SalesForce

Customers are always connected. They are always adapting to the latest technology, quickly. The Salesforce platform is a set of unified platform services that easily adapts to your ever-changing business needs. Powering and connecting all your business processes to unify the customer experience. So, sales can sell smarter and faster the way they want landing their next big customer from anywhere. Service can then tailor their process quickly creating aps specific to the customer needs like setting up custom intelligent alerts to help find smart solutions even before they know there is an issue. Which keeps the customer happy. Marketing can take them of personalised journeys recommending helpful products along the way and IT can integrate third party apps and IoT device data quickly adapting to the latest advancements to better advance the customer relationship. A trusted secure platform that lets you tailor any app or process for anyone in any department using low code solutions with lightning that are instantly mobile. Increasing productivity for employees and connectivity with customers and you are easily able to innovate, building more complex apps with intelligence working with emerging intelligent technologies like Artificial Intelligence making you more intelligent about your customers. You can even plug in thousands of pre-built apps and components from the Salesforce AppExchange and empower everyone from serious coders to the not serious ones. With help of thousands of developers and administrators through trailhead on the worlds No1 enterprise platform letting you easily innovate around each and every customer. Create, automate, deploy and secure apps with the world’s leading low code platform. Build scalable apps without any code development tools. Connect your employees, processes, and systems seamlessly to automate workflows and deliver a personalised customer experience, all with best in class security and governance practices. No need to code any more. Fast track work with clicks to build integrated flows in Slack, your digital HQ. Have them execute complex processes on the Salesforce Platform. Deliver experiences. Drive productivity. Automate processes, build smarter, robust apps, and secure data across the customer lifecycle. Improve efficiency and trim IT spends with the Salesforce Platform. Automate easily. Automate tasks with low-code tools and seamlessly connect your entire organisation. Build apps. Build and test apps easily with the latest tools in change and release management. Scale securely. Safeguard your data and conform to compliances with an enterprise grade security and privacy framework. CLICK TO BUILD Go to market fast with powerful tools to build apps and workflows. Build and deliver intelligent, engaging customer experiences that respond to changing business with clicks not code. Use the power of AI to deliver insights from apps that are connected to your Salesforce data. Drive actions such as intelligent recommendations to enhance growth and productivity with AI-powered automation. What is a Low Code approach? It's a modern approach to building apps and software that necessitates little to no coding. It’s more than a buzzword. It's coding re-imagined. It’s an alternative approach to orthodox software development that is visual. With a low-code development platform, teams can use intuitive graphical user interfaces (GUIs), and use “drag and drop” and “point and click” functionality to customize software. Since one doesn’t need specialised coding skills, business users can utilise drag and drop functionality to assist programmers to create custom apps and workflows for customers, partners and employees. By bringing app development closer to business users, low code plugs the gap between business and IT. Sales, service and marketing teams can play a more involved role in software development. Consequently, IT teams have more bandwidth at hand for more pressing technical tasks. The spread of app development from tech to business can lay the foundation for a digital transformation across the enterprise. SHIP WITH CONFIDENCE Build on a trusted platform with in-built security and performance. Deliver engaging digital experiences with intrinsic security and trust. The Salesforce Platform lets you seamlessly integrate disconnected systems and data siloes with API-driven services and event-based interactions. Deploy apps faster with simplified open technologies on a fully managed scalable platform. Here are the platform services that come with Salesforce Mobile   Make every app mobile friendly.   Blockchain   Build trusted partnerships.   Artificial Intelligence (AI)   Personalise every experience.   Vision   Visualise your business with AI.   Voice   Deliver a conversational experience.   Security   Deliver trust across every touchpoint.   Privacy & Identity   Manage customer and consent.   Community   Bring your customers closer.   Builder   Build and innovate faster than ever.   Flow   Automate every experience. EMPOWER EVERYONE Empower your entire enterprise to respond to change and upgrade skills on the go. Enable teams to create engaging digital experiences in a code-less framework using customisable components and services. Nurture collaboration across any device with a unified model and tools that work better together. And empower team members to upgrade their skills to drive the growth of your business. What exactly is Low Code? It's a modern approach to app development that necessitates little to no coding. Low code is not just buzzword. It's an alternative approach to orthodox app development that is more visual than manual. With a low-code development framework, teams can utilise easy to use graphical user interfaces (GUIs) such as drag and drop functionality to customize apps. Since you don’t need specialised technical or coding knowledge any more, business users easily assist coding teams to create custom apps and workflows for your customers, partners and employees. By bringing app development to business users, the low code approach reduces the gap between IT and business teams. Sales, service, and marketing teams can play a more involved role in app development. This allows IT teams more bandwidth to prioritise pressing technical tasks. The evolution of app development from IT to business can lay the foundation for a digital transformation across the enterprise. TURBO CHARGE SCALE AND INNOVATION WITH HYPER FORCE Grow your business on a trusted, scalable, robust platform. Hyperforce is the next-generation infrastructure architecture of Salesforce. delivers Salesforce products and services reliably and securely on all major public clouds allowing you to augment your customers’ success by rapidly scaling your drag-and-drop driven low code apps to new markets. HYPERCOMPLIANT Store data in one place while staying globally compliant. Enjoy the flexibility of the location of your data to comply with local regulations even in the public sector. HYPERSCALABLE Implement faster with an infrastructure with limitless flexibility. Scale your infrastructure easily. Hyperforce allows resources to be deployed quickly while you have the flexibility of system elasticity. HYPERSECURE Safeguard sensitive data with built-in trust. Hyperforce allows you to prioritise customer data security with the built-in trust that is the cornerstone of the world’s most trusted cloud platform. It works behind the curtain to ensure the security and privacy of your data, so you have the necessary bandwidth to focus on innovation. HYPERCOMPATIBLE Build future-ready apps with backward compatibility. All existing Salesforce apps, customisations, and integrations (whether they are on the cloud or not) will run without disruption on Hyperforce. Summary Salesforce is the world’s leading Enterprise App Development Platform that streamlines your business reach and functionality. You do not need to deal with developers any more to create apps with the Salesforce Platform. With the simplicity of drag-and-drop functionality, just about anyone can build and deploy apps that automate processes that augment the customer experience. And for coders, the Salesforce Platform is language agnostic, which means you can build customs apps using any language. The apps you build can be deployed on any device or on the web, whether simple or complex, and integrate with almost any data source. With Salesforce, you can find new ways to enrich the customer experiences and streamline business processes. Your imagination is perhaps the only thing that may limit you. Girikon is a Certified Salesforce Consulting Partner and can help you start building apps in a code less framework. Girikon is a Certified Salesforce Development Partner and can help you start building apps in a code-less framework. Contact us today learn how you can get started now.

