Business

Businesses, irrespective of their size and domain must focus on generating leads, which will be ultimately converted into paying customers. Without a constant influx of leads, business sustenance will be difficult in a competitive market. Customers are usually indecisive, so companies must develop strategies to attract targeted leads they wish to have using best lead generation tools. Without a right strategy in place, a company will find it difficult to target the right kind of people and will have trouble generating leads. Today, businesses are relying on lead generation tools to speed up their prospecting/ prospect nurturing process. By automating both inbound, as well as outbound lead generation processes, these tools can help businesses attract better prospects. With AI significantly transforming how businesses manage their processes, organizations are now consciously making a shift to AI-powered tools to streamline every stage of the lead generation process. Listed below are some of the best lead generation tools a business might want to use in 2026: 1. Seamless.AI: This tool provides access to precise and verified contact details. It uses advanced AI algorithms to identify quality leads. By connecting your sales team with the right decision-makers, it streamlines prospecting and ensures quicker outreach and augmented sales efficiency. 2. HubSpot: HubSpot is a renowned lead generation tool. Its known for providing an all-in-one platform to attract, capture, nurture, and qualify leads or prospects. It enables inbound marketing teams and outbound marketing team to automate workflows, create landing pages, and custom forms. It has centralize customer data, and allows for targeted omnichannel campaigns, uses AI-powered tools to optimize conversions as well as manage the sales pipeline. 3. Salesforce Einstein: Salesforce Einstein uses AI to deliver predictive lead scoring, automated workflows, and actionable insights across various cloud platform. It assesses customer data to list leads, tailor engagement, and streamline processes. This helps teams to work smarter and faster with improved conversion rates. 4. ZoomInfo: ZoomInfo is one the most used and premier B2B lead generation tools. It has a massive, & verified database of company profiles, decision-maker contact information (direct dials, emails), and real-time buyer intent signals. It integrates with your websites and share the interest level of real-time users based on user profile and click-behavior signals. It enables targeted prospecting with an AI-driven segmentation, CRM integration, and anonymous website visitor identification to shorten sales cycles. 5. Dripify: This tool uses smart and personalized sequences to automate LinkedIn outreach. Besides helping businesses generate leads, take care of prospects, and monitor performance without much effort. With analytics, features for safety and collaboration tools, Dripify augments productivity and enhances conversion rates while keeping their account secure. 6. Leadfeeder: This robust lead generation tool identifies unknown website visitors and turns them into sales opportunities. It enables B2B organizations to discover potential clients who explore their site but leave without the need to submit forms. This helps business teams capture concealed demand while pursuing high-intent prospects. 7. UpLead: This platform keeps data accuracy at the core of its B2B platform, offering a 95% guaranteed accuracy to ensure sales teams better connect with unaffectedly qualified leads. With access to a huge database of millions of verified business contacts across 200+ countries, it enables businesses to target high-end prospects across the globe. 8. Intercom: This customer messaging platform turns visitors into promising leads using smart automation and real-time engagement. It unifies email marketing, live chat and CRM capabilities into an efficient solution, helping businesses augment conversions, tailor communication, and handle customer relationships effectively. 9. Demio: This webinar platform is designed for holding seamless and engaging virtual events. Besides smart tools, webinars, and hassle-free registration, this tool helps businesses turn attendees to leads. With in-built controls and smooth streaming, this tool enables teams to offer a professional presentation that augment audience engagement, as well as effective lead generation. 10. LeadFuze: This Gen AI-powered B2B prospecting and lead generation tool automates lead generation by offering entrée to a vast database of millions of verified professionals from 14 million companies. Its outstanding feature includes AI-powered list building, enabling teams to identify specific prospect profiles and connect with high-quality leads efficiently. 11. OptinMonster: This powerful tool helps teams convert website visitors into customers. Besides customizable pop-ups, it creates behavioral triggers to capture their attention at the right time. With built-in analytics, seamless integrations, and A/B testing, this platform empowers teams to augment adaptations and grow their email lists easily. 12. Carrd: As a website builder tool, this tool allows teams to create attractive one-page sites. Ideal for portfolios, forms, landing pages and more, it offers tailor-made templates and an instinctual drag-and-drop editor. With reasonable pricing and seamless integrations, this helps users launch responsive webpages without much technical know how. 13. Albert: It is a cloud-based platform that leverages AI for data-driven lead scoring. It’s compatible with current business systems. This makes it simpler for marketing teams to find promising leads. The platform supports lead generation across multiple channels, including Instagram, and Facebook. Instead of making recommendations, Albert can execute various marketing tasks unconventionally, freeing human agents to pay attention to other core processes. 14. LeadIQ: This B2B lead generation tool is focused on LinkedIn outreach. It allows businesses to gather customer data from tools such as Salesforce, Google Workspace and more into a unified platform for hassle-free management. The platform authenticates data on its own, which ensures teams get access to accurate data for decision-making. This AI-powered platform assesses the behavior and preferences and offers insights that help connect with genuine leads. 