July 2024

Salesforce has grown into one of the most powerful CRM ecosystems in the world. But in 2026, businesses no longer want “just a CRM.” They want a platform that fits how they sell, support customers, automate work, and make decisions. Off-the-shelf Salesforce features can take you only so far. To truly unlock the platform, you need custom development that aligns Salesforce with the way your business actually works—today and in the future. With the rise of AI, automation, Data Cloud, and industry-specific innovations, Salesforce custom development is now one of the strongest ways for companies to sharpen their competitive edge. And when done with certified Salesforce consultants, it turns Salesforce from a standard CRM into a strategic growth engine. Why Salesforce Custom Development Matters in 2026 The last few years have changed how business operate. They started using remote teams, AI adoption to elevate customer expectations, and data-driven decision-making. Businesses need systems that move as fast as they do; Salesforce is at the center of this shift. But here’s the truth: no two businesses run the same way. That’s why companies relying purely on standard Salesforce features often hit limitations. Custom development fills these gaps and helps companies build a CRM that grows with them. 1. Technology has moved beyond basic CRM Salesforce is no longer a set of clouds; it’s an ecosystem powered by AI, automation, unified data, and industry intelligence. Custom development allows companies to use these innovations where they matter most. 2. Customers expect personal, fast, and digital-first experiences In 2026, customers want instant answers, transparent updates, and tailored journeys. Custom Salesforce workflows and AI-driven features help businesses deliver this consistently. 3. AI + Salesforce require configuration, not generic setups Einstein Copilot, predictive analytics, and automation tools work best when customized. A generic setup rarely brings real value. The best practice is to learn benefits of salesforce AI consulting. 4. Data Cloud makes unified data a necessity Companies can’t afford scattered data anymore. Custom pipelines, data models, and integrations ensure Salesforce becomes the single source of truth. 5. Scaling businesses need systems that scale with them Whether you’re expanding to new markets, teams, or product lines—custom development ensures Salesforce stays stable and adaptable. Core Benefits of Salesforce Custom Development (2026 Edition) 1. AI-Driven Automation Tailored to Your Business AI is only as good as the process behind it. Custom development helps you design workflows, decision logic, and automation rules that match your operations, not someone else’s. This means faster execution, fewer mistakes, and more personalized customer experiences. 2. Stronger Data Architecture with Salesforce Data Cloud Data Cloud has become one of Salesforce’s biggest strengths. Custom development helps businesses: Unify customer data from multiple systems Build real-time segmentation Enable AI-driven recommendations Improve reporting accuracy In 2026, companies that master their data win. Custom development makes this possible. 3. Hyper-Personalized Customer Journeys Whether it’s service, marketing, or business rule engine, hyper-personilization help companies create experiences that feel personal and consistent. Think of automated follow-ups, predictive case routing, dynamic content, and role-based dashboards. 4. Integration Without Silos Modern businesses run on multiple tools, ERPs, billing systems, support apps, and more. With Salesforce integration, custom development: Keeps data synced across platforms Avoids duplicate entry Improves visibility Reduces manual work 5. Better Service Delivery Service teams get automated case handling, guided flows, AI suggestions, and streamlined processes. This means faster resolutions and happier customers. 6. Stronger Data Security + Compliance Businesses face rising concerns around cybersecurity and compliance. Custom configurations help enforce: Role-based access Field-level encryption Audit trails Industry-specific compliance requirements 7. Mobile-Ready Operations With custom Salesforce mobile apps, teams can work anywhere. Remote agents, field reps, and on-the-go managers stay connected—online or offline. How Custom Development Strengthens Your Value Proposition Every successful business stands on a strong value proposition; what makes you different from competitors. Custom Salesforce development is how you embed that value into your processes. Before customizing Salesforce, companies should consider: Your operating model – Are you hybrid, remote, or in-person? Your customer type – B2B? B2C? Enterprise? SMB? Your value promise – Where does Salesforce fit into your customer journey? Once you answer these, Salesforce becomes a tool that amplifies your strengths—not a system you need to work around. 2026 Roadmap for Implementing Custom Salesforce Development To get the most from Salesforce, companies should follow a structured development path. Step 1: Evaluate Your Current Value Proposition Understand what your business stands for and identify the gaps in your current processes. This forms your customization blueprint. Step 2: Work with a Certified Salesforce Development Partner A skilled team ensures you make the right decisions faster. From planning to deployment, they help you avoid costly mistakes and build scalable solutions. Step 3: Build the Development & Integration Plan This includes: Identifying challenges and mapping them to Salesforce features Creating custom objects, flows, layouts, and automation Designing integration pipelines Preparing a long-term scalability plan Step 4: Deploy, Train, and Optimize Custom development is most effective when employees are trained well and processes are monitored regularly. Continuous optimization