With Salesforce, retailers can deliver intelligent customer experience at each stage of the shopping journey. From awareness to purchase to service to loving your brand, one to one advertising helps you extend your reach using artificial intelligence to find new shoppers with characteristics that match your existing ones. And once you reach them, you can personalise their shopping journey with relevant content on the right channel at the right time. When a customer engages with your brand, they receive recommendations of products they powered by artificial intelligence. Shoppers have a personalised experience, faster payment, and fulfilment options. After making a payment, shoppers can get help on any channel including text and video chat. Service agents can see a complete view of the customer and even help with additional purchases during the interaction. Shoppers can also visit customer communities to get their questions answered. In the store associates can personalise shopper experience with recommendations based on a 360 degree view of the shopper. They have product availability, tasks and communications from headquarters all on their mobile device. So, they can spend more time on the floor giving shoppers a faster personal and connected experience at every touchpoint. Connect every aspect of your business with a unified intelligent platform. INTELLIGENT ADVERTISING Drive awareness and acquisition with smarter targeting. Execute all your advertising such as display, search, and social from a one integrated platform. Discover new customers and manage multiple campaigns across advertising ecosystems with Advertising Studio from Marketing Cloud. Visualise and get reports on ad performance with just a few clicks, empowering you to reach out to shoppers with the right offerings at the right time. Advertising Studio form Salesforce Marketing Cloud connects advertising with your marketing and CRM data to create personalised one to one customer journeys. Now all your data securely stored inside Salesforce including sales, service, marketing, and commerce interaction can be used to power your digital advertising. From customer acquisition and re engagement, to media optimization allowing you to directly advertise on Facebook, Google search Instagram, witter and YouTube. even use Salesforce DMP to reach the entire display advertising eco system. Easily find and reach out to new prospects, lookalikes of your best customers and use these high qualified audiences to drive successful Facebook campaigns. immediately capturing quality leads for your business right inside both sales and marketing clouds. And with journey builder you can coordinate advertising with other channels including email sales and service, to increase RoI and customer satisfaction while excluding your existing unqualified customers. 1-TO-1 JOURNEYS Personalise every customer journey with Marketing Cloud. Make marketing smarter. Deliver personalised journeys to customers that are scalable and push the right offer at the right time on the right channel across mobile, social, email, mobile, and more. Marketing Cloud Email Studio is the enterprise email marketing solution built on the worlds no 1 CRM. It allows marketers to drive smart personalised messaging at scale while seamlessly connecting commerce, sales, and service for a coherent customer journey. With Email Studio each message can be tailored using at user friendly user interface, with drag and drop functionality, allowing you to easily customise content for your prospects. Now you can personalise unique content for each customer. Einstein AI is fully integrated into the retail solution from Salesforce, which means email marketers can intelligently predict the customer needs, enabling them to recommend the right product at exactly the right time.  With automated triggers, retailers can touch literally millions of customers, by sending them personalised messages even during peak times. Email studio allows you to easily switch between using prebuilt templates or code when creating the right look of your message. You can review each email once it’s ready, to ensure the right content is created for every member. After sending emails, marketers can target and attract new prospects by advertising across the internet or on their mobile. Real time analytics tracks and monitors campaign performance throughout the whole customer journey so that you can optimise campaigns to consistently engage customers. Email Studio allows you to approve content, monitor performance, and manage users from anywhere. UNIFIED COMMERCE With Commerce Cloud, convert shoppers into buyers, faster. Reinvent the store with unified digital commerce. Deliver a seamless buying experience seamless across the mobile, web, social, and physical stores. Enable multi-channel order management functionality that allows customers to buy from anywhere and merchants to sell and fulfil anywhere. Commerce Cloud digital is a platform that empowers you to scale your business across all channels -mobile, social, web social and physical stores. You can easily and quickly deploy sites and augment sales fast with a huge library of pre-built features, managing multiple sales channels from one single console. With a robust development platform built on the world’s most powerful CRM, open APIs and a large, certified partner network, you have the power to deliver an engaging online store delivering an exceptional customer experience of your brand in virtually any language from anywhere. Brands, retailers, and marketers can drive their business with a scalable platform that meets your business objectives with tools that augment productivity for the commerce team, creating campaigns, adding content and promotions, and previewing the online store experience for the targeted customer group. You can create unique categories of merchandize for a campaign, a place of your choice, with the products you want and the sequence in which you want them. And use the power of AI improve that sequence. With all this and more, your customers can locate what they want, faster than ever. With every interaction that your customers have with your store, Einstein learns more about them, and gets smarter and more predictive as they interact, throwing up products based on their past behaviour. Making customers feel like you know them because, in reality, you do.  