salesforce consulting services

For enterprises across the globe, Salesforce isn’t just a CRM, it’s the mainstay of customer engagement and data-driven decision-making. To harness the full potential of Salesforce, organizations must avail best Salesforce Consulting Services from a reputed service provider. Over the years, the business environment has evolved significantly with complex need for integrations and AI transforming the way businesses conduct themselves. Consequently, the role of a consulting partner has also evolved significantly. In fact, businesses look for partners who aren’t just adept at implementing the platform, they expect them to serve as long-term advisors, enablers of transformation and drivers of innovation.  Let’s discuss through this article how consulting partners can assist businesses by bringing them desired value. How is the Business and Technology Landscape Evolving? The innovative Salesforce platform has witnessed significant transformation from being a sales automation tool to an ecosystem comprising of several cloud and AI powered platforms including but not limited to Sales cloud, service cloud, Slack, Einstein GPT and more. Besides significant growth, the complexity is complementary. Consequently, businesses are under constant pressure to provide consistent experiences. This requires more than just technical implementation skills and calls for process reengineering, alignment and ongoing optimization. Salesforce consulting partners have evolved beyond being just implementers. Rather they have transitioned to become true business enablers, expected to guide organizations through change, maximize ROI, while ensuring their Salesforce investments remain future-ready. Why Engaging the Services of a Consulting Partner Matters? Engaging the services of partner is no longer good to have, it’s a must have for businesses to sustain in this digital era: A Strategy Oriented Approach: The role of consulting partners has evolved way beyond simply dashboard configuration or creating workflows. Leading consulting partners start with a clear focus on outcomes. By understanding your growth objectives, finding gaps in customer experience, and assessing how all the functions connect across your organization. Before writing a line of code, they ask the questions to align technology with strategy. By mapping the capabilities of the platform to your business priorities, they ensure the platform becomes a promoter of measurable results rather than an underutilized tool. Industry Expertise: While Salesforce provides a massive ecosystem of tools, every business has exclusive needs. For instance, the challenges faced by a finance company may differ largely from that of a healthcare services provider. Modern consulting partners set themselves apart through deep industry expertise, fetching prebuilt accelerators, compliance knowledge, and verified playbooks tailor-made to specific sectors. When choosing a partner, it’s crucial to assess client references within your industry, as a partner with sector-specific experience can provide quicker and impactful results. Multi-Cloud Expertise: Today, most customers extend beyond just Service and Sales Cloud. They have started investing across the broader ecosystem including numerous cloud platforms. While this multi-cloud environment offers immense power, it also brings complexity that requires an integration-first and cross-platform expertise. The right partner will merge these clouds into a seamless experience. This enables smooth data flow across platforms and suggests the right rollout sequence to curtail disruption. Without proven success, a partner may find it difficult to future-proof your Salesforce investment. A Data and AI Lens: Salesforce thrives on data, but with improvements in AI, the way organizations harness it is gradually transforming. Tools such as Einstein AI, Einstein GPT and more enable businesses to automate insights, offer tailored interactions, and anticipate with greater precision. Modern partners go beyond creating dashboards. Rather, they help ensure data hygiene, governance and dependable for decision-making, design AI-driven workflows that scale, and apply predictive insights to enhance customer experiences and sales forecasting. The best partners place data not as an operational requirement but as a commanding competitive edge. Agile Implementation: Most Salesforce implementations trip not due to technology, but because of people who either show resistance to change or adoption. The best partners understand this and take a people-first approach. They apply agile delivery methods, flouting large projects into small manageable phases that deliver continuous and early value. Alongside this, they emphasize change management through structured training, adoption strategies and clear communication, that help users embrace Salesforce. Strong frameworks for control are placed to guide future enhancements and long-term maintenance. Most importantly, a good partner remains engaged beyond implementation, actively supporting adoption rather than delivering the technology and walking away. Long-Term Partnership: Salesforce releases three updates in a year, making it crucial for businesses to seek guidance on a regular basis to stay ahead. The most effective partners act as long-term associates rather than one-time implementers. They offer planning of roadmap to align Salesforce with future growth, constant optimization to take full advantage of support services or managed solutions to fulfill ongoing needs. When assessing a partner, prioritize those who are dedicated to your long-term success instead of short-term implementation fees. Security and Compliance: Since customer data lies at the heart of Salesforce, security and compliance must be a priority rather than an extra. The right Salesforce consulting partners design secure designs tailored to regulatory and compliance requirements, hold regular system health checks, and stay current with growing compliance standards in an industry. In an era of increasing data breaches and stringent regulations, trust has become non-accessible. Partners who insert security into every stage of delivery are the ones partnering with. Clear Value: Businesses today claim clear ROI from their consulting partner. It’s no longer enough to deliver a functioning system. Partners are expected to reveal how the platform directly drives revenue growth, operational efficiency, or enhanced customer satisfaction. The best partners establish success metrics and track them through the engagement, using dashboards to keep track of adoption, sales performance, response times, and marketing ROI. This focus on assessable outcomes ensures the platform delivers tangible business value. Final Words: Choosing a consulting partner in today’s era of digital transformation isn’t all about having the right technical skills. It’s about bringing aboard a partner who can combine strategic vision, industry expertise, and a pledge to long-term success. Irrespective of the industry a business belongs to a Salesforce implementation Consultant take a business to new heights.

