salesforce consulting companies

Like any other industry, organizations that are a part of the healthcare industry are focused on augmenting health outcomes and driving efficiencies. However, most of them depend on legacy systems that fail to provide a 360-view of the consumers, thereby hindering collaboration and innovation. On the other hand, healthcare consumers have high expectations for personalization and easy access to medical resources. To drive change, healthcare providers adopt robust and innovative solutions that can help them manage various processes in a more secure, seamless, and intuitive way. With an integrated CRM like Salesforce, healthcare processes can be optimized, costs can be minimized, and performance can be enhanced. Compliance systems can be developed, and a secure healthcare environment enabling 360-degree views to connect and engage every stakeholder can be created.  Studies conducted reveal that a significant percentage (about 83%) of healthcare administrations use cloud-powered solutions, while 9.3% aim to do so shortly. Since the release of Salesforce health cloud, healthcare providers can work more efficiently and collaboratively, which not just leads to better patient and provider relationships but also better health outcomes. It makes sense to get in touch with one of the reputed Salesforce consulting partners to know more about it. Let's understand the reasons why healthcare providers should leverage Salesforce: Connect Siloed Systems: Like any other industry, data siloes are created due to disparate systems. Hospitals use multiple disparate systems in the healthcare industry, including EHR, insurance claim systems, billing and marketing details, lab reports, and more. Since this humongous amount of data is scattered across multiple systems, it isn't of much use. A cloud-based CRM like Salesforce can help integrate all the systems so that data can be securely integrated into a single place. This allows healthcare providers to work more efficiently, make informed decisions, and focus more on patient care.  Make Use of Data Intelligently: Salesforce can be leveraged to improve health outcomes. Tools like Tableau provide actionable insights that healthcare providers can use to anticipate and fulfill patients' needs. In other words, Salesforce allows healthcare providers to make data-driven decisions that will lead to greater patient-provider satisfaction and better health outcome.  Augments Collaboration of Care Team: Salesforce health cloud allows healthcare providers to create 'Care Teams' as it is built upon the capabilities of the service cloud. Care teams comprise household caregivers, physicians, specialists, or anyone involved in a patient's healthcare journey. Depending on their positioning in the team, participants can view a care management plan; allocate tasks while sending messages to and from any device. Care teams promote collaboration, which increases productivity, which is a win-win situation for patients and providers. Personalized Experiences: Consumers expect personalized experiences and Salesforce can be leveraged to personalize the healthcare journey of people at every step. By consolidating clinical and non-clinical data in one place, personalized plans can be created. Patient communication can be managed based on patients' preferences through texts, calls, or the Salesforce community’s portal.  Ensure Data Security: One of the major concerns for healthcare companies is data security, as a breach in security can put patient safety at stake. Salesforce allows healthcare organizations to stay in compliance while ensuring data security. Using Salesforce health cloud and Salesforce Shield, electronic protected health information can be encrypted, which is only accessible to authorized users.  Quick Wrap-up:  As the world continues to deal with the pandemic, healthcare providers require operating as efficiently as possible while providing high-quality care. Salesforce Health Cloud aids this in several ways, but it all boils down to one advantage, i.e., providing a 360-degree view of the patient. By enabling intelligent usage of data at various stages of the patient care journey, healthcare companies are empowered to provide the level of service that patients expect. To implement Salesforce health cloud, it is important to get in touch with one of the reliable Salesforce consulting companies.

