMS AI Agent GirikSMS's AI agent is its standout feature: Learns response patterns over time. Triggers outbound messages at the most opportune times. Personalizes message tone and copy based on audience segmentation. Dynamically adjusts the flow in response to user involvement. This implies that your campaign gets smarter by the day, without the need for manual involvement. GirikSMS's AI Messaging offers an unrivaled competitive edge. Feature GirikSMS Advantage Native Salesforce Integration No latency, 100% native, supports both custom and standard objects. Unified Messaging Interface Centralizes SMS, WhatsApp, and MMS. Flow, Apex, Process Builder Full automation with minimal or zero code WhatsApp/SMS Fallback Ensures delivery if any channel fails. AI Chatbot & Smart Agent Contextual responses Analytics Dashboard Delivery, open, clickthrough tracking Global Compliance GDPR, HIPAA, TCPA, SOC2-ready Transparent Pricing From $3/user/month, no fees on undelivered messages Ready to get started? Messaging from Salesforce should not be static. It needs to be intelligent, scalable, and secure. GirikSMS turns your outreach from a simple activity into a potent conversion engine. Whether you work in healthcare, real estate, education, financial services, or nonprofits, you can now connect with your customers in a more meaningful way, regardless of where they are in the world. AI messaging from Salesforce is the future of personalized engagement, especially when combined with GirikSMS' powerful capabilities. Begin developing conversations, not campaigns. Request a demo today!

Retailers need to come up with innovative strategies to attract and retain customers in the rapidly expanding e-commerce era. For this reason, in recent years, more retailers have resorted to SMS marketing. The advantages of using retail SMS, how to begin retail SMS marketing and real-world SMS marketing campaign examples will all be covered in this article. Benefits of SMS marketing for retail When using SMS in retail marketing, businesses will experience a number of benefits. Here are some of them: Higher open rates. SMS messages have a staggering 98% open rate. The open rate of emails is 20%. Users feel compelled to read SMS messages because they are sent directly to their mobile phones. Higher conversion rates. Well-crafted SMS campaigns have shown to be about 6 times more effective than email marketing when it comes to conversions. Instant delivery. It takes little time to send, receive, and read text messages. Most texts are read within a few minutes of being sent, according to research. Because of this, text marketing works well for communications that need to be sent quickly. Seamless integrations. Integrating modern business texting platforms with your existing marketing systems is easy. This enables merchants to develop an omnichannel strategy and synchronize data across platforms. Improved customer engagement. Research indicates that 45 % of people respond to SMS texts. Because of this, it's a great way to get feedback from customers and have two-way interactions. How to utilize SMS marketing in Retail SMS marketing can assist retail establishments in overcoming some of their most significant obstacles by increasing sales and interacting with their target audience. Let's examine a few typical ways that SMS can benefit merchants. Reduce excess inventory. To instill a sense of urgency and motivate customers to buy things and clear out old inventory, run a text campaign promoting a flash sale. Discounts. Distribute time-limited sales or discount coupons on old inventory or slow-moving products. Personalized offers. Use text messaging campaigns to interact with loyal customers, offering them tailored deals and incentives to buy seasonal or near-expiration products. Events. To get the product off the shelf, advertise an in-store event. Low inventory warning. Inform customers when a certain product is almost gone so they can buy it before it sells out. Back-in-stock alert. Notify customers who have joined a waitlist or indicated an interest in particular products when they become available again. Product alternatives. When a certain item is out of stock, let customers know about other similar products so they can still buy it and not get frustrated. Pre-order opportunities. Notify customers of impending product releases or pre-order possibilities so they can reserve the things they want ahead of time. Product launch. Create anticipation by informing customers when a new product will be available in stores. Send your contacts a catalog or sneak peek to pique their attention. In-store sales. Throughout the year, run special sales, particularly around the holidays. One of the best ways to boost traffic and encourage purchases is through Black Friday text marketing. Improve customer satisfaction. To learn more about your customer satisfaction levels and pinpoint areas for