Artificial Intelligence has become a major differentiator for most technology companies and Salesforce isn’t any different. Over the years, Salesforce has upgraded its platform with AI-driven competences such as Data cloud, Einstein and smart automation. These capabilities are significantly changing how Salesforce delivers value. In other words, adopting AI is no longer a choice, it’s a must have. This transition is spearheaded by one of the best Salesforce consultants who can help you harness the power of AI for competitive advantage. However, not every consultant is armed to navigate this new AI-driven landscape. So how can you tell if your consultant is AI-ready or not. Why Should You Partner with One of the Best Salesforce Consultants? Partnering with one of the best consultants provides businesses with an edge over their competitors through personalized solutions, phased implementation and expert support. With deep knowledge of the Salesforce ecosystem, these consultants align it with your business goals to drive greater ROI. Besides helping avoid costly mistakes, they accelerate deployment, and confirm best practices in automation, data and user adoption. With proven experience across different industries, top consultants anticipate challenges and drive innovation leading to seamless digital transformation. They help you remain relevant with the latest AI-enabled features. What are the Capabilities that Define an AI-ready Consultant? Understanding of AI Ecosystem: AI-ready partners are building future-proof solutions by harnessing the capabilities of Salesforce's AI ecosystem. They have a thorough understanding of Agentforce. These partners are also proficient with advanced tools such as Copilot Studio and Prompt Builder for designing smart role-specific assistants; Data Cloud for unifying data and augmenting prediction accuracy; and Prediction Builder for developing predictive models that drive data-informed decisions across the organization. Focus on Use Cases: Leading partners focus on developing AI-based use cases that deliver tangible business value rather than just adopting it for the sake of innovation. A future-oriented partner works with you to design use cases that are aligned with your revenue goals, objectives, and more. This could include recommending next-best actions for accelerating deal velocity, cut response times significantly, or using predictive scoring to identify churn risks and tie them directly to retention strategies. Emphasis on Data Governance: Successful AI initiatives begin with high-end, dependable data and top consulting partners prioritize this from the start. They ensure your data is clean, comprehensive, and morally managed by taking a hands-on approach. This includes conducting regular data audits to identify issues such as inconsistencies or potential bias. They also suggest strategies for data enrichment and deduplication to improve data precision. Most significantly, they align AI models with proper standards, especially when managing sensitive data, ensuring compliance and responsible use of AI use across your Salesforce environment.   They Empower Teams with AI Literacy: Even the most robust AI model delivers insubstantial value without user adoption. That’s why leading consulting firms focus heavily on upskilling teams. They help users comprehend how AI fits into their day-to-day workflows through focused training sessions. They also develop guides and prompt templates to make it easier for teams to interact with AI tools within Salesforce. By establishing continuous feedback loops, these consultants ensure users feel supported when engaging with AI-generated recommendations. Continuous AI Optimization: Providers of Salesforce consulting services understand that deploying AI is a continuous journey. They don’t vanish after implementation; rather, they stay engaged to ensure your AI solutions grow with your business. These partners reinstruct models to align with shifting data patterns and user behaviors. They go beyond technical accuracy by monitoring adoption rates and performance metrics, ensuring the AI tools deliver real value. As business goals and customer needs shift, they help you adapt your AI use cases. Offer References: Consultant who are AI-literate must be able to support their claims with real-world success stories. Look for comprehensive case studies and client references that highlight how they’ve implemented AI within Salesforce to solve unique business challenges. These should include measurable outcomes. Success stories not only validate their expertise but also demonstrate their ability to modify AI solutions to different industries. This proves that they can deliver results-driven transformation. What to Enquire Before Connecting with an AI Consulting Partner? Rather than prioritizing technical qualifications and certifications, make sure to prefer partners with proven experience, proof of outcome, strategic alignment and more. With AI impacting every aspect of a business i.e. from data infrastructure to user experience, a partner who is ready to be by your side throughout the journey, should be considered. So, if you are looking for the right partner, make sure to ask them the following questions. • Have you successfully scaled AI workflows within Salesforce environments? • What metrics do you use to define success in your AI implementations? • How do you ensure that my data is both prepared and used ethically? Final Words: Salesforce is leading the digital transformation curve in this AI-powered CRM landscape. However, to leverage the true value of this platform, businesses need the support of an AI-ready consultant who considers AI an enabler of business transformation rather than just a toolset. To get an edge in this AI-driven world, businesses must work with the right expert to draw tangible outcomes for their business. In the years to come, AI will be rooted in almost every implementation. However, not all partners are empowered to help organizations make the most of these capabilities. The right Salesforce Implementation Partner will guide you through responsible adoption of AI and support continual improvement.

