While the secret to understanding customers lies in your data, making sense of that data is a totally different ball game. Evolution in technology and concerns around user privacy have mushroomed new challenges for marketers to know their audience and deliver data-driven experiences. An AI-powered customer data platform (CDP) addresses these challenges and more. CDPs can connect with a single storehouse of data – one that is proprietary, trusted, and acquired with consent.
Salesforce’s own CDP, Marketing Data Cloud, takes things up a notch. It puts marketers in control of the entire customer journey, allowing them to connect, unify, and act on data across all marketing touchpoints and enhance the customer experience across teams and departments – from sales, marketing, service, commerce, and more. Marketing Data Cloud from Salesforce accomplishes four primary functions:
It connects. Connect all your customer data across apps, channels, and devices with out-of-the-box connectors, at scale.
It harmonizes. Aggregate all your data into a single customer profile, autonomously. Data across multiple channels and teams all integrate seamlessly using configurable rules.
It engages. Empower all departments with unified customer profiles and update them in real-time via AI-powered analytics.
It delivers an experience. Data activated from Marketing Data Cloud drives real-time, tailored, timely customer experiences.
In this article, we talk about eight use cases of how Marketing Data Cloud applies these aspects to resolve common challenges faced by marketers, along with their colleagues in sales, service, and commerce. From enhancing engagement to winning customer loyalty, these data-driven methodologies ensure a robust CDP can make every interaction count.
The Engagement Booster
Engage your customers at the right moment with real-time data.
Benefits: Better engagement with improved efficiency
KPIs: Email Click-Through Rates, Conversions, Revenue
Data Involved: Customer engagement data, web data, sales data, web and app visits, browsing history.
CONNECT. CDP connects data from all sources within and outside of Salesforce.
HARMONIZE. The customer's unified profile is created in the CDP. It includes all their engagement activity from across multiple channels and departments. And automatically updates the data in real time with every interaction. And if a customer opts in, CDP can automatically send personalized texts with tailored offers at the right time.
ENGAGE. Geolocation data from a customer’s phone activates an engagement action. And when they walk into a physical store, a tailored offer is sent to their phone via the Salesforce messaging app to nudge them to make a purchase.
EXPERIENCE. A customer is out shopping for a new smartphone that they have been eyeing for a while. To their surprise, they get a discount on the exact same product that they wanted to buy, right when they get to the aisle.
The Smart Advertiser
Make every dollar spent on ads count.
Benefits: Higher Efficiency
KPI: Return on Ad Spend
Data Involved: Customer loyalty status, purchase history, case history, email interactions, browsing history, and geo-location history.
CONNECT. CDP connects all customer data within as well as outside Salesforce – loyalty, purchases, case history, engagement data, demographics, and affinity data.
HARMONIZE. CDP pulls out the customer’s unified profile and creates AI-powered segments. Segment-level data insight from ad partners is incorporated to refine customer segments further for eg, customers looking for specific products and services.
ENGAGE. CDP activates these segments on popular ad platforms to hyper-personalize ads for customers, all this while protecting the customer’s privacy. At the same time, CDP also suppresses ads to customers with unresolved service cases, customers who already purchased the item or returned it, and those unlikely to engage.
EXPERIENCE. Customers view ads of products or upgrades, precisely what they had in mind and within their preferred price band.
The Shopper Styler Drive
Increase revenue with hyper-personalized e-commerce.
Benefits: Higher Conversions
KPIs: E-commerce Revenue
Data Involved: Purchase history, browsing history, activity behavior, loyalty status, case history, and email interactions.
CONNECT. CDP pulls data from all touchpoints between the customer and the brand such as purchase history, buying preferences, loyalty data, service engagement, website, and app engagement, and more.
HARMONIZE. Leveraging the customer’s unified profile, CDP derives intelligent Insights on new metrics such as “propensity score” to predict the customer’s likelihood to buy a particular product. These insights enable marketers to make faster, data-driven, decisions. CDP can drive tailored shopping experiences and promote those products.