15. Outreach: This tool helps push sales conversations by automating follow-up strategies with initiated workflows, tailor-made emails, and A/B testing. It keeps a track when leads visit your website, enabling follow-ups that enhance conversions. Using AI algorithms, this tool identifies intent, focuses on quality leads, and recommends appropriate time for calls or emails. By supporting marketing automation, it helps businesses attract clients through websites, social media, and more. 16. Kartra: This AI-powered lead automation tool automates key activities, tailors user experiences, and responds instantly to visitor actions. By pursuing prospects and assessing their behavior and preferences, this tool eases lead generation. The insights generated enable businesses to tailor messages more effectively, attract quality leads, and deliver focused and engaging customer journeys—all from a unified platform. 17. Surfer: The tool leverages AI for SEO and content optimization. This helps businesses attract organic traffic and augment your ranking. Consequently, their website becomes more visible to potential leads and thus has better conversion rates. Be it keyword research, on-page optimization and off-page optimization, Surfer provides the right assistance. You’ll get assistance from Surfer for keyword research and on-page and off-page optimization. It analyzes and identifies the strength and weakness of your content, as well as providing suggestions for enhancement. You end up with tailored content that reverberates well with your target audience, drawing the attention of potential customers, ultimately closing deals. 18. Jasper: Being a predictive analytics free lead generation tool, it identifies potential leads by accessing data from multiple sources such as Google, website traffic, and more. Using NLP, it tracks social media to assess brand perception. The tool also automates tasks, tailors communication, creates content, tracks results, and fits in with several CRMs. 19. useArtemis: This lead generation and nurturing tool empowers businesses to find and engage potential customers. It optimizes conversions by enabling teams to target quality leads with bespoke messaging. Being one of the best lead capturing solutions, it can fix professional emails and contact details from LinkedIn. It also supports multichannel outreach with tailored sequences, and integrate with major CRMs, enabling seamless team collaboration. 20. Salesforce Marketing Cloud: Salesforce Marketing Cloud offers lead capture solution shines as an enterprise-grade lead generation platform. Besides unifying email marketing, it offers mobile messaging, as well as social media engagement in a single solution. It offers businesses with a unified system to reach and connect with customers across multiple channels. This ensures consistent communication and stronger client connections. Final Words: To maximize the impact of AI-powered lead generation, businesses couldn’t settle down with powerful tools. Rather, they need to design strategies that meet their target audience and internal workflows. The AI tools mentioned above aren’t just powerful; rather, they enable companies to turn anonymous website visitors into qualified prospects while maintaining data accuracy and delivering highly personalized outreach.

With its capabilities such as automation, analytics, and AI-driven platform, among others, Salesforce has become every organization’s go-to CRM platform. However, to maximize its value, proper set-up is essential, otherwise, you risk increasing cost, low adoption, and fragmented processes. For a successful integration and adoption, you need an efficient Salesforce implementation roadmap, it’ll ensure the platform brings you desired business outcome rather than just becoming another underused tool. Rather than taking months to figure out workflows, what if we tell you the implementation can be done in 90-days only! Why does a Salesforce 90-day implementation plan work? It does because the roadmap simplifies the process, is long enough to configure a solid foundation, but short enough to maintain urgency across departments. So, whether you’re already using Salesforce or just getting started, in this detailed implementation guide, we’ll help you get going. In this blog, we’ll explain what a 90-day roadmap looks like, why the timeline works, and in addition, a few common mistakes you should avoid while getting measurable value from day one of your Salesforce journey. Why a Salesforce 90-day Implementation Plan Works On paper, a 90-day timeline sounds urgent and nearly impossible as most Salesforce consulting partners take months to get it done. But this Salesforce 90-day implementation plan can help you build long-lasting and profitable customer relationships, faster and in an organized manner. It also offers other benefits, such as: Keeps priorities sharp: In open-ended timelines, teams try to do everything in the first attempt only. A fixed timeframe forces clarity on what genuinely matters for launch and keeps the focus on that. Limits unnecessary complexity: Some teams rush into advanced automations before getting basic data structure right. But a shorter cycle discourages that level of quick, over-engineering. Creates early feedback loops: Users start working inside the system sooner without having to wait. They are also able to verify what works and what should be improved according to actual usage and not on presumption. Supports structured change management: The departments know what is to be done, how and when it will impact them. So, adoption is smoother and go-live feels more controlled. Shows value quickly: Leaders see reporting improvements, cleaner data, and more reliable forecasting sooner. With early results, projects get sustained investment and stakeholders’ support. Salesforce Rollout Strategy Explained: What Does it Mean To derive more value from an existing investment for your business, having a solid implementation roadmap gets you on the process. But the strategy should focus on these three areas: Data foundations Technical architecture Process design How to Plan a Salesforce Implementation: A Phase-by-Phase Guide When we say a 90-day Salesforce implementation roadmap, we’re not talking about jumping straight to configuration and go-live. You need a solid framework to keep the implementation on track, within budget and drive focus, accountability, and progress that you can track. So, the Salesforce rollout strategy is divided between three phases, each one discussing different steps involved to get you going with clarity and momentum. Phase 1 (Days 1–30): Discovery and Design The goal here is clarity, so before making technical decisions, teams document what the organization truly needs from Salesforce. It’s also the stage where expectations are aligned with leadership, so priorities are clear from the very beginning. 