With Commerce Cloud Digital, you have the right partner invested in your success, and you have access to team of experts who will make available to you benchmarks and best practices across the retail eco system, empowering you to innovate and grow your business faster than ever. ANY CHANNEL SERVICE Deliver intelligent service with Service Cloud. Drive real conversations at scale. Drive real conversations with customer on the channel of their choice. Personalise every interaction and empower service reps with the information they need to respond faster to customers and turn into customers for life. Live message feature from Salesforce delivers conversational service to your customers exactly where they need it. On the channel of their choice. And on their preferred messaging app. Leverage bots to power conversations and automate service capability or allow customers to directly connect with a support rep to deliver instant help. With the Service Cloud lightning console, service reps can reply with the help of complete customer information from CRM data to interaction history, so they can smartly give the right answers quickly. Service agents can now be more productive, by managing multiple conversations concurrently. And because customers can use whichever messaging app they prefer, they can easily engage in service conversations, effortlessly. Live message feature allows you to connect with your customers in completely new way. Retail CRM from Salesforce. Today, the shopping experience begins online irrespective of whether it ends in a store or with a package delivered to them. Which is why brands and merchants are taking advantage of Salesforce Retail Cloud to deliver personalised customer experiences across multiple channels. Salesforce CRM for retail allows retailers to make customers’ needs their top priority, absorbing what they want, and responding in real time. Girikon is a certified Salesforce Implementation Partner and we can help you connect sales reps, partners and associated staff with the information they need to deliver the best fit products and best in class service that drives customer loyalty with Salesforce retail CRM.  

Salesforce Energy and Utilities Cloud gives energy and Utilities providers a digital interaction platform to personalise customer engagements. Utilities can meet new customer expectations by delivering great experiences like easily guiding customers through enrolment, transfer and activation of services through a self-service website. And using out of the box drag and drop tools, to configure complex processes. With data integration with existing back-end CIS and MDM systems, to ensure a streamlines service experience. A utility has a comprehensive profile view of each customer to deliver a highly personalised and predictive experience. Like sharing special offers for programs or new rates for products. Digital tools are available to tailor customer experiences and help customers make informed decisions. With chatbots for the first level of customer support, accessible at anytime from anywhere. So service agents can pick up the case for the right level of assistance when needed. Agents have a thorough view of each customer account and can navigate between multiple residential or commercial accounts. With all the information they need like full chronological history, account and billing information, usage and more. And al data can be consolidated from back end systems so agents always have access to a single source of truth. Agents can also see into process and actions initiated on other channels and can use that information to better serve customers from finalising a purchase to liaise scheduling field service appointments. Utilities now have insight through interactive dash board to real time data to keep customers at the core of their business. And can provide developers a library with hundreds of pre built business processes and integrations to accelerate time to value and digital transformation. Chart a new course for the future of energy by streamlining your business. Meet the needs of all energy eco-system stakeholders -customers, suppliers, partners and employees with a platform that fosters agile innovation across your entire business lifecycle. Adapt and cater to rising customer expectations. Adopt a digital first approach and scale fast with easy integration with your existing systems. Deliver customer first service to your customer community. Streamline your Oil and Gas business and prepare for the future of energy. Connect stakeholders and assets across the service journey and collaborate in real-time. Drive on field decision-making with on-th-go access to vital data and information. ENERGY AND UTILITIES CLOUD Drive customer service and engagement on a single, connected flexible and scalable platform. Be the trendsetter for transition to energy transformation with centralized customer data, and on-time, personalized, pro-active service from anywhere, from any device. Energy and Utilities Cloud delivers a scalable, digital and secure energy solution that adapts and scales for future energy needs. Get access to a process repository of more than 100 preconfigured and extendable best practices Easily connect to back office utility Billing and Customer Information Systems (CIS) with easy, drag and drop integrations Utilise a data model with access to more than 350 extended objects specifically designed for the utility industry With Energy and Utilities Cloud, you can take advantage of purpose-built innovations designed for an dynamic and evolving energy landscape. Transform agents into advisors and deliver a whole new way of customer engagement. Empower service agents with the resources they need – tools, analytics, and AI based insights, to deliver personalized customer service anytime, anywhere, from any device. Deliver personalized customer service on a digital-first platform. Support the entire spectrum of customers, ranging from residential customers to large commercial customers. Get a single, scalable and secure solution that delivers connected journeys and promotes self-service. Turn customer freedom into a competitive advantage. Offer quotes and tariffs faster than ever, by quickly processing current market pricing and customer information with a 360-view of the customer and data-driven tools. Improve acquisition and trim churn. Easily generate complex, multi-locational and multi-product quotes to acquire customers faster. Retain customers longer with personalized offerings. POWER AND UTILITIES Adapt and thrive in a dynamically evolving Power & Utilities industry. Easily navigate the intricate utility landscape with seamless and powerful digital transformation. Revolutionise the Utility customer experience. Embrace digitalization and drive into future of energy transformation with a customer first approach. Make advisors out of agents by giving them the tools that deliver a customer-360 view. Encourage self-service and engage customers across the journey with AI, and offer multi-channel personalized service Deliver next generation service operations and customer experience by going beyond the contact center. Service customer needs faster in the Retail sector. Deliver a more connected experience for customers by bringing existing systems on a single platform. Deliver quotes and tariffs faster than competitors with data-driven tools and easily navigate multi-locational, multi-account structures. Evolve offerings, accelerate customer acquisition, and improve customer retention by designing competitive products and services with just a few clicks. Boost customer experience with personalised engagements and streamlined field service operations. Become