development, send a text survey. Brand surveys. To find out what your consumers like, what intrigues them, and what products they would want to see more of in your retail business, you can also send them a survey. Order updates. Keep customers updated about their order status. Notify them of any delays or changes they should be aware of, as well as when an order is prepared for collection. Customer support. Utilize SMS to proactively respond to consumer questions or concerns, offering timely, personalized assistance to improve the overall customer experience. Retain more customers. Establish an SMS loyalty program that encourages repeat business and builds customer loyalty by giving customers access to exclusive offers, prizes, or points for their purchases. Personalized content. On their birthdays or anniversaries, send customers personalized texts expressing your gratitude and providing exclusive deals or prizes.‍ Re-engagement campaigns. Sending tailored offers or reminders to dormant or inactive contacts via SMS can rekindle their interest in your brand. Retail SMS Marketing Best Practices By using these best practices, your SMS marketing campaigns can generate insane levels of engagement: Obtain explicit consent Before sending SMS messages, we get users' express and unambiguous consent. The following are some excellent practices for SMS opt-in: Express written consent. Use online forms to get explicit consent before sending marketing SMS texts. Give recipients a clear way to opt-out. In order to improve your brand’s reputation, include the option to unsubscribe in every SMS. Log all opt-ins and opt-outs. This facilitates the creation of a customer list for SMS messaging. Indicate the goal and frequency in clear terms.  Terms and conditions (T&C), privacy policy, and other information might be included to clearly indicate the frequency of communications and their intended use. If you don't currently have a terms and conditions paper, think about using a template. Create a strong subscriber list.  In order to reach contacts and boost opening rates, the subscriber list is carefully vetted. The following text marketing advice will help you build the perfect list of subscribers for your SMS campaigns: Spread the word about your SMS campaign to the different subscribers via social media and email. Incentivize sign-ups on your social media page. Add an invitation to pop-up ads. At checkout, invite customers to join. Segment audiences to improve targeting In SMS marketing, audience list segmentation efficiently targets and boosts engagement. Here are some ways to effectively segment your contact list. Demographic segmentation: By location, gender, and age. Behavioral segmentation: Segment them based on browsing habits, engagement levels, and past transactions. Transactional segmentation: Segmentation based on purchasing patterns, frequency of purchases, and recent buys. Engagement segmentation: Segmentation based on click-throughs and sign-ups. Event-based segmentation: Sending offers via SMS makes a stronger impression if you know any information about your contacts or their milestones, birthdays, or other significant occasions. Make your content Relevant, Valuable, and Unique. The text marketing copy should be interesting, even if the SMS is a sales message. SMS marketing copy should be based on 3 key criteria. Relevance Sending pertinent information improves targeting and reach, just like it does on any other marketing platform. As we mentioned earlier, there are various ways to develop audience segments. Give prospective customers options for choices for products and services according to their preferences. Value Think of your SMS recipients as VIPs. You can contact your subscribers directly at any moment by using the phone numbers they provide you. You can successfully increase the value of your SMS by providing early access, exclusive offers, or notifications about the debut of new products or services. Uniqueness  SMS messages have a 160-character limitation, so they should always be succinct. You can mention a unique purchase, like a pair of snow boots, that they ought to think about purchasing. Personalize your messaging SMS campaigns are special because they mix the best aspects of one-on-one contact with the convenience of mass marketing. Here, personalization calls for a different strategy than email. SMS requires dynamic content that changes according to the user's activity, providing updates and special offers, etc. 80% of customers buy from brands that deliver a personalized experience. Show off your brand When recipients are unsure of the source of the text, they are less likely to click on the link. Making reference to your business or organization is another aspect of SMS compliance. To spread brand awareness, you can mention your brand or business name at the beginning of the SMS or send a virtual contact card to