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This is the question almost every company asks before implementing Salesforce. Well, beyond just implementation success includes everything from proper strategy, a lot of customization, and constant refinement to the full realization of Salesforce benefits. All these activities lead to the dawn of a new business phase where the clientele is huge, and their quality of experience is at the top. And this is where the power of the right and advanced Salesforce consulting services truly comes into play—helping businesses unlock the full potential of Sales Cloud, Marketing Cloud, Experience Cloud, Data Cloud, Einstein, and more. Key Services You Can Expect from a Top Salesforce Consulting Firm Here is what you can expect from a reputed Salesforce consulting firm—from product-specific solutions and AI enablement to ongoing support and optimization. 1. Salesforce Consulting Services A top Salesforce consulting firm goes beyond simple implementation. The process kicks off with getting your business, inspecting your existing systems, and evaluating your goals to formulate a CRM plan that harmonizes technology with long-term business results. Moreover, the company not only assists you in selecting the appropriate Salesforce clouds but also in recognizing automation possibilities and constructing a robust strategy for your sales, service, and marketing teams. By doing so, it lays out the groundwork for your company to attain measurable growth and not just another software tool. 2. Salesforce Cloud-Specific Services a. Salesforce Sales & Service Cloud Sales Cloud and Service Cloud are known as the foundation of most Salesforce solutions. The consultants, during the process of customizing and automating these platforms, aim for lead management, sales pipelines simplification, case resolution, and, therefore, customer interactions tracking all done in an efficient manner. All these leads to lower response times, faster deal closures, and happier customers. b. Salesforce Experience Cloud Branded customer portals, self-service platforms, and partner communities are all part of the Salesforce Experience Cloud that the Salesforce consultants of a well-known company like Girikon can help you build. They will provide secure access to Salesforce data for external stakeholders such as customers, vendors, and partners, while at the same time improving engagement and transparency. You will even be able to forge digital relationships that are even stronger with your internal teams. c. Salesforce Marketing Cloud During the Marketing Cloud implementation and optimization procedure, the consultants not only automate marketing journeys but also manage multi-channel campaigns and personalize communication at scale. Moreover, they make use of Journey Builder, Customer Data Platform, and Email Studio, which are some of the most effective tools to help businesses connect the right message to the right audience at the right time—enhancing both conversion and retention. d. Salesforce Data Cloud While working as a unified data engine, Salesforce data cloud enables predictive analytics, AI-driven personalization, and smarter decision making. However, to make the most of its incredibility, businesses require the support from the Salesforce implementation partner who configures the data cloud to collect and harmonize real-time data from multiple systems. e. Salesforce AI Services (Einstein & Agentforce) Einstein and Agentforce are the core of Salesforce innovation and AI. In the case of Einstein AI, it offers lead scoring, automated recommendations, and predictive insights that are all geared towards making the work of teams smarter. However, Salesforce's next-gen AI platform called Agentforce goes one step further by providing contextual customer interactions and process automation. These tools, when combined together, allow the companies to not only give proactive customer experiences but also to make decisions backed by data. f. Salesforce OmniStudio OmniStudio is a low-code toolkit of Salesforce that can be used for the creation of guided and dynamic digital experiences. The majority of the Salesforce consultants use it for creating data-driven workflows, automation, and forms without extensive coding—for the industrial sectors like healthcare, financial, and telecom where compliance, speed, and scalability are needed. g. Salesforce Lightning Services Transition from Salesforce Classic to Lightning Experience gives a complete makeover to usability and performance. And consultants play a crucial role in handling the migration components, custom Lightning, and UI enhancement. This not only helps the team to work smarter with the Lightning’s modern interface but also lets them make advanced decisions using advanced tools. 3. Advanced Consulting & Integration Capabilities Salesforce Development Services Top Salesforce consultants such as Girikon provide advanced development capabilities—from making custom apps to developing Apex triggers, Lightning Web Components, and Visualforce pages. This is a great help to the businesses in making sure that Salesforce is adapted to their unique business logic whether it is through custom automation, third-party integrations, or dashboards. MuleSoft Consulting Services MuleSoft, the integration powerhouse of Salesforce, gives the green light to the consultants to link Salesforce with the other enterprise systems such as HR, ERP, or eCommerce through data pipelines and APIs. In such a way, connectivity is unified, and data flow is seamless across departments, thus no more silos, but double efficiency. Salesforce Integration Services Using Integration services, the top-notch Salesforce implementation partner connects Salesforce to third-party tools like SMS apps, CTI systems, accounting software and marketing automation platform—enhancing the platform’s capabilities. In addition to that, they make sure that these integrations are running seamlessly, influencing the collaboration of different departments, encouraging data sharing, and giving a full 360-degree view of every customer. 