For a business to sustain in this competitive landscape, the sales and marketing teams must align with each other for ensuring better organizational growth in terms of efficiency, productivity and revenue. However, this is difficult said than done as the goals of sales and marketing teams are misaligned, which encourages them to prioritize their own goals over organizational profits. So, how to deal with this situation? The key lies in having a steady flow of qualified leads that the Sales team can close readily, and this can be made possible by having in place a robust lead scoring system for prioritization of leads. What is the Need for Lead Scoring?  Though, the main priority for marketers is to generate constant flow of sales-ready leads, only a small percentage of the leads generated by the marketing team are considered closable. According to statistics gathered from recent industry research, around 40%-50% of all inbound sales leads aren’t followed up by the salespeople. And even if they do so, a lot of time had already passed by for leads to be converted to customers.  Lead scoring, which is a key aspect of lead management helps marketers make the most of all the leads generated. By providing an objective way of sorting through all visitor interactions and ranking them basis their likelihood to buy the company’s products, lead scoring divulges details about the most sales-ready leads besides providing insight about how and which leads should be nurtured. By helping organizations rank their leads basis several behavioral and demographic factors, marketers can determine and focus on the most potential leads.   Evolution of Lead Scoring Tools and Capabilities:  Having information about which leads to follow up and which to ignore can be more of a speculation than science. Lead scoring provides sales and marketing experts a head start on the lead qualification process, which otherwise is time-consuming. Before the recent developments in technology, lead scoring was conducted manually and included making a detailed research on potential customers, recording their details on a database, and finally scoring them.   Today, Marketers have access to tools and capabilities that can help them rank, manage and nurture leads, so that more leads carry a higher probability for positive sales results. Automated capabilities and processes provide powerful ways to handle lead scoring and nurturing to help get the most from every visit to the website.   CRM assisted Lead Scoring:  Since, the task of manual lead scoring was strenuous and time-consuming, CRM (customer relationship management) systems emerged as the savior by automating and simplifying processes. With a robust CRM in place, businesses were able to gather data regarding every single lead and scoring them basis the selected criteria. While integrating a robust CRM system like Salesforce improved the manual way of scoring leads, it still lacked the efficiency required to quickly score leads basis their quality with sales and marketing teams still spending a lot of time gathering details about leads.   This paved way for another innovation i.e. marketing automation. While marketing automation is doing its bit by analyzing and processing a wide variety of data in an automated way, it doesn’t provide the efficacy to differentiate between visitors who are actually interested in making a purchase and those who are simply visiting the site without any intention of making a purchase. This has left space for a new player that offers a solution to all the lead scoring woes i.e. predictive lead scoring using artificial intelligence.   Predictive Lead Scoring:  A Game Changer  Powered by Machine learning and Artificial Intelligence, predictive lead scoring allows businesses to determine the criteria for defining a strong lead, creating models for lead scoring based on the specific needs of your company while adapting themselves in a changing market. The Einstein AI capability of Salesforce provides lead scoring an altogether new approach by streamlining a variety of tasks associated with it. Right from automatically collecting and analyzing CRM data for determining strong leads, creating finely tuned lead scoring models to gathering account insights, using Salesforce Einstein AI for lead scoring will augment the efficiency of sales and marketing teams by saving their time significantly. However, you must get in touch with a reliable Salesforce consulting company for any assistance regarding lead scoring including the creation of appropriate lead scoring formulae.   The Bottom line:  The value of figuring out sales-ready leads is inestimable. However, it isn’t easy to manually analyze humongous data to determine closable leads. A robust lead scoring system will help organizations to align their marketing and sales team while ensure better utilization of resources, improve rate of conversion, and condense sales cycle, which will ultimately translates to increased revenue. This will allow sales and marketing teams to close deals quickly while forge a strong relationship with their customers. As a cloud-powered CRM, Salesforce has become preferred choice of businesses due to the wide array of features, functionalities and components offered by the platform. To make the most of this platform, it’s important to partner with a reliable and experienced Salesforce implementation partner.

A popular term that we constantly hear today in the tech marker is Cloud Computing. Salesforce is one of the technologies that is dominating among all the the cloud computing solutions. In this blog, I ( A Salesforce Consultant) will give a brief introduction of Salesforce and will answer few questions: Why Salesforce? What is Salesforce? What are the services offered by the Salesforce? Why Salesforce? 1.People who are using Salesforce say it’s unique for three major reasons: • Fast: If we talk about the legacy CRM system, it takes year to deploy. But Salesforce provides you a fastest path from Idea to App. You need not to think about the infrastructure but building your app. • Easy: In easy to use category Salesforce is the Boss. You need to spend more time on developing rather than figuring it out. • Effective: The ability of customizing Salesforce to meet your business needs, consumers find it very effective. 2. Salesforce is handy, it is there on cloud, a device and internet connection and your team is good to go. 3. As compared to other CRM’s, Salesforce is easy to integrate. You can integrate Salesforce to your Outlook as well as your accounting software. 4. Salesforce is highly scalable to your growth. 5. Salesforce is for all, even the startups and small businesses can use Salesforce. Salesforce is affordable considering its vast variety of services. What is Salesforce? I hope I have answered the above question well, why should we use Salesforce. Now it’s the time to discuss what is Salesforce? Salesforce.com is a company and Salesforce is a technology. Salesforce.com started as SAAS (Software as a Service) CRM Company. Along with various software solutions, now Salesforce.com provide a platform named Force.com for the developers for building and distributing custom software (PAAS). Salesforce is the technology which works on Multitenant Architecture, that describes multiple users can share the common access to the software instance. On Salesforce platform, software and infrastructure upgrade happen automatically. So your organization need not to worry about managing technology, rather focus on innovation. What are the Services offered by the Salesforce? The importance of Salesforce in Cloud Computing market cannot be understood completely, without knowing about the wide variety of products and services that Salesforce offer. Below are the cloud services that are offered by Salesforce: • Salesforce Sales Cloud • Salesforce Service Cloud • Salesforce Community Cloud • Salesforce Marketing Cloud • Salesforce Commerce Cloud • Salesforce Analytics Cloud • Salesforce App Cloud • Salesforce IOT Cloud I tried to touch the basic technical aspects of Salesforce in this article. We as an organization and Salesforce implementation partner provide Salesforce development services in all the major areas.

Who is a Salesforce Consultant? A Salesforce Consultant is a knowledgeable, experienced person who helps in utilizing your CRM qualities to the fullest which will benefit your business. Finding a suitable Salesforce Consultant who can be fit for your business is never an easy task. You need to have confidence in their Salesforce experience, knowledge, problem-solving abilities.