make it easy for recipients to correctly identify the sender and the brand. Provide exclusive offers Exclusive offers distributed via SMS are a proven method of growing the list of subscribers. Creating a sense of urgency, tailoring the offers, offering unique access and incentives, etc. are some strategies to make special offers that appeal to your audience. As a CTA, always provide a link. Direct communication via SMS increases opening and conversion rates. To make it simpler for interested receivers to visit your website, include a link in your texts. Without the link, prospects may not understand the message. Nonetheless, there are some efficient methods for including links in your SMS texts that you ought to adhere to. This includes avoiding sending links at the beginning of an SMS and providing only one link which is typically the Call To Action at the end of the text. Include multimedia in your SMS Your campaigns can become more dynamic and effective with the help of the multimedia messaging service or MMS, which can also greatly increase interaction. Incorporating clickable links to videos, audio samples, and other material into SMS marketing is a very effective approach to employing multimedia to increase audience engagement. Send SMS during regular hours. SMS texts should ideally be sent during regular business hours. Being polite and non-intrusive to subscribers is important while using SMS marketing. For instance, they won't appreciate it if they get an SMS notification at 2 AM. Additionally, from the standpoint of engagement, consumers are less likely to use such a marketing strategy to deliver messages between the hours of 9 am and 8 pm. Instant action from your subscribers is just one of the many advantages. It is unlikely that anyone will act inappropriately around them during regular business hours. Maintain consistency in messaging frequency. Maintaining a regular messaging frequency is one of the greatest SMS marketing strategies. You are prepared to refrain from overwhelming subscribers with SMS texts. Sending too few or too many texts, however, will come out as unexpected and possibly hostile. A strong social media strategy may provide subscribers with consistent information, and successful SMS ads also stick to a regular and predictable timetable. Depending on the kind of business you are in, the schedule must change. For example, when a sale is imminent, you need to send out more than six SMS every day if you are an e-commerce marketer.  Invest in smart SMS marketing software. Numerous advantages of SMS marketing software include improved targeting through sophisticated segmentation and personalization, increased engagement through greater open rates, and more. By facilitating smooth, personalized data classification, these interfaces can offer a cohesive marketing approach. The performance of SMS marketing can also be monitored with the help of data analytics tools. With only a few clicks, you can send tailored texts to every contact using GirikSMS, a robust SMS marketing platform, purpose-built as a native SMS for Salesforce app that offers all these functionalities. Stay compliant The dos and don'ts of SMS marketing are outlined in laws specific to the business's location. Be aware that over 40% of customers would rather get four to six communications every month. Depending on the location, spamming may result in legal violations. Monitor and analyze performance. Keep a handle on campaign performance. To find out what works with the audience, always look at analytics like click-through rates and open rates. GirikSMS, a native Salesforce SMS platform, provides comprehensive analytics and insights on your SMS campaign performance directly within the Salesforce environment. Respond promptly to replies. In SMS marketing, prompt responses to consumer questions and comments are essential for creating deep relationships between the brand and potential customers. Through their responses, subscribers can demonstrate your value-driven engagement and the effectiveness of your campaign. Here are several strategies to react quickly: Configure automated responses. Give priority to customer questions. For frequently asked inquiries, use chatbots. Establish targets for response times. Personalize your responses. Grow your retail business with GirikSMS. Retailers can overcome typical marketing challenges, increase sales, and cultivate enduring consumer loyalty by leveraging the powerful business messaging features of GirikSMS. Are you prepared to increase sales and enhance both in-store and external customer communication? Retail SMS marketing is easy to get started with thanks to GirikSMS's messaging platform. GirikSMS provides retailers with the tools they need, whether they want to have meaningful two-way interactions or reach a large number of customers at once. Sign up for free 30-day trial to test drive GirikSMS today.