keeps Salesforce aligned with evolving business needs. Salesforce Development vs DIY: The 2026 Reality Check End-to-End Development Process Professional developers handle everything—architecture, setup, testing, automation, integration, deployment, and support. DIY setups often lead to technical debt, slow systems, and long-term limitations. Integration Complexity As companies grow, they connect more systems with Salesforce. Expert developers ensure seamless, secure, and stable integrations—something DIY teams often struggle with due to API complexity and data mapping challenges. Scalability & Performance Businesses evolve, and Salesforce must evolve with them. Custom development ensures your setup can handle: More users More data More automation More markets DIY setups typically do not handle this well. Conclusion Salesforce custom development has moved from “nice to have” to “essential” in 2026. With AI, automation, and Data Cloud shaping the future of business, custom development ensures you stay ahead — not behind. It helps organizations improve efficiency, reduce manual work, strengthen customer relationships, and build systems that support long-term growth. If you’re exploring Salesforce development, Girikon’s certified Salesforce Consultants can help you design and implement a solution that fits your goals today and scales for tomorrow. Connect with us to explore how custom development can maximize your Salesforce investment.

According to reports, poor care coordination costs the United States over $500 billion each year. It is accompanied by needless readmissions and extended hospital stays, which account for a large percentage of the burden. As a result, healthcare organizations are going through a financial and health crisis. On the contrary, healthcare organizations using Salesforce Health Cloud and working in collaboration with certified Salesforce consultants, have witnessed a 17% reduction in hospital expenses, a 39% decrease in readmissions, and an increase of 5% in patient satisfaction. This says something about the value of Salesforce Health Cloud. This unified platform allows players in the care sector to collaborate seamlessly. Healthcare providers are increasingly turning to innovative solutions such as Salesforce Health Cloud with confidence. The real challenge is how to get the most out of Salesforce Health Cloud. This article delves into the unique workflows and functionalities of Salesforce CRM healthcare that enable effective care coordination. Furthermore, it navigates the complexity of modern healthcare, shedding light on how to provide ideal patient experiences while maximizing your organization's resources. An Overview of Salesforce CRM Healthcare Salesforce Health Cloud is built on the core Salesforce CRM platform. It is purpose-built to meet the unique needs of the healthcare sector. It helps healthcare workers provide exceptional results by combining diverse data and optimizing workflows, as well as sustaining collaboration. Salesforce Health Cloud expands on standard CRM to improve the healthcare experience for both providers and patients. Below, we will discuss Salesforce CRM for healthcare features that can make your life easier. What does Salesforce CRM Healthcare Bring to The Table? Salesforce health CRM includes the following features that can help any healthcare organization coordinate care effectively: Patient 360 A thorough grasp of each patient's status is necessary. Salesforce's Patient 360 features give healthcare practitioners access to a comprehensive patient information overview. From medical history to modern treatments, this pathbreaking technology allows for informed decision-making. Team Up Effective care coordination requires proper communication among healthcare workers. The team-up tool in Salesforce Health Cloud addresses this need. It enables real-time collaboration between physicians, nurses, experts, and administrators. This collaborative approach guarantees that everyone involved is on the same page with regard to patient care. Care Plan Central Even with multiple healthcare providers engaged, you can easily build and manage care plans using Salesforce Health Cloud. It provides a centralized location for developing, managing, and tracking care programs. This provides a more streamlined way of working and ensures that all team members are aligned with the patient's treatment goals, resulting in more effective and coordinated care delivery. Smart Scheduling Care coordination requires effective resource allocation and appointment scheduling. However, Salesforce CRM healthcare makes intelligent use of data insights to keep the process going. These processes are further optimized by its predictive analytics capabilities. In order to make the most use of their resources, healthcare departments schedule appointments based on availability. With smart scheduling, wait times can be shortened and overall operational effectiveness can be improved by healthcare providers. Actionable Alerts Proactive care management is necessary to avoid future health problems and complications. When criteria change, healthcare practitioners can receive timely updates through its "actionable alerts" function. Real-time alerts allow medical teams to quickly respond to emerging situations, such as changes in vital signs or missed appointments. Salesforce CRM for healthcare boosts care coordination in this way, which improves patient outcomes. Patient Engagement The basis for an effective care coordination strategy is active patient engagement. Salesforce CRM healthcare uses a number of tools and services to make this a priority. With interactive communication channels and patient portals, patients can now access medical records and educational materials, taking an active role in their healthcare journey. Treatment programs that are successful are a result of patients' increasing