4. Salesforce Management & Maintenance Salesforce success is an ongoing process that does not end even after implementation. The consultants are always present for constant monitoring, maintenance, and system optimization, all of which make the platform scalable and flexible. They not only take care of the system updates but also train the users on the new functionalities and assist in resolving any technical problems to make sure your Salesforce ecosystem is always secured, performant, and in line with business goals. Why You Must Have the Back of a Salesforce Implementation Partner Partnering with a certified Salesforce implementation partner ensures that your investment is optimized from day one and here is how they do it: · Faster Deployment and Reduced Risks Salesforce consultants bring proven methodologies, hands-on experience, and pre-built frameworks across industries. This not just accelerates deployment but also minimizes integration errors and common setups. As a result, businesses start leveraging Salesforce capabilities fast without trial and error that slows down internal implementations. · Access to Certified Experts Certified Salesforce consultants are proficient in the platform from every aspect, be it data architecture, automation, or custom app development. Besides, they are the ones who make certain that the configuration is in line with the best practices, thus delivering measurable business outcomes, so you can get the most out of each and every Salesforce feature. · Maximized Value and Better Returns In-house implementation may appear to be the least costly option, but it can sometimes lead to rework, inefficiencies, and delayed outcomes—ultimately increasing overall cost. That’s where Salesforce partners come in, optimizing resources and preventing expensive mistakes, thus allowing you to increase value quicker. This orderly method ensures that the platform is in sync with your strategic goals, along with scaling your operations and increasing ROI. In a Nutshell Instead of just implementation, you must look for all these services while connecting with the best Salesforce consultants. From the strategy, integration, and automation to continuous support, a leading Salesforce consulting firm like Girikon is the one that keeps Salesforce to be in line with the changing business goals throughout its lifecycle. These consultants with their expertise covering AI, data, multiple Salesforce clouds, and integration tools help to realize the full potential of the platform—improving customer experiences and contributing to business growth that can be measured. So, do not hesitate to pick them as a partner who turns out to be a genuine digital success creator.

The healthcare industry runs on compliance, precision, and patient trust. However, with increasing data complexity, demand for personalized care, and changing regulations like HIPAA, generic CRM setups don’t cut it anymore. That’s where Salesforce for healthcare comes in. Being a tailored CRM solution, designed to streamline workflows, unify patient data, and enhance engagement, it executes its operation across the care continuum. However, to unlock its full potential, healthcare organizations require a certified Salesforce partner who not just understands Salesforce inside out but also knows the intricacies of healthcare operations. That’s where Girikon, the best Salesforce implementation partner, comes and stands out. By combining deep Salesforce expertise with healthcare domain knowledge, it delivers solutions that are compliant, secure, and patient-centric. Why Healthcare Needs a Customized Salesforce Solution Healthcare isn’t like other industries as it demands more than just marketing automation and lead tracking. Here is how: 1. Secure Data Management with Compliance Since patient information is the most confidential information and strictly regulated by data privacy laws such as HIPAA, HITECH, and GDPR, healthcare institutions must incorporate custom Salesforce implementations for role-based access, advanced security, and encryption so that patient data remains protected at every point of contact. 2. Custom Patient Engagement As every patient’s journey is different, a custom Salesforce workflow will be required to allow prescription follow-ups, appointment reminders, and discharge instructions, personalized to the patient’s treatment plan and preferences. 3. Connected Data Needed by Multiple Stakeholders Healthcare practitioners, post-acute care entities, payers, patients, providers, and administrative teams have to coordinate with each other. A custom Salesforce configuration while connecting all the stakeholders on one platform ensures that data like claims, care plans, and patient history is always accessible and updated. 4. Interoperability with Core Healthcare Systems Healthcare depends upon several applications, including EMRs, EHRs, lab systems, and telehealth portals, not to mention billing software. But the problem lies in the fact that separate management of all these systems presents an additional bureaucratic burden. That’s where a customized Salesforce integration powered by Salesforce consultants appears and bridges the systems with smooth data exchange. What Makes Girikon the Best Salesforce Partner for Healthcare Girikon is not just another Salesforce implementation company but a full-service Salesforce consulting and development Partner with relevant expertise and experience that is require to focus on compliance, innovation, and personalized patient engagement. Here is how the company transforms care delivery through customized Salesforce solutions. 