1. Requirements & Workflow Understanding Discussing with sales, operations, and leadership help map how leads progress, how deals move through stages, what reporting looks like, and what manual tasks slow people down. That becomes the basis for defining which configurations and automation belong in the first release. 2. Data Mapping & Cleanup Every organization carries old, duplicate, or incomplete data, so before anything moves into Salesforce, data must be reviewed, standardized, and de-duplicated. This is done because clean data ensures reports and dashboards mean something. 3. Permissions & Security User roles, profiles, and access rules need to reflect how information should be handled. Early permissions planning prevents awkward visibility problems later, especially around key accounts or sensitive information. Phase 2 (Days 31–60): Build and Configure This is where you work on your planning, keeping in mind not only the different stages but also that they work in sync. You start with the configuration that takes place in a sandbox, where logic and workflows can be tested without risking live data. 1. Object Model New fields or custom objects are added to match how the business operates. A thoughtful object model helps reporting stay accurate as the system grows and evolves. 2. Process Automation Start listing routine tasks like lead routing, assignment rules to stage reminders, everything needs to be automated wherever possible. Doing so, reduces manual work, brings consistency across teams, and keeps the pipeline moving without constant intervention. 3. Integrations & Testing Customizing Salesforce to your specific workflows and processes, especially other tools such as marketing systems, accounting or ERP platforms. Next is to validate if data moves correctly, the systems stay aligned, and detect bugs or issues, if any and correct them before going live. Phase 3 (Days 61–90): Deploy and Iterate It’s a stressful time as you prepare users, migrate validated data, and get everything production-ready, the emphasis shifts to onboarding and confident use rather than configuration. Having IT support or a CRM implementation partner on hand can streamline this stage. 1. Data Migration Cleaned and mapped data moves into Salesforce according to the plan. Test loads confirm accuracy and record ownership, which gives users confidence on day one. 2. UAT (user acceptance testing) Users go through real-life situations to ensure that the system works as per the expectations. If there’s a mismatch and it doesn’t fit in the workflow, then you must rectify with quality assurance team before it is launched. 3. Training, Go-live Support & Iteration These multi-layered steps let end users learn how to manage tasks, navigate dashboards, and track opportunities. Post-launch support keeps adoption strong and helps early questions get answered quickly. While evaluation and iteration process helps you get feedback from your team and keep customizing your CRM until it meets set expectations. Who Owns What? Defining Roles for a Smooth Salesforce Rollout Strategy When each member involved in the Salesforce implementation knows what their tasks are and they have clarity on their role in the plan, it leads to successful rollout. So, to ensure a smooth and shared accountability across several groups, include them: Internal IT & Admins: Assist in bridging the gap between business requirements and technical architecture. They also help in directing the best practices and preventing architectural errors. Salesforce Consultants or Partners: Help translate business goals into technical design while guiding best practices and avoiding architectural mistakes. Business Owners: Establish guidance and support adoption requirements, as well as maintain the project on course. Executive Sponsors: They provide direction, reinforce adoption expectations, and keep the project on track to meet organizational goals. Mistakes to Watch For: Avoiding Risks in Salesforce Implementation Even with a 90-day Salesforce deployment checklist, missteps are bound to happen. So, no matter, how perfectly you plan out your Salesforce implementation roadmap, you can’t avoid the pitfalls, but we can list out ways to mitigate the risks: 1. Unclear Success Metrics Organizations should decide what success looks like before starting the Salesforce implementation roadmap. Whether it’s forecast accuracy, pipeline visibility, or reduced admin time, measurable goals keep decisions grounded. 2. Scope Creep There is so much that Salesforce can build, which makes it businesses to do everything in one go. The leader needs to make a priority based on immediate value and schedule non-essential requests to subsequent releases. 3. Poor Data Quality Do you know 97% of Salesforce teams collect a variety of data but only 24% are leveraging it properly? Poor data management leads to bad data that may cause inaccurate reporting or make processes redundant. Follow effective data management practices such as de-duplication, field standardization, and rules for ownership before migration. 4. Weak Adoption Even a perfectly configured system doesn’t matter if users don’t use it correctly and effectively. Therefore, conduct reskilling or upskilling, and ensure your team has the right training and resources, leading to real adoption from day one. 5. Missing Documentation Without documentation, knowledge stays in someone’s head, and over time, that becomes a major risk. Keeping records of rules, objects, fields, and workflows protects long-term maintainability. 