ENGAGE. Commerce Cloud leverages insights from Data Cloud to provide tailored shopping experiences to the customer on their brand’s online store or app. And with the help of the customer’s propensity score, data points such as reward points, recent purchases, and recommended products are automatically served up. CDP can automatically activate relevant and timely actions in the customer’s journey. Actions like clicks and cart abandonment can initiate a background process that anticipates the customer’s needs and encourages action.
EXPERIENCE. When a customer visits their favorite mobile accessories brand’s website or app, they get personalized product recommendations. And if they abandon the cart before checkout (for whatever reason), CDP can automatically fire a reminder email with a discount incentive to nudge them to complete the order.
The Website Winner
Improve conversion with personalized experiences.
Benefits: Increased engagement, higher conversions
KPIs: Bounce rate, browsing history, average time spent on a product, session duration.
Data Involved: Purchase history, engagement data, loyalty status.
CONNECT. CDP draws together customer data across marketing, commerce, sales, and service interactions.
HARMONIZE. After unifying all the customer data into a single customer profile, CDP identifies a customer’s past purchase behavior, including their recent purchases. CDP then places the customer in the post-sale segment focused on helping them to derive immediate value from their latest purchase.
ENGAGE. Based on the customer’s recent purchase data, CDP fires a personalized text via the Salesforce messaging app, with a link to the brand’s website to prompt them to learn more about the product and its usage. And as soon as the customer lands on the website, the page is dynamically populated with relevant how-to articles, care instructions, and other relevant and personalized content.
EXPERIENCE When the customer clicks on the link to the website, they land on a webpage populated with relevant content based on their recent activity. This includes product-related articles, videos, images, and additional offers.
The Cross-Seller
Intelligent predictions for your customers’ next purchase.
Benefits: More upsell and cross-sell opportunities, higher conversions
KPIs: Sales, Product popularity, Average cart size
Data Involved: Purchase history, browsing history, engagement data, loyalty status.
CONNECT. CDP connects sales, loyalty, and service data to generate unified customer profiles and offers intelligent insights to reveal opportunities for cross-selling and up-selling based on the data. It can also suggest customer lifetime value (CLV), propensity scores, engagement scores, and more.
HARMONIZE. CDP-powered insights create a new metric called affinity score which predicts a customer’s affinity towards other products. CDP then leverages this data to define new customer segments based on the insights.
ENGAGE. CDP then activates this customer segmentation data across multiple customer engagement platforms. Customers get personalized emails, texts, tailored web and app experiences, and personalized ads on their preferred channels.
EXPERIENCE. As customers browse an online store or app, personalized product recommendations are automatically served up. Customers can view these items and complete the purchase.
The Insight Viewer
Analyze marketing performance.
Benefits: Optimized performance, Deeper Insights, Improved average time for ROI.
KPIs: Product Views, Sales, ROI.
Data Involved: Purchase history, cross-channel activity, Engagement, and Campaign performance.
CONNECT. CDP connects data from all touchpoints across marketing, sales, service, and commerce, to create unified customer profiles. Analytics tools such as Tableau and Marketing Cloud Intelligence leverage this data to augment audience discovery and measurement.
HARMONIZE. Marketing Cloud Intelligence helps marketers optimize campaigns and customer journey performance. Tableau provides deep customer insights to help teams discover new customer segments and behaviors that drive adoption and increase their lifetime value.
ENGAGE. CDP drives the wheel of optimization. Marketing Cloud Intelligence uses data from CDP to refine campaigns. Tableau serves up intelligent audience insights, identifying high engagement areas. These insights then flow back to CDP to drive hyper-personalization in every moment.
EXPERIENCE. As customers enjoy their purchases, brands stay connected with personalized offers on their preferred channels. As data is being gathered and analyzed on the go, brands can measure and optimize campaign performance, discover new segments, and act on high-value actions.
The Service Solver
Convert service cases into happy customers.
Benefits: Customer Satisfaction
KPIs: Service Cases Created, Duration of open cases, CSAT (Customer Satisfaction Score)
Data Involved: Purchase history, Sales data, Service Data, Engagement data, Browsing activity.