1. Healthcare Expertise Girikon is well versed in the ecosystem of healthcare and caters to clinics, hospitals, telemedicine providers, and health tech startups. For instance, using domain knowledge, the team develops such clinical workflows, appointment scheduling, insurance, patient lifecycle management, etc., that are in tune with healthcare operations to support clinical and administrative efficiency. Be that as it may, whether it is automating patient onboarding and connecting care teams across departments, Girikon makes sure that every process is mapped to match real-world healthcare needs. 2. Certified Salesforce Experts Girikon has developers, architects, consultants, and administrators in its office certified on Salesforce Marketing Cloud, Health Cloud, Experience Cloud, and Service Cloud. While using their range of skills, you can easily create scalable and secure solutions tailored to your healthcare case. Thus, staying in the forefront of a rapidly evolving industry with Data Cloud, automation, and AI. 3. Proven Track Record Girikon is known for delivering Salesforce Health Cloud implementation across clinics, hospitals, healthcare startups, and pharmaceutical companies. Moreover, its portfolios include AI-driven care coordination systems, patient engagement portals, and automated case management solutions. Using the Salesforce ecosystem, clients can easily report higher patient satisfaction, reduced administrative load, and better administrative load, thus, executing complex and compliance driven healthcare projects like pros. 4. End-to-End Salesforce Services Here is a complete list of Salesforce lifecycle services that Girikon is known for among enterprises and startups. Implementation: Setting up Salesforce Health Cloud and customizing the same to fit your organization’s workflow. Optimization: Enhancing existing Salesforce implementations for data automation, flow, and user experience. Integration: Initiating the integration of Salesforce with Patient portals, EHR/EMR systems, billing platforms, and Telehealth applications. Managed Services: Don’t just limit with these but Girikon also provides ongoing support, updates, and maintenance to ensure long-term platform performance. 5. Compliance-First Approach Data security and compliance are critical in healthcare, that’s what makes Girikon take this responsibility seriously. How? It ensures GDPR, HIPAA, and HL7/FHIR compliant with each customization, integration, and data workflow. With audit trails and automated access control in-built into each project, it lets you enjoy ongoing compliance and transparency. Above all, your certified Salesforce implementation partner maintains encryption of patient data at all times, securing it, and restricting access to only authorized users. Key Healthcare Salesforce Customization Offerings Brought to Your by Girikon Moving into this section will let you learn about all the services and offerings that Salesforce consultants bring to the healthcare sector while driving collaboration, efficiency, and better patient outcomes. 1. Integration with EHR & Telehealth Systems By following a path of seamless integration, Girikon connects Salesforce with telehealth platforms, EHRs, and scheduling tools to synchronize patient data, appointments, and prescriptions in real-time, thereby eliminating the creation of duplicate records while also lessening the tension on manual data entry and care coordination along with digital touchpoints. 2. HIPAA Compliant Communication While security and compliance are the pillars of every customization, Girikon creates HIPAA-compliant Salesforce communication channels in email automation and encrypted patient portals; hence, providers can share sensitive health info with confidence, making each and every interaction confidential and compliant while still putting a human touch to it and in the patient’s perspective. 3. Patient Management & Care Coordination Girikon customizes Salesforce Health Cloud for a truly integrated 360-degree view of each patient. In addition, it connects every data point from medical history to treatment plans and medical adherence so that care teams reduce silos, collaborate better, and go after intelligent decisions based on the evidence. 4. Appointment and Follow-Up Automation Workflows Healthcare institutions that find challenges with appointment scheduling can put their trust to Girikon as they are known for implementing such AI-powered reminders and Salesforce automation tools that automate reminders, follow-ups, thus ensuring enhancing patient adherence to care plans, fewer no shows, and efficient use of healthcare staff time. Conclusion With Girikon’s commitment to compliance-first approach, proven healthcare expertise, and certified Salesforce team, it stands out as a trusted partner for healthcare organizations that aim to enhance patient experiences and modernize their systems. From connecting EHRs to automating care workflows and ensuring HIPAA compliant communication, Girikon not just implements Salesforce but optimizes it for patient-centric care. If you are ready to build an intelligent, compliant, and connected healthcare ecosystem, meeting with the high-graded consultants at Girikon is what you need today.

