Generating greater ROI is the primary goal of every business entity. This is only possible by prioritizing and delivering exceptional customer experience while engaging them in a long-term relationship. However, engaging customers using traditional (outbound) marketing isn't effective as outbound marketing tends to chase potential customers, which makes it intrusive. Inbound marketing helps you gain customers' attention by using various strategies such as SEO, content marketing, social media marketing, and more to create brand awareness and attract potential clients. In other words, it's all about empowering people to reach their goals during their journey with you.
HubSpot's complete CRM platform, which includes sales, marketing, customer service, and content management software, supports the inbound marketing methodology. Combining inbound methodology with the HubSpot software will allow you to grow your business, get customers to purchase more, stay with you longer, and refer their acquaintances. So, if you have made up your mind to use HubSpot, it's in your best interest to get in touch with a certified HubSpot partner. A certified partner has the proven skills and expertise required to educate your team regarding its functioning while help you make the most of it so that your business thrives and becomes a successful entity.
Listed below are some of the significant benefits of engaging the services of a certified partner:
Provide Sustainable Business Growth: A certified partner can help you achieve sustainable growth. They will provide you with comprehensive marketing strategies that can attract, convert, and delight your customers. This will ultimately translate to increased revenue. An experienced partner can assist you in implementing sales and inbound marketing strategies besides providing you with necessary training and assistance regarding software set-up and integration in the system. That ensures less time fiddling with code and more time making the most of HubSpot to help your business.
Access to Team of Experts: It is in your best interest to hire an inbound marketing agency as you have access to expert HubSpot professionals that too at a lower cost as compared to hiring an entire in-house team. With outstanding expertise, you can expect to run better campaigns, which means more revenue.
Cost Savings: Choosing a HubSpot inbound marketing agency can save you big bucks as the mandatory onboarding fees of $3000 for new joiners is waived off as HubSpot professionals will train and empower you to make the most of this software. A HubSpot marketing agency will get your business up and running by focusing on minute details along with time management. In other words, you avail all the benefits of HubSpot without paying a hefty fee.
Measurable result: With a HubSpot inbound marketing partner by your side, you can rest assured about your efforts' outcome. Your marketing partner will walk the extra mile to make your efforts work so that you get to see measurable results sooner than you would achieve on your own.
Final words:
These are some of the benefits of partnering with one of the best HubSpot consultants or partners. Besides offering sustainable growth, a reliable partner can provide you with the necessary support and guidance to help your business thrive.
The business landscape has become very competitive, and businesses need to keep up with the changing times to sustain themselves. Since using the right marketing tactics is essential to attract qualified leads, it is important to keep up with the latest trends to improve your brand name recognition and establish your organization as a leading authority in your domain. Inbound marketing is one such marketing tactic that can help drive new leads to your site without spending big dollars on ads and commercials. It’s better to seek HubSpot support from a reliable partner to pace up your inbound marketing efforts.
So how do you keep up in such an ever-evolving and fast-paced, growing environment? Let’s take a look at some of the top inbound marketing trends that will dominate 2021 and beyond:
Social Media Marketing Strategies: Organizations today are turning towards social media to augment their marketing strategies. Several social media platforms such as Facebook, LinkedIn are becoming increasingly popular among marketing professionals as they allow opportunities for engaging and building relationships with your target audience. As compared to traditional methods, marketing across these platforms can provide your company access to a wider customer base.
Search Engine Optimization: Prospects that look for your services rarely get past the first three results listed in a search engine. If your business doesn’t secure a place on the first page, you probably miss out on prospective customers. Some of the SEO strategies that need to be followed include the following:
· Creating a marketing plan for your website
· Publishing blogs consistently to showcase your authority in that area.
· Publishing original, informative, and keyword-rich content (videos, texts, etc.) to showcase your capability in the area.
· Optimize your web page with relevant keywords, including geographical keyword phrases.
Search Engine Marketing: Also known as PPC (pay-per-click), this inbound marketing strategy uses paid services to gain higher rankings on the search engines. If you are ready to shell out money, you can easily see your site attain a quick ranking on the search engines. In specific search engines, PPC can outdo SEO tactics and offer significant ROI for organizations looking to make the most of growing consumer demand.
Thought Leadership: It is an effective way of building trust and respect for your brand. Based on your unique expertise and knowledge, valuable and relevant content can inform, educate and engage customers. The content does not essentially need to be posted on your company website. You can post them on other websites, including that of your competitors.