CONNECT. CDP pulls in comprehensive service data like service cases, customer service feedback, lifetime value, loyalty data, and more.
HARMONIZE. Service data in CDP augments the customer segmentation process. This helps marketers refine their engagement strategy based on customer service interactions.
ENGAGE. In a scenario where a customer has an open service case, CDP gets notified and pauses all marketing activities tailored for that customer until the case is closed. Additionally, because CDP is receiving all service data, the customer service team has access to the customer’s profile enabling them to be aware of their problem as soon as they reach out to a service rep, and then quickly resolve the issue.
EXPERIENCE. Customers get their order related issues resolved in a matter of minutes. When a new case is logged, the service team quickly reaches out to the customer, being aware of their order and having access to their unified profile. Not only does the customer get the issue resolved quickly, but they automatically get a personalized email or text with a 10% discount voucher for their next purchase to make up for the mistake.
The Loyalty Earner
Reward customers at every stage.
CONNECT. CDP connects data from a brand’s loyalty system into a customer’s unified profile, along with marketing, sales, and service data.
HARMONIZE. Based on interactions with customers in a particular segment, CDP automatically places them into the relevant loyalty tier giving them access to tiered marketing offers and deals automatically.
ENGAGE. CDP activates this segment across multiple engagement platforms and customers in this segment automatically start receiving personalized content. The content (which includes product recommendations and offers) is linked to their loyalty status and encourages them to aspire to be in the next loyalty tier for further exclusive benefits such as rewards, discounts, preorders, and more.
EXPERIENCE. A customer’s latest purchase of mobile accessories automatically moves them to the next tier of loyalty status. This gives them access to exclusive discounts and offers.
It’s time to build your own customer data strategy, and if you have one, you can always refine it. Our extensive experience in Salesforce consulting services can help. With a robust CDP, marketing teams can connect every interaction throughout the customer journey with a unified source of actionable, real-time data. They can truly understand their audience and deliver personalized engagement that drives revenue and builds lasting relationships. And that’s not where the value of CDP ends. In fact, it is just the beginning. Every department and team across sales, service, and commerce can also benefit from the power of a CDP. Powered by Customer 360, Marketing Data Cloud unifies all customer data across all channels and departments to create a single, unified customer profile that is updated in real-time with every interaction. With a unified view of your customer, Marketing Data Cloud empowers marketing, sales, service, and commerce teams to make every moment count.
With a robust Customer Data Platform, your business can interact with your customers not as disparate departments, but as one brand with one voice. A brand that understands and engages with confidence, relevance, and trust. Whether it is prompt Salesforce support, hyper-personalized product recommendations or hyper-segmented targeted advertising, with Marketing Data Cloud you can make every customer interaction count and unlock the true power of real-time customer data. Want to learn more? Connect with our Marketing Data Cloud specialist today.
To sustain in today’s cutthroat business landscape, organizations should have in place a robust and well-planned marketing strategy with well-defined milestones and objectives. Inbound marketing has proven to be one of the most effective options within the marketing realm. Though inbound marketing can be tricky and might require a little hard work, it’s a cost-effective process that allows organizations to convert customers organically and boost their profits. In fact, several marketers have stressed the significance of using inbound marketing for phenomenal business growth. With a robust tool like HubSpot, inbound marketing can become a breeze.
Well-executed inbound marketing is 10 times more effective than outbound marketing for lead conversion.
What is HubSpot?
HubSpot is one of the best inbound marketing platforms that can be leveraged by organizations to simplify and make the most of their inbound marketing efforts. The robust marketing tool brings together all the software, services, and support systems into a single place. So, rather than spending time and money juggling multiple software and systems, it makes sense to install HubSpot that makes everything very simple. To realize the benefits of this platform, organizations should consider partnering with a reliable HubSpot Consultant.