decision-making abilities. All things considered, it results in a positive approach to care coordination. Data Insights Effective care coordination in the era of healthcare analytics requires data-driven decision-making. Healthcare workers can gain insights from patient data thanks to Salesforce 360's robust data reporting capabilities. Salesforce CRM healthcare analyzes patient data to identify trends and patterns and makes the necessary improvements to care coordination. Furthermore, these kinds of insights are also very important in other important areas. For example, in determining what needs to be improved, streamlining processes, and ensuring optimal resource allocation. Outcomes Tracking Salesforce CRM healthcare provides sophisticated analytics functionalities for monitoring and assessing patient results. These insights ensure that treatment plans and care coordination processes are in sync. This translates to better clinical results, higher patient satisfaction, and reduced healthcare costs.  Salesforce helps healthcare providers make significant changes to their delivery model for improved outcomes by tracking outcomes. This feature helps with accountability and serves as a useful tool for stakeholders and regulatory agencies to see how well care coordination activities are working. Compliance Corner Regulation adherence is a crucial component of the healthcare sector. This feature in Salesforce CRM for healthcare is updated regularly as regulations evolve. Furthermore, maintaining industry standards compliance is made easier with the use of a single repository for compliance-related data. In the end, healthcare staff deal with compliance challenges without any delays. Future-Proof Care Solutions need to be flexible and scalable in the ever-changing healthcare sector. Flexibility and scalability are provided by Salesforce CRM healthcare. This is to ensure that efforts to coordinate care not only align with changing needs but also adapt to them. The platform offers future-proof solutions in every manner, whether it is implementing new technologies or adapting to changes in regulatory requirements. Sustaining flawless care coordination is the main goal. Slack Huddle to Facilitate Real-time Communication The healthcare sector is dynamic and fast-paced, making real-time communication essential. In this context, Slack from the Salesforce stable is very helpful. It makes it easier for healthcare teams to collaborate and communicate in real-time. The platform for real-time messaging facilitates easy decision-making. It ensures the timely sharing of important information. The use of "slack huddle" to integrate communication in the care coordination process improves overall responsiveness and efficiency in patient care. Health Cloud features for Providers: Intelligent Appointment Management Using centralized appointment booking will maximize scheduling efficiency and give patients the freedom to self-schedule. Referral Management Simplify patient referrals by using technologies that improve coordination and management across the course of the referral process. Intelligent Document Automation From patient intake to processing, manage all patient paperwork from a single, HIPAA-compliant workspace. Contact Center for Health Give agents the ability to quickly confirm a patient's identification, record interaction data, examine health plan details and more. Behavioral Health & Crisis Management Use a pre-configured app to enhance results and reduce the workload for mental health professionals. Optimize crisis center operations to facilitate immediate access to secure, high-quality, and mobile care. Virtual Care* and Appointment Management To address care inequities, schedule remote appointments and expand digital health participation from any location. Care Plans Manage multiple care plans, taking into account unique goals, issues, and tasks, to provide personalized care at scale. Medication Review & Management To make care transitions easier, keep track of prescription lists for patients and record recommendations. Experience Cloud for Health Cloud* Provide patients with safe, personalized self-service experiences. Provider Relationship & Network* Management Facilitate the identification, management, and support of provider partners. Simplify self-service, contracting, hiring, and credentialing. Home Health* Provide integrated health experiences outside of the clinic. Utilize a handy patient app to easily handle self-scheduling and pre-visit instructions. Remote Monitoring Exception Management Utilize automatic alerts to visualize and respond to data from health devices in order to improve outcomes. *Requires additional license FAQs Is It Possible to Use Salesforce Health Cloud as an EHR? In short, no. Salesforce Health Cloud is not an Electronic Health Record (EHR) system. Health Cloud, however, is capable of integrating with external EHR systems. How Can I Set Up a Salesforce Health Cloud Case Team? In Salesforce Health Cloud open the appropriate case record, click on the "add case team" item, and then add team members. How Do I Access Salesforce Health Cloud? Log in to your Salesforce account, go to the "app launcher," and choose the Health Cloud app to access Health Cloud in Salesforce. Conclusion Salesforce Health Cloud eliminates the challenges associated with working in a fragmented healthcare sector. In environments where communication is open and teamwork is encouraged, Salesforce Health Cloud can help you transform the structure. Additionally, patients take an active role in their own medical journey. Imagine care teams working together seamlessly to make sure every detail of a patient's health is accurate and up to date. Contact Girikon today. a certified Salesforce Consulting Partner, to learn more about the possibilities of Salesforce Healthcare Cloud and see how the best possible care can be put together.