To stay ahead in this dynamic business landscape, organizations must focus on staying connected. Businesses that respond instantly to customer queries that too in a personalized way tend to earn loyal customers. While there is no dearth of robust communication tools in this digital era, yet text messaging continues to reign supreme among them. With an open and read rate of about 98%, text messaging remains a preferred channel of communication among businesses across different industries. However, text messaging platforms aren’t intuitive to manage evolving demands of customers. This is where CRM-integrated messaging platforms come into the picture. One such powerful messaging that brings automation, intelligence and strategy into every conversation is GirikSMS. This Salesforce SMS App is built natively on Salesforce and is powered by Artificial Intelligence. The Evolution of Text Messaging A few of decades back, communication relied on traditional methods of communication. All through the years, there has been a major shift in the way organizations associate with their customers. Today, communication has moved beyond traditional channels to become more contextual. Today, AI-enabled messaging tools that leverage technologies such as machine language and Natural Language processing enable human-like interactions that generate meaningful outcome. This digital enablement calls for robust tools that seamlessly integrate with CRM systems to support intelligent and automated messaging.   Exploring the key features of GirikSMS AI-Powered Chatbots: At the heart of GirikSMS’s value lies its powerful chatbot engine—an intelligent assistant that operates 24/7. These bots are fully customizable and seamlessly integrated into Salesforce workflows. Why these Chatbots Are a Game-Changer? Automated Lead Qualification: Prospects no longer need to wait for a sales rep — chatbots respond instantly via SMS or WhatsApp. Besides asking questions, these chatbots record answers directly into Salesforce, and initiate lead routing by default. Native Salesforce Integration: GirikSMS bots are built to team up directly with Salesforce objects like Opportunities, Leads and Cases. This ensures every interaction is smart and more context-aware. Multilingual Capabilities: Empower organizations to associate with their customers in their native language. Smart Responses: This feature helps streamline communication and boosts efficiency. These AI-powered suggestions appear as quick-reply buttons, enabling faster and more consistent communication. Key Benefits of Smart Replies Accelerated Response Times: The need to type repetitive messages manually is eliminated. By using past interactions, this feature provides context-aware recommendations, allowing teams to reply in no time. Consistent Messaging: Maintain a brand voice across your sales and support teams. Replies can be customized to match your tone and messaging standards. Training for New Reps Reduced: As an in-built coaching tool, it helps new team members manage conversations confidently from day one. Two-Way Messaging: GirikSMS is designed for two-way communication unlike its traditional counterparts. This provides space for real-time and meaningful interaction between your team and your customers. True conversations build stronger customer relationships. Whether resolving an issue or nurturing a lead, customers value being heard. Key Features Salesforce-Integrated Conversations: Every exchange is logged to the appropriate contact, lead, or case by default. Instant Alerts: Get notifications in real-time to ensure your team never misses a customer response. Multi-Channel Support: Manage WhatsApp, SMS and others from a single, unified console.   Bulk Messaging: There are situations when businesses need to communicate with a larger audience—whether it's reminding students about a deadline or alerting prospective homebuyers to a price change. GirikSMS makes it easy to run smart, compliant bulk messaging campaigns that don’t sacrifice personalization. Powerful Capabilities Targeted Lists: Build recipient lists directly from Salesforce reports or custom filters. Personalized at Scale: Use dynamic tokens to make every message feel like a one-on-one conversation. Flexible Scheduling: Send broadcasts instantly, schedule them in advance, or trigger them via Salesforce workflows. Seamless Follow-Up: Any response to a bulk message can initiate a personalized two-way conversation—ensuring mass outreach leads to real engagement.   WhatsApp Messaging: With GirikSMS, you're not limited to SMS—tap into the power of WhatsApp Business to engage customers on a platform trusted by billions of users worldwide.   Key Advantages: Rich Media Support: Share images, PDFs, locations, and more for a dynamic messaging experience. Verified Business Profiles: Build trust with an official, branded presence on WhatsApp. Interactive Messaging: Use quick-reply buttons and interactive forms to streamline customer responses. Reporting & Analytics: Sending messages is just the beginning, understanding their impact is what drives smarter engagement. GirikSMS offers robust analytics to help you measure and optimize performance across every conversation. Security and Compliance: GirikSMS is built to support stringent guidelines, ensuring responsible communication at scale. Opt-In/Opt-Out Management: Seamlessly manage customer preferences and consent across all platforms. Regulatory Disclaimers: Include required legal disclaimers by default to stay compliant with messaging laws. Message History & Audit Trails: Maintain complete records of all communications for auditing and accountability.   Why These Messaging Capabilities Matter in Today's Era? In today's era, messaging is driven by the following trends: Growing Customer Expectations: Customers appreciate quick response to their queries. They also prefer tailor-made discourses, and convenience across every touchpoint. AI-powered Engagement: Organizations are harnessing the power of AI to optimize efficiency while offering superior customer experiences. Hassle-free Integration: Text messaging solutions must work within CRM systems to remove data silos, minimize manual effort, and offer a unified customer view.   Final Words: GirikSMS empowers Salesforce-based organizations to fully leverage messaging as a strategic advantage. With 24/7 chatbots, AI-powered smart replies, and deep Salesforce integration, it helps teams deliver faster, more personalized, and efficient communication. For various industry verticals such as real-estate, education and more where responsiveness and trust are critical, this Salesforce Messaging App goes beyond utility to drive real transformation. Whether you're looking to boost customer experience, streamline workflows, or scale outreach without losing the personal touch, this App delivers the tools that matter. For organizations aiming to make messaging an integral part of their engagement strategy, this Messaging App is their preferred choice.