6. Minimal Executive Involvement Leadership endorsement is necessary, and they don’t have to be daily end-users, but their support and involvement ensure successful rollout. But they are important because they make sure everyone understands the need for the implementation, how it fits the overall business goal, and ultimately in reinforcing priorities and accountability. Post-Go-Live Priorities for Smoother Salesforce Rollout Strategy Implementation doesn’t end on launch day as the most valuable improvements come after users spend time working inside the system. So, your 90-day Salesforce deployment checklist must have these points too: Continuous refinement: Oversee Salesforce processes and data quality and modify settings based on the changes in business operations to keep operations running effectively. Feature enhancements: Deliver continuous Salesforce features through user feedback, automation, and analytics to make the most of the use and of the business results. Release management: Make sure Salesforce updates and integrations are maintained at a disciplined level without causing any disturbance and still remaining compliant and stable in all environments. Ongoing training: Present role-based Salesforce training sessions, including to validate adoption and enable effective usage of new features to achieve long-term productivity. Top 7 Benefits of Hiring Salesforce Implementation Partner Here are key benefits of choosing a Salesforce implementation partner for your CRM requirements: 1. Easy set-up and training increases user adoption rates, leading to more collaboration across the organisation. 2. They ensure your CRM aligns with your business goals without going off-track on budget or the outcome you expect from the Salesforce implementation. 3. Offer continuous compliance and adjustments to the system, making it respond to dynamic environments as your business grows. 4. Proactive monitoring and maintenance assists in avoiding possible disruptions, enabling operations to go smoothly. 5. Quick resolution of issues during the implementation phase, ensuring a smoother transition. 6. In-depth understanding of the CRM platform’s complexities allows them to customize functions to the existing process, advance data processing and increase efficiency. 7. Strategic guidance on integrations allows seamless connection with other tools, enhancing overall system efficiency. Closing Statement Without a doubt, Salesforce CRM has been helping businesses personalize customer interactions, increase productivity, and support business growth. And a right strategy can help you reap these benefits as adoption happens sooner, and results start showing with minimal disruptions. This is having a 90-day Salesforce implementation roadmap is more than just a shortcut for faster results or set-up. The objective behind is to adopt a focused and disciplined approach to building a Salesforce foundation that works for the business without having to wait for months. When you give priority to adoption, data quality, and core workflows first, organizations avoid complexity that slows them down later. In the end, the strategy is about how effectively your business can benefit from Salesforce, therefore focus on choosing the best CRM that works for you. In addition, make sure you have a reliable Salesforce Implementation partner that understands your business, supports your workflows requirements, and successfully finds you the right CRM. After all, with their expertise, the Salesforce consultants can effectively tailor CRM solutions, so they enhance your capabilities, fits your budget, and accelerates time-to-value.

This is the question almost every company asks before implementing Salesforce. Well, beyond just implementation success includes everything from proper strategy, a lot of customization, and constant refinement to the full realization of Salesforce benefits. All these activities lead to the dawn of a new business phase where the clientele is huge, and their quality of experience is at the top. And this is where the power of the right and advanced Salesforce consulting services truly comes into play—helping businesses unlock the full potential of Sales Cloud, Marketing Cloud, Experience Cloud, Data Cloud, Einstein, and more. Key Services You Can Expect from a Top Salesforce Consulting Firm Here is what you can expect from a reputed Salesforce consulting firm—from product-specific solutions and AI enablement to ongoing support and optimization. 1. Salesforce Consulting Services A top Salesforce consulting firm goes beyond simple implementation. The process kicks off with getting your business, inspecting your existing systems, and evaluating your goals to formulate a CRM plan that harmonizes technology with long-term business results. Moreover, the company not only assists you in selecting the appropriate Salesforce clouds but also in recognizing automation possibilities and constructing a robust strategy for your sales, service, and marketing teams. By doing so, it lays out the groundwork for your company to attain measurable growth and not just another software tool. 2. Salesforce Cloud-Specific Services a. Salesforce Sales & Service Cloud Sales Cloud and Service Cloud are known as the foundation of most Salesforce solutions. The consultants, during the process of customizing and automating these platforms, aim for lead management, sales pipelines simplification, case resolution, and, therefore, customer interactions tracking all done in an efficient manner. All these leads to lower response times, faster deal closures, and happier customers. b. Salesforce Experience Cloud Branded customer portals, self-service platforms, and partner communities are all part of the Salesforce Experience Cloud that the Salesforce consultants of a well-known company like Girikon can help you build. They will provide secure access to Salesforce data for external stakeholders such as customers, vendors, and partners, while at the same time improving engagement and transparency. You will even be able to forge digital relationships that are even stronger with your internal teams. c. Salesforce Marketing Cloud