Businesses across the globe are turning to AI agents to raise their customer engagement. This is an obvious sign of where the future is heading. AI-driven automation isn't any out-of-the way experiment; it’s a strategic investment. And at the forefront of this undertaking is Salesforce Agentforce. However, just like any new and transformative technology, adoption is followed by certain hindrances. From integration complexities to user adoption blockades, businesses must go through a steep learning curve before they can fully harness the potential of Agentforce. Businesses must avail Salesforce implementation services to implement this platform. When Agentforce projects fail, the common debate among stakeholders is whether the problem lies with the technology or its implementation. In fact, the platform holds a lot of potential; the real obstacles usually appear in how it’s strategized, configured, and adopted. Let’s understand the most common reasons why Agentforce projects fall apart and how one of the best Salesforce consultants can fix them: Unrealistic Expectations: One of the most common reasons why Agentforce projects fail are unrealistic expectations. When executives know about AI-enabled virtual assistants that are capable of managing tasks independently, transformations can happen overnight. However, without a clear guideline, contemplations can flow down the drain. This disarrayed alignment often leads to dissatisfaction with pressure on teams to over-deliver. To avoid this drawback, consultants must set the tone right, from the very beginning. By focusing on tangible value rather than instant perfection, consultants can maintain pace, as well as stakeholder trust. Weak Alignment with Stakeholders: Since Agentforce affects multiple departments, goals and processes should align with each other. However, the project becomes a battle of priorities in case of misalignment. This inconsistency leads to contrary requirements, delays in decision-making, and other setbacks. An experienced consultant can serve as the link between teams, fostering smooth and efficient collaboration. Regular committee meetings further help maintain alignment, ensuring every team move in the same direction, even when adjustments are necessary. Inadequate Data Quality: Poor data quality and integration are reasons why Agentforce projects fall short. Since the intelligence of this platform depends entirely on the data it processes, inadequate and outdated data across systems can result in mistaken suggestions. Weak integration planning can lead to inconsistent customer profiles, duplicate records, and broken automation flows. An experienced consultant can fix these issues by conducting a thorough valuation of data readiness before implementation, establishing clear governance rules and emptying processes, and mapping all crucial integration points. With clean and unified data, Agentforce can deliver faster, more precise decisions, unlocking the true value of the platform. Excessive Customization: While Agentforce offers the flexibility to tailor processes, unnecessary customization without a clear governance model can build a complex system, which is hard-to-maintain. Common downsides include building too many custom-made automations instead of utilizing out-of-the-box features. This creates dependencies on a single admin, and obligatorily breaking functionality during updates. A trained consultant can avert these issues by implementing a customization governance policy that outlines when to customize versus configure while following Salesforce best practices. This structured approach keeps the system scalable while reducing the risk of future technical debt. Overlooking Change Management: Even the most cutting-edge implementation can fall apart if it isn’t adopted by users. Resistance to change often shoots from ignorance about the platform’s capabilities, fear of jobs being replaced due to automation, insufficient training and more. In the absence of dynamic change management, the rate of adoption, as well as ROI declines significantly. By identifying the champions of change in every department, offering training modified to specific roles and providing quick guides for references and more, a consultant can drive adoption. Gathering feedback and acting on it post implementation, ensures improvement. Poor testing: Insufficient testing and a hurried go-live are frequent reasons behind Agentforce project failures. Skipping the testing phase often results in bugs emerging in production, workflows failing under real-world conditions, and considerable user frustration at launch. The risk is higher with AI agents, where testing must authenticate not just technical constancy but also verdict accuracy. A trained consultant can address these risks by conducting unit integration, and user acceptance testing. This diligent approach reduces post-launch issues while boosting the confidence of users in the platform. Overlooking Regulatory Requirements: Ignoring regulatory requirements can ruin an Agentforce implementation as these projects often involve managing sensitive customer data. Failing to be held responsible for regulatory guidelines during the design stage can lead to legal penalties or costly rework. By including compliance officers right from the beginning, utilizing tools such as encryption, audit trails, and more, a skilled Salesforce consultant can mitigate these risks. Security and compliance should be added right from the beginning, rather than just an afterthought. Absence of Post-launch Support: Lack of ongoing support and maintenance after launch can hinder the continuing success of an Agentforce implementation. Many organizations consider going-live as end of the journey, but being a dynamic platform, it requires ongoing optimization. Without this, performance might deteriorate, and features may swiftly become outdated. A reliable consultant can help avoid this by supervising clients to track KPI’s; quarterly review automation rules; announce new capabilities as Salesforce releases them; and organize regular health checks to spot configuration drift or data issues. A Tried and Tested Framework for Success Certified and trained consultants can significantly improve Agentforce implementation outcomes by following a structured approach. Discovery stage: In this stage, success metrics, scope and stakeholders are clearly defined. Integration Preparation: This includes cleansing of data, integrations, and establishing governance. Phased Implementation: This stage sequences rolling out of core features first before expanding. User Enablement: This stage focuses on offering support, training and enablement to drive adoption. Quality Assurance: This stage ensures thorough testing prior to launch. Compliance: Security measures are included early in the process. Continuous Optimization: Regular monitoring, improvement, and scaling is done to optimize the system up and keep it up and running. Final Words: Agentforce project usually fall apart not just due to technology alone. They often arise because of unrealistic expectations, neglected governance and more. By addressing these challenges, consultants can turn a fraught project into an impactful success story. To know more about Agentforce, make sure to avail Salesforce Consulting services.