Businesses across all industries have realized the significance of integrating a robust CRM (Customer Relationship Management) platform within their business ecosystem. With a powerful CRM in place, organizations can efficiently manage their customer relationships while enjoying operational efficiency by streamlining processes. Though, cloud-based CRM like Salesforce enjoys a great adoption rate by businesses of all sizes, most of them aren’t aware of the different beneficial integrations they could make use of. One such integration that can boost organizational performance significantly includes the integration of messaging apps with CRM systems and the Smart SMS app is the perfect example of Salesforce SMS integration. What is meant by SMS CRM integration? CRM SMS integration happens when your business messaging platform and CRM system are unified via their APIs. With this integration, the two platforms can interact with one another, allowing them to share and sync data. This integration can enable organizations to: Text Customers directly from the CRM System: For doing this, users need to click on the phone number listed by the customer’s name following which a widget or a chat window will pop up. The customer’s name and the number will get populated automatically in the window allowing users to send messages immediately. Sync Contacts: With SMS CRM integration, CRM systems no longer have to function in a silo. For instance, if any sort of modification is done in the contacts and custom fields of a CRM system, the changes will automatically get updated in the messaging platform and vice-versa.  Some major messaging platforms can enter SMS into a CRM for maintaining additional records and can be useful if dashboards, reports, or machine learning capabilities are built-in within a CRM. Add SMS to your CRM workflows: Premium CRM systems like Salesforce have robust workflow features like SFA (Sales force automation), email drip campaigns, and more. With such integration, text messaging can be included in the workflows as a trigger. What Makes Smart SMS App Preferred Choice of Customers? The Smart SMS app is a robust Salesforce messaging app that is 100% built natively on the Salesforce platform. The app empowers organizations to personalize their communication, streamline workflows, and eventually improve customer service by reaching out to them quickly and with advanced features. Here are some of the unique features that this robust and easily implementable app offers. Let’s take a quick look: SMS Automation through Workflow: The sending of SMS can be automated by using a simple workflow configuration. By sending automated messages, the workflow can be simplified, which reduces the burden on the users/ sales reps resulting in an improved bottom line. Send SMS/MMS in Bulk: Users can leverage this feature to send individual or bulk SMS/MMS in a batch of 200 from ListView on button click or using SMS/MMS interface.  SMS scheduler: Sales reps can schedule the sending of messages (promotional, welcome, etc.) to customers based across different geographies and time zone. To schedule the sending of messages at a desired time and date, Sales reps would have to enter the name and the number of the intended recipient along with the date and time. At the scheduled date and time, the SMS automatically gets disbursed without the need for any manual intervention. SMS Template: This feature can be used to create, modify, and use SMS templates easily by using any of the objects and associated fields.  Final Words: An SMS CRM integrated platform can be a powerful addition to any business. By enabling teams to leverage the contacts and reach out to them in an automated fashion but with a personalized touch will help organizations to improve their customer service, as well as their bottom line significantly.