During the Marketing Cloud implementation and optimization procedure, the consultants not only automate marketing journeys but also manage multi-channel campaigns and personalize communication at scale. Moreover, they make use of Journey Builder, Customer Data Platform, and Email Studio, which are some of the most effective tools to help businesses connect the right message to the right audience at the right time—enhancing both conversion and retention. d. Salesforce Data Cloud While working as a unified data engine, Salesforce data cloud enables predictive analytics, AI-driven personalization, and smarter decision making. However, to make the most of its incredibility, businesses require the support from the Salesforce implementation partner who configures the data cloud to collect and harmonize real-time data from multiple systems. e. Salesforce AI Services (Einstein & Agentforce) Einstein and Agentforce are the core of Salesforce innovation and AI. In the case of Einstein AI, it offers lead scoring, automated recommendations, and predictive insights that are all geared towards making the work of teams smarter. However, Salesforce's next-gen AI platform called Agentforce goes one step further by providing contextual customer interactions and process automation. These tools, when combined together, allow the companies to not only give proactive customer experiences but also to make decisions backed by data. f. Salesforce OmniStudio OmniStudio is a low-code toolkit of Salesforce that can be used for the creation of guided and dynamic digital experiences. The majority of the Salesforce consultants use it for creating data-driven workflows, automation, and forms without extensive coding—for the industrial sectors like healthcare, financial, and telecom where compliance, speed, and scalability are needed. g. Salesforce Lightning Services Transition from Salesforce Classic to Lightning Experience gives a complete makeover to usability and performance. And consultants play a crucial role in handling the migration components, custom Lightning, and UI enhancement. This not only helps the team to work smarter with the Lightning’s modern interface but also lets them make advanced decisions using advanced tools. 3. Advanced Consulting & Integration Capabilities Salesforce Development Services Top Salesforce consultants such as Girikon provide advanced development capabilities—from making custom apps to developing Apex triggers, Lightning Web Components, and Visualforce pages. This is a great help to the businesses in making sure that Salesforce is adapted to their unique business logic whether it is through custom automation, third-party integrations, or dashboards. MuleSoft Consulting Services MuleSoft, the integration powerhouse of Salesforce, gives the green light to the consultants to link Salesforce with the other enterprise systems such as HR, ERP, or eCommerce through data pipelines and APIs. In such a way, connectivity is unified, and data flow is seamless across departments, thus no more silos, but double efficiency. Salesforce Integration Services Using Integration services, the top-notch Salesforce integration company connects Salesforce to third-party tools like SMS apps, CTI systems, accounting software and marketing automation platform—enhancing the platform’s capabilities. In addition to that, they make sure that these integrations are running seamlessly, influencing the collaboration of different departments, encouraging data sharing, and giving a full 360-degree view of every customer. 4. Salesforce Management & Maintenance Salesforce success is an ongoing process that does not end even after implementation. The consultants are always present for constant monitoring, maintenance, and system optimization, all of which make the platform scalable and flexible. They not only take care of the system updates but also train the users on the new functionalities and assist in resolving any technical problems to make sure your Salesforce ecosystem is always secured, performant, and in line with business goals. Why You Must Have the Back of a Salesforce Implementation Partner Partnering with a certified Salesforce implementation partner ensures that your investment is optimized from day one and here is how they do it: · Faster Deployment and Reduced Risks Salesforce consultants bring proven methodologies, hands-on experience, and pre-built frameworks across industries. This not just accelerates deployment but also minimizes integration errors and common setups. As a result, businesses start leveraging Salesforce capabilities fast without trial and error that slows down internal implementations. · Access to Certified Experts Certified Salesforce consultants are proficient in the platform from every aspect, be it data architecture, automation, or custom app development. Besides, they are the ones who make certain that the configuration is in line with the best practices, thus delivering measurable business outcomes, so you can get the most out of each and every Salesforce feature. · Maximized Value and Better Returns In-house implementation may appear to be the least costly option, but it can sometimes lead to rework, inefficiencies, and delayed outcomes—ultimately increasing overall cost. That’s where Salesforce partners come in, optimizing resources and preventing expensive mistakes, thus allowing you to increase value quicker. This orderly method ensures that the platform is in sync with your strategic goals, along with scaling your operations and increasing ROI. In a Nutshell Instead of just implementation, you must look for all these services while connecting with the best Salesforce consultants. From the strategy, integration, and automation to continuous support, a leading Salesforce consulting firm like Girikon is the one that keeps Salesforce to be in line with the changing business goals throughout its lifecycle. These consultants with their expertise covering AI, data, multiple Salesforce clouds, and integration tools help to realize the full potential of the platform—improving customer experiences and contributing to business growth that can be measured. So, do not hesitate to pick them as a partner who turns out to be a genuine digital success creator.