Companies are constantly searching for new ways to communicate with their customers, whether it is through advertising, audience building, email marketing, loyalty programs, or compelling content. But they are also concerned about reduced manpower and tighter budgets. With economic uncertainty looming large, marketers are always under pressure to meet customers' digital-first expectations while increasing sales, increasing efficiency, and cutting expenses. What is Salesforce Marketing Cloud?   A comprehensive digital marketing platform, Salesforce Marketing Cloud offers a plethora of tools and functionalities to enhance any marketing activity. Moreover, Salesforce Marketing Cloud gives advertisers a complete picture of their target market, resulting in more personalized interactions across all marketing channels. How to track your ROI with Marketing Cloud Using the Marketing Cloud platform, marketers can assess the success of their campaigns in a few different ways. These are some of the methods that we suggest. Create a dashboard You can get a complete view of how marketing impacts the success of your business as a whole by building a dashboard with marketing KPIs that result in sales. Marketers can access a variety of comprehensive reports that track a range of data using Salesforce Marketing Cloud. This makes it easier for you to understand how each marketing initiative impacts sales. Viewing this data on Marketing Cloud is far more convenient than attempting to find it in different locations for every channel, which is unfortunately often the case with other solutions. Additionally, because your company can use these reports year after year, it will get easier and more effective every day. Integrate Marketing Cloud with Google Analytics 360 Unified reporting is only one of the numerous advantages that Marketing Cloud can offer your team. You can monitor end-to-end customer relationships by connecting Google Analytics’s customer site engagement data to your Marketing Cloud reports thanks to the seamless integration between the two platforms. You'll find a single interface on the Marketing Cloud dashboard that provides you with all the reports pertaining to journeys designed for web, mobile, email, and advertising. This provides you with a unique understanding of the customer journey through Marketing Cloud campaigns, from the first interaction to the last touchpoint. Measure each activity individually The most successful businesses monitor their marketing performance using segmented indicators. Measuring individual behavior and campaign performance is critical to assessing Marketing Cloud efficacy. We advise keeping an eye on sales and lead volume in relation to website traffic, traffic sources, campaign efficacy, and overall traffic throughout various time frames. Once you've completed this, you'll be able to use Marketing Cloud to identify a single source of truth regarding the conversion rate of visitors into paying customers. Calculate your campaign ROI If your company makes use of Salesforce Marketing Cloud, Salesforce's Campaign ROI Analysis Report is a vital resource for determining the long-term performance of a marketing campaign. With the help of this automated tool, you can determine the rates of return on investment and assess the advantages and disadvantages of your campaign as well as the successful investments. Within the Campaign Reports folder, the Reports tab contains the Campaign ROI Analysis Report. It determines the effectiveness of your campaign based on average cost and return on investment (ROI). Using this tool, the net gain (Value of Won Opportunities – Actual Cost) is divided by the Actual Cost to determine the percentage for each campaign in the report. Examine the entire customer journey Analyzing the entire customer journey is crucial when determining ROI. With real-time activity reports for analytics, sales, and marketing, Marketing Cloud can assist with that. You can assess which market segments your campaigns are performing in to find out which areas require additional investment or which channels are most effective. Knowing which marketing channels produce the best results at each stage of the customer conversion process is therefore crucial. Instead of overstretching themselves across every avenue, marketers should focus their time and resources on the channels that yield the highest conversion rates for a given expenditure. Share the data Marketing Cloud facilitates communication between the sales and marketing teams, allowing them to define success and recognize the increase in revenue that follows. This can assist you in growing your business to new heights and facilitate productive teamwork among all members of the organization. Establish the costs Marketing teams must determine the expenses associated with their marketing initiatives, including the amount spent on staff, agencies, and creative development. Using this data, you can identify the metrics that you can use in your ROI computations and determine which ones are worthwhile for your investment. Get the right training To achieve success with Marketing Cloud, all team members must become proficient in measuring their own and each other's success metrics. This will enable you to determine who is making a contribution and who isn't. Make an investment in upskilling your staff so they can carry out and maintain your plan. How To Improve ROI With Marketing Analytics The process of utilizing data to assess the effectiveness of marketing initiatives is known as marketing analytics. The generated engagement data aids marketers in gaining a deeper understanding of their target market. This increases return on investment and maximizes marketing efforts. Analytics are being used by businesses in their marketing more and more. In order to increase digital customer interaction, 88% of marketers surveyed Salesforce said they used marketing analytics. Here are some pointers on using marketing analytics to grow your business: Identify your marketing goals Clearly define your goals and establish specific marketing objectives for every campaign. Success metrics may include customer satisfaction, return on investment, click-through rate, and conversion rate, among others. The top three marketing success metrics, as determined by a global study of marketers. With marketing analytics, you can: Report on the past. You can determine what went wrong and what worked well by evaluating previous performance. For instance, in the previous campaign, which channel generated the highest revenue? How did the ad campaign perform? How many leads were generated by the whitepaper? Analyze the present. Analyze the success of your present marketing efforts. What kind of content is getting greater interaction? Which channels have higher conversion rates? Where and how are people discussing your business? Predict the future. By leveraging marketing analytics, you can predict the lifetime value of a customer. Questions such as “Which channels warrant further investment? Which categories should be the next focus?” can be answered by drawing on the power of marketing analytics. You will have access to a wide range of data with regular reporting, analysis, and forecasting, enabling you to make well-informed decisions for your company's requirements. Invest in analytic capabilities An increasing number of sources are producing data, which raises the possibility of siloed data. For data-driven marketing initiatives, you must use a platform that provides a single, cross-channel view of customer data. Emerging tech like automation and artificial intelligence (AI) help speed up cross-channel data analytics, freeing up resources so marketers can concentrate on strategic, creative work. Take data-driven decisions All of the data you have access to can be transformed into useful insights by marketing analytics. Your marketing teams will be able to access all the necessary information with ease if there is a single source of truth for data across channels. They can make better decisions with less time spent on data analysis. To reach their objectives, they can keep improving on what's working or change direction as necessary. Salesforce Marketing Cloud – The Game-changer Salesforce Marketing Cloud offers a smooth, real-time interaction with your customer by utilizing cloud technologies. Moreover, marketing Cloud provides immediate feedback on customer preferences, allowing you to tailor your content and assess the effectiveness of your marketing initiatives. The following tactics can help you refine your marketing journey: Delight Your Customers with Personalization Personalization is a crucial component of campaign effectiveness since it increases business profitability and provides a deep insight into the target audience. To guide prospects down the purchase path, Marketing Cloud assists you in developing triggers that nudge customers towards specific actions with personalized messaging. Leverage Customer Data to Gain Insights  Gaining insightful knowledge about your clients with Marketing Cloud enables you to create content that is specifically tailored to their needs. To stay ahead of the game, Marketing Cloud even uses its predictive analytics capabilities to assist you in predicting future actions. Establishing a Single Source of Truth With Marketing Cloud, you can create a comprehensive picture of your customers. By combining user information, marketing campaigns, privacy management, and customer profiles, you can produce a single customer view for every possible point of interaction. By having all customer data synchronized on one platform, you can provide your customers with a single source of truth and make sure that everyone is on the same page. Want to Leverage the Power of Salesforce Marketing Cloud and get a faster return on your marketing investment? Salesforce Marketing Cloud is a powerful platform that can empower marketing teams to drive business success. Seek advice from a trusted Salesforce Consulting partner like Girikon to make sure you're utilizing the Marketing Cloud appropriately and to quickly recover your marketing CRM investments. You can maximize client value at every stage and assess marketing ROI with predictability if you have our strategy, support, integration, and training in place. Our certified Salesforce consultants would love to help if you want to make full use of the Salesforce Marketing Cloud. Simply send us an email at sales@girikon.com  and we'll take it from there.