the trendsetter in sustainability. Get ahead of your competition with innovative digital transformation that drives your business during the energy transition. Drive energy efficiency program adoption and help customers reach their energy goals. Educate customers and partner with them to adopt sustainable offerings and services that foster new revenue streams Go beyond commoditization and stay current with new offerings OIL AND GAS Connect stakeholders and assets across every touchpoint throughout the Oil & Gas value chain. Optimize your organization for the new era of energy transformation. Drive digital optimization across the upstream ecosystem. Optimise communication and engagement with stakeholders across the value chain. Seamlessly connect landowners, suppliers, customers, shareholders, and the relevant compliance organizations. Augment staff safety with tools that empower you to attract, retain, upgrade, and engage the dynamic workforce. Reduce costs with analytics and AI to drive smarter connections across the energy lifecycle. Boost on-site efficiency and safety. Optimise commercial processes and deliver better service Empower teams with digital tools that drive safety Streamline operations and optimise asset digitization Transform downstream enterprises. Increase customer retention with a platform that drives personalization and growth Optimise stakeholder relationships across all distribution channels Lower maintenance costs, boost plant efficiency and reduce less downtimes Remodel and enhance oilfield equipment and services. Personalize contracts, quotes and bids and win high-margin deals Operationalize existing investments in IoT with analytics and AI to drive business intelligence and reduce costs Deliver value to customers with simplicity and transparency by investing in digital transformation strategies. Develop and execute an actionable sustainability strategy. Scale Social, Environmental, and Governance excellence to boost stakeholder engagement Fast track progress towards achieving your sustainability goals with optimized greenhouse gas emission tracking and accounting across all your assets and locations. Get ready for a sustainable future with a unified agile platform that allows you to pivot quickly, fast track business models, and adapts to new processes, workflows and integrations. Common questions that we get asked often. Here are the answers. Who can use Energy & Utilities Cloud? Energy & Utilities Cloud is for any energy and utilities provider who wish to revolutionise the customer experience and connect the customer journey across every touchpoint. Irrespective of what type of business model you have, whether a regulated energy company or a retail energy provider, Energy & Utilities Cloud can help you deliver connected engaging, personalized digital-first experiences across the customer lifecycle. How do I use Energy & Utilities Cloud with my current Customer Information and billing systems? Energy & Utilities Cloud is not a replacement for billing or CIS systems.  However, you can easily integrate your existing utility enterprise systems with Energy & Utilities Cloud using out-of-the-box integration solutions driven by utility-specific data models and a repository of pre-built processes to fast track your digital transformation. How is Energy & Utilities Cloud different from competing products? Energy & Utilities Cloud is founded on the design methodology that built the world’s #1 CRM platform. It has been developed specifically for the energy industry.  Now you get faster time to value with data models, custom industry specific apps, and out-of-the-box integrations. Build on the experience of our industry leaders for click based implementation and guidance throughout your digital transformation journey. How so other Salesforce products work with Energy & Utilities Cloud? Energy & Utilities Cloud plugs in easily with Marketing Cloud Experience Cloud, Service Cloud, and more. Now you can innovate faster than ever, with the full power of the Native Salesforce Customer 360 platform. Girikon is a Gold Certified Salesforce Implementation Partner that can help you deliver an engaging digital transformation journey to your customers. Contact us today! Questions? Our reps have answers. CONTACT AN EXPERT

Pharmaceutical innovation from Health Cloud allows pharmaceutical companies to deliver personalised engagement and support experiences to patients and reduce operational costs while assisting patients navigate through their health journey. Health Cloud connects all patient centric data on a single platform and provides intelligent recommendations to enhance support programs to help you achieve targeted results for patients. Patients can be enrolled directly by a call center agent or by using forms on the patient portal. With Health Cloud, patient liaisons can see details about the program, such as products, services and overall goals. Once patients are enrolled, they can log in to view and authorise any necessary consent forms right from their mobile app. Patient liaisons can also interact directly with patients from a single console and offer services like adherence reminders, copay programs, benefits investigation or in home support. With Health Cloud, patients are kept informed and are supported throughout their entire journey with automated text messages and emails on progress updates. Patients and liaisons can access important resources through secure portals and mobile apps. Access to Therapy A new diagnosis often leaves patients overwhelmed. Patients want to have answers to questions like -How do I get started on treatment? Is the treatment affordable? How does the pandemic affect my access to therapy? Who do I approach for guidance? Onboard quickly, engage, and scale. Getting patients on therapy fast is critical to establishing engagement. That’s where a smooth and convenient onboarding process comes in. Guided enrollment allows service teams to provide critical resources, including insurance verification and copay coordination effortlessly. It is equally critical to create an easy-to-use patient portal for maintaining a 24/7 contact with patients. This allows engagement on any device so patients can get what they need — from relevant educational material to adherence reminders. With the Connect the Patient Experience solution from Health Cloud, you can scale patient service programs and reduce costs. Financial Support Many patients are anxious about the affordability of their therapy. The affordability concern ma also arise midway through the treatment. Withour proper guidance and help, they are at risk of abandoning treatment prematurely. Educate, support, and coordinate. With Health Cloud, pharmaceutical patient support teams can access funding sources for those in need quickly. The Connect the Patient Experience solution enables that by providing a 360-degree view of patients along with financial assistance options for specific therapies. It also suggests key information that can be shared with patients