As a business entity, your priority lies in improving the bottom line of your business by generating greater ROI. To ensure consistent growth of your business, you need to chart out an appropriate customer satisfaction strategy as customers tend to be the life and blood of every business undertaking. The most important aspect of this strategy should be to have in place a robust system that can provide a single view of all the customer-related data.
Salesforce with its rich features, functionalities and ever-evolving ecosystem has become an obvious choice for business owners looking to streamline their otherwise scattered business processes to ensure increased efficiency and productivity. While this cloud-based platform is pretty flexible, easy to use and above all widely accepted across the globe, the real challenge lies in implementing it. This is because the process of Salesforce implementation requires 100 percent focus, dedication, and technical know-how, which practically wouldn’t be possible for you to dedicate while handling other essential business activities.
To make the most of your Salesforce investment, you must have by your side a reliable Salesforce Implementation Partner who can help you with successful implementation, conformation, and deployment.
Why Should You Hire the Services of a Salesforce Partner?
Rather than taking the less expensive route of doing the Salesforce implementation on your own, or hiring a less qualified Salesforce partner, it’s in your best interest to engage the services of a knowledgeable and experienced Salesforce partner. Doing so will help you realize the following benefits:
Ensures Business Process Efficiency: To enjoy a better return on your Salesforce investment, proper knowledge of accurately relating Salesforce’s features to your business processes is important. A knowledgeable partner with experience of working in your industry and knowledge of best practices will be able to dive into your processes and connect technology to your business goals.
Provide the Right fit: It is to be noted that when it comes to Salesforce implementation one-size-fits-all approach, doesn’t seem to work. A reliable Salesforce partner will ensure you get the most out of your Salesforce investment. Rather than using the common implementation technique, an experienced Salesforce Consulting partner will make the necessary adjustments to provide your organization with the right implementation.
Provide Training and Support to Your Team: Getting your team to use a new system can be challenging. However, with a knowledgeable and skilled implementation partner by your side, your team will have an easy go-to resource if and when they have queries while handling the new system. Your Salesforce partner will provide your team with the necessary training for operating the new CRM solution in the best possible way.
Help You Capitalize on Opportunities: Reviewing your business systems and developing them regularly will ensure that they align with your business objectives. A skilled Salesforce partner can help you frame up your objectives and the way they connect with your CRM. This will help you develop a roadmap for the future while helping you realize a better return on your investment for the times to come.
Help You Save Money: If you take into account the internal overhead necessary to manage a project, you will realize that a reliable Salesforce partner will not just outperform an internal team but will also be more cost-effective.
Quick Wrap-up: Whether you are thinking about implementing a new Salesforce CRM or already have one that requires a bit of customization and configuration, it makes sense to have a skilled Salesforce implementation partner by your side. By leveraging their expertise and experience, you will not just be relieved of the stress involved in doing it yourself but will also reap in the benefits of better process efficiency and ROI.
The business ecosystem has become extremely complex. To sustain themselves in a competitive landscape, it becomes extremely important for retailers to keep growing, innovating and diversifying. This would require them to understand and fulfill customer demands while provide them with a superior customer experience. Unfortunately, the retail marketplace is riddled with slow economic growth and high costs. The problem is further compounded by new age customers who seek personalization, and promotion based pricing, which has made it extremely difficult for retailers to sustain let alone expand and attract new customers.
However, disruptive trends associated with retailers, as well as customers have resulted in massive explosion of data, which when processed and analyzed can provide retailers with a sizeable opportunity to understand customer behavior and other valuable insights that can be leveraged for informed decision making. However, processing such humongous and voluminous sets of data has become a tremendous challenge for companies, and will continue to grow in the years to come.
According to report shared by Gartner, data volume is set to grow by 800% in the years to come, 80%
of which will reside as unstructured data.
To make sense of this wealth of big data, retailers require a robust data management solution that can help them retrieve and process data from multiple places. This will help them draw real-time insights for quick decision making while generate true business value. Predictive analytics has emerged as a sure shot solution to all the data woes faced by businesses. By anticipating customer needs based on post-interaction, historical and real-time analysis of big data, customer requirement can be fulfilled in a quick and efficient way.
According to statistics shared by Forbes, there has been a whopping increase in number of companies adopting predictive analytics i.e. from a mere 17% in 2015 to a massive 53% in 2017.
A combination of machine learning (ML) and artificial intelligence (AI), predictive analytics is growing all the more accurate and insightful. However, several businesses continue to assess this technology with certain degree of skepticism considering it to be too complex, disruptive and expensive to incorporate. Listed below are few ways how businesses could achieve sales goals and increased customer satisfaction
by leveraging this smart technology:
Uncover Qualified Leads: Though, the entire practice of lead scoring has been in place since quite some time, they were largely based on guesswork and were extremely time-consuming. With a predictive analytics solution in place, businesses can make their sales and marketing teams more efficient by allowing them to access information such as whether your offering matches a potential customer’s needs, how convinced is your potential client to make a purchase, and similar other details that too in a precise way. This would allow your marketing and sales teams to better determine whether or not a customer is likely to convert and if yes what would be their potential lifetime value. This helps your sales team focus their efforts on the most rewarding areas.
Measure Call Outcomes: Till date, many companies rely on manual assessment of data in order to determine the success of a new product campaign or sales strategy. Since, data is manually recorded, it is subjective and prone to inaccuracy. This doesn’t leave much scope for precisely evaluating campaign success. With an automated system in place, calls and activity are appropriately tracked. This allows the sales team of a business to accurately measure their sales performance.
Reduce Customer Churn: Predictive analytics is extremely useful in identifying issues and trends that has a large impact on your business operation. This would help you predict when and why customers might consider abandoning you. Such important details will allow businesses to take proactive action to enhance customer experience and serve their needs in a better way.
The altering demands of technological forces have influenced the retail sector in the biggest possible way. Predictive analytics has the potential to transform businesses and industries in a way that will make them more productive, competitive and efficient. Used effectively, this technology can turn out to be the key to your outbound sales success and customer satisfaction. In a nutshell, it will act as a magic bullet that may lead to improved profits and better business outcome.
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