The healthcare industry runs on compliance, precision, and patient trust. However, with increasing data complexity, demand for personalized care, and changing regulations like HIPAA, generic CRM setups don’t cut it anymore. That’s where Salesforce for healthcare comes in. Being a tailored CRM solution, designed to streamline workflows, unify patient data, and enhance engagement, it executes its operation across the care continuum. However, to unlock its full potential, healthcare organizations require a certified Salesforce partner who not just understands Salesforce inside out but also knows the intricacies of healthcare operations. That’s where Girikon, the best Salesforce implementation partner, comes and stands out. By combining deep Salesforce expertise with healthcare domain knowledge, it delivers solutions that are compliant, secure, and patient-centric. Why Healthcare Needs a Customized Salesforce Solution Healthcare isn’t like other industries as it demands more than just marketing automation and lead tracking. Here is how: 1. Secure Data Management with Compliance Since patient information is the most confidential information and strictly regulated by data privacy laws such as HIPAA, HITECH, and GDPR, healthcare institutions must incorporate custom Salesforce implementations for role-based access, advanced security, and encryption so that patient data remains protected at every point of contact. 2. Custom Patient Engagement As every patient’s journey is different, a custom Salesforce workflow will be required to allow prescription follow-ups, appointment reminders, and discharge instructions, personalized to the patient’s treatment plan and preferences. 3. Connected Data Needed by Multiple Stakeholders Healthcare practitioners, post-acute care entities, payers, patients, providers, and administrative teams have to coordinate with each other. A custom Salesforce configuration while connecting all the stakeholders on one platform ensures that data like claims, care plans, and patient history is always accessible and updated. 4. Interoperability with Core Healthcare Systems Healthcare depends upon several applications, including EMRs, EHRs, lab systems, and telehealth portals, not to mention billing software. But the problem lies in the fact that separate management of all these systems presents an additional bureaucratic burden. That’s where a customized Salesforce integration powered by Salesforce consultants appears and bridges the systems with smooth data exchange. What Makes Girikon the Best Salesforce Partner for Healthcare Girikon is not just another Salesforce implementation company but a full-service Salesforce consulting and development Partner with relevant expertise and experience that is require to focus on compliance, innovation, and personalized patient engagement. Here is how the company transforms care delivery through customized Salesforce solutions. 1. Healthcare Expertise Girikon is well versed in the ecosystem of healthcare and caters to clinics, hospitals, telemedicine providers, and health tech startups. For instance, using domain knowledge, the team develops such clinical workflows, appointment scheduling, insurance, patient lifecycle management, etc., that are in tune with healthcare operations to support clinical and administrative efficiency. Be that as it may, whether it is automating patient onboarding and connecting care teams across departments, Girikon makes sure that every process is mapped to match real-world healthcare needs. 2. Certified Salesforce Experts Girikon has developers, architects, consultants, and administrators in its office certified on Salesforce Marketing Cloud, Health Cloud, Experience Cloud, and Service Cloud. While using their range of skills, you can easily create scalable and secure solutions tailored to your healthcare case. Thus, staying in the forefront of a rapidly evolving industry with Data Cloud, automation, and AI. 3. Proven Track Record Girikon is known for delivering Salesforce Health Cloud implementation across clinics, hospitals, healthcare startups, and pharmaceutical companies. Moreover, its portfolios include AI-driven care coordination systems, patient engagement portals, and automated case management solutions. Using the Salesforce ecosystem, clients can easily report higher patient satisfaction, reduced administrative load, and better administrative load, thus, executing complex and compliance driven healthcare projects like pros. 4. End-to-End Salesforce Services Here is a complete list of Salesforce lifecycle services that Girikon is known for among enterprises and startups. Implementation: Setting up Salesforce Health Cloud and customizing the same to fit your organization’s workflow. Optimization: Enhancing existing Salesforce implementations for data automation, flow, and user experience. Integration: Initiating the integration of Salesforce with Patient portals, EHR/EMR systems, billing platforms, and Telehealth applications. Managed Services: Don’t just limit with these but Girikon also provides ongoing support, updates, and maintenance to ensure long-term platform performance. 5. Compliance-First Approach Data security and compliance are critical in healthcare, that’s what makes Girikon take this responsibility seriously. How? It ensures GDPR, HIPAA, and HL7/FHIR compliant with each customization, integration, and data workflow. With audit trails and automated access control in-built into each project, it lets you enjoy ongoing compliance and transparency. Above all, your certified Salesforce implementation partner maintains encryption of patient data at all times, securing it, and restricting access to only authorized users. Key Healthcare Salesforce Customization Offerings Brought to Your by Girikon Moving into this section will let you learn about all the services and offerings that Salesforce consultants bring to the healthcare sector while driving collaboration, efficiency, and better patient outcomes. 