to help reinforce the benefits of staying on course of treatment, even in tough times. This allows patients to maintain the care they deserve for as long as is necessary. Therapy Adherence In today’s pandemic reality, it has become more difficult than ever for patients to adhere to their treatment plans, often a challenge task in normal times. The time is now right for organizations to partner with patients so that they can get the best possible outcomes. Analyze, identify, and check in. Analytics are key to revealing insights that can empower pharmaceutical companies to identify patients who are struggling to stay on the therapeutic course. Predictive insights can help reveal patients who are at risk of deviating from the prescribed path or simply stop treatment. With Connect the Patient Experience solution from health Cloud, pharmaceutical companies can receive proactive AI-driven recommendations for next best actions, like reminders or creating learning journeys. This will enable organizations to help patients course correct by providing highly personalized and compliant experiences. How can Pharma Companies Drive Engagement from Diagnosis through Adherence with Health Cloud? In today’s pandemic context, pharmaceutical innovators are moving faster than ever to engage patients with personalized insights and recommendations. Their goal is to get to the best possible outcome by making it easier to start and stay on course of  treatments, no matter what the situation is. Here’s how pharmaceutical companies can create a patient-centric experience that reduces operational costs, is compliant, and scales by therapeutic scope. Accelerate R&D Innovation Transform therapy development with a 360-degree view of trials. Reduce time to market by integrating teams and systems on a unified, secure platform and access real-time data on any device. Boost patient recruitment and retention with personalized communication. The Salesforce accelerate R&D Innovation solution from Health Cloud lets life science companies connect with trials teams to finding new ways to innovate faster. Lightning allows easy configuration of the apps you need, enabling teams to collaborate during every phase of clinical development such as study design, study start up, site selection and execution. Teams have easy access to study documents and can share with staff and investigators and then store their findings on the Salesforce platform using partner apps from the AppExchange or third-party apps pulled from API libraries in integration cloud. Clinical research associates and other field personnel can stay connected 24/7 across any device. Analytics show each team member a complete view of all their activities and they can view real time status updates on study start up and subject enrolment to get data insights and determine next best actions. Clinical data is pulled into Health Cloud and shown in a streamlined patient management console letting you manage patient trials while collaborating across the trial teams. This allows subjects to have the necessary support to successfully participate. Salesforce community cloud lets you connect stakeholders to important documents and resources, quickly recruit patients and collaborate with patients and investigators within a secure authenticated portal. Marketing Cloud lets you send personalised email and text messages to keep everyone informed and up to date. Connect Patient Experience Deliver tailored support programs at scale, deliver personalized patient experiences, and track and monitor performance with built-in analytics and AI. The Salesforce Connect the patient experience solution from Health Cloud lets pharmaceutical companies deliver personalised engagement and support programs across a single platform. To reduce operational costs and help patients manage their disease while navigating their healthcare needs.  You can connect all your data on a single platform to drove predictive recommendations and improve support programs to achieve targeted patient outcomes. Deliver programs at scale to drive awareness with patients and physicians using Salesforce Health Cloud and enrol patients directly through a call centre agent or using forms on the patient portal. And Patients can stay informed and supported through their entire journey using automated email and text messages through a secured and authenticated portal directly on their mobile. All while letting pharmaceutical companies have a complete view of their patients on a connected intelligent platform

Deliver rapid business outcomes with purpose-driven commercialization solutions. Transform Virtual Sales Provide a connected selling experience, from planning to support, on a unified platform to fast-track value and drive quicker business results. Take engagement to the next level and close more business with AI-driven actionable insights. The MedTech industry has always been on the cusp of innovative technology for healthcare, with the usage of robotics, nanotech, and AI to build life-saving devices. Today, more than ever, MedTech organizations are under tremendous pressure to discover innovative ways to connect and advise everyone they serve faster and more efficiently – and through multiple channels during the age of COVID-19.The pandemic fortified existing trends, such as the necessity for boost efficiency, bolster device effectiveness, and deliver a higher ROI. MedTech companies are now facing new demands to work with healthcare organizations in a hybrid environment. Medtech companies are also embracing innovative patient engagement models to support healthcare providers, both during, and post treatment. They need to be flexible to meet the dynamic and rapidly changing needs and expectations. And most of all, they also require a holistic view of data, facilitate collaboration across teams, and the requisite digital tools. That’s where an all integrated CRM platform like Salesforce comes into play. More than forecasting and managing customer contacts, Salesforce securely connects data from disconnected systems and delivers a unified experience to providers, patients, and partners on their channel of preference. This enables MedTech businesses to connect teams, integrate different data sources across existing systems, and deliver intelligent insights. Let’s explore how Salesforce helps Medtech companies drive business excellence, streamline innovation, deliver tailored experiences, deliver value, and boost efficiency. Drive business excellence with digital, connected experiences Seles models were adapting to change even prior to the pandemic. The only change now is that pace has accelerated. Consolidation amongst hospitals with adoption of enterprise-wide subscription-based models started to happen. Today, purchase decisions are moving faster now. And safety protocols are resulting is sales teams virtually interacting with decision makers. On top of that, tighter budgets means healthcare providers are now more demanding. They expect the devices they buy to deliver improved patient outcomes at a lower cost. To move forward, it is imperative that medtech businesses have a holistic view of their customers to better understand their needs and consequently provide personalised engagement and service. The Salesforce platform acts as a knowledge-sharing center, enabling sales teams to drive business excellence by taking advantage of a 360-degree customer view while working off the same platform. Streamline your technology Many MedTech organizations depend on multiple technology systems that don’t always work well with each other or deliver an engaging customer experience. Standardization of data from legacy systems on a unified platform helps make information easier to manage. Salesforce solves this problem of dealing with multiple systems and consolidates data by seamlessly integrating data from existing solutions. Salesforce Customer 360 connects all touchpoints of the customer journey.  