Digital Events: Organizing digital events like webinars can be a great way to gain new clients. For instance, hosting a webinar may be the right marketing opportunity to leverage. You can talk about anything about your business, its services, and more. Providing valuable insights through such digital events can help build credibility within the industry while helping you establish yourself as an authority in your domain. Digital events can be a great source of generating leads. You can use the attendees' email addresses to log in to the event for future marketing.
Final Words:
Technology is advancing quickly, and organizations that fail to make the most of these latest trends will lose out of the race. However, to make the most of these inbound marketing strategies, organizations should consider partnering with a HubSpot partner who can help them implement a robust marketing automation software, i.e., HubSpot.
To sustain in this cut-throat business landscape, organizations should focus on having a marketing strategy that can help them achieve sustainable growth and a greater ROI. Today, traditional marketing (outbound marketing) techniques that included seminar series, email blasts, cold calling, telemarketing, advertising, and more are becoming less and less effective primarily due to two main reasons. First, users are being inundated with numerous outbound marketing interruptions every day and are thus discovering new ways to block them. Second, the cost of coordination using the internet is now much lower.
Rather than practicing outbound marketing to those who are trying to block and avoid you, it is recommended to practice inbound marketing that would help you be discovered by people looking for your products and services. It would help if you considered implementing inbound marketing tools such as HubSpot to accelerate and make the most of inbound marketing. You should therefore consider partnering with one of the most trusted HubSpot implementation partners. However, it is essential to get in touch with the right partner by taking note of the following things:
Extensive Experience: It is essential to look for agencies with extensive experience in managing several active inbound engagement clients currently and in the past. Inbound marketing takes time to realize its full potential, as every phase includes strategy, implementation, and optimization that hold equal importance. Make sure you engage with an agency that provides comprehensive marketing strategy, implementation, and optimization based on real-time data.
A Proven Methodology for Inbound: It is important to look for an agency with its processes, methodology, and systems. This signals that the agency would be able to operationalize inbound while paving the way for delivering for their clients’ day in and day out
A Proven Methodology for Client Engagement: The difference between a great and modest result depends on engaged and satisfied the client is. Agencies that keep you moving in the right direction while focusing on their resources on the strategies that will provide the best results in the shortest time frame should be hired.
Alignment with Business Goals: The agency you select should completely align with your business goals. Though some agencies might be good at providing inbound marketing stuff such as blogs, whitepapers, emails, webinars, etc., they deny taking any responsibility for business results. It would help if you considered measuring the agency's effectiveness by requesting and tracking their stuff. More importantly, the agency you shortlist should be laser-focused on the lead generation of qualified leads.
Quick Wrap-up:
Finding the right inbound agency or a HubSpot Consultant for you might take some work, and this will require asking the right questions, ensure that the team's methodology aligns with your expectations. They should be crystal clear on the expected results from the inbound engagement. The team you engage should be happy to help you with better clarity about inbound marketing, the processes and work involved, and the expected results. When all these align with your expectation, you are on the right track to your inbound marketing journey.
Maintaining customer relationships has become the cornerstone of every business undertaking. Today, forward-looking organizations leverage robust and cloud-based CRM (Customer Relationship Management) systems like Salesforce to manage their customer relationships while streamlining their business processes. What sets this robust CRM apart from the rest of the pack are the multiple features, functionalities, components, and the new user interface, i.e., Salesforce Lightning that can help you build experiences to make users more productive.
The new Salesforce Lightning experience developed by Salesforce has a modern interface that is built on the Salesforce mobile technology. The new interface is more responsive across devices, promises faster navigation, and is more intuitive than Salesforce classic. Apart from this, the new back-end design system that offers a streamlined developer experience along with a growing library of innovative features makes the upgrade to Salesforce Lightning a must-have. However, it is important to be conscious that migration is not without hitches and can be tricky. It’s prudent to connect with one of the best Salesforce partners to enjoy seamless migration.
Listed below are some of the challenges that usually creep up during migration to the Lightning platform:
Complications in Customization: Though Salesforce is known for its adaptability, making a shift from a customized Salesforce Classic platform to the Lightning platform can be challenging. This can be overcome by documenting all the customizations that have been done in classic completely. Following this, an appropriate solution in Lightning should be figured out and set them up for hassle-free migration.
Declining Performance: Performance issues usually crop up post-migration. For instance, longer page loading time, etc., may lead to navigation difficulties, impacting user experience. Therefore, it is important to assess Salesforce org health and find areas that are causing barriers to the workflow. It is also essential to evaluate the quality of data before migration.
Overload of Functions: Salesforce Lightning offers a wide array of customizable features. However, choosing the right and required function can be difficult with such an assortment of choices available as companies might go out of the way with the customization tool. This causes more disruption than enhancement. It is important to browse through every available customization and choose the necessary ones to improve processes and keep them running smoothly to overcome this challenge.