Companies are constantly searching for new ways to communicate with their customers, whether it is through advertising, audience building, email marketing, loyalty programs, or compelling content. But they are also concerned about reduced manpower and tighter budgets. With economic uncertainty looming large, marketers are always under pressure to meet customers' digital-first expectations while increasing sales, increasing efficiency, and cutting expenses. What is Salesforce Marketing Cloud?   A comprehensive digital marketing platform, Salesforce Marketing Cloud offers a plethora of tools and functionalities to enhance any marketing activity. Moreover, Salesforce Marketing Cloud gives advertisers a complete picture of their target market, resulting in more personalized interactions across all marketing channels. How to track your ROI with Marketing Cloud Using the Marketing Cloud platform, marketers can assess the success of their campaigns in a few different ways. These are some of the methods that we suggest. Create a dashboard You can get a complete view of how marketing impacts the success of your business as a whole by building a dashboard with marketing KPIs that result in sales. Marketers can access a variety of comprehensive reports that track a range of data using Salesforce Marketing Cloud. This makes it easier for you to understand how each marketing initiative impacts sales. Viewing this data on Marketing Cloud is far more convenient than attempting to find it in different locations for every channel, which is unfortunately often the case with other solutions. Additionally, because your company can use these reports year after year, it will get easier and more effective every day. Integrate Marketing Cloud with Google Analytics 360 Unified reporting is only one of the numerous advantages that Marketing Cloud can offer your team. You can monitor end-to-end customer relationships by connecting Google Analytics’s customer site engagement data to your Marketing Cloud reports thanks to the seamless integration between the two platforms. You'll find a single interface on the Marketing Cloud dashboard that provides you with all the reports pertaining to journeys designed for web, mobile, email, and advertising. This provides you with a unique understanding of the customer journey through Marketing Cloud campaigns, from the first interaction to the last touchpoint. Measure each activity individually The most successful businesses monitor their marketing performance using segmented indicators. Measuring individual behavior and campaign performance is critical to assessing Marketing Cloud efficacy. We advise keeping an eye on sales and lead volume in relation to website traffic, traffic sources, campaign efficacy, and overall traffic throughout various time frames. Once you've completed this, you'll be able to use Marketing Cloud to identify a single source of truth regarding the conversion rate of visitors into paying customers. Calculate your campaign ROI If your company makes use of Salesforce Marketing Cloud, Salesforce's Campaign ROI Analysis Report is a vital resource for determining the long-term performance of a marketing campaign. With the help of this automated tool, you can determine the rates of return on investment and assess the advantages and disadvantages of your campaign as well as the successful investments. Within the Campaign Reports folder, the Reports tab contains the Campaign ROI Analysis Report. It determines the effectiveness of your campaign based on average cost and return on investment (ROI). Using this tool, the net gain (Value of Won Opportunities – Actual Cost) is divided by the Actual Cost to determine the percentage for each campaign in the report. Examine the entire customer journey Analyzing the entire customer journey is crucial when determining ROI. With real-time activity reports for analytics, sales, and marketing, Marketing Cloud can assist with that. You can assess which market segments your campaigns are performing in to find out which areas require additional investment or which channels are most effective. Knowing which marketing channels produce the best results at each stage of the customer conversion process is therefore crucial. Instead of overstretching themselves across every avenue, marketers should focus their time and resources on the channels that yield the highest conversion rates for a given expenditure. Share the data Marketing Cloud facilitates communication between the sales and marketing teams, allowing them to define success and recognize the increase in revenue that follows. This can assist you in growing your business to new heights and facilitate productive teamwork among all members of the organization. Establish the costs Marketing teams must determine the expenses associated with their marketing initiatives, including the amount spent on staff, agencies, and creative development. Using this data, you can identify the metrics that you can use in your ROI computations and determine which ones are worthwhile for your investment. Get the right training To achieve success with Marketing Cloud, all team members must become proficient in measuring their own and each other's success metrics. This will enable you to