1. Integration with EHR & Telehealth Systems By following a path of seamless integration, Girikon connects Salesforce with telehealth platforms, EHRs, and scheduling tools to synchronize patient data, appointments, and prescriptions in real-time, thereby eliminating the creation of duplicate records while also lessening the tension on manual data entry and care coordination along with digital touchpoints. 2. HIPAA Compliant Communication While security and compliance are the pillars of every customization, Girikon creates HIPAA-compliant Salesforce communication channels in email automation and encrypted patient portals; hence, providers can share sensitive health info with confidence, making each and every interaction confidential and compliant while still putting a human touch to it and in the patient’s perspective. 3. Patient Management & Care Coordination Girikon customizes Salesforce Health Cloud for a truly integrated 360-degree view of each patient. In addition, it connects every data point from medical history to treatment plans and medical adherence so that care teams reduce silos, collaborate better, and go after intelligent decisions based on the evidence. 4. Appointment and Follow-Up Automation Workflows Healthcare institutions that find challenges with appointment scheduling can put their trust to Girikon as they are known for implementing such AI-powered reminders and Salesforce automation tools that automate reminders, follow-ups, thus ensuring enhancing patient adherence to care plans, fewer no shows, and efficient use of healthcare staff time. Conclusion With Girikon’s commitment to compliance-first approach, proven healthcare expertise, and certified Salesforce team, it stands out as a trusted partner for healthcare organizations that aim to enhance patient experiences and modernize their systems. From connecting EHRs to automating care workflows and ensuring HIPAA compliant communication, Girikon not just implements Salesforce but optimizes it for patient-centric care. If you are ready to build an intelligent, compliant, and connected healthcare ecosystem, meeting with the high-graded consultants at Girikon is what you need today.

Businesses across all industries have realized the significance of integrating a robust CRM (Customer Relationship Management) platform within their business ecosystem. With a powerful CRM in place, organizations can efficiently manage their customer relationships while enjoying operational efficiency by streamlining processes. Though, cloud-based CRM like Salesforce enjoys a great adoption rate by businesses of all sizes, most of them aren’t aware of the different beneficial integrations they could make use of. One such integration that can boost organizational performance significantly includes the integration of messaging apps with CRM systems and the Smart SMS app is the perfect example of Salesforce SMS integration. What is meant by SMS CRM integration? CRM SMS integration happens when your business messaging platform and CRM system are unified via their APIs. With this integration, the two platforms can interact with one another, allowing them to share and sync data. This integration can enable organizations to: Text Customers directly from the CRM System: For doing this, users need to click on the phone number listed by the customer’s name following which a widget or a chat window will pop up. The customer’s name and the number will get populated automatically in the window allowing users to send messages immediately. Sync Contacts: With SMS CRM integration, CRM systems no longer have to function in a silo. For instance, if any sort of modification is done in the contacts and custom fields of a CRM system, the changes will automatically get updated in the messaging platform and vice-versa.  Some major messaging platforms can enter SMS into a CRM for maintaining additional records and can be useful if dashboards, reports, or machine learning capabilities are built-in within a CRM. Add SMS to your CRM workflows: Premium CRM systems like Salesforce have robust workflow features like SFA (Sales force automation), email drip campaigns, and more. With such integration, text messaging can be included in the workflows as a trigger. What Makes Smart SMS App Preferred Choice of Customers? The Smart SMS app is a robust Salesforce messaging app that is 100% built natively on the Salesforce platform. The app empowers organizations to personalize their communication, streamline workflows, and eventually improve customer service by reaching out to them quickly and with advanced features. Here are some of the unique features that this robust and easily implementable app offers. Let’s take a quick look: SMS Automation through Workflow: The sending of SMS can be automated by using a simple workflow configuration. By sending automated messages, the workflow can be simplified, which reduces the burden on the users/ sales reps resulting in an improved bottom line. Send SMS/MMS in Bulk: Users can leverage this feature to send individual or bulk SMS/MMS in a batch of 200 from ListView on button click or using SMS/MMS interface.  SMS scheduler: Sales reps can schedule the sending of messages (promotional, welcome, etc.) to customers based across different geographies and time zone. To schedule the sending of messages at a desired time and date, Sales reps would have to enter the name and the number of the intended recipient along with the date and time. At the scheduled date and time, the SMS automatically gets disbursed without the need for any manual intervention. SMS Template: This feature can be used to create, modify, and use SMS templates easily by using any of the objects and associated fields.  Final Words: An SMS CRM integrated platform can be a powerful addition to any business. By enabling teams to leverage the contacts and reach out to them in an automated fashion but with a personalized touch will help organizations to improve their customer service, as well as their bottom line significantly.