Wrong Timing: It isn’t a prudent decision to rush into adopting Salesforce Lightning just because; it is a new and improved user interface. Migration should only be done when the time is right, as starting the migration at the wrong time leads to backlogs occurring as projects get delayed.
Delays in Implementation: Once the migration is complete, few users might find it challenging to use the new system properly. To get everyone on board, it is important to ensure phase-wise rollout with only a few users using the platform during the cushioning period.
Lack of Readiness from the Team: It is important to check your team’s readiness before migrating to the new platform. It is crucial to provide them with proper training depending on the function they would be using while using the Lightning interface.
Quick Wrap-up:
The journey of transitioning from Salesforce classic to the innovative Lightning platform might not be easy. However, this should not discourage you from enjoying all the benefits that Salesforce Lightning has to offer. With proper planning, the transition can be ensured more seamlessly. To ensure smoother and successful migration from Classic to Lightning, you must consider partnering with a reliable Salesforce consultant.
To achieve and sustain business growth, organizations should have a solid marketing plan that can help organizations get an edge over their competitors, create value for their customers and create brand awareness. This is where inbound marketing strategy – a way of reaching out to customers with relevant content comes into the picture. The content can be used to resolves customer queries while providing them with valuable information. Using marketing automation tools like HubSpot can help organizations in their inbound marketing journey. So, it's necessary to seek HubSpot support to make the most of this robust tool.
Companies, especially tech companies, benefit significantly by adapting inbounding marketing tactics as they have an audience beyond their geographical location. As a result, inbound marketing proves to be a key approach for raising awareness for your company. As one of the most result-oriented marketing methods, inbound marketing helps tech companies to increase their sales and widen their brand presence. Through relevant content, audience engagement can be driven, which ultimately results in improved business growth. However, organizations need to follow some best practices to make the most of inbound marketing.
Listed below are some proven inbound marketing strategies for tech companies:
Provide Guidance through Ebooks and how-to Guides: A vast number of users stroll over the web in search of tech solutions. How-to guides and Ebooks offer a perfect solution to benefit from. Leading tech companies strive to provide resolution to a wide array of customer issues by seeking customer details on a form. These not just increase website visits but also portray you as an authority on your domain. The essence of ebooks lies in them being downloadable, which in turn creates a sense of ownership. Besides increasing engagement with customers, these materials can help in remarketing.
Email Marketing: One of the highest revenue-generating inbound marketing tactics is Email marketing. This is because; organizations need to reach out only to potential customers who have shared their contact details in exchange for valuable information like ebooks etc. Through email marketing, organizations can generate awareness for their content. Tech companies can use relevant emails to build a credible relationship with their customers.
Leveraging Social Media: Every organization must have an active social media presence to remain competitive, and this could be managed by regularly posting relevant and informative content on social channels. With an active social media presence, organizations can gain authority over their domain and reach a wider audience by creating brand awareness. Like a website, the social media account of an organization represents its brand image. The platform can thus be leveraged to promote content present on the website, such as case studies, blogs, etc., thereby increasing website traffic.
Better User Experience: Websites should be developed and customized to ensure a smooth user experience as a website is the digital identity of any business. In fact, most content marketing happens on the website, and customers come to engage with the brand.
Quick Wrap-up:
Customers' expectation has evolved significantly over the years, and it isn't easy to engage with them using out-dated outbound marketing strategy. Customers now trust brands that offer them valuable information, which is why businesses, including tech companies, are required to adopt inbound marketing strategies and better connect with customers with a steady flow of relevant content. So, if you are looking to get started with inbound marketing, make sure to get in touch with one of the reputed HubSpot implementation partners.
In today’s digital era, the business landscape has undergone a significant transformation. Today, customers have become more informed and expect personalized services from sales reps. Since sales play an important role in customer experience, AI prediction builders and other recommender systems appreciate investing time in exploring new products. AI tools can be leveraged by the sales team for making intelligent business decisions and tailor their strategies as per customer behavior and preferences while providing them with an enriching buying experience. It’s better to partner with a certified Salesforce consultant to make the most of these tools.
Mentioned below are some tools that can be leveraged to make the most of AI in Salesforce:
Effective Sales Strategies: Effective sales strategies should include reaching out to the prospects at the right time. This can be ensured by drawing meaningful insights regarding customer emotions from the customer data that is primarily available in an unstructured form such as emails, social media posts, sales meetings, and more. These insights, when combined, can be used to resolve issues regarding revenue, territory, competitors, and more. Tools such as Einstein Account insights and Einstein opportunity insights can be leveraged here.