Listed below are reasons why HubSpot is the answer to all your marketing needs:
All in one Toolset: HubSpot allows organizations to centralize all their activities in a single place rather than juggling between multiple tools and software by pulling up multiple systems and shifting from one window to the other to manage the work. HubSpot allows storage of emails, blogs, forms, landing pages, etc. The platform offers multiple options such as an SEO view, reporting options, and tools like Socia Inbox that align different social media accounts of an organization into a single place. This means that organizations can now access their different social media accounts (Facebook, Linkedin, and Twitter), monitor, reply, and schedule imminent posts from a single place.
Personalization: HubSpot offers some options for personalization, which when leveraged by organizations can bring true value to all the inbound marketing efforts. The option of Smart CTAs (smart call to action) can be built within the user website along with their COS (content optimization system) and is built for improved responsiveness, personalization, and smart CTA.
Automation: Automating tasks and systems often becomes necessary and this becomes easier with HubSpot. For instance, the marketing automation app of workflows automates as little or as much of your efforts as you wish, appropriately and measurably. The best thing about Workflows is that it taps into the HubSpot platform enabling the creation of things such as email lists that can be built on any criteria.
Easy Navigation: HubSpot is all about streamlining your inbound marketing strategy. This becomes possible as it allows keeping all the tools in a single place. Apart from this, HubSpot is an easily navigable software, for instance, let’s take a look at the task of reporting, which usually most people get intimidated by. The robust platform offers free reporting along with event analysis and can guide you to create organizations to create their customizable reports. Being a growing industry, inbound marketing offers immense potential. HubSpot consistently offers new tools that are designed to meet the needs of the evolving industry while ensuring that its users’ life remains simple.
Customer Relationship Management: Among all the marketing tools used by organizations, a CRM system remains the most important one. With HubSpot, you get a free CRM that is installed within the platform. It pulls data from the users’ contact details and provides information regarding the interaction of leads with their content. The CRM pieces together all the information regarding a lead and presents a complete profile to the sales team for their ready use.
Quick Wrap-up:
As a robust inbound marketing platform, HubSpot offers numerous benefits that can simplify and maximize your inbound marketing efforts. However, one of the major benefits involves improving the quality and volume of leads generated, the rate of conversion, and the most significant revenue. It makes sense to get in touch with one of the best HubSpot Partners to realize the significance of this inbound marketing platform.
12th March’2021
Phoenix, Arizona – Today, Girikon announced that they have earned the HubSpot’s Advanced Implementation Certified partners designation. This certification is a way to acknowledge the capabilities of the agency partner community to handle and accomplish complex integration projects by HubSpot – a leading CRM (Customer Relationship Management) platform.
It is worthwhile noting that certification of this standard doesn’t come easy and becoming a part of the exclusive group is a testament to the hard work, dedication, and in-depth knowledge demonstrated by the HubSpot Team at Girikon.
With a demonstrated history of migrating, implementing, and integrating CRM products across large to enterprise organizations, Girikon also has experience across change management and business process mapping to confirm that rollout and deployment occur successfully.
The AIC (Advanced Implementation Certified) Partner status with HubSpot serves as a credential that the company’s HubSpot experts have complete working knowledge of the CRM, as well as an in-depth understanding of system architecture and integration for handling complex implementation projects.
“We are honored to be selected for this coveted accreditation and are fully equipped to meet the requirement of our future, as well as existing customers. We strive to cater to businesses of all sizes and deliver a superior customer experience through our robust technology solutions and processes. Our motto is to create a delightful digital environment throughout our complex implementation and integration journey to meet the precise needs of our clients while preparing them for business growth” said Alankar Anibha, Co-founder and Director, Girikon Inc.
Through the Advanced Implementation Certification, Girikon has set itself apart in the partner community ecosystem by becoming a preferred choice of clients looking for advanced HubSpot implementation, migration, integration, or other specialized services.