determine who is making a contribution and who isn't. Make an investment in upskilling your staff so they can carry out and maintain your plan. How To Improve ROI With Marketing Analytics The process of utilizing data to assess the effectiveness of marketing initiatives is known as marketing analytics. The generated engagement data aids marketers in gaining a deeper understanding of their target market. This increases return on investment and maximizes marketing efforts. Analytics are being used by businesses in their marketing more and more. In order to increase digital customer interaction, 88% of marketers surveyed Salesforce said they used marketing analytics. Here are some pointers on using marketing analytics to grow your business: Identify your marketing goals Clearly define your goals and establish specific marketing objectives for every campaign. Success metrics may include customer satisfaction, return on investment, click-through rate, and conversion rate, among others. The top three marketing success metrics, as determined by a global study of marketers. With marketing analytics, you can: Report on the past. You can determine what went wrong and what worked well by evaluating previous performance. For instance, in the previous campaign, which channel generated the highest revenue? How did the ad campaign perform? How many leads were generated by the whitepaper? Analyze the present. Analyze the success of your present marketing efforts. What kind of content is getting greater interaction? Which channels have higher conversion rates? Where and how are people discussing your business? Predict the future. By leveraging marketing analytics, you can predict the lifetime value of a customer. Questions such as “Which channels warrant further investment? Which categories should be the next focus?” can be answered by drawing on the power of marketing analytics. You will have access to a wide range of data with regular reporting, analysis, and forecasting, enabling you to make well-informed decisions for your company's requirements. Invest in analytic capabilities An increasing number of sources are producing data, which raises the possibility of siloed data. For data-driven marketing initiatives, you must use a platform that provides a single, cross-channel view of customer data. Emerging tech like automation and artificial intelligence (AI) help speed up cross-channel data analytics, freeing up resources so marketers can concentrate on strategic, creative work. Take data-driven decisions All of the data you have access to can be transformed into useful insights by marketing analytics. Your marketing teams will be able to access all the necessary information with ease if there is a single source of truth for data across channels. They can make better decisions with less time spent on data analysis. To reach their objectives, they can keep improving on what's working or change direction as necessary. Salesforce Marketing Cloud – The Game-changer Salesforce Marketing Cloud offers a smooth, real-time interaction with your customer by utilizing cloud technologies. Moreover, marketing Cloud provides immediate feedback on customer preferences, allowing you to tailor your content and assess the effectiveness of your marketing initiatives. The following tactics can help you refine your marketing journey: Delight Your Customers with Personalization Personalization is a crucial component of campaign effectiveness since it increases business profitability and provides a deep insight into the target audience. To guide prospects down the purchase path, Marketing Cloud assists you in developing triggers that nudge customers towards specific actions with personalized messaging. Leverage Customer Data to Gain Insights  Gaining insightful knowledge about your clients with Marketing Cloud enables you to create content that is specifically tailored to their needs. To stay ahead of the game, Marketing Cloud even uses its predictive analytics capabilities to assist you in predicting future actions. Establishing a Single Source of Truth With Marketing Cloud, you can create a comprehensive picture of your customers. By combining user information, marketing campaigns, privacy management, and customer profiles, you can produce a single customer view for every possible point of interaction. By having all customer data synchronized on one platform, you can provide your customers with a single source of truth and make sure that everyone is on the same page. Want to Leverage the Power of Salesforce Marketing Cloud and get a faster return on your marketing investment? Salesforce Marketing Cloud is a powerful platform that can empower marketing teams to drive business success. Seek advice from a trusted Salesforce Consulting partner like Girikon to make sure you're utilizing the Marketing Cloud appropriately and to quickly recover your marketing CRM investments. You can maximize client value at every stage and assess marketing ROI with predictability if you have our strategy, support, integration, and training in place. Our certified Salesforce consultants would love to help if you want to make full use of the Salesforce Marketing Cloud. Simply send us an email at sales@girikon.com  and we'll take it from there.