Improved Lead Prioritization: Understanding need hierarchy and customer behavior are essential for accurate prediction of leads and modification of lead generation strategies. Salesforce algorithms work similarly, thereby allowing lead scoring models that are based on the following:
Behavior Analysis: It helps in analyzing which customers’ are inclined towards the website pages. Apart from this, it also helps to know which pages are performing better.
Company Details: Every detail beginning from recent mergers, leads, revenue, and other factors play an essential role.
Engagement: Engagement is the attraction shown by your customers towards a product and at a specific frequency. For instance, a visitor subscribing to a newsletter shows their engagement with a product or service.
Better Insights: While Salesforce shows excellent efficiency in collecting structured data, it fails to efficiently collect unstructured data from emails, social media data, sales meetings, and calendar events. For gathering insights regarding customer behavior and preferences, activity data is significant. However, doing it manually can be time-consuming and would require many efforts. In fact, a considerable portion of time is spent researching, entering data, generating quotes with very little time spent on core selling. Salesforce engages Einstein Activity Capture to sync all the activities while managing time-consuming activities, ensuring higher productivity and sales.
Accurate Prediction: It becomes easy for the sales team to calculate the revenue that is expected to be generated by making use of AI tools. The calculations are done basis multiple factors such as customer’s shopping history, sales performance, and records. Einstein forecasting provides the sales team with real-time insights along with graphical representation.
Final Words:
To sum up, we can say that AI is no longer a future technology anticipated to bring revolutionary changes in every sector. It is already here and is benefitting every domain, including the e-commerce sector, where most customer interaction will be done through AI. With the provision of practical algorithms, innovative selling solutions, and all-inclusive analytics, AI can improve the decision-making of sales reps. It’s better to get in touch with one of the most experienced Salesforce consulting partners to know more about Salesforce AI tools and their benefits.
It is essential to create a seamless customer experience across multiple channels and platforms to ensure customer satisfaction. This not just leads to better collaboration between different teams but also aids in business growth. All this requires having in place a robust solution, and Salesforce Customer 360 offers proper Salesforce support.
What is Salesforce Customer 360?
Salesforce customer 360 is a platform designed to help organizations better connect with their customers by promoting consistent internal operations. The platform supports internal collaboration by bringing sales, marketing, analytics, commerce, service, and IT. By leveraging this data, the platform creates unique customer IDs that can be used across all Salesforce and other applications. With this, a seamless customer experience can be created as all the teams in an organization will have access to this data.
Listed below are some reasons why Salesforce customer 360 can prove to be a game-changer for forward-looking organizations:
Personalized Customer Experience: Small businesses that manage their data on spreadsheets or sticky notes fail to deliver personalized experiences to their customers as it is difficult to understand customer contexts. Businesses should provide their customers with personalized experiences to maintain lasting customer relationships to remain competitive. Salesforce customer 360 enables teams to craft reliable data on genuine customers and their needs. This enables organizations to augment their customer service and solve customer issues.
Better Customer Experience: Figuring out genuine business customers and where they are isn’t easy. Customers, too, are apprehensive of sharing their data again and again. Salesforce customer 360 simplifies the customer satisfaction index when they connect with a business entity. Businesses leveraging such a system can benefit their entire workforce from marketing, sales, and service as they can store data that’s accessible to all. With this, customers start trusting the business and their efforts towards customer success.
Business Forecasting: Businesses can achieve sustainable growth when they meet or exceed the expectations of customers. However, this is a big challenge for small businesses. Businesses must consider leveraging Salesforce 360 to help them adapt to various apps related to sales, marketing, support, and service while fulfilling customer expectations and business growth. In fact, this platform is designed to manage a small team size of 1-20 people that can avail both sales and service functions in a single app.
Better Business Decisions: For making intelligent decisions, it’s vital to have access to well-researched facts, figures, and data points. By having a rich customer database demand forecast, sales forecast expected revenue, and customer market projection, better decision making becomes possible as, in the presence of factual data, better planning can be done. With well-articulated figures in place, both long-term decisions and planning for short-term ventures can be ensured. By having in place a robust solution like Salesforce 360, a foundation for consistent and trustworthy and business intelligence can be laid as it offers features such as Salesforce scripting, reporting, content management system, and more.
Final words:
In a nutshell, it can be inferred that the power of a robust solution like Salesforce 360 can be leveraged to improve the internal operations of a company and significantly improve customer experiences. However, investing in a powerful solution like Salesforce 360 requires time, thought, and advice from a certified and experienced Salesforce consultant.
+1 480-382-1320 / 602-606-7624
+61-1300-332-888
+44-7428758945
+91 9811400594