Consider the following scenario: you've recently searched for running shoes and now you're seeing adverts for them everywhere. Or you just searched for a flight to a holiday destination. And now you see travel ads every time you open an app or a website. All this is powered by Artificial Intelligence. This blog provides valuable insights into the disruptive power of AI in cloud computing. Learn how this dynamic partnership introduces a new breed of solutions and transforms operations. AI and Cloud Computing AI and cloud computing have collaborated seamlessly in recent years due to their shared goal of automation. AI automates tedious tasks, allowing IT teams to focus on the development of cutting-edge solutions. AI however needs a strong foundation to thrive. Cloud computing, on the other hand, provides the ideal environment for AI apps to thrive. Why? Because the Cloud provides the muscle (computing power), data storage space, and flexibility that AI algorithms require. Democratizing AI Development: Codeless AI One of the biggest promises of AI is that literally anyone can create and deploy AI models. It needs no prior computer science expertise. AI service providers prioritize user-centric growth, with tools such as large language models (LLMs) like ChatGPT at the forefront. These user-friendly interfaces enable consumers and small enterprises to exploit the power of AI without relying on large technology organizations. It’s no surprise therefore that organizations are scrambling to embrace this technology, Generative AI: Adding Value to AI Training and operating Generative AI models require massive computational power, which the Cloud excels at due to its unparalleled scalability. According to research, more than 70% of cloud environments currently use managed AI services such as Azure OpenAI, SageMaker from Amazon, Vertex AI from Google, and Salesforce's Generative AI for CRM. This indicates that cloud-based AI services are witnessing an unprecedented growth spike. But there's a catch: despite impressive AI adoption, 32% of firms are still experimenting. This means that many organizations still need to scale their AI deployment. The key question is: Is your business geared up to leverage the power of AI? How Has AI Transformed Cloud Computing? Apart from automating processes, AI has evolved into a versatile tool for Cloud users, capable of data management, data security, data analysis, and informed decision-making. Its intrinsic ability to employ machine learning and derive interpretations of data-driven insights improves the efficiency of various operations, resulting in significant cost savings for the organization. Businesses that deploy AI on the cloud provide customers and users with intuitive and connected experiences. Machine Learning Models and Cloud Systems Machine learning models consist of massive datasets that train algorithms, which can be structured, unstructured, or raw, and require powerful CPUs and GPUs. Cloud computing also offers Machine Learning related apps including serverless computing, batch processing, and more. These services extend the potential of AI in the Cloud by offering scalable and robust infrastructure. The emergence of AI models has set the ball rolling  for cloud users to explore new opportunities and build the foundation for accelerated growth: Here's how AI has affected the Cloud Computing domain: Automation and Efficiency Cloud-based AI can help automate operations, reduce human errors, improve efficiency, adopt cost-cutting initiatives, and boost overall productivity. Accelerating AI applications in cloud environments enables customers and users to have more intuitive, integrated experiences. Data Insights and Analysis The coming together of Artificial Intelligence and cloud computing ushers a new era of organizing and harmonizing huge datasets, providing realistic blueprints for future cloud migrations. Processing such enormous amounts of data requires very powerful CPUs and GPUs. Only by combining private, public, and hybrid clouds with AI algorithms that control cloud computing can we untangle the complexities and reveal hidden insights. Intelligent Automation for Traffic Generation Today, organizations are forging ahead by using sophisticated automated bots and strategies that drive traffic. Choosing this path opens up more options for growth. Collaboration with a Salesforce consulting partner gives you access to a team of cloud professionals that can help you negotiate the complexity of cloud application development and harness the cloud's revolutionary power in your business. The Potential of AI in Cloud Computing Predicting the current market for AI in cloud computing represents a quantum leap. This duo is undeniably a potent combo that promotes robust security, adaptability, scalability, and cost-effectiveness for enterprises to thrive. Flexibility at Your Fingertips The need for cloud-based apps is increasing as more employees desire remote work environments. With the ever-increasing demand for flexibility and security, businesses are increasingly developing cloud apps that incorporate artificial intelligence capabilities. These applications provide durability, improved customer experience, and cost savings. Security, Reliability, and Scalability Security and reliability are two key components of a cloud service. Cloud-based AI improves your security by analyzing vast volumes of data in real-time to detect and mitigate security risks, assuring the protection of your data and systems. Cloud-based artificial intelligence brings a pay-as-you-go model, making cutting-edge AI accessible to enterprises of all sizes. This allows you to scale your AI systems efficiently and cost-effectively, maximizing your ROI. AI Apps Powering Up Cloud Computing Cloud computing provides businesses with flexibility and scalability, but artificial intelligence adds a new level of power. Here are some significant applications of AI in cloud computing, including an example of Salesforce Generative AI: Automating Workflows (AI as a Service – AIaaS) Popular Cloud platforms such as Google Cloud and Azure provide AI as a Service, which allows you to train your large language models for automation tasks. For example, a retail business can leverage AI as a Service to automate product recommendations for customers across their ecommerce and retail stores. AI-Powered Customer Service (AI Chatbots) Chatbots leverage natural language processing (NLP) capabilities to engage with users. They offer 24/7 customer support, answer commonly asked questions, and collect important customer data. These chatbots are hosted on cloud platforms, which provide the resources necessary for their smooth functioning AI-powered Business Intelligence Business Intelligence also received a boost with AI. It automatically captures market data, analyzes customer behavior, and discovers competition trends. Cloud computing delivers the processing