Consider the following scenario: you've recently searched for running shoes and now you're seeing adverts for them everywhere. Or you just searched for a flight to a holiday destination. And now you see travel ads every time you open an app or a website. All this is powered by Artificial Intelligence. This blog provides valuable insights into the disruptive power of AI in cloud computing. Learn how this dynamic partnership introduces a new breed of solutions and transforms operations. AI and Cloud Computing AI and cloud computing have collaborated seamlessly in recent years due to their shared goal of automation. AI automates tedious tasks, allowing IT teams to focus on the development of cutting-edge solutions. AI however needs a strong foundation to thrive. Cloud computing, on the other hand, provides the ideal environment for AI apps to thrive. Why? Because the Cloud provides the muscle (computing power), data storage space, and flexibility that AI algorithms require. Democratizing AI Development: Codeless AI One of the biggest promises of AI is that literally anyone can create and deploy AI models. It needs no prior computer science expertise. AI service providers prioritize user-centric growth, with tools such as large language models (LLMs) like ChatGPT at the forefront. These user-friendly interfaces enable consumers and small enterprises to exploit the power of AI without relying on large technology organizations. It’s no surprise therefore that organizations are scrambling to embrace this technology, Generative AI: Adding Value to AI Training and operating Generative AI models require massive computational power, which the Cloud excels at due to its unparalleled scalability. According to research, more than 70% of cloud environments currently use managed AI services such as Azure OpenAI, SageMaker from Amazon, Vertex AI from Google, and Salesforce's Generative AI for CRM. This indicates that cloud-based AI services are witnessing an unprecedented growth spike. But there's a catch: despite impressive AI adoption, 32% of firms are still experimenting. This means that many organizations still need to scale their AI deployment. The key question is: Is your business geared up to leverage the power of AI? How Has AI Transformed Cloud Computing? Apart from automating processes, AI has evolved into a versatile tool for Cloud users, capable of data management, data security, data analysis, and informed decision-making. Its intrinsic ability to employ machine learning and derive interpretations of data-driven insights improves the efficiency of various operations, resulting in significant cost savings for the organization. Businesses that deploy AI on the cloud provide customers and users with intuitive and connected experiences. Machine Learning Models and Cloud Systems Machine learning models consist of massive datasets that train algorithms, which can be structured, unstructured, or raw, and require powerful CPUs and GPUs. Cloud computing also offers Machine Learning related apps including serverless computing, batch processing, and more. These services extend the potential of AI in the Cloud by offering scalable and robust infrastructure. The emergence of AI models has set the ball rolling  for cloud users to explore new opportunities and build the foundation for accelerated growth: Here's how AI has affected the Cloud Computing domain: Automation and Efficiency Cloud-based AI can help automate operations, reduce human errors, improve efficiency, adopt cost-cutting initiatives, and boost overall productivity. Accelerating AI applications in cloud environments enables customers and users to have more intuitive, integrated experiences. Data Insights and Analysis The coming together of Artificial Intelligence and cloud computing ushers a new era of organizing and harmonizing huge datasets, providing realistic blueprints for future cloud migrations. Processing such enormous amounts of data requires very powerful CPUs and GPUs. Only by combining private, public, and hybrid clouds with AI algorithms that control cloud computing can we untangle the complexities and reveal hidden insights. Intelligent Automation for Traffic Generation Today, organizations are forging ahead by using sophisticated automated bots and strategies that drive traffic. Choosing this path opens up more options for growth. Collaboration with a Salesforce consulting partner gives you access to a team of cloud professionals that can help you negotiate the complexity of cloud application development and harness the cloud's revolutionary power in your business. The Potential of AI in Cloud Computing Predicting the current market for AI in cloud computing represents a quantum leap. This duo is undeniably a potent combo that promotes robust security, adaptability, scalability, and cost-effectiveness for enterprises to thrive. Flexibility at Your Fingertips The need for cloud-based apps is increasing as more employees desire remote work environments. With the ever-increasing demand for flexibility and security, businesses are increasingly developing