About Girikon:
Girikon is a reputed name in the IT consulting, implementation, development, and support space. Headquartered in Arizona, USA, the company has extensive experience in implementing Enterprise Level CRM Solutions for its customers. As a select few HubSpot AIC partner, the company houses a team of certified HubSpot specialists with expertise in handling complex HubSpot implementation, migration, and integration projects. Girikon is also a Salesforce Gold Implementation Partner, Oracle Gold partner and Microsoft Silver partner. It is an ISO 9001, ISO 27001, SOC2 Type2 certified and HIPAA compliant organization. With its strong technical expertise along with lean and nimble delivery model, Girikon provides the market a genuine alternative to larger IT consulting firms.
Girikon INC has recently obtained the status of Salesforce Gold Consulting Partner. This achievement is a testament that Girikon has met all the qualifying criteria for attaining this premium accreditation including Salesforce Certifications, Customer Success Stories, Practice Growth, and a High Customer Satisfaction Score. With this recognition, Girikon joins the list of elite consulting partners that have showcased their capabilities in terms of successful implementations and support services.
The recognition confirms Girikon’s reputation as a premier partner for successful implementations, quality delivery, strategic leadership, and extraordinary achievements for many Salesforce Cloud platforms. Girikon prides itself on their in-depth knowledge of multiple industries combined with domain and delivery expertise, Girikon has helped transform their client’s business by providing them with innovative and tailored cloud solutions that deliver a deeper connection with their customers at every touchpoint.
Girikon acts both as an implementation partner and solution expert for their clients and aims to assist organisations to leverage the unlimited potential of the Salesforce cloud platform and ultimately grow their businesses. Thus, bringing together a perfect amalgamation of ingenuity, technology, and data, Girikon strives to deliver an integrated multi-cloud solution to its global clientele across various industries.
We are delighted to have been awarded the Gold-Certified partner status by Salesforce, which indeed is a recognition of the exceptional work done by our team across various Salesforce projects said Alankar Anibha, Co-Founder, Girikon Inc. while expressing enthusiasm and happiness on behalf of the company.
Over the years Girikon has been delivering exceptional value to its clients by providing Salesforce solutions that are powered with advanced technologies such as AI, IoT, analytics, and more. Offering end-to-end Salesforce consulting, development, and implementation services, the company drives growth and innovation through its global delivery model.
With this prestigious recognition, the company is looking forward to reaching more milestones while catering to its clients needs with best-in-class services.
Phoenix, AZ, United States, May 28, 2019 – Girikon – a reputed name in the Salesforce consulting, development, and implementation space has added another feather to its winning hat by achieving Salesforce Lightning Accreditation. Girikon has achieved this accreditation shortly after its announcement regarding its commitment to data security and quality by attaining and abiding by ISO 9001 and ISO27001 standards.
With this accreditation, Girikon has built a practice that allows customers to seamlessly migrate from classic to the new Lightning platform and benefit from the new UI that is loaded with several new and innovative features. This transition besides providing a massive UX upgrade also provides a mobile-first approach and an overall reduction in clicks. The presence of drag-and-drop components results in overall enhanced design, development, and deployment.
Team of adept Salesforce consultants have the necessary skills to help customers migrate from the classic UI to the new and advanced lightning UI that offers tremendous possibilities for greater productivity, smarter work practices, and exclusive user experience (UX) while enabling the development of apps at lightning speed.
This accreditation has provided Lightning consultants at Girikon with the much-deserved recognition for their expertise in guiding client organizations through the transition. This is apparent from the fact that the consultants at Girikon can deal with every situation be it helping clients leverage Salesforce lightning via new Salesforce cloud implementation or migrate from Salesforce classic, which they have been using for years by developing a strategy that ensures seamless journey, and a cost-effective outcome.
“We invest in our people, processes, and systems to keep up with the evolving needs of the Global Information and Technology Industry. Our team has always been at the forefront of new and disruptive technology and we are realizing that through various Accreditation and Certifications in our various services, solutions, and products. We are thus committed to delivering quality outcomes to our current and future customers.” Commented Alok Anibha, Director and Head of Salesforce Practice @ Girikon.