capacity that AI models require to translate data into actionable insights. Salesforce Generative AI Salesforce also entered the Generative AI revolution, launching its own AI for CRM to give organizations an extra advantage in augmenting customer experiences. Salesforce Sales GPT is a cutting-edge innovation that uses artificial intelligence to send personalized emails, update product descriptions, and deliver lead qualification scores. AI in Cloud Computing: Key Benefits For Businesses The Automation Advantage Automation is the foundation that supports the interaction between cloud computing and AI. Modern AI technologies, powered by machine learning algorithms, automate many operations, enhancing IT workers' efficiency and allowing them to focus on more creative and strategic development. According to a Forbes report, 92% of organizations believe cloud computing plays an important role in enabling AI-powered automation in conventional business processes. Cloud technology is energizing the industry with its comprehensive algorithm distribution methods, paired with the experience of top cloud service providers delivering a wide range of AI-focused solutions and services. AI-powered chatbot assistants are one of the best examples of AI-powered automation, allowing businesses to fast-track customer interactions. Augmented Cloud Security With AI Cloud security has always been a cause of concern for businesses. But artificial intelligence is changing that perception. AI-powered security solutions serve as diligent watchdogs, analyzing huge volumes of data to detect suspicious activity before it turns into a full-fledged intrusion. The best part about AI is that it does more than just scan for threats, it also learns from them. Every intrusion attempt improves the system's intelligence and ability to deal with new cyber threats. This means that your sensitive data and apps are constantly and proactively protected. Edge and Computing AI Many IT professionals want to process data across systems at lightning speed the minute it is generated. This is due to edge computing and AI. Edge computing enables data processing closer to its source, reducing any lags in data transfer. AI algorithms ensure real-time data analysis without dependence on the cloud. Analyzing Customer Behavior For Smarter Decisions Making AI leverages machine learning models to analyze data in real time to give you a holistic view of your customers. With a better understanding of their needs and preferences, you can personalize engagement to maximize impact. By analyzing large datasets, AI can predict future trends and customer behavior, allowing you to make more informed decisions. Conclusion Artificial Intelligence and cloud computing are here and now. They are tools that all businesses regardless of size and industry can adopt to transform themselves.  Automating mundane tasks, personalizing customer experiences, and leveraging data to drive growth is the dream of any business. With Girikon as your Salesforce development partner, that vision is within reach. Our certified Salesforce consultants will guide you through the exciting potential of AI and cloud computing, assuring a smooth transition and maximum return on investment.

The growing demand for the world's leading CRM platform drives up demand for its associated skills. Salesforce implementation entails significant investment and its customization requires an investment in the right set of Salesforce developers The key question is – How to find and recruit them? In this blog we explain how to discover talent, what abilities to look for when recruiting a Salesforce developer, and more. Growing Demand for Salesforce Developers Factors Driving the Growing Demand for Salesforce Developers. Digitalization Post-Pandemic The Salesforce ecosystem expanded dramatically following the outbreak. This is owing to the complete digitization of most processes, including the use of cloud-based platforms like Salesforce. As a result, the demand for Salesforce developers as key members of a company's CRM department has skyrocketed. Compensation Attractive salaries offered to Salesforce developers attract more people to this role, increasing the number of people interested in entering this sector. Innovation and Skill Upgradation Salesforce upgrades its platform 3 times a year and in order to keep up, Salesforce developers must be abreast of the latest innovations. Shortage of Skilled Professionals While there may be a large number of individuals entering this sector, all of them may not have the requisite skills to succeed. Only people who hold relevant Salesforce credentials can be deemed as experts. With only a handful falling into this group, there is a scarcity of experienced Salesforce development specialists. This resulted in an increase in demand for Salesforce developers. Role of Salesforce Developers Salesforce developers are specialists who leverage Salesforce technology to solve business problems. They are familiar with the Salesforce platform and can design tailored solutions based on the client's needs. They first identify the gaps and issues in the current system and devise the best solutions to address them. After thoroughly understanding the business objectives, developers select the most effective low-code solutions offered by Salesforce technology. Let's take a look at their responsibilities. Responsibilities of Salesforce Developers A Salesforce developer generally handles numerous tasks inside an organization. Designing, Developing, and Maintaining Apps The primary responsibility of Salesforce developers building and managing apps on the Salesforce platform tailored to the business needs of the organization. Understanding Business Requirements Salesforce developers collaborate closely with project stakeholders and users to better understand their needs and pain points. They tailor solutions to each customer's specific requirements. Coding They build solutions using multiple programming languages such as Apex, Lightning Components, and VisualForce on the Force.com platform. Furthermore, they work with web development languages such as HTML, JavaScript, and CSS. Problem-Solving Skills They have great problem-solving skills and can understand complex business problems to discover areas for improvement. Communication They work with technical or non-technical teams to provide on-call help for app concerns, such as debugging or augmented functionality. Assist users in clarifying their needs, providing information about alternate techniques, and outlining the potential consequences of process changes. Quality Assurance They are responsible for ensuring the quality of the solutions they develop. They ensure that any issues are fixed as soon as possible by performing various testing and debugging operations. Salesforce developers create, codify, and enforce app standards and practices to ensure consistency and efficiency. Seamless