cloud apps that incorporate artificial intelligence capabilities. These applications provide durability, improved customer experience, and cost savings. Security, Reliability, and Scalability Security and reliability are two key components of a cloud service. Cloud-based AI improves your security by analyzing vast volumes of data in real-time to detect and mitigate security risks, assuring the protection of your data and systems. Cloud-based artificial intelligence brings a pay-as-you-go model, making cutting-edge AI accessible to enterprises of all sizes. This allows you to scale your AI systems efficiently and cost-effectively, maximizing your ROI. AI Apps Powering Up Cloud Computing Cloud computing provides businesses with flexibility and scalability, but artificial intelligence adds a new level of power. Here are some significant applications of AI in cloud computing, including an example of Salesforce Generative AI: Automating Workflows (AI as a Service – AIaaS) Popular Cloud platforms such as Google Cloud and Azure provide AI as a Service, which allows you to train your large language models for automation tasks. For example, a retail business can leverage AI as a Service to automate product recommendations for customers across their ecommerce and retail stores. AI-Powered Customer Service (AI Chatbots) Chatbots leverage natural language processing (NLP) capabilities to engage with users. They offer 24/7 customer support, answer commonly asked questions, and collect important customer data. These chatbots are hosted on cloud platforms, which provide the resources necessary for their smooth functioning AI-powered Business Intelligence Business Intelligence also received a boost with AI. It automatically captures market data, analyzes customer behavior, and discovers competition trends. Cloud computing delivers the processing capacity that AI models require to translate data into actionable insights. Salesforce Generative AI Salesforce also entered the Generative AI revolution, launching its own AI for CRM to give organizations an extra advantage in augmenting customer experiences. Salesforce Sales GPT is a cutting-edge innovation that uses artificial intelligence to send personalized emails, update product descriptions, and deliver lead qualification scores. AI in Cloud Computing: Key Benefits For Businesses The Automation Advantage Automation is the foundation that supports the interaction between cloud computing and AI. Modern AI technologies, powered by machine learning algorithms, automate many operations, enhancing IT workers' efficiency and allowing them to focus on more creative and strategic development. According to a Forbes report, 92% of organizations believe cloud computing plays an important role in enabling AI-powered automation in conventional business processes. Cloud technology is energizing the industry with its comprehensive algorithm distribution methods, paired with the experience of top cloud service providers delivering a wide range of AI-focused solutions and services. AI-powered chatbot assistants are one of the best examples of AI-powered automation, allowing businesses to fast-track customer interactions. Augmented Cloud Security With AI Cloud security has always been a cause of concern for businesses. But artificial intelligence is changing that perception. AI-powered security solutions serve as diligent watchdogs, analyzing huge volumes of data to detect suspicious activity before it turns into a full-fledged intrusion. The best part about AI is that it does more than just scan for threats, it also learns from them. Every intrusion attempt improves the system's intelligence and ability to deal with new cyber threats. This means that your sensitive data and apps are constantly and proactively protected. Edge and Computing AI Many IT professionals want to process data across systems at lightning speed the minute it is generated. This is due to edge computing and AI. Edge computing enables data processing closer to its source, reducing any lags in data transfer. AI algorithms ensure real-time data analysis without dependence on the cloud. Analyzing Customer Behavior For Smarter Decisions Making AI leverages machine learning models to analyze data in real time to give you a holistic view of your customers. With a better understanding of their needs and preferences, you can personalize engagement to maximize impact. By analyzing large datasets, AI can predict future trends and customer behavior, allowing you to make more informed decisions. Conclusion Artificial Intelligence and cloud computing are here and now. They are tools that all businesses regardless of size and industry can adopt to transform themselves.  Automating mundane tasks, personalizing customer experiences, and leveraging data to drive growth is the dream of any business. With Girikon as your Salesforce development partner, that vision is within reach. Our certified Salesforce consultants will guide you through the exciting potential of AI and cloud computing, assuring a smooth transition and maximum return on investment.