The ongoing COVID-19 pandemic has immensely impacted the lives and livelihoods of people across the globe. Amidst dwindling economic growth, organizations are looking out for new ways to sustain themselves. One such great option is virtual selling that has helped them survive in such a crisis situation. However, online/ virtual selling demands the same level of commitment and dedication just as in offline selling. Rather virtual selling demands greater perseverance. So, how can organizations make the most of virtual selling? Listed below are some effective tips, which can ensure sure shot success: Technology Required  Irrespective of mode of selling, building strong relationships with customers holds significance for businesses. The advent of new technologies have made it more convenient for businesses to connect with their customers in a more effective and efficient way. For instance conferencing apps such as Google hangout, Zoom etc. provide a platform that allows businesses and customers to connect with each other in the most effective way.  Communication is the key: It’s rightly said that quality is always above quantity. Relationships work on this principle.  To ensure effective communication with clients, Sales reps need to work on the following: Attention works: Choices and preferences vary from person to person. Thus, personalized attention should be given to every customer so that their needs and requirements could be understood and properly catered to. Technology does work:   Technology should be leveraged to streamline and automate business processes to do away with errors and redundancy caused as a result of human intervention. Preparing for present and future We all are going through difficult times and it is difficult to predict what the future lays ahead.  Rather than having limited options at your disposal, it’s a smart move to keep yourself future ready by leveraging technology solutions such AI (Artificial intelligence), data analytics and similar other futuristic solutions. AI-backed Virtual selling makes sales rep more empathetic towards customers as customers tend to develop a sense of trust with the brands Conclusion:  In a nutshell, we can say that businesses should keep themselves prepared to sustain during uncertain and challenging times, and the best of doing so is by providing quality and prompt solutions to their customers by leveraging technology solutions that can keep them ahead of the race. About Girikon: As a reputed name in the IT space, Girikon empowers organizations to transform customer experiences through their high-end services including Salesforce consulting and Salesforce implementation.

Are you dealing with duplicate data?  Does your data not fall under exact match?  Are the duplicates in your data not consistent for an exact match?  Are you struggling with cleansing of different types of data duplicates?  If you have answered yes to most or all of the aforementioned questions then the solution to your problem is Fuzzy Matching. Fuzzy matching allows you to deal with the above mentioned problems easily and efficiently.  What is Data Matching? Data Matching is the process of discovering records that refer to the same data set. When records come from multiple data sets and do not have any common key identifier, we can use data matching techniques to detect duplicate records within a single dataset.  We perform the following steps: Standardize the dataset Pick unique and standard attributes Break dataset into similar sized blocks Match and Assigning weights to the matches Add it all up — get a TOTAL weight What is Fuzzy matching? Fuzzy matching allows you to identify non-exact matches of your dataset. It is the foundation of many search engine frameworks and it helps you get relevant search results even if you have a typo in your query or a different verbal tense. There are many algorithms that can be used for fuzzy searching on text, but virtually all search engine frameworks (including bleve) use primarily the Levenshtein Distance for fuzzy string matching: Levenshtein Distance: Also known as Edit Distance, it is the number of transformations (deletions, insertions, or substitutions) required to transform a source string into the target one. For example, if the target term is “book” and the source is “back”, you will need to change the first “o” to “a” and the second “o” to “c”, which will give us a Levenshtein Distance of 2. Additionally, some frameworks also support the Damerau-Levenshtein distance: Damerau-Levenshtein distance: It is an extension to Levenshtein Distance, allowing one extra operation: Transposition of two adjacent characters: Ex: TSAR to STAR Damerau-Levenshtein distance = 1 (Switching S and T positions cost only one operation) Levenshtein distance = 2 (Replace S by T and T by S) How to Use Fuzzy Matching in TALEND? Step 1: Create an Excel “Sample Data” with 2 columns “Demo Event 1” and “Demo Event 2”. Demo Event 1: This column contains the records on which we need to apply Fuzzy Logic. Demo Event 2: This column contains the records that need to be compared with the Column 1 for Fuzzy match. Step 2: In TALEND use the above Excel as input in the tfileInputExcel component and provide the same file again as input to the same component as shown in the diagram. Step 3: In the tFuzzyMAtch component choose the following configurations as shown in the below diagram.  Step 4: In the tMap we need to choose the following column to take an output. Demo_Events_1 MATCHING VALUE Step 5: Finally, you need to select an tFileOutputExcel component for the desired output.  In the final Extracted file, the Column “VALUE” shows the difference between the records and matches the records to their duplicate.  Conclusion: In a nutshell, we can say that the use of TALEND’s Fuzzy Matching helps in ensuring the data quality of any source data against a reference data source by identifying and removing any kind of duplicity created from inconsistent data. This technique is also useful for complex data matching and data duplicate analysis.  About Girikon Girikon is a reputed provider of high-quality IT services including but not limited to Salesforce consulting, Salesforce implementation and Salesforce support.