These include manufacturing, supply chain, marketing, sales, clinical and service. With a unified view of all data, businesses get better visibility and are able to maintain relationships better across the business. Not only that, it also delivers consistent, personalized experiences. A flexible and scalable platform like Salesforce accelerates business excellence, fosters collaboration, and empowers teams. Not only that, you can also build on top of the Salesforce platform with new functionality with new apps, for internal staff, partners or customers. This allows you to: Take advantage out-of-the-box services. Easy to use drag-and-drop functionality enables anyone on your team to develop apps without even writing a single line of code. Drive innovation. Stay focused on high-value projects with available and tools and apps. Drive governance and compliance. Out-of-the-box functionalities like integration and identity services ensure app development follows requisite guidelines. Advise customers with actionable insights Those tiny moments matter the most. That’s when access to accurate information is critical – whether you’re a physician in the middle of a procedure, a staff member who needs to transfer stock, or a patient beginning their treatment journey with a wearable device. With Salesforce, reps can access valuable, actionable data and insights from a single platform to best serve customers in a connected and intelligent manner. That lets MedTech companies act at speed and scale. The starting step to accomplish this is to aggregate data. Salesforce pulls in information from across the ecosystem so that everyone has visibility into: Real-time sales information that delivers production, marketing, and service team needs Research and development processes that impact production, quality assurance, and licensing Patient and clinical staff feedback that boosts evolution of devices and services Integrates Artificial intelligence that delivers critical data analytics and insights. These insights include predicted outcomes, recommended course of action, and automated workflows. From a single console, teams can deliver simpler, smarter and faster interactions. Start selling smarter and drive ROI In the fast-changing Medtech industry, businesses must meet increasing customer expectations for better patient outcomes and improved ROI quickly and efficiently. Digital tools accelerate the sales cycle and deliver critical insights in an agile framework, even while working in virtual or hybrid selling models. Salesforce delivers a 360-degree view of customers and provides teams with deeper insights into customer activity and subsequently drives value. AI-based intelligence predicts sales activity, forecasts growth, and reveals areas of opportunity. When sales teams can personalize interaction and sell proactively, businesses can foster deeper relationships and build customer trust. With Salesforce Customer 360 you can: Get next best actions. Teams can access each customer’s detailed account history for accurate forecasting along with recommended next best actions. AI can prioritize sales activities and spot new opportunities to help close deals faster. Stay close to current and prospective customers. Reps can increase the reach and frequency of selling activities, thereby improving account and territory performance and later assessing effectiveness based on insights from flexible dashboards. Gain real-time insights into market conditions. Reps can compare territory performance with forecast and industry data in a real-time view. Quickly onboard new team members. New reps can train in a centralized location for sales and enablement. Salesforce speeds up the procurement cycle and helps reps stay close to current customers while prospecting new ones. Improve engagement with personalization Medtech businesses were already becoming more involved in the patient journey by providing services that helped patients use devices properly. But in 2020, the ability to engage virtually became even more valuable as HCPs adapted to remote patient monitoring during the pandemic. In addition to telemedicine and hybrid treatment models, digital tools that engage patients before, during, and after care are poised to become the norm. Salesforce enables medtech organizations securely log patient information and facilitate virtual, hybrid, and in-person treatment. For example, patients can request data to stay better informed about their health and actively involved in care decisions. Patients can also access product details on mobile apps and community websites and connect with other patients with similar health conditions. This creates peer to peer personalized experiences at every interaction point. In one example, a remote monitoring sticker helped medical professionals track the symptoms of sick patients recovering at home. With Salesforce, their agents could answer questions about the device from patients who were reaching out to the company directly. The 360-degree view enabled agents to create a case and provide streamlined services. Salesforce Customer 360 captures contact information and communication preferences to keep everyone up to date on new products and solutions. This also allows Medtech businesses to nurture prospective patients by guiding prospects to the right products. What’s next? The pandemic may have changed how Medtech organizations engage with providers and patients, but customer-focus is still at the heart of everything they do. Salesforce Customer 360 is far from your traditional CRM: You can connect teams and integrate data on one flexible, secure platform and deliver a unified experience for providers and patients alike. Salesforce can help you go digital fast, accelerate value, and transform your business. With greater across the value chain, you can manage commercial processes, build provider relationships, and engage with patients in the most intelligent, efficient, and personalized way. This all leads to better outcomes for your business, your customers, and their patients. Get in touch with a Salesforce Implementation Partner today.