Integration They integrate multiple systems with Salesforce, including in-house as well as third-party apps and systems. Salesforce Developer Hiring Options Choosing the appropriate Salesforce developer is critical. However, to make an informed decision, it is vital to evaluate the various employment engagement options available: Full-Time Salesforce Developers As the name suggests, they are regular employees and work for your organization just like any other full-time employee. Full-time employees are dedicated to your company, embrace its culture, and blend in. This provides them with the benefits of regular salary, paid time off, healthcare, insurance, and retirement benefits. Furthermore, depending on the requirements, they operate either in the office or remotely. They are always available to address urgent issues and contribute to ongoing system enhancements. When Should You Hire Full-Time Developers? This depends on your business needs and the individual's skill set and experience. Hiring full-time developers allows you to collaborate with them whenever necessary, and make any necessary project updates quickly. In-House Developers They are the ones who are already an integral part of the organization. They work on projects in the same way that full-time developers do, except that they work from your office and not remotely. They receive all of the benefits of a full-time developer. Hiring in-house developers improves team collaboration because they are available on-premise. When Should You Hire An In-House Developer? Hiring an in-house developer has several benefits. You can use their experience and expertise. You can connect with them anytime during office hours. You have full control over the team and the project. Remote Developers They typically work from home or another location other than the office. Depending on project needs, they can be hired as contractual, full-time, or part-time developers. When Should You Hire A Remote Developer? Free up the internal team's time and resources. Saves on hiring costs. When specific capabilities are unavailable locally. Part-Time Developers They are an excellent choice for firms with variable project demands or budget constraints. You can use their skills for certain tasks while optimizing resource allocation. They save both internal resources and the cost of employee benefits. When Should You Hire A Part-Time Developer? When you require a developer quickly for a short period. When you don't want to incur costs on employee benefits When you don’t want to block coworking space Contractual Developers Contractual developers (sometimes also referred to as project-based developers) are engaged to work on specific projects or tasks. They are given specific deliverables and, on occasion, a time limit. This technique allows firms to gain access to specialist abilities without making a long-term commitment. It is an effective way to scale up your team based on project requirements. They might work full-time or part-time, depending on your business needs. Furthermore, they are appropriate for meeting short-term demands or completing specific projects or tasks. When Should You Hire A Contractual Developer? If you have short-term project needs When you have clearly defined project objectives and schedules When you need additional skills for a project or task. Hourly Developers These developers are only compensated for the hours they work, making it an affordable choice for enterprises. They can be employed for brief periods of time and work on your tasks as needed without committing to a long-term contract. When Should You Hire Hourly-Based Developers? When you have projects with varying workloads. When you need to scale up or downsize your teams at short notice. The most suitable engagement is determined by your company's needs, project requirements, and budgetary constraints. Each option has its own advantages, allowing you to personalize your hiring strategy to meet your specific Salesforce development objectives. Skills Required for Salesforce Developers Look for developers with expertise in: Apex programming (including DML, batch processes, triggers, and test classes) Object-oriented programming (OOP) Salesforce Object Query Language (SOQL) Salesforce Object Search Language (SOSL) Lightning Web Components Lightning App Builder Salesforce DX Aura Framework Fuel API, REST, and SOAP APIs JavaScript, CSS, HTML Salesforce Flow Visualforce development Roles, profiles, sharing, and security configuration Salesforce data modeling Process Builder and Workflows Migration Tools Apex test case writing and execution Version control systems (Git) AMPscript (for Marketing Cloud integration) Salesforce Analytics Query Language (SAQL) SQL for Data Cloud Node.js, PHP, Python, Ruby, Java, Scala Many Salesforce developers obtain Salesforce certifications to demonstrate their abilities. It is always a positive sign if a candidate has one. Consider looking for these credentials: JavaScript Developer 1 Certification Platform App Builder Certification Platform Developer 1 Certification Platform Developer 2 Certification While these are 4 primary areas of Salesforce expertise, you can also engage a Salesforce developer with certifications in other products. B2C Commerce Developer Skills in eCommerce development with expertise on the Salesforce B2C Commerce platform. Marketing Cloud Developer Skills in Marketing Cloud data modeling, data management, and automation. Industries CPQ Developer Expertise in CPQ (configure, price, quote) solutions for Communications, Media, and Energy & Utilities Cloud products. OmniStudio Developer Expertise in OmniStudio design, workflows, and dynamic UIs. In addition, a Salesforce developer's resume can also be scanned for assessing basic soft skills. For example, you can look at how applicants characterize their previous projects, accomplishments, and roles. Contributions to Salesforce communities and events may demonstrate effective teamwork and learning skills. Mentoring experience is important if you wish to hire a Salesforce developer as a Team Lead or Tech Lead. Thus, you can determine whether the developer is motivated to learn, possesses leadership abilities, and more. And lastly, when hiring Salesforce developers, make sure their language capabilities and time zone meet your team's requirements. Conclusion It is critical to remember that the success of your initiatives is greatly dependent on the kind of talent you bring to your team. Salesforce developers, with their knowledge in customer relationship management, have the potential to be the major driver of your company's success. So, take action immediately, use these techniques, and start building your crack Salesforce team with a trusted Salesforce implementation partner. Collaborating with a team of certified Salesforce consultants will propel your company forward while providing exceptional customer-client experiences.