Salesforce is the world's most used CRM, offering a variety of communication features. SMS texting is one of those techniques, however, its capabilities are limited. For instance, Salesforce SMS makes it tough for your company's marketing, sales, and service teams to work seamlessly across the customer journey. This frequently leads to redundant messaging, communication issues, inefficiencies, and a diluted customer experience. A third-party Salesforce SMS integration is the most effective way to improve your CRM's effectiveness. With a 100% native integration, your audience will receive SMS text messages instantly, and your business will acquire more leads, improve productivity, and boost sales. Choosing the best Salesforce SMS integrations can be quite a task because of the plethora of options available. Each has a unique style, feel, and set of functionalities. This article gives you the information you need to home in on the best option for your business. Why is a native Salesforce SMS integration important? SMS providers' interpretations of what native integration means can differ greatly. Unsurprisingly, the outcomes they provide differ. The best native SMS integrations also contain enterprise-grade features designed for scalability and dependability that work seamlessly within your Salesforce CRM. This is because they are created with Salesforce development tools and operate easily within existing CRM settings. When choosing a Salesforce SMS messaging platform, prioritize the following features: 100% Native Salesforce Integration Interoperability is key to successful Salesforce SMS integration. Native integration refers to apps that are embedded into the Salesforce development environment. Using these Salesforce-compatible tools delivers great performance and ensures enterprise-grade security. While several SMS messaging platforms say they are native to Salesforce integration, it is important to understand clearly what is being offered. Many a time, these so-called integrations are just connectors that sync data between Salesforce and the application. Because each request (both incoming and outgoing) is treated as a transaction, the total cost of ownership can quickly accumulate. To add to that, lag in message delivery can be a deal-breaker for businesses. Many of the SMS messaging platforms that you will come across are not truly native to Salesforce. They send SMS messages through the vendor's infrastructure rather than your own. By sending and receiving messages straight from your existing database, true native integration removes security threats, delays, and unnecessary manual labor. Ease of Use Apps that are natively integrated with Salesforce do not require additional logins or training. Users who are familiar with Salesforce can benefit from a native integration without having to learn a new system. When everyone is familiar with the interface and functionality, your staff will be more productive. Enterprise-grade Security Native integration with Salesforce also brings with it strong security features and allows for granular access to the system. These enterprise-grade capabilities purpose-built for large enterprises are very useful for smaller businesses. It's extremely important for a messaging platform to adhere to Salesforce’s stringent security standards. Data storage and processing occur inside the bounds of your current Salesforce instance. Local control greatly decreases the likelihood of a security breach or other data-related challenges. Improved Performance Because native apps run fully within the Salesforce console, they are more efficient and less prone to errors or incompatibilities. You receive the added features of a sophisticated platform while benefiting from Salesforce's famed uptime and performance. Businesses that use native Salesforce text messaging integrations located in a secure cloud environment lower their risk of downtime due to provider disruptions. Because native apps operate within Salesforce, database exchanges are not required. Uncompromised Compatibility Native SMS apps interact with other Salesforce apps seamlessly. Furthermore, sophisticated APIs and custom-coding capabilities provide access