Customer relationships are the cornerstone of an organisation's growth, and you need to nurture and manage them efficiently and smartly. Salesforce is the world’s No1 CRM platform for businesses of all sizes. Salesforce provides out-of-the-box solutions that let growing businesses implement cutting-edge technology with minimum effort and connect all of the systems that are important to them. And has been recognised by leading user review organisations and industry analysts and as the market leader in CRM technology, Before we go deeper into what CRM technology can do for you, let us answer the basic question – Does my business need a CRM solution? If any of these is true for you, then the right CRM solution could make your job a whole lot easier. 1.You don’t have a single source of customer information. Does your company have customer and order information in multiple locations? If yes, then that's one glaring reason why you need a CRM. A CRM brings together all of your customer data from sales, marketing, service and support into one place allowing you to access, track, analyse, and act on it straightaway, from anywhere. If you store customer data in spreadsheets, then not just your sales reps but anyone who interacts with your customers is at a disadvantage. When information is modified in one system, other systems do not update automatically. There is no holistic, unified view of all of your customer data such as contact information, purchase info, and communication logs. 2. You have very limited visibility of customer interactions. Do you have a complete, single view of all customer information? If not, then you don’t have insight into what your salespeople and customer support teams are doing. It’s hard to help your sales and service teams be successful and accountable if you’re not sure what they are doing. 3. Reports are tedious and painful. Does your team go through the arduous process of creating reports manually? If that is true, your performance-tracking capabilities are extremely limited. You should be generating reports automatically and view real time analytics of your sales team’s progress versus their targets. 4. You’re losing valuable customer data. IF you are not sure what you’re following up on, it is going to be very hard for you to schedule follow-up interactions with customers and prospects. If your interactions across touchpoints aren’t being tracked, important details get lost through the cracks, especially if a key staff member leaves your organization. 5. It’s challenging to stay in touch on the go. Can you sales reps quickly and easily find the information they need to close a deal when they are in the field? When they are meet prospects and come across valuable information, does the rest of your organization have access to it? Information captured in handwritten notes and on PCs is a potential gold mine.  6. Every customer is treated the same. Are your customers and prospects getting similar types of messages and offers from you? If that is true, you’re missing out on potential opportunities. You want the to be able to target prospects based on their industry, geography, and the value they can bring to your business to make the most of every interaction. 7. Can you scale fast? If you company grows rapidly, can your business processes scale just as quickly as the demand? You cannot afford to let your own processes be the impediment to your success. What can you do with Salesforce? Focus on customer success. Salesforce was founded on one simple principle: to help customers be more successful. This one philosophy has been the driving force behind a culture of constant innovation on the platform. Salesforce has built and fostered an entire ecosystem around customer success and packed it with a vast network of partners and independent software vendors, and a vibrant digital community. Augment your sales, service, and marketing initiatives with solutions tailored specifically for small businesses. Salesforce provides cutting edge tools that help small businesses find and attract new customers, earn their business, and keep them happy for life. Salesforce allows you to easily connect your existing systems so you can build more engaging relationships with your customers and grow your business faster than ever. By virtue of being cloud-based, Salesforce has no upfront costs as compared to on-premise software. It completely eliminates the need for expensive hardware or IT support, so you can get up and running on fast. Maintenance and upgrades happen automatically on the Salesforce platform, and issues are resolved in a matter of minutes, not days or weeks. This translates to far less downtime, and lower maintenance costs, and you can spend more time on what matters most which is growing the business. According to Salesforce, their CRM customers have seen 38% faster decision-making, a 25% jump in revenue, and a 35% increase in customer satisfaction. Adopt the platform that grows with you Small and medium-sized businesses need to be sure that the technology that drives their business will scale with the organisation’s growth. With Salesforce, the possibilities are endless, and you can add functionality with just a few clicks. Why would you not grow your business using a secure, and scalable platform that is surprisingly easy to customize and upgrade without any downtimes? Salesforce is the world’s only true Customer Success Platform. With Salesforce, you can connect every part of your business and get a single, unified, 360 customer view you need to deliver success to your customers, at every stage of your growth journey. Get access to cutting-edge technology and innovation Not only is Salesforce focused on delivering true customer success, but also to re-define the way business is conducted across industries. Salesforce’s superior and secure cloud technology allows it to automatically roll out new features, product upgrades, and path-breaking technology to all users simultaneously, three times every year without any additional costs. With Salesforce your business can grow faster than ever. Here's how CRM technology from Salesforce can empower you to be more connected with your customers, augment business performance, and fast track your company’s growth: 1. Find the right customers. You have spent resources and time on attracting and generating new leads, but now what? Are they getting passed on to your sales team, and if so, are your sales reps aware which are the hottest opportunities? Time is critical for small businesses who want to grow fast. You can make the most of your marketing tools such as email, social media and marketing automation software by connecting them to Salesforce with minimum effort. Give your sales and marketing teams a unified 360 view of leads and prospects, allowing them to create and target effective and engaging campaigns to convert prospects into real customers and facilitate faster decision making. 2. Foster sustainable relationships. Develop a deeper understanding of your customer’s business starting with a holistic view of their engagement history with your organization build a strong and lasting relationship based on trust and mutual success. Salesforce CRM can help you in the following ways: Explore customer challenges: Find out what matters to customers such as business goals, preferences and challenges with every interaction and ensure regular follow-up action. Record notes in Salesforce so that in your next interaction you can start from exactly where you left off after a quick review. Engage with relevancy: Once you understand a business challenges and goals of a customer, you can recommend appropriate products that are relevant to their business interests, at the right time. With Salesforce, you can keep a track of what products or services they have purchased and how they're using them, so you can push the most relevant content and information. Scale your 1-to-1 relationships: As a small business, your customers love you for the personalised experiences you deliver; but as you grow, it becomes more and more challenging to know the details of every activity of every customer. This makes following up with them all the more daunting, especially when to follow up with them when growth kicks in. Salesforce allows you to host a vast template library of email, set up reminders, and enable phone calls from within Salesforce to help you connect with customers easily and quickly. 