The ongoing COVID-19 pandemic has immensely impacted the lives and livelihoods of people across the globe. Amidst dwindling economic growth, organizations are looking out for new ways to sustain themselves. One such great option is virtual selling that has helped them survive in such a crisis situation. However, online/ virtual selling demands the same level of commitment and dedication just as in offline selling. Rather virtual selling demands greater perseverance. So, how can organizations make the most of virtual selling? Listed below are some effective tips, which can ensure sure shot success: Technology Required  Irrespective of mode of selling, building strong relationships with customers holds significance for businesses. The advent of new technologies have made it more convenient for businesses to connect with their customers in a more effective and efficient way. For instance conferencing apps such as Google hangout, Zoom etc. provide a platform that allows businesses and customers to connect with each other in the most effective way.  Communication is the key: It’s rightly said that quality is always above quantity. Relationships work on this principle.  To ensure effective communication with clients, Sales reps need to work on the following: Attention works: Choices and preferences vary from person to person. Thus, personalized attention should be given to every customer so that their needs and requirements could be understood and properly catered to. Technology does work:   Technology should be leveraged to streamline and automate business processes to do away with errors and redundancy caused as a result of human intervention. Preparing for present and future We all are going through difficult times and it is difficult to predict what the future lays ahead.  Rather than having limited options at your disposal, it’s a smart move to keep yourself future ready by leveraging technology solutions such AI (Artificial intelligence), data analytics and similar other futuristic solutions. AI-backed Virtual selling makes sales rep more empathetic towards customers as customers tend to develop a sense of trust with the brands Conclusion:  In a nutshell, we can say that businesses should keep themselves prepared to sustain during uncertain and challenging times, and the best of doing so is by providing quality and prompt solutions to their customers by leveraging technology solutions that can keep them ahead of the race. About Girikon: As a reputed name in the IT space, Girikon empowers organizations to transform customer experiences through their high-end services including Salesforce consulting and Salesforce implementation.

Are you dealing with duplicate data?  Does your data not fall under exact match?  Are the duplicates in your data not consistent for an exact match?  Are you struggling with cleansing of different types of data duplicates?  If you have answered yes to most or all of the aforementioned questions then the solution to your problem is Fuzzy Matching. Fuzzy matching allows you to deal with the above mentioned problems easily and efficiently.  What is Data Matching? Data Matching is the process of discovering records that refer to the same data set. When records come from multiple data sets and do not have any common key identifier, we can use data matching techniques to detect duplicate records within a single dataset.  We perform the following steps: Standardize the dataset Pick unique and standard attributes Break dataset into similar sized blocks Match and Assigning weights to the matches Add it all up — get a TOTAL weight What is Fuzzy matching? Fuzzy matching allows you to identify non-exact matches of your dataset. It is the foundation of many search engine frameworks and it helps you get relevant search results even if you have a typo in your query or a different verbal tense. There are many algorithms that can be used for fuzzy searching on text, but virtually all search engine frameworks (including bleve) use primarily the Levenshtein Distance for fuzzy string matching: Levenshtein Distance: Also known as Edit Distance, it is the number of transformations (deletions, insertions, or substitutions) required to transform a source string into the target one. For example, if the target term is “book” and the source is “back”, you will need to change the first “o” to “a” and the second “o” to “c”, which will give us a Levenshtein Distance of 2. Additionally, some frameworks also support the Damerau-Levenshtein distance: Damerau-Levenshtein distance: It is an extension to Levenshtein Distance, allowing one extra operation: Transposition of two adjacent characters: Ex: TSAR to STAR Damerau-Levenshtein distance = 1 (Switching S and T positions cost only one operation) Levenshtein distance = 2 (Replace S by T and T by S) How to Use Fuzzy Matching in TALEND? Step 1: Create an Excel “Sample Data” with 2 columns “Demo Event 1” and “Demo Event 2”. Demo Event 1: This column contains the records on which we need to apply Fuzzy Logic. Demo Event 2: This column contains the records that need to be compared with the Column 1 for Fuzzy match. Step 2: In TALEND use the above Excel as input in the tfileInputExcel component and provide the same file again as input to the same component as shown in the diagram. Step 3: In the tFuzzyMAtch component choose the following configurations as shown in the below diagram.  Step 4: In the tMap we need to choose the following column to take an output. Demo_Events_1 MATCHING VALUE Step 5: Finally, you need to select an tFileOutputExcel component for the desired output.  In the final Extracted file, the Column “VALUE” shows the difference between the records and matches the records to their duplicate.  Conclusion: In a nutshell, we can say that the use of TALEND’s Fuzzy Matching helps in ensuring the data quality of any source data against a reference data source by identifying and removing any kind of duplicity created from inconsistent data. This technique is also useful for complex data matching and data duplicate analysis.  About Girikon Girikon is a reputed provider of high-quality IT services including but not limited to Salesforce consulting, Salesforce implementation and Salesforce support.