to virtually endless options. You can integrate with existing CRM software and solutions or develop your own. Regardless of your specific requirements, you can be confident that they will be seamlessly in the Salesforce ecosystem. CRM Services: Custom Objects One of Salesforce's most useful characteristics is its data processing mechanism. Salesforce uses native apps to classify each data type as a separate entity. This means that contacts, phone conversations, and email messages are all treated as distinct entities in the CRM database. Identify a Salesforce SMS platform that supports custom objects. This improves system efficiency, increases data security, and simplifies the generation of reports, triggers, and custom actions. SMS Messaging Service and Support Incorporating SMS messaging within Salesforce provides significant benefits. However, effective initial setup and continuing maintenance are critical to maximizing your investment. Look for vendors who have developed their own technology rather than merely connecting to another SMS API. SMS platforms that are genuinely enterprise-grade have direct carrier connections and provide an in-house developed SMS API. This not only ensures better performance and cost but also ensures that your IT team can speak with a skilled developer in order to correctly integrate the SMS platform. The right SMS provider will have in-house experts to assist with the integration of new services or the transfer from an existing one. Enterprise-grade SMS platform should ideally come with intuitive wizards to guide users through typical tasks and assist administrators in troubleshooting issues. Enterprise Scalability and Pricing If you're going to interface with an SMS provider, make sure you choose a vendor with expertise working with large organizations and direct carrier connections, as well as volume pricing as you scale. Many SMS messaging providers typically service small businesses and are unfamiliar with the special challenges that come with high SMS traffic, such as bulk deliverability and queueing issues from rival campaigns. Make sure you choose a provider whose platform is designed to manage high demand and has cloud-based features to increase bandwidth and processing power. Pricing varies widely because many SMS providers build a software layer on top of another provider's SMS API, making them effective resellers with limited ability to give deep volume discounts as the business grows. Consequently, the best SMS platforms are the ones with direct carrier relationships. Choose GirikSMS for Salesforce SMS Integration If you want a service with all of these features, GirikSMS is the best option. Our enterprise-grade SMS messaging platform is designed for large businesses while remaining user-friendly for small ones. GirikSMS is the ideal Salesforce SMS messaging solution for managers who value personalized customer engagement at scale. With our platform, you get 99.9% uptime, direct carriers, and 100% native Salesforce SMS integration. Our completely in-house technology allows for seamless SMS messaging with shortcodes as well as 10DLC, all in the same thread. Businesses can send bulk SMS messages to hundreds of thousands instantly and follow up with one-on-one text conversations at scale. GirikSMS has direct carrier connections to cut out the middlemen. This improves SMS deliverability by decreasing potential sources of failure and dependency on third parties. Our carrier partners also provide a cheaper cost structure, allowing us to provide much lower prices than the competition. We provide local tech support, and our support staff and engineers understand the specific requirements of businesses. Our industry-leading platform capabilities are cutting-edge while remaining the most cost-effective option for Salesforce SMS messaging. What can GirikSMS do for your organization? If you're ready to embed SMS messaging capabilities into your existing tech stack, our experts will be happy to demonstrate our platform's native Salesforce SMS integration. We will demonstrate how the industry's leading enterprise-grade SMS messaging platform can help you grow your business. Sign up for a free 30-day trial today.