Besides Lightning accredited consultants, Girikon’s global team encompasses certified and experienced business analysts, architects, developers, agile scrum masters, and administrators. These experts with their acumen and skill in Salesforce implementation and customization enable APP development, automation, and Salesforce integration by leveraging new and advanced technologies. In fact, it is Girikon’s passion to develop a solution that can solve real business problems while augmenting business performance is incredible and provides customers with a competitive edge.
About Girikon:
Girikon is a reputed provider of quality IT services with expertise in providing Salesforce consulting, Salesforce implementation, and Salesforce support services. Based in Phoenix, Arizona, the company has carved a niche for itself by catering to its clients in the most appropriate way. Over the years, the company has managed to upgrade its services by attaining several accreditations and certifications including Salesforce consulting partner, Adobe Technology Partner, Oracle gold partner, and many more.
PHOENIX, August 12, 2020 – Girikon – a reputed name in the Salesforce implementation, consulting, and development space announces its positioning at #1245 in the prestigious Inc. 5000 list for 2020. The list presents an exclusive look at some of the most successful organizations within the American economy independent business segment. Leading market players like Under Armour, Patagonia, Intuit, Microsoft, and other reputed names have debuted as honourees on the list.
The companies that made it to the Inc. 5000 this year come from almost every industry verticals including but not limited to healthcare, media, IT, and hospitality. This list is a testament to the fact that tenacity and opportunism are the foundation of incredible growth.
“While we celebrate being included in Inc. 5000 list for second year in a row, we also are mindful that year 2020 has been a very unpredictable year. I will like to thank our Team “the Girikonites” for their perseverance & our Clients for their confidence through this year. With their support and determination, we are poised to come out of 2020 as a stronger organization and continue providing our Clients with a world class service.” Said Alankar Anibha, Co-Founder, Girikon Inc.
This prestigious recognition that too for the second consecutive year is a reflection of the company’s zeal to excel, and outperform expectations by ensuring consistent growth trajectory. “This outstanding achievement is a great validation of the company’s commitment to providing high-end and cost-effective services and solutions to our global clientele spread across America, APAC, and Europe. We strive to accelerate innovation and growth through our global operating model while maintaining a constant focus on expanding our expertise in the most recent Salesforce offerings including Data management, Machine learning, and Data analytics”.
“It’s a great honor for Girikon to be part of the Inc 5000 list for consecutive 2 years. We continue to focus on expanding our expertise in the latest Salesforce offerings, Data Management, Data Analytics and Machine Learning. We are looking at continuing the momentum by supporting clients with global operating models to accelerate growth in Americas, APAC and Europe.” said Sachin Rathi, Co-Founder, Girikon Inc
The companies that have made their way to the 2020 Inc. 5000 list have been extremely competitive within their niche markets and have shown staggering growth as compared to the companies that made it to the prestigious list in the previous years. In fact, the companies enlisted in the Inc 5000 2020 list have enjoyed a fabulous average growth of over 500 percent at a median rate of 165 percent. The aggregate turnover generated by the Inc 5000 companies in 2019 has been a stupendous $209 billion and accounts for more than 1 million jobs in the previous three years.
The annual event conducted for honoring the companies enlisted in the prestigious Inc 5000 list will be conducted virtually from Oct 23rd to Oct 27th, 2020. The event will be presided over by some of the prominent innovators and business leaders of the current generation.
For browsing through the detailed outcome of the Inc. 5000, comprising of company profiles and an interactive database, which can be further sorted on criteria of industry, region, and more, users need to log in to www.inc.com/inc5000. The September issue of Inc. also features the top 500 companies the details of which are available on newsstands August 12.
ABOUT GIRIKON
Girikon is a professional provider of Salesforce consulting, development, and implementation services. Based out in Phoenix, Arizona, the company also has footprints across India and Australia. Over the years, the company has carved a niche for itself by adding several new feathers to its hat including becoming a Salesforce Consulting Partner, Microsoft Gold Application Development Partner, Oracle Gold Partner, and Adobe Technology Partner. With multiple accreditations, certifications, and a seasoned team of Salesforce experts, Girikon strives to cater to its global clientele with its quality products and services.