Sales Analysis Provides Logical Answers to your Question For every organization, the sales function continues to be the most important function as it plays a significant role in building trust between a customer and a business entity. Organizations usually spend enormously in sales-related activities to gain edge over their competitors. However,  sales related business decisions taken on others advice or by own “gut feeling” could be quite risky that too when a large amount of money is at stake. Sales Analysis is the process which is used to understand, identify and predict sales trend. It leverages the historic data to determine the failure/success of the previous sales drive and helps in identifying the area of improvement. With sales analysis organizations no longer need to take decisions based on their gut feelings as it provides logical answers to their sales-related queries. Importance of Sales Analytics: There are several benefits of incorporating Sales Analytics into the Sales function. Let’s take a quick look at some of them. Fill the gaps: By Analyzing their available data, organizations can figure out where they may have missed out on the opportunity of converting a prospect to a customer. This will eventually help organizations fill the gaps in the sales process, as well as the gaps in their products. Organizations should analyze their product and understand what their competitors are doing to remain competitive, what’s not working for you and how can you fill in the gaps. Increase Retention Rate: If organizations can figure out why any deal got closed, then they can keep their customers happy and build a strong relationship with them. It is important to understand the need of the customers so that organizations can upsell and cross-sell other products to the existing customers, which significantly adds to the revenue. In addition, by looking at the purchasing patterns of your existing customers you can recommend what customers can buy next, based on what these customers have bought in the past. Accurate Sales Forecasting One of the most obvious and important feature of Sales Analysis is the ability to predict the future sales based on the available data. Unlike setting up goals based on the “gut feeling”, historic data gives you an accurate, realistic picture of how much your organization should be able to earn within a specified time period. Competitor Sales Analysis In industries like automobiles, sales made by all the organizations are made available on the public platforms. Organizations can use their competitor’s data to see which product of their competitor is selling the most. They can even get the answer to the question like where and why a particular competitor’s product is selling the most. Based on their analysis they can revamp their product lineup, product pricing, introduce new product etc. Future Decision Making Organizations can even make future decisions like whether an organization need to introduce new products or discontinue any existing product. It even help organizations effectively manage inventory, marketing activities, sales offer roll-out time, manufacturing process etc. More efficient Marketing Sales Analysis helps organizations identify market opportunities and trends to support product marketing. If an organization is planning to launch a new product then it is very important to know the answer of below questions When should the product be launched? Q2. Where should the organization launch the product? Q3. How should it be marketed? Q4. Who is the target audience? All the above questions can be answered by using sales analysis. By having answers to all the above question, organizations can launch their product at the right time and can target the right audience, which will help them have a good sales number. Type of Analysis Sales Analysis could be done in many different ways based on the available data with the organization. Common types of Sales Analysis performed are mentioned below: Product-wise Analysis Organizations can use product-wise analysis to identify which product is selling most and during which time of the year. For example, winter clothes are sold most between November – January whereas summer clothes are sold most between May – September. Based on this analysis, organization can manage the new product launch date, inventory etc. Forecast vs Achievement analysis With the help of Forecast Analysis, organizations can see whether they are able to meet their monthly/weekly/quarterly targets or not. They can even identify how much they should be looking for in the month/week/quarter. Based on their analysis they can make required changes in order to meet the desired organizational targets. Periodic Analysis Periodic sales analysis are the ones which help organizations compare two or more different time period sales. Organizations can analyze the data and see which decisions of the organization has helped them in boosting up the sales and which decisions have led to dip in sales. Conclusion To sum up, Sales Analysis is something which will help you identify the gaps not just in the organization’s sales process but even in other areas as well, like gaps in product, release of the product etc. It even provides a logical solution to fill the gaps in order to increase the sales and reduce the losses. It enables organizations to take decision based on the facts rather than on their “gut feeling”. On being leveraged appropriately, Sales Analytics can help organizations deal with all the roadblocks, which they might encounter during their Sales journey. About Girikon As a global provider of end-to-end IT services, Girikon boasts of a team of certified, and experienced Salesforce consultants, administrators and developers who have the knack for catering to the customer requirement in the most efficient way.