All businesses without exception, strive to achieve high levels of customer loyalty. And it’s not a surprising fact. Industry data reveals that the cost of retaining existing customers is a mere 20% of acquiring new ones. Businesses recognize that even a 5% improvement in customer retention rates has a significant impact on the top line. With so many options available to customers, going the extra mile to earn their loyalty is a no-brainer in today's fiercely competitive business ecosystem. SMS marketing is perhaps the most underrated yet key driver of customer loyalty. Many businesses today are leveraging SMS marketing to retain customers. The popularity of SMS marketing is increasing at breakneck speed. It provides that elusive silver lining to improve customer engagement and build trust and loyalty. What is Customer Loyalty? The word loyalty is typically associated with an allegiance or bond between two entities. In the business context, customer loyalty characterizes a consistent emotional bond between the business and the customer. Customer loyalty indicates the willingness of customers to engage with the business for its products or services. Achieving customer loyalty can be complex and relies on the synergy of several factors: Emotional connection Quality and consistency of brand engagement Exceptional customer service Customer satisfaction levels Product or service customization Personalized interaction Customer loyalty is a direct result of consistent efforts undertaken by a brand and is usually measured across multiple market metrics such as customer lifetime value, repeat purchases, customer satisfaction score, upsell rates, engagement levels, and more. Loyal customers hold the key to a business's longevity and growth. Industry data indicates that loyal customers are willing to spend 65% more on a brand’s products and services compared to new customers. As the saying goes – 20% of your customers contribute to 80% of your sales. So, the message to marketers is loud and clear: drive customer loyalty to increase profitability. The Role of SMS in Improving Customer Loyalty and Enhancing Retention SMS marketing is a discreet way of engaging customers and establishes an invisible yet strong connect between them and your brand. Industry reports indicate that bulk SMS messaging has a read rate of 98%, as compared to email marketing which hovers around 20% at best. In fact, what’s even more interesting is that SMS messages have a read rate of 97% within the first 15 minutes of receipt, and that's primarily because people check their phones at least a hundred times a day. It should come as no surprise, therefore, that there is solid ground to consider bulk SMS messaging as a powerful driver of customer loyalty. How To Build Customer Loyalty with Bulk SMS Messaging The question still remains how bulk SMS messaging drives customer loyalty? With the right bulk SMS marketing strategy with personalized and relevant messaging content, you can facilitate faster response times.  We recommend these 5 simple steps to improve customer loyalty via bulk SMS messaging. Understand your target audience. Segment your subscribers based on age, gender, demographics, interests, and preferences to set up the foundation to send consistent, relevant, and concise content. Align goals. Establish a clear vision of your SMS marketing goals such as conversion rates, app, website, or social media page traffic, feedback scores, and more. Create strategy-based content. SMS messages have a limitation of 160 characters.  So, every word is worth its weight in gold. Keep your messaging concise and precise. Avoid spamming. Don’t overwhelm your customers with unnecessary or repeat messages. And depending on the time zone you operate in for your SMS messaging, ensure your messages are delivered at a time when customers are most likely to see it. Analyze and improve. Marketing is all about indicators, so make sure you are always on top of key metrics like open rate, click-throughs, conversions, sign-ups, unsubscribes, and ROI. Innovate: Last but not least, bulk SMS marketing allows you to experiment and improve your SMS marketing strategy and adjust it as you go. So be sure to collect feedback from your customers at regular intervals. This not only helps you to improve but also tells your customers you value how they feel about you. Strategies to Increase Customer Retention with SMS While we have talked about some key aspects of improving customer loyalty via bulk SMS messaging, it is equally important to understand some tried and tested implementation strategies that drive customer loyalty: New Customer and Post-Purchase Offers. Offering deals and discounts to new customers is an effective strategy for acquiring them. And once they are on board, new deals and offers based on their initial purchase can be a powerful incentive for them to return to your brand. When offering deals, make sure they are time-bound and send them reminder texts with clickable links to your e-store to nudge them to make a purchase. New Product Announcement. Concise, attention-grabbing SMS texts have proven to be very effective. And if your products or services are hyper-personalized for a particular customer segment, SMS marketing could be very effective in igniting interest. GirikSMS comes with seamless integration with Salesforce, which means you can leverage your CRM data for deep insights into customer behavior and target your SMS marketing perfectly with precise and relevant messaging. Trigger Messaging. This is a very effective way to capture your audience’s attention. Automated SMS messages can be triggered for a range of scenarios such as abandoned cart reminders, the latest personalized discounts, and offers, new product launches or back-in-stock items. Conclusion There is no doubt that SMS texting is a powerful tool for driving customer loyalty and retention. With a market-leading automated SMS platform in place and a sound use-case-based marketing strategy, brands can unlock the power of SMS marketing to improve customer loyalty enhance retention, and pave the way for the long-term success of their business. Try GirikSMS for Improved Customer Loyalty and Retention With GirikSMS, you can implement automated, intelligent marketing strategies at scale with personalized engagement across every interaction. With GirikSMS’s automation capabilities and its intelligent Chatbots, you can be up and running in no time. With GirikSMS you can: Send tailored product alerts Cross-sell and upsell Send reminders Send order updates Resolve customer issues Engage in 2-way conversational messaging Collect customer feedback Start your Free 3 Month Trial today. Still have questions? Connect with one of our SMS experts.