3. Reduce the cost of sales New customers are a key constituent of continued growth, and they don’t come easily or cheaply. The good news is that with Salesforce CRM, you can offset customer acquisition costs through sales to your existing customer base. Salesforce comes loaded with tools and resources that provide greater visibility into the upsell, cross-sell, and renewal opportunities in your customer portfolio. With Salesforce CRM you will see an increase in repeatable sales because of the trust you’ve already established. Salesforce CRM can help you augment business performance by: Improving sales efficiency: Give precedence to leads and opportunities that are most likely to close based on customer interactions. Improving sales effectiveness: Get visibility on which customers are engaged with you and determine what is the right time to reach out with an optimal response. Increasing upsell and cross-sell opportunities: Get a 360 view of opportunities that are a good fit for deals already in progress. Uncovering referral business: Discover untapped opportunities in existing relationships Reducing time to close: With a 360-degree view of your customer, align your teams on the next steps to close a deal. 4. Increase employee productivity Adopting the right technology frees up your teams from process-heavy tasks and gives them more time to do what matters most – connecting with customers. Manual tasks like searching for contact information or entering data can be automated or even eliminated from customer-centric processes. Automation across sales, service, and marketing will enable your sales reps to spend more time interacting with prospective customers and strengthen relationships with existing ones. Give your teams the tools they need to maintain focus on selling. Salesforce CRM allows you to automate mundane repetitive tasks, so your sales team can sell smarter and faster. 5. Offer better customer service A product is only as good as the service that comes along with it. Don't flood your prospects inbox with multiple marketing promotions that will annoy or scare them away. If you flounder after a sale, you would have wasted the time and effort that went into acquiring a valuable customer. When your teams can get access to a customer’s complete history instantly, everyone can quickly deliver personalised messages and solutions, using the right resources. Smoother interactions help build trust and facilitate repeat business. 6. Improve customer retention 360-degree visibility of all your relationships allows teams to proactively address at-risk accounts and offer new opportunities at just the right time to a satisfied customer. When you have a clear view of customer history, case history, and campaigns, you can deliver more satisfying purchases and service experiences that compel them to keep coming back for more. If you invest your time wisely today, the resulting strong customer relationships will pay rich dividends for years to come. We at Girikon understand that great technology alone is not enough to ensure success. Our Salesforce Consultants will support you throughout your journey of digital transformation to ensure that you become a company that clients love to work with. Questions? Our reps have answers. CONTACT AN EXPERT

The year gone by (2020) had been extremely challenging, with the Covid-19 pandemic wreaking havoc on the lives and livelihoods of people. Most businesses were not prepared to deal with the challenges brought about by the pandemic.  Why Digital Transformation is a Must? Businesses should bring a robust solution to fulfill their customers’ needs and expectations while meeting business objectives. Let’s analyze what has changed across different industries and how a robust CRM like Salesforce can help them keep up with the evolving requirements. Though the benefit of digital transformation is immense, it is essential to understand that digitization isn’t enough to keep businesses afloat during tough times. Introducing an innovative solution while planning digital transformation ahead of time is necessary to drive progress. In other words, long-term planning is no longer a priority; rather, it has become a mandate as changes can happen overnight. Businesses should consider availing themselves of reliable Salesforce consulting services to know more about this platform.  Accurate Data that Powers Decision Making:  Access to accurate and relevant customer data is the secret sauce to a company’s success. With cloud-based software like Salesforce in place, organizations can gather and analyze customer data based on their behavior and preferences. The insights gathered can be used to adjust their marketing campaigns and improve products and services while allowing them to respond to their customers better. Such decisions will help them draw better results while fulfilling their business objectives.  Opportunity to work remotely: Though this approach isn’t applicable for all types of businesses, the possibility to work from home offers immense benefits for several companies. Consequently, during the global lockdown imposed due to the pandemic, employees could work remotely and access all the crucial corporate information they required easily. As a cloud-based CRM, Salesforce provides a single workspace where team members can access any data needed for working with partners, clients, and colleagues.  The connection between Employee and Customer Experiences: As discussed above, businesses need to develop innovative solutions to ensure that their people have access to everything required to ensure the smooth functioning of business, even during tough times. In other words, prioritizing the needs of your employees is equally important as your clients’ as satisfied and happy employees ensure better and increased performance and increased customer satisfaction rates.  Ways to Ensure Better Employee Productivity: Salesforce has introduced Salesforce Einstein Voice Assistant, an AI-powered technology that has helped businesses better connect with their customers and partners. Organizations can leverage the recent introduction of Einstein Automate to streamline their processes and automate mundane and time-consuming tasks. This helps in saving time, which can be used to do more productive tasks. Businesses should consider leveraging Salesforce integration services to integrate this robust tool within their business platform. New Acquisitions and Growth Rate: Recent Salesforce financial reports reveal that the revenue for 2020 surpassed $17 billion with an annual Salesforce growth rate of around 29%. Moreover, with the new acquisitions made by Salesforce over the past few years, the platform is now positioned beyond a traditional CRM. It provides its customers with an all-in-one tailor-made solution to serve businesses of all sizes and across different industry verticals. The Road Ahead: Over the last couple of decades, Salesforce has come a long way from being a traditional CRM platform to an all-encompassing system that can serve the needs of businesses of different sizes and across various business domains. The platform offers a wide array of integrated solutions that allow companies to choose the components that best meet their needs. Given the wide array of features, functionalities, and components offered by Salesforce, it has become the go-to platform for sales and marketing departments of different organizations.