Salesforce, the world’s leading CRM platform empowers businesses with tools and services to manage customer data, automate processes, streamline operations, and drive customer satisfaction. Salesforce consultants aren’t just experts at handling the software; they recognize that Salesforce is a great tool to improve business productivity and align themselves with customer goals, wants, and needs to unlock the true power of the platform.  In short, they empower teams to do what was earlier not thought to be possible. As a Salesforce Consulting Partner for over a decade, our experts have compiled a list of tips to guide the next crop of Salesforce consultants on their path to success. These tips are a result of over a 100-man years of Salesforce experience, countless hours spent with customer teams, and millions of lines of coding. Let’s dive right in. 1. Understand the ‘Why’ While there are certain skills that can be acquired such as data management, data analytics, and process automation, critical thinking is one area that can only be awakened from within. Critical thinking entails having a larger-than-life view of the business while having an in-depth view of the everyday activities of the organization. Many Salesforce consultants have a great technical background and are adept at turning requirements into recommendations and ideas. But what is truly required to be understood is the "Why". Why do they need it? What are their business goals and what is stopping them from achieving them? What are their people like? What are their pain points? What do they want in terms of work satisfaction? Finding answers to these fundamental questions will go a long way to advance your career in Salesforce consulting. You need to evolve from being a manager or business analyst to being a problem solver, and for that, you need to identify and understand the problem and all its constituents and dependencies to the last detail. 2. Adapt your communication strategy Salesforce consultants have to work closely with engineering teams, customer user groups, and senior leadership which may sometimes be spread across the globe. For you to be successful as a global Salesforce consultant, you need to adapt your communication depending on who you are interacting with. Understanding the audience, their vision, and the way they see the business and its horizon (both short-term and long-term) plays a vital role in the success of the projects you are working on. As an example, if you are interacting with engineering teams, you may want to interact in a way that they understand via a common language. As a representative of your organization (like a front office), you need to be aware of your unique communication style and how your interactions are received by others. As a thumb rule, communication strategy varies from who you are interacting with to the size of the group you are addressing. 3. Know Your Audience Whether you are presenting to a CXO at a Fortune 500 company or interacting with individual project members, knowing your audience is one of the key skills all Salesforce consultants need to have. When you are involved in multiple projects and have to interact with different audiences, whether it is for project updates or course corrections, an instinct is to use the same template for interaction. This approach rarely works as each individual user group has its own perspective and level of understanding. Recognize the value each stakeholder is seeking and develop a mindset to tailor your presentations to align with the audience. 4. Develop a self-help attitude One of the job responsibilities of a successful Salesforce consultant is to hire new consultants. And you can only attract talent as good as yourself. When recruiting new consultants, veterans of the game often look for leadership traits such as taking self-motivated initiatives. What homework did they do before they sought help from seniors? Demonstrating a self-help attitude would go a long way in cultivating strong leadership and problem-solving skills. 5. Always be willing to learn   Salesforce consultants, especially ones who are still young in their consulting journey, need to constantly upgrade themselves on products, processes, and frameworks, but more often than not they get no guidance or direction. Well, if you want to grow, you are on your own. It’s your mindset to self-direct your learning and find solutions to challenges that will take you on the path to growth. Having a keen learner’s mindset goes a long way in building a keenness to take on new challenges and learn to grow. 6. Pick an Area of Expertise While it’s great to be a jack of multiple trades (skills), it’s important to be very good at something. Whether it’s a certification in Sales Cloud or your early experience as a Salesforce administrator, it's important that you pick one area in which you are an expert. Expertise in a certain area builds client trust and establishes credibility. And once you pick an area you want to build further on, make sure you are up to date with the latest product innovations in that area and establish how you can help businesses leverage your expertise in these new innovations. 7. Know When to Say No Customers want the moon. Literally. If it was left to them, they would want to implement their entire roadmap for the next 10 years as of yesterday. Many times, consultants agree to customer requests while working on a project even when they know it is not in their best long-term interest, or it just cannot be done at this stage. While customer satisfaction is extremely important in your line of work, you also need aware of what is in the best interest of the customer and the project. Make your point politely yet firmly, with an irrefutable basis. You were hired because you are an expert in your field, and this is time to say it emphatically. While it's always tempting to say yes to every customer request, learn to say no when you have a reasonable basis for it. Draw on your past experience working with multiple customers on a variety of Salesforce projects. Offer alternative suggestions and help the customer see the larger picture. Your job as a Salesforce consultant is to be a partner with your customer, working towards a common goal and that job includes knowing when to say no. Conclusion Hiring a Salesforce consultant is an investment you make to achieve the heights that you envision for your business. Ready to unlock the true power of Salesforce? Team up with a Salesforce Implementation Partner who can guide you on the right path.