A new crisis Covid-19 has hit us suddenly and while it seems that the earth we are living in has stopped spinning and life around us is stuck, there is a ray of light that we are alive and not buckling down. Part of the reason I am saying so, is because you are reading this blog and we are still connected through the internet. We are ALIVE & will OVERCOME the challenges to get back  to normalcy like before. In this ever-evolving business landscape, the need of the hour is to be Agile in order to stay ahead of the competitors. If we fail to adapt ourselves as per the changing dynamics, we face the risk of being left out or await Lady luck to smile on us. Let’s cite the example of a product – the demad for which experiences a constant shift in different circumstances. So, how do businesses keep up with such changing demads?  The best way to deal with the challenge is to change the price of the product according to the demand. Seasonal fluctuation in demand also affect the business.To deal with this situation, we can offer seasonal pricing.Offering seasonal pricing means charging different pricing for the same product in different seasons. This is where Calendarize Pricing functionality comes into picture. What is Calendarize Pricing? Calendarize Pricing is the feature through which we can change the price of the product for a certain interval of time as per the business requirement. It is an automated process in which, once we set(either increase or decrease) the price of the product for a particular time period, it will automatically show the changed effective price for that time period.  Why do we need calendarize pricing? Today’s market is driven by customers and their requirements keep on changing. So, to deal with this changing environment,businesses should have access to solutions that can  scaled to fulfil the changing market requirements. It’s good to have a feature like ‘Calendarize Pricing’ especially for business that have global presence. People across different geographies have different requirement. For instance, a product finding wide acceptance and demand in a particular geographical region might not find equal demand or acceptance in other regions or geography. Calendarize pricing functionality is tailor developed in a way that allows users to set the pricing on different levels basis current market requirement.. Factors influencing the market There are many factors that influence the market and its demand. Listed below are few of the many factors that influence the market and the demand for a particular product: Inflation Recession Competition in the market More demand Different region Market always depends on the economic health of the country. Inflation and Recession are the two reflectors of this economic health.While moderate inflation is good for the economy, recession brings the economy to a standstill. Factors Influencing Pricing Decisions: As we can see in the picture, there are various internal factors like Cost, Company Objectives, Organisational Factors, Marketing Mix and Product Differentiation that influence the product pricing. For example if a company is expanding its business and entering into a new country, it would keep the price of the product low to capture the market. External Factors like Competition, Demand, Suppliers, Economical Conditions, Consumers, Government regulations etc. have a huge impact on deciding the price of a product. For instance, if we have tough competition in the market we will have to reduce the price of the product to gain the market and if the demand is high, we can sell the product at higher price and vice-e-versa. Advantages of Calendarize Pricing: Same product can have a different price for a different time period. Same product can have different price for the same event in different regions. Same price-book can be used for different regions As we don’t need to change the price-book, it saves effort and money. Easy management of price according to demand and supply. Applicable to any sales cycle but not restricted to any event vertical. Conclusion In today’s ever-evolving business landscape, change is the only constant. The only way to remain competitive is to keep evolving as per the changing market conditions. The same applies for a product, the demand of which is dependent on different market conditions. To sustain in a dynamic business environment, pricing of the product should be changed as per the existing market condition, geographical location and product demand.      The Calendarize Pricing functionality can be a handy solution for organizations looking to successfully deal with the current crisis, as well as the post epidemic situation.  About Girikon Girikon – a reputed name in the IT space offers businesses across different industries with wide array of end-to-end